Interview guides · Zepto

Zepto Data Scientist Interview Questions & Guide 2026

Timed data scientist practice for Zepto: short SQL and probability sets run end to end, then scored against a rubric.

The 60-second brief

As a Data Scientist at Zepto, you are at the heart of the quick-commerce revolution. Zepto operates in a high-velocity environment where every second and every delivery counts. You aren't just building models; you are solving complex, real-time optimization problems that directly influence customer experience, delivery efficiency, and business profitability. Your work bridges the gap between raw data and actionable business strategy, impacting everything from product recommendation engines to hyper-local demand forecasting.

A large share of questions open as "how would you measure X", where the real work is choosing the metric, fixing its denominator, and defining the population it applies to. Any computation comes last and is frequently not required at all.

Focus areas

Read vintage curves, not blended portfolio averages
Separate authorization, settlement and dispute outcomes cleanly
Report only matured cohorts for loss metrics

Overview

This role is inherently cross-functional. You will collaborate closely with product managers, supply chain experts, and engineering teams to translate abstract business challenges into scalable data solutions. Whether you are identifying why a specific product metric has dropped or designing an A/B test to validate a new feature, your ability to think from a product perspective is as vital as your technical rigor. You will thrive here if you enjoy working with massive datasets, navigating ambiguity, and seeing your contributions materialize in the physical world within minutes of deployment.

The Zepto interview process

Zepto candidates report 4 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Initial Assessment

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

Whether an ambiguous term becomes a specific column and filter before any computation happens
Whether you read the schema for keys and cardinality rather than only for column names
Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Technical Interview 1

Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.

What to demonstrate

Whether the query you write matches the plan you just described
What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly

How to prepare

Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock

Technical Interview 2

This round decides whether someone can hand you a schema and a question and trust the number that comes back. Correctness under a clock is the bar, not clever syntax. The habit that separates strong from weak answers is checking the grain: after every join, know how many rows you expect and whether the count moved. Most wrong answers in this format are not wrong logic, they are a fan-out from a key that turned out not to be unique, or a filter applied before an aggregate when it belonged after. Say what you expect before you run it.

What to demonstrate

Whether your row counts survive each join, and whether you notice on your own when they do not
Deliberate handling of rows that fail to match, including whether the question needs an inner join or a left join with the non-matches kept and counted
Whether NULLs are treated on purpose, given that a NULL compares equal to nothing and that COUNT of a column skips it
Reaching a defensible answer inside the window instead of a refined one after it

How to prepare

Take a two-table schema, write a join that fans out on purpose, then fix it by collapsing the many-side to one row per key before joining. Repeat until the fix is reflex rather than recall.
Write a funnel as one query and print the distinct user count at each stage, then confirm each stage is a subset of the one above it rather than assuming it
Do a few timed runs in a plain text box with no autocomplete and no formatter, since assessment editors often have neither

Cultural Fit Conversation

Rounds outside the standard loop often open with something deliberately under-specified: a loose business problem, an open question about a product area, a dataset described in one sentence. The common failure is surveying, listing six plausible approaches and committing to none of them. The thing that separates a strong answer is scoping out loud. State what you are treating as the goal, name the metric you would move, say what you are choosing not to do and why, then take one path through to an actual answer. An interviewer can follow you down a narrow path. Nobody can grade a menu.

What to demonstrate

Whether you turn an ambiguous prompt into a stated question with a measurable outcome before doing any work
The judgement visible in what you cut, and whether you say why you cut it rather than silently dropping it
Whether you land on a concrete recommendation with its caveat attached, rather than an unranked set of options

How to prepare

Take three vague prompts, such as 'is this feature working', 'why did retention drop', and 'should we expand into a new segment'. For each, write one sentence of goal, one primary metric with its window, and two things you are explicitly not doing.
Practise giving the recommendation first and the reasoning second, in five minutes. Loosely defined rounds are usually time-boxed, and an answer that arrives last often does not arrive.
Keep a running assumption list as you talk, on paper or in the shared doc, so the interviewer can challenge one assumption instead of your whole answer.

Where candidates lose points

Reading the most recent months of fraud and dispute rates as final

Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, and several reason codes run considerably longer, so the disputes belonging to a recent transaction month have simply not been filed yet. Any chart attributed by transaction date therefore slopes down at the right edge regardless of what is happening. The fix is to report only matured cohorts, or to apply development factors estimated from completed months and to show the estimate as an estimate.

Assuming a model is fair because protected attributes are not among its inputs

Postcode, device, tenure, income proxies and even transaction patterns correlate with protected characteristics, so a model can produce a disparate outcome without ever reading the attribute. Credit decisions additionally carry an explainability obligation in many jurisdictions, since a denial has to be accompanied by its principal reasons, which constrains model form and feature engineering rather than being a reporting afterthought. Treating fairness testing and reason-code generation as design constraints from the first model version is far cheaper than retrofitting them to a deployed one.

Reporting a mean for a heavy-tailed metric without saying what it hides

For spend, session length or items per order, a small fraction of units carries most of the total, so the mean has a wide standard error and one account can move it. Fix the handling before you see the result: cap or winsorise at a pre-declared percentile, and report the median or the share above a threshold next to the mean. Capping changes the estimand, so say which question the capped number answers, and check how much of any difference comes from the top 0.1 percent of units.

Reporting a p-value with no effect size or interval

Give the estimated difference with a confidence interval in the units the business cares about, then say whether that whole interval is worth acting on. A p-value only addresses whether you can rule out exactly zero; it says nothing about magnitude.

Questions & practice

Explain the Central Limit Theorem and its application in your daily work.

Medium · statistics and probability

Approach

Quantify uncertainty explicitly rather than reporting a point estimate alone.
Say what the estimate is of, and over what population it generalises.
Translate the result into the decision it informs, in one plain sentence.

Follow-up

What sample size would you need to detect an effect half this size?
Which assumption here is most likely to be violated in practice?

Explain how you would address overfitting in a high-variance model.

Medium · machine learning and modelling

Approach

Say how the offline result would be validated online before it is trusted.
Pick an evaluation metric that matches the cost of each error type, not a default.
Set a baseline first, so any model has something honest to beat.

Follow-up

How would you choose the decision threshold, and who owns that choice?
Where could label leakage enter this setup?

Collapse retry chains and compute a dollar-weighted approval rate

Medium · sessionisation · window functions · dollar-weighted rates

fct_payment_authorization gives auth_id, card_token_id, merchant_id, amount_minor, transaction_currency, requested_at, auth_result, is_reversal, channel and issuer_country. Two reference frames give the minor-unit exponent per currency and a daily rate to one reporting currency. Collapse retry chains first: attempts sharing card_token_id, merchant_id and amount_minor whose consecutive gaps are under 15 minutes form a single attempt, whose outcome is its last row. Exclude reversals and zero-amount verifications. Return a 7-day rolling dollar-weighted approval rate by channel and issuer_country.

Approach

Filter before grouping: drop is_reversal rows and zero-amount verifications, since neither is a purchase attempt and both would otherwise sit in the denominator.
Sort by card_token_id, merchant_id, amount_minor and requested_at, take the gap to the previous row within that key, mark a chain start where the gap exceeds 15 minutes or the key changes, and label chains with a cumulative sum of that flag. This is a gap rule between consecutive attempts, not a fixed clock bucket, so a chain may span more than 15 minutes in total.
Keep each chain's terminal row by requested_at. If a retry was approved, the purchase was approved; keeping the first row reports the decline that caused the retry as the outcome.
Convert amounts exactly once: amount_minor divided by 10 to the power of the currency exponent, multiplied by the reference rate for the authorization date. Do not reach for settlement_fx_rate, which is null on precisely the declined rows the denominator needs.
Build the rolling window as a ratio of two rolling sums, approved value over total value, per channel and issuer_country. A rolling mean of daily ratios weights a quiet Sunday the same as a busy Friday.

Worked solution (35 min)

Filter out reversals and zero-amount rows, then sort by the chain key and requested_at.
Compute the within-key time difference, derive the chain start flag and the chain id, and take the last row per chain with groupby(chain_id).tail(1) after sorting.
Join the exponent and daily rate tables, compute value_reporting, and assert no nulls remain after the join.
Aggregate approved value and total value to a daily grain by channel and issuer_country, reindex to a complete date range per group so missing days are zero rather than absent.
Take 7-day rolling sums of both columns and divide, then confirm one hand-picked group-day against a direct filter.

Expected result: A DataFrame keyed by date, channel and issuer_country with approved_value, total_value and approval_rate. The collapsed attempt count is materially below the raw row count, with the gap concentrated in declined ecommerce rows, and ecommerce sits below card_present.

Verify it yourself

Within every chain, all consecutive requested_at gaps are under 15 minutes; across chains with the same key, at least one gap is not.
Chain count is strictly below raw attempt count, and the difference is concentrated in declined rows rather than spread evenly.
Total converted value on a single-currency single-day subset equals the raw amount_minor sum divided by that currency's exponent power, times that day's rate.
The rolling rate on one chosen day matches a direct filter-and-divide over the preceding seven days.

Follow-up

The count-weighted rate is flat while the dollar-weighted rate falls 80 basis points. What do you look at first?
How would you choose the 15-minute window rather than inheriting it?
A merchant moves from two retries to five. Which of your two rates moves, and is that a real change in approval quality?

Write a query to calculate the rolling average of orders using SQL window functions.

Medium · sql and data manipulation

Approach

State the window function and its partition and ordering out loud before writing it.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
Say which table is the grain you start from, and join outward from it.

Follow-up

How would you verify this result without re-running the same query?
How does the query change if the join becomes one-to-many?

Perform a series of pandas operations to clean and aggregate user session data.

Medium · sql and data manipulation

Approach

State the window function and its partition and ordering out loud before writing it.
Check whether any join is one-to-many before aggregating, or the sums inflate.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

What breaks if events arrive late or out of order?
How would you verify this result without re-running the same query?

How do you optimize a query involving multiple large joins and aggregations?

Medium · sql and data manipulation

Approach

Say which table is the grain you start from, and join outward from it.
Check whether any join is one-to-many before aggregating, or the sums inflate.
State the window function and its partition and ordering out loud before writing it.

Follow-up

What breaks if events arrive late or out of order?
How would you verify this result without re-running the same query?

Count-weighted and dollar-weighted approval rates on one currency

Easy · aggregation · denominators · minor units

Using fct_payment_authorization, report the trailing 7-day authorization approval rate two ways for transaction_currency = 'EUR': count-weighted, and dollar-weighted on amount_minor. Exclude is_reversal = true, exclude incremental authorizations (parent_auth_id not null), and exclude zero-amount account verifications. auth_result = 'approved' is the numerator; the four declined_* values make up the rest of the denominator. Return channel, attempts, approved_attempts, approval_rate_count and approval_rate_value. State every exclusion and its reason before you write the SELECT.

Approach

Say the denominator out loud first: attempts on a single transaction currency, excluding reversals, incremental authorizations and zero-amount verifications, because none of those is a purchase attempt a merchant is trying to get approved.
Filter requested_at against a half-open interval (>= start AND < end) so the boundary day is neither dropped nor double counted.
Compute both rates in one pass with FILTER clauses: COUNT() FILTER (WHERE auth_result = 'approved') over COUNT(), and SUM(amount_minor) FILTER (WHERE auth_result = 'approved') over SUM(amount_minor).
Cast one side of each ratio to numeric before dividing, since amount_minor and the counts are integers and integer division silently truncates to zero.
Group by channel and sort by the value-weighted rate, then read the gap between the two rates as a statement about where the declines sit rather than as noise.

Worked solution (20 min)

Write the exclusion list as comments above the query: is_reversal = false, parent_auth_id is null, amount_minor > 0, transaction_currency = 'EUR'.
Build a single aggregate query over fct_payment_authorization with a half-open requested_at predicate and those four filters.
Emit attempts, approved_attempts, approval_rate_count and approval_rate_value with FILTER clauses and a numeric cast on the numerator.
Group by channel, order by approval_rate_value ascending so the worst channel is on top.

Expected result: One row per channel present in the window, with attempts and approved_attempts as integers and both rates as numerics strictly between 0 and 1. approval_rate_value is typically lower than approval_rate_count on ecommerce and moto, because declines concentrate in higher-value card-not-present traffic.

Verify it yourself

SUM(attempts) across channels equals a separate COUNT(*) run with the same four filters and no GROUP BY.
Dropping the amount_minor > 0 filter raises attempts and moves approval_rate_count while leaving approval_rate_value unchanged, which confirms the zero-amount rows were only ever affecting the count-weighted figure.
Both rates are strictly less than 1 unless a channel had no declines at all in the window.

Follow-up

The two rates diverge by four points on the ecommerce channel but agree on card_present. What does that tell you, and what would you cut next?
How would you extend this to all currencies without summing amount_minor across them?
Which of the four decline reasons belong in the denominator of a rate you would put in front of a risk team, and which are really the network's problem?

How would you structure a recommendation system for the "buy again" feature on the Zepto app?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
Restate the decision this analysis has to support, and who acts on the answer.
Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
Which segment would you cut first, and what would that rule out?

What product metrics would you design to track the success of a new delivery-speed initiative?

Medium · product sense and metrics

Approach

Name one primary metric, then the guardrail that stops it being gamed.
Fix the population and the time window before naming any metric.
State what result would change your recommendation, so the answer is falsifiable.

Follow-up

Which segment would you cut first, and what would that rule out?
What would you do if the primary metric and the guardrail moved in opposite directions?

If a key business metric drops suddenly, how would you go about diagnosing the root cause?

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Name one primary metric, then the guardrail that stops it being gamed.
Fix the population and the time window before naming any metric.

Follow-up

Which segment would you cut first, and what would that rule out?
How would you detect that the metric is being gamed rather than genuinely improving?

How do you ensure statistical significance in a low-traffic experiment?

Medium · a/b testing and experimentation

Approach

Name the guardrails that would stop a launch even on a positive primary result.
Say whether units interfere with each other, and switch design if they do.
State the primary metric and the minimum effect worth shipping, then size the test.

Follow-up

What would you do if you could not randomise at all?
What would you conclude if the result is positive but the test is underpowered?

How do you decide on the sample size for a test and when do you conclude it?

Medium · a/b testing and experimentation

Approach

Name the guardrails that would stop a launch even on a positive primary result.
Name the randomisation unit first; it decides the variance and what the test can detect.
Decide the analysis before seeing data, including how long it runs and when you look.

Follow-up

What would you conclude if the result is positive but the test is underpowered?
How would you handle interference between treated and control units?

Define an active customer for a card portfolio

Easy · denominator design · engagement · scd2

Leadership wants one weekly number for how many customers are active. You have fct_payment_authorization (auth_id, customer_id, auth_result, captured_at, amount_minor, is_reversal, channel) and dim_customer (customer_id, is_current, kyc_status, onboarded_at, closed_at). Write the metric definition you would publish: numerator, denominator, window, and every exclusion with its reason. Then name two ways the definition gives a wrong read, one that inflates it and one that deflates it, and say what you would report alongside it.

Approach

Fix the grain before writing anything. The number counts distinct customers, so the authorization table has to be reduced to one row per customer_id first; a customer with forty approvals counts once.
Build the numerator from money that actually moved: auth_result = 'approved' AND captured_at IS NOT NULL, excluding is_reversal = true and zero-amount verification authorizations. An approval that is never captured, or is reversed, has no economic content behind it.
Build the denominator from the population that could have transacted: dim_customer with is_current = true, kyc_status = 'verified', onboarded_at on or before the window start, and closed_at null or after the window start. Joining without is_current fans the type 2 history out and multiplies the denominator by the number of attribute versions.
State the window and its recompute cadence, trailing 30 days recomputed daily, and say plainly that this series is not comparable to a calendar-month version of the same definition.
Name the inflation path (recurring and subscription-only customers, and wallet top-ups, count as active with no user intent behind them) and the deflation path (a customer onboarded inside the window had less than 30 days of opportunity, and activity on products outside this table is invisible).
Pair it with a depth metric such as settled volume per active customer, so breadth cannot be reported on its own and an acquisition push cannot pass as engagement.

Worked solution (20 min)

Write the denominator query first and record both the raw dim_customer row count and the distinct customer_id count; their ratio is the fan-out factor the is_current filter removes.
Write the numerator as a distinct customer_id count over the trailing 30 days, applying the three exclusions one at a time and recording the count after each.
Compute the rate, then recompute with zero-amount verifications left in, and record the difference in basis points.
Write the two failure modes as one sentence each, naming the customer population affected by each.

Expected result: An eight-line definition: distinct customer_id with an approved, captured, non-reversed, non-zero-amount authorization in the trailing 30 days, over is_current, KYC-verified, open customers onboarded on or before the window start; accompanied by an exclusion log giving the customer count removed by each exclusion.

Verify it yourself

The numerator count never exceeds the denominator count. If it does, the numerator contains customers who are absent from dim_customer or whose only row is not the current version.
Total dim_customer rows divided by distinct customer_id is greater than one, which is the fan-out the is_current filter prevents.
Dropping the captured_at filter raises the numerator, and the increase concentrates in specific channels such as holds and verifications rather than spreading evenly. An even spread means the filter is removing the wrong rows.

Follow-up

A product team proposes counting any successful login as activity. What breaks?
The number jumps four percent overnight with no product change. What do you check first?
How would you report customers onboarded inside the window, given they had a shorter opportunity to transact?

A single day of settled volume comes in thirty percent low

Medium · pipeline failure · null rates · data freshness

Yesterday's settled volume is 30 percent below the same weekday across the previous eight weeks, while authorization counts and approved counts for the day look normal. You have fct_payment_authorization with requested_at, captured_at, captured_amount_minor, settled_at, settlement_amount_minor, settlement_currency, created_at and updated_at, plus warehouse load metadata. Decide within the hour whether this is a real drop or a load problem, and say what you would post to the on-call channel in either case.

Approach

Check the data before the business. Compare max(updated_at) and row counts per load partition for the affected day against the prior eight same weekdays; a truncated load usually shows as a count deficit confined to a specific hour range.
Measure null rates per column by requested_at date. Authorization fields present while settled_at and settlement_amount_minor are null points at the settlement feed; a uniform deficit across all columns points at ingestion.
Separate late arrival from loss. Settlement lands after authorization by design, so re-measure the same day 24 and 48 hours later. A deficit that closes on the next load is lag, not a drop.
Reconcile against the independent source: tie the day's settled total to the settlement ledger or acquirer file. If the ledger has the money and the warehouse does not, the business number was never wrong.
Only after those four steps consider a business explanation, and then only if a segment cut produces a coherent story rather than a flat haircut spread evenly across every merchant and channel.
Close by splitting the alert: a freshness and completeness check on the settlement feed, separate from the volume alert, so the next occurrence is classified automatically.

Follow-up

How would you make the daily volume alert immune to settlement lag without also hiding a genuine drop?
What is the right way to restate a published number after a backfill lands?
Which check catches a partial load that is uniform across the day rather than concentrated in one window?

Suggested practice checklist

For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.

Day 1 — Design one test end to end on paper

Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
State in advance what you will do if the primary metric is flat while a secondary metric is significant.

Deliverable: A one-page test design with a decision rule written before launch.

Day 2 — Power arithmetic until it is automatic

Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.

Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.

Day 3 — Variance and the unit-of-analysis problem

Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.

Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.

Day 4 — Validity threats you can actually test for

Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.

Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.

Day 5 — When randomization is not available

Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.

Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.

Day 6 — The readout query

Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.

Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.

Day 7 — Present it to someone who will not read the appendix

Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
Rewrite your opening line so the recommendation lands before any methodology.

Deliverable: A one-page readout whose first line is the recommendation.

Stories where someone disagreed with you

Have two ready. In one, the data was on your side and you had to move someone who outranked you. In the other, the pushback was correct and you changed position. The second is the harder story and it lands better, because it shows you separate being right from being attached to an answer. Name the person's actual objection.

How do you handle disagreements on technical direction within a team?

Medium · behavioural and stakeholder questions

Approach

Close with what you would do differently, concretely.
Pick a story where you drove the decision, not one where you observed it.
Quantify the outcome, including what you would not claim credit for.

Follow-up

What would you do differently if you ran that project again?
How did you know the outcome was caused by your change?

Disagree with a product manager over an approval-rate target

Medium · metric design · denominators · influence without authority

A product manager proposes a quarterly goal of raising card authorization approval rate by 150 basis points, measured as approved authorizations divided by all authorizations in fct_payment_authorization. You believe that metric can be hit with no customer benefit, because merchant retry chains, zero-amount verification authorizations, incremental authorizations and reversals all sit in the denominator, and declines skew toward high-value cross-border ecommerce. You support the underlying goal. In one working session, change the metric without killing the initiative, and name the guardrail you would accept.

Approach

Separate the goal from the metric out loud and agree with the goal first, so the disagreement stays narrow and technical rather than becoming positional.
Demonstrate the failure rather than asserting it: compute the proposed metric and the dollar-weighted collapsed version over the same recent window, and find a period where they moved in opposite directions.
Propose the replacement precisely: sum of approved amount_minor over sum of attempted amount_minor, after collapsing retries to one attempt per card_token_id, merchant_id and amount_minor within a 15-minute window, excluding is_reversal rows and zero-amount verifications, with everything converted to one reporting currency before summing.
Attach the guardrail that makes the target honest: matured first-chargeback rate and net fraud loss in basis points of settled volume, read only on transaction months carrying at least 120 days of maturity.
Give the product manager something back: the replacement metric cuts cleanly by channel and issuer_country, which makes a roadmap of merchant-specific and authentication fixes legible in a way the blended rate never was.

Follow-up

How do you identify a retry chain when the merchant varies the amount slightly between attempts?
The product manager wants a weekly read on the guardrail. What is the earliest defensible signal, and how do you label it?

State honestly what your cutoff change actually contributed

Hard · impact attribution · swap set · counterfactual

Six months ago your recommendation moved a credit cutoff, using fct_loan_application and fct_loan_performance_monthly. Since then approval rate rose four points and the 12-month vintage 90-plus rate on affected cohorts is flat. In the same window the bureau changed a score attribute, marketing shifted channel mix toward broker, and the internal funding rate moved. Your performance review asks for impact in currency terms. Give the number you would stand behind, the counterfactual it rests on, and the part of the observed movement you would not claim.

Approach

Define the counterfactual before computing anything: the claim is not what happened after the change, it is what would have happened had the old cutoff scored the same applications, which means replaying the old threshold on the post-change population.
Build the swap set: applications the new cutoff approves that the old one declined, applications the old one approved that the new one declines, and everyone else held out as unaffected. Only the swap groups carry your effect. Note that the swap-out group has no outcome under the new rule, because those loans were never funded, so its forgone margin must be estimated from matched pre-change approvals rather than observed.
Price each swap group at months_on_book equal to 12 on the measure the cutoff was meant to move: interest and fees collected, minus net charge-offs, minus funding cost at the internal transfer rate.
Strip the confounders explicitly. Cohorts affected by the bureau attribute change are either recomputed on the old attribute or excluded; channel mix is held fixed by reweighting to the pre-change mix; funding cost is charged at the rate in force each month rather than one blended average.
State the residual you will not claim, with its size, and give a range rather than a point wherever cohorts have not yet reached 12 months on book.

Follow-up

The swap-in group is only 6 percent of applications. How does that change the way you present the number, and to whom?
What would you have needed to set up at launch to make this attribution clean, and why was a randomised band around the cutoff not used?