Interview guides · Quest Global
Quest Global Data Scientist Interview Questions & Guide 2026
Causal inference drills for Quest Global data scientist prep: diff-in-diff, matching, instruments, and the limits of observed data.
The 60-second brief
A Data Scientist at Quest Global plays a pivotal role in bridging the gap between advanced data analytics and industrial engineering. Unlike traditional software environments where data science is applied to web metrics or e-commerce, Quest Global operates at the intersection of physical systems and digital technology. You will work on high-impact projects across industries such as aerospace, automotive, energy, medical devices, and industrial IoT. Your models will directly influence predictive maintenance, computer vision for quality control, and system optimization for complex machinery.
SQL is seldom the hardest round and is often the one that eliminates people. The working bar is usually window functions, correct deduplication, and joins that do not silently fan out rows, rather than obscure syntax.
Focus areas
- Turn a vague request into a measurable question
- Size an experiment before anyone launches it
- Define numerator, denominator and window precisely
Overview
Because Quest Global is a premier engineering services partner, your work as a Data Scientist is highly collaborative and client-facing. You will not only build predictive models but also translate complex mathematical concepts into actionable insights for domain experts and external clients. This requires a deep understanding of physical systems, sensor data, and time-series analysis, making the role intellectually stimulating and critical to the company's delivery of cutting-edge digital solutions.
Quest Global interviewers frequently ask domain-specific questions related to the industry of the business unit (e.g., aerospace, automotive, or energy). Be prepared to adapt your data science knowledge to physical engineering systems, even if your background is purely digital.
The Quest Global interview process
Quest Global candidates report 4 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.
Initial Screening
Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.
What to demonstrate
- Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
- Whether you name what you have not done instead of stretching to cover every line of the posting
- Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage
How to prepare
- Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
- Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
- Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live
Technical Assessment
A handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.
What to demonstrate
- Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
- Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
- Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.
How to prepare
- Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
- Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
- If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows
Internal Technical Round
This round decides whether someone can hand you a schema and a question and trust the number that comes back. Correctness under a clock is the bar, not clever syntax. The habit that separates strong from weak answers is checking the grain: after every join, know how many rows you expect and whether the count moved. Most wrong answers in this format are not wrong logic, they are a fan-out from a key that turned out not to be unique, or a filter applied before an aggregate when it belonged after. Say what you expect before you run it.
What to demonstrate
- Whether your row counts survive each join, and whether you notice on your own when they do not
- Deliberate handling of rows that fail to match, including whether the question needs an inner join or a left join with the non-matches kept and counted
- Whether NULLs are treated on purpose, given that a NULL compares equal to nothing and that COUNT of a column skips it
- Reaching a defensible answer inside the window instead of a refined one after it
How to prepare
- Take a two-table schema, write a join that fans out on purpose, then fix it by collapsing the many-side to one row per key before joining. Repeat until the fix is reflex rather than recall.
- Write a funnel as one query and print the distinct user count at each stage, then confirm each stage is a subset of the one above it rather than assuming it
- Do a few timed runs in a plain text box with no autocomplete and no formatter, since assessment editors often have neither
Customer Technical Round
Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.
What to demonstrate
- Whether the query you write matches the plan you just described
- What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
- Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly
How to prepare
- Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
- Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
- Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock
Where candidates lose points
Watching an experiment daily and stopping when it crosses significance
A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.
Treating last-touch attribution as the causal value of a channel
The attribution label on dim_user is the output of a rule that assigns full credit to whichever touch happened to be recorded last inside a lookback window, and that rule systematically rewards channels that sit close to the conversion, especially branded search and retargeting, which largely intercept demand that already existed. Reallocating spend on those labels moves budget toward the channels that are best at being last, which is why attributed return on ad spend often improves while total signups do not. Nothing in the touchpoint data can settle this, because the counterfactual of not running the channel was never observed. The credible reads are a geo holdout or a scheduled pause, sized in advance on the total-signups metric rather than on the attributed one, and the honest framing in the meantime is that the label describes correlation with conversion and not incremental contribution.
SQL that silently fans out on a one-to-many join
State the grain of each table and the grain you want in the result before writing the join. Pre-aggregate the many side to the join key, or use EXISTS or a window function, and verify with a row count against COUNT(DISTINCT id) rather than trusting that the numbers look plausible.
Comparing periods without accounting for seasonality or day-of-week
Compare whole weeks against whole weeks and check whether the same swing appeared in prior cycles or prior years before attributing it to anything you changed. Weekday and weekend populations often differ enough that a Tuesday-to-Saturday comparison is meaningless.
Questions & practice
Explain the bias-variance tradeoff and how regularization techniques like L1 (Lasso) and L2 (Ridge) address it.
Medium · statistics and probability
Approach
- Write down the assumption the method needs before you use the method.
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
- Sanity-check the answer against a simple bound or a simulated case.
Follow-up
- Which assumption here is most likely to be violated in practice?
- How would you explain this result to someone who does not know statistics?
Given a list of sensor logs, write an efficient algorithm to identify consecutive anomalies within a specific time window.
Medium · machine learning and modelling
Approach
- Set a baseline first, so any model has something honest to beat.
- Pick an evaluation metric that matches the cost of each error type, not a default.
- Check what information would not exist at prediction time, and exclude it.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
Describe the process of hyperparameter tuning and how you would optimize a model under strict computational constraints.
Medium · machine learning and modelling
Approach
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Set a baseline first, so any model has something honest to beat.
- Pick an evaluation metric that matches the cost of each error type, not a default.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
Cluster bootstrap for a per-session rate randomised on users
Hard · cluster bootstrap · randomisation unit · variance
An experiment randomised on user_id reports a per-session conversion rate, so sessions inside a user are correlated. Input: one row per session with user_id, variant in {control, treatment} and converted in {0,1}. Write a cluster bootstrap from scratch: resample users with replacement within each arm, keep every session of a drawn user, recompute each arm's ratio of converted sessions to sessions, and take the difference. Return the point estimate, a 95 percent percentile interval from at least 2,000 resamples, the naive session-level interval that ignores clustering, and the ratio of their widths.
Approach
- Name the estimand precisely: it is a ratio of sums, sum(converted) over sum(sessions) within an arm, not the mean of per-user rates. Those differ whenever session counts vary across users, and the ratio is what the reported metric is.
- Resample the cluster, not the row. Draw n_users user ids with replacement inside each arm and take every session belonging to each draw, including duplicate draws of the same user. Keeping the user count fixed per arm rather than the session count is what preserves the sampling design.
- Precompute per-user (converted_sum, session_count) once, so each resample is two vector lookups and a division rather than a repeated filter over the session frame. That turns 2,000 resamples from minutes into under a second.
- Take the 2.5th and 97.5th percentiles of the 2,000 differences for the interval, and report the point estimate from the full data rather than from the bootstrap mean, since the bootstrap mean carries the resampling bias.
- Compute the naive interval from the session-level binomial standard error and compare widths. The expected inflation is roughly sqrt(1 + (m-1)*rho), with m the mean sessions per user and rho the intraclass correlation of converted within users, so a computed ratio far from that value points at a bug in one of the two intervals.
Worked solution (35 min)
- per_user = df.groupby(['variant','user_id'])['converted'].agg(['sum','size']); split into two arrays per arm.
- point = (t_sum.sum() / t_n.sum()) - (c_sum.sum() / c_n.sum()).
- For b in range(B): idx = rng.integers(0, len(t_sum), len(t_sum)); ratio_t = t_sum[idx].sum() / t_n[idx].sum(); same for control; store the difference. Vectorise by drawing a (B, n) index matrix if memory allows.
- ci = np.percentile(diffs, [2.5, 97.5]); naive_se = sqrt(p_t*(1-p_t)/n_sessions_t + p_c*(1-p_c)/n_sessions_c); naive_ci = point +/- 1.96*naive_se.
- width_ratio = (ci[1]-ci[0]) / (naive_ci[1]-naive_ci[0]).
Expected result: A point estimate identical to the full-data ratio difference, a percentile interval containing that point estimate, and a width ratio greater than 1 whose value approximates sqrt(1 + (m-1)*rho) for the data's mean cluster size m and intraclass correlation rho. A ratio of approximately 1.0 means sessions were resampled instead of users.
Verify it yourself
- Construct data where every user has exactly one session: the cluster and naive intervals then agree to within Monte Carlo error, since m = 1 makes the design effect 1.
- Construct data where converted is constant within each user: rho is 1, and the width ratio should approach sqrt(m).
- The bootstrap distribution's mean sits close to the point estimate; a large offset means the resampled arms have drifted in size.
- Doubling B narrows the Monte Carlo noise in the percentile endpoints without shifting the interval's centre.
Follow-up
- Users average 3.4 sessions and the intraclass correlation is 0.12. What width ratio do you predict before running it, and does your bootstrap land there?
- Give the delta-method standard error for this ratio and say when you would prefer it to the bootstrap.
- Half the users in the treatment arm have exactly one session. What does that do to the cluster bootstrap's coverage, and how would you check it?
Write a program to reverse a string or manipulate an array while maintaining optimal time and space complexity.
Medium · sql and data manipulation
Approach
- Say which table is the grain you start from, and join outward from it.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
Follow-up
- What breaks if events arrive late or out of order?
- How would you verify this result without re-running the same query?
Write a Python script to clean a noisy time-series dataset containing missing values and outliers.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Say which table is the grain you start from, and join outward from it.
- State the window function and its partition and ordering out loud before writing it.
Follow-up
- What breaks if events arrive late or out of order?
- How does the query change if the join becomes one-to-many?
Rebuild sessions from raw events with a thirty-minute gap
Medium · window-functions · sessionisation · gaps-and-islands
From fct_event (event_id, visitor_id, occurred_at_utc) alone, rebuild sessions: a new session begins when the gap from that visitor's previous event exceeds 30 minutes, and every session is force-closed at UTC midnight so none spans two calendar dates. Return one row per session with visitor_id, session_start, session_end, event_count and session_date. Do not read fct_session; the point is to reproduce it. Assume duplicate occurred_at_utc values exist for the same visitor.
Approach
- Get the previous timestamp per visitor with LAG(occurred_at_utc) OVER (PARTITION BY visitor_id ORDER BY occurred_at_utc, event_id). The event_id tiebreaker is required, not stylistic: with duplicate timestamps an unstable ordering makes the boundary flags non-deterministic between runs.
- Set a boundary flag when prev IS NULL, or occurred_at_utc - prev > interval '30 minutes', or occurred_at_utc::date <> prev::date. The third disjunct is the midnight rule, expressed as a date change rather than a clock comparison so it holds across any gap length.
- Number the islands with SUM(flag::int) OVER (PARTITION BY visitor_id ORDER BY occurred_at_utc, event_id ROWS UNBOUNDED PRECEDING). Because event_id is unique the ordering is total, so no two rows are peers and RANGE UNBOUNDED PRECEDING would compute exactly the same numbers here. Write ROWS anyway: it is the half of the guard that survives someone later simplifying the ORDER BY back to occurred_at_utc alone, at which point the default RANGE frame gives every row sharing a timestamp one shared running total.
- GROUP BY visitor_id and the island number, then MIN(occurred_at_utc) AS session_start, MAX(...) AS session_end, COUNT(*) AS event_count, session_start::date AS session_date.
- Reconcile against fct_session on one sample day. The counts should agree except for server-emitted events carrying no client session, so a systematic difference beyond those is a bug in the gap rule or in the ordering.
Worked solution (30 min)
- Pick one high-volume visitor and dump their ordered event timestamps for a day to trace by hand.
- Add LAG with the tiebreaker and eyeball the computed gaps.
- Add the three-part boundary flag and confirm the first event of each date is flagged.
- Add the running SUM with an explicit ROWS frame, then group and aggregate.
- Compare total event_count against the raw input count, and compare session counts to fct_session for the sample day.
Expected result: One row per (visitor_id, island). SUM(event_count) equals the input row count exactly, with no events lost or duplicated. No session_end falls on a different date from its session_start.
Verify it yourself
- Total events in equals total events out.
- MAX(session_end::date - session_start::date) is 0 across all rows.
- For a visitor ordered 09:00, 09:10, 09:55, 23:58, 00:02, the result is four sessions, not three.
- No two sessions for the same visitor have overlapping [session_start, session_end] ranges.
- Swapping ROWS for RANGE while event_id stays in the ORDER BY changes nothing; dropping event_id from both ORDER BY clauses does change the boundaries for a visitor with duplicate timestamps, which locates the guard in the tiebreaker rather than in the frame keyword.
Follow-up
- Why 30 minutes? What does a 5-minute rule do to sessions-per-visitor and to any per-session conversion rate?
- The same person uses phone then laptop. Two visitor_ids, two sessions. What breaks if you sessionise on user_id instead?
- The midnight rule splits an overnight session. Which metrics does that bias, and in which direction?
How do you optimize a Pandas dataframe operation that is running slowly on a massive dataset?
Medium · product sense and metrics
Approach
- Fix the population and the time window before naming any metric.
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
Follow-up
- Which segment would you cut first, and what would that rule out?
- How would you detect that the metric is being gamed rather than genuinely improving?
If a client provides a dataset with no domain documentation, what exploratory data analysis (EDA) steps would you take to make sense of the data?
Medium
Approach
- Say what you would check first and why it is the highest-information step.
- Work from the decision backwards to the evidence you would need.
- Clarify what is being asked and what a complete answer would contain.
Follow-up
- How would you know your answer was wrong?
- What assumption would you test first?
Estimate a threshold-triggered programme with regression discontinuity
Hard · regression discontinuity · instrumental variables · identification
Accounts reaching seats_licensed >= 25 in dim_account are automatically assigned a dedicated onboarding specialist; below 25 they are not. Leadership wants the programme's effect on 12-month net revenue retention and will not randomise coverage away from any account. Three years of dim_account and fct_subscription_period rows are available, including mrr_cents_constant_fx. Specify the design, the estimand it identifies, two threats that would invalidate it, and what changes when 8% of accounts below the threshold received a specialist anyway.
Approach
- Set up a regression discontinuity on the running variable seats_licensed with a cutoff at 25, comparing accounts just below with accounts just above. The identifying assumption is continuity: absent the programme, expected 12-month NRR would be a continuous function of seat count through 25.
- Name the estimand honestly and early. This is a local average treatment effect at 25 seats. It says nothing about a 5-seat or a 200-seat account, and that belongs in the first line of the answer rather than a footnote.
- Estimate with local linear regression on each side, a triangular kernel, an MSE-optimal bandwidth and robust bias-corrected confidence intervals. Do not fit a high-order global polynomial; it imports weight from observations far from the cutoff and is known to manufacture discontinuities.
- Test the two threats that actually apply. Manipulation: an account that wants the specialist can buy a 25th seat, which piles density just above the cutoff, so run a density test on seats_licensed around 25 and look for a spike at exactly 25. Bundling: if a price break, a plan tier or a support SLA also switches at 25 seats, the discontinuity measures the whole bundle, so check current_plan_tier and the price schedule at the cutoff.
- Treat the 8% crossover as a fuzzy design. Treatment probability jumps at the cutoff without going from 0 to 1, so divide the jump in NRR by the jump in the probability of receiving a specialist. That is a Wald instrumental-variables estimator with the cutoff indicator as the instrument; it needs exclusion, which is exactly what the bundling check is about, plus monotonicity, and it narrows the estimand further to compliers at the cutoff.
Worked solution (45 min)
- Fix the running variable as seats_licensed at the moment the assignment rule was evaluated, and fix the outcome as 12-month NRR computed from fct_subscription_period on mrr_cents_constant_fx for the account's cohort.
- Plot mean NRR in one-seat bins on each side of 25 with a local linear fit. The picture comes before the estimate, because a discontinuity invisible in the binned plot is rarely real.
- Run the density test at 25 and a continuity check on pre-cutoff characteristics such as billing_country, account_type and pre-programme MRR; these must be smooth through the cutoff.
- Estimate the sharp RD with an MSE-optimal bandwidth and robust bias-corrected intervals, then repeat at half and double the bandwidth as a sensitivity check.
- Estimate the first stage, the jump in specialist assignment at 25, and report the fuzzy estimate as the ratio with the estimand stated as the complier effect at the cutoff.
Expected result: A fuzzy regression discontinuity at 25 seats, estimated as the ratio of the NRR jump to the specialist-probability jump, identifying the local complier average effect at the cutoff under continuity, exclusion and monotonicity. With 8% crossover below the cutoff and near-full compliance above it, the first stage is about 0.92, so the fuzzy estimate is roughly 1.09 times the reduced-form jump and its standard error inflates by the same factor.
Verify it yourself
- Characteristics fixed before the cutoff is crossed must not jump at 25. If account_type mix or billing_country jumps, the local comparison is not as-good-as-random.
- The estimate should be stable across half and double the MSE-optimal bandwidth. Strong bandwidth sensitivity means the functional form is doing the work, not the discontinuity.
- The reduced-form jump divided by the first-stage jump must reproduce the fuzzy point estimate exactly; if it does not, the two are being computed on different samples.
- The effective sample inside the bandwidth, not the full account count, drives the standard error. Local linear RD typically needs on the order of three to four times the sample a randomised comparison would for the same power.
Follow-up
- The density test shows a spike at exactly 25 seats. Is the design dead, and what would you do next?
- You have 40,000 accounts but the bandwidth keeps 900. How does the detectable effect compare with a randomised comparison of the same nominal size?
- Seat counts change over time. Which value of seats_licensed is the running variable, and what breaks if you pick the wrong one?
Tell a pipeline outage from a collapse in usage
Medium · pipeline-failure · instrumentation · event-volume
Weekly active accounts completing a core action fell 9%, and almost the entire fall sits in accounts whose events carry surface = 'ios'. App crash rates and store reviews are unchanged. You have fct_event with occurred_at_utc, received_at_utc, event_name, is_core_action, app_version and surface, plus fct_session and the ingestion job run log. Establish within the hour whether iOS engagement fell or iOS events stopped arriving, name the evidence that distinguishes them, and say what you would publish on the dashboard in the meantime.
Approach
- Compare the event-name composition inside surface = 'ios' against the prior four weeks as shares, not counts. A behaviour collapse scales most event names together; a dropped event definition or a broken downstream filter hits specific event_name values while page_view and session-opening events hold steady. That shape difference is the fastest discriminator available.
- Profile the received_at_utc minus occurred_at_utc distribution per day for surface = 'ios'. A stalled-then-backfilling pipeline shows a fat upper tail and a recovering p99; a silently dropped stream shows an unchanged lag distribution over a smaller volume. The two failure modes have different remedies and different histories.
- Cut by app_version. A logging SDK change arrives with one build and ramps with its adoption curve; an infrastructure fault arrives across every build within the same hour. Checking this costs one group-by and rules out half the hypothesis space.
- Cross-check against a signal that does not travel the suspect path: server-emitted events with session_id NULL, and subscription or billing activity for the same accounts. If those accounts are still transacting, the users did not leave.
- Publish an ex-iOS total with an explicit annotated break rather than a blended total. A blended number during a known ingestion gap is wrong in a direction you can already name, and republishing it daily spreads the artefact into every downstream report.
Follow-up
- Suppose the events do eventually backfill. What is your policy for restating the published weekly numbers, and who needs to be told?
- What monitor would have caught this before a human noticed the weekly metric, and what would it alert on?
- If is_core_action is maintained in the tracking plan, what governance would stop a change to that list from silently moving a north-star metric?
Suggested practice checklist
Roughly 90 minutes a night on weekdays with one longer weekend block. The plan deliberately cuts scope rather than compressing everything, on the assumption that finishing one thing a night beats half-starting four.
Day 1 — Fix the scope and set a baseline
- Read the role description and write the three things the loop will almost certainly test, then write an explicit not-doing list for everything else and keep it visible all week.
- Take one 20-minute SQL prompt and one 10-minute metric question cold, and write the single sentence that says what blocked each attempt, since that sentence is what decides which two topics get the most evenings.
- Set the week's one rule: one problem finished to completion every night, including the night you only have 40 minutes.
Deliverable: A one-page scope with an explicit not-doing list and two cold attempts, each carrying one sentence on what blocked it.
Day 2 — One query pattern, written three times
- Choose the single pattern most likely to appear (a cohort retention grid, or a funnel counted by user) and write it three times from a blank file rather than editing the previous attempt.
- On the third attempt, write the grain of every CTE as a comment before writing its body.
- Stop at 90 minutes even if the third version is imperfect, and write the one thing you would fix with another hour.
Deliverable: Three independent versions of the same query plus a note on what changed between them.
Day 3 — Only the statistics you will be asked to defend
- Write, in under 200 words, how you would decide whether a difference between two groups is real: the test, its assumptions, and what you would switch to when an assumption fails.
- Compute a 95 percent confidence interval for a difference in proportions by hand on realistic numbers, then write in one sentence what changes if the two samples are paired rather than independent.
- Write your answer to "what does a p-value mean", check it against a definition, and delete the version that describes it as the probability the hypothesis is true.
Deliverable: A 200-word written answer and one hand-computed interval you can reproduce under pressure.
Day 4 — One case, and the assumptions holding it up
- Answer one product case aloud in 20 minutes with a recording running, then listen back with a pen and mark every claim you asserted without saying what it rested on: an assumed user behaviour, an assumed data source, an assumed baseline rate, an assumed grain.
- Pick the three assumptions the recommendation actually depends on, write how you would check each one against data, and say which one being wrong would flip the recommendation rather than merely weaken it.
- Write the four-step structure you used onto a card small enough to hold in working memory when you are nervous.
Deliverable: One recording, three load-bearing assumptions each with a written check, and a four-step structure card.
Day 5 — Your own work, timed
- Write a 90-second version and a four-minute version of your main project, and time both out loud rather than reading them.
- Prepare answers to the two follow-ups that always come: what you would do differently, and how you knew it worked.
- Put one number in the first sentence and be able to say exactly where that number came from and what it excludes.
Deliverable: Two timed narratives with one defensible number in the opening line.
Day 6 — The one full rehearsal, in a longer weekend block
- Run a 60-minute mock covering query work, a case and a behavioural question in a single sitting with no breaks, because sustained attention is the thing evenings have not trained.
- Immediately afterwards, and before hearing any feedback, write the three moments you lost the thread.
- Spend the rest of the block only on those three moments, and on nothing you merely feel shaky about.
Deliverable: Mock notes naming three failure moments with a specific fix written under each.
Day 7 — Taper
- Write the 20-minute warm-up you will actually do on the morning of the interview: one query you can already write from a blank file, one metric you can define out loud, and nothing you have never seen before.
- Re-read only your own notes from this week, and open no new material.
- Write down the logistics: the tool you will be asked to work in, whether lookups are allowed, and the sentence you will use when you do not know something.
Deliverable: A one-page card holding the case structure, the project numbers, and the logistics.
Where your data came from
Data people depend on systems owned by other teams, and much of the job is negotiating for instrumentation, access, or a fix to a broken pipeline. Prepare an example of getting something changed upstream that you did not control. Describe what you asked for, what you traded, and how you worked while you waited.
How do you handle highly imbalanced datasets when training a binary classifier?
Medium · behavioural and stakeholder questions
Approach
- Close with what you would do differently, concretely.
- Quantify the outcome, including what you would not claim credit for.
- Pick a story where you drove the decision, not one where you observed it.
Follow-up
- What did you decide not to do, and why?
- How did you know the outcome was caused by your change?
Explain a wide interval to a non-technical executive
Medium · communication · uncertainty · pricing
A pricing change is under consideration. Your best estimate of its effect on trial-to-paid conversion is a 1.8pp drop, with a 95% interval from a 4.6pp drop to a 1.0pp rise, read from a geo holdout rather than a randomised test. An executive preparing a board slide asks you for 'the number'. You have ninety seconds and one slide, and the words confidence interval, p-value and significance are not usable with this audience. Deliver the slide headline, the single supporting line, and what you say aloud.
Approach
- Recognise what is being probed: whether you can carry uncertainty into a decision instead of either hiding it or hiding behind it. The generic answer promises to explain the interval in plain English; the strong one replaces the question 'what is the number' with 'across this range, where does the decision change'.
- Find the threshold before you draft anything. Ask what the pricing case assumes, then compute the conversion drop at which the higher price stops adding revenue: price uplift on the conversions kept against the revenue lost from conversions forgone. That single figure is what makes the range legible.
- Restate the estimate and both bounds in the unit the audience already reasons in. Convert percentage points into monthly first-paid conversions at current trial volume, then into mrr_cents_constant_fx, so the slide reads as money per month rather than as statistics.
- Place the range against the break-even and say which part of it sits on each side. If most of the range clears the threshold, that is a recommendation to proceed with a monitoring plan; if the range straddles it, that is a recommendation to narrow the range first.
- Name what would narrow it and what that costs in weeks, then give one recommendation with an explicit condition for revisiting it. Uncertainty stated without a next step is read as indecision and the midpoint gets used anyway.
Follow-up
- The executive says to give the midpoint and they will manage the risk. What do you do?
- How does the slide change if the interval were a 4.6pp to 0.2pp drop, with no positive outcomes in range?
- Why is a geo holdout the credible read here rather than the attributed channel numbers you already have?
Defend a flat experiment readout against a post-hoc segment
Medium · experiments · segmentation · pushback
A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.
Approach
- Recognise what is being probed: whether you hold a statistical position under social pressure without becoming either rigid or apologetic. A generic answer says the segment is not significant; a strong one separates the request into a question that is answerable (is the mobile_web number real?) and one that is not (can we ship on it?), and answers both.
- Price the multiplicity out loud. The slice was chosen after seeing the results, so its estimate is selected on favourable noise and is biased away from zero. With k independent looks at a nominal 5% level, the chance of at least one false positive is 1 - 0.95^k: 26% at six segments, 64% at twenty. Quote the k you actually inspected, not the k you reported.
- Use the arithmetic already in front of you. On the point estimates, a +1.1pp mobile_web effect combined with a pooled +0.05pp implies the remaining surfaces average negative in proportion to mobile_web's share of exposures. State that as a testable implication of their story rather than as a rebuttal of it.
- Ask the one question that settles the category: was mobile_web named in the analysis plan before launch? If it was, it is a planned comparison and gets a corrected reading. If it was not, it is a hypothesis, and the honest move is to size the test that would confirm it.
- Convert the refusal into a cost. Size a mobile_web-only confirmatory test at the claimed effect, state the weeks of mobile_web traffic it needs, and close with the recommendation: do not ship this as a lift, and note that the interval already rules out anything at or above +0.6pp, which is itself a useful input to the roadmap.
Follow-up
- The confirmatory test you sized needs nine weeks of mobile_web traffic and the team has three. What do you recommend instead?
- Suppose mobile_web was pre-registered. How does your reading change, and what correction do you apply?
- Your interval excludes +0.6pp. Is that the same as saying the feature does nothing?