Ion Group Data Scientist Interview Questions & Guide 2026

The 60-second brief

At Ion Group, a Data Scientist plays a critical role in transforming complex financial, operational, and transactional data into actionable intelligence. As a global leader in trading, analytics, and workflow automation software, the company relies heavily on data-driven decision-making. The models and analytical tools you develop will directly impact high-value financial workflows, helping clients optimize their operations and manage risk in real time.

Ask early whether the loop includes an asynchronous take-home or a timed live case, because the two are graded on different things. A take-home is read as an artifact: the question you decided to answer, what you did about missing or malformed records, and a conclusion stated plainly enough for someone to act on. A reviewer who cannot rerun your notebook discounts the result whatever score is printed in it. Hold to the stated time box and write down what you would have done with more of it, since the follow-up round is usually a live defence of the same work.

Focus areas

• Measure churn only on renewal-eligible accounts
• Analyse at the account grain, cluster errors
• Power experiments for heavy-tailed account revenue

Overview

This role is highly collaborative, bridging the gap between raw data engineering and executive decision-making. You will not just build models in isolation; you will work closely with product managers, software engineers, and domain experts to integrate analytical insights directly into core products. The sheer scale and velocity of the data processed by Ion Group make this position both intellectually challenging and highly impactful.

To succeed as a Data Scientist here, you must possess a unique blend of technical execution, mathematical rigor, and business acumen. The team highly values candidates who can cut through the noise of messy, real-world datasets, identify data quality issues, and implement robust, explainable models. Whether you are optimizing a workflow or predicting market trends, your work will directly drive the strategic direction of the business.

The Ion Group interview process

Ion Group candidates report 7 rounds · ≈ 4-6 weeks. The stages below are what candidates describe, not a published process.

Online Assessment

This round decides whether someone can hand you a schema and a question and trust the number that comes back. Correctness under a clock is the bar, not clever syntax. The habit that separates strong from weak answers is checking the grain: after every join, know how many rows you expect and whether the count moved. Most wrong answers in this format are not wrong logic, they are a fan-out from a key that turned out not to be unique, or a filter applied before an aggregate when it belonged after. Say what you expect before you run it.

What to demonstrate

• Whether your row counts survive each join, and whether you notice on your own when they do not
• Deliberate handling of rows that fail to match, including whether the question needs an inner join or a left join with the non-matches kept and counted
• Whether NULLs are treated on purpose, given that a NULL compares equal to nothing and that COUNT of a column skips it
• Reaching a defensible answer inside the window instead of a refined one after it

How to prepare

• Take a two-table schema, write a join that fans out on purpose, then fix it by collapsing the many-side to one row per key before joining. Repeat until the fix is reflex rather than recall.
• Write a funnel as one query and print the distinct user count at each stage, then confirm each stage is a subset of the one above it rather than assuming it
• Do a few timed runs in a plain text box with no autocomplete and no formatter, since assessment editors often have neither

Technical Interviews

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

• Whether an ambiguous term becomes a specific column and filter before any computation happens
• Whether you read the schema for keys and cardinality rather than only for column names
• Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

• Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
• On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
• Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Case Study Presentations

A case round is decided by whether you leave the interviewer with a recommendation, not by how much analysis you narrate on the way there. The prompt is open on purpose, so the first job is to convert it into a decision someone could act on: ask what would be done differently depending on the answer. From there name the quantity that would settle it, state the assumptions you need, and commit. Candidates who cover more ground than anyone expected and still end on "it depends" score below candidates who scoped narrowly and said what they would do.

What to demonstrate

• Whether the version of the question you choose to answer is genuinely narrower than the prompt and still worth answering
• Whether the recommendation arrives as an action with a number attached, rather than as a summary of what you looked at
• Whether assumptions are stated at the moment you rely on them, instead of collected into a disclaimer at the end
• Whether you notice when a branch you are exploring would not change the decision either way

How to prepare

• Take six open prompts and write only the scoping move for each: the one-sentence question you would actually answer and the decision it feeds. Give yourself three minutes per prompt and stop there.
• Put a five-minute warning into every practice case and force a closing statement that names the action, the result that would justify it, and the result that would reverse it.
• Record one case and count how long you talked before naming a measurable quantity. Past roughly five minutes, what you are calling scoping is narration.

Logical Puzzles

An extra round usually exists because something is still open after the standard loop: a skill the earlier interviews did not sample, a level decision, or two interviewers who disagreed. It is rarely a rerun of what you already did well. Ask the recruiter who you are meeting, what function they sit in, and how long the session runs. That is an ordinary scheduling question, and the answer changes what you should prepare. What separates a strong candidate here is treating the round as a fresh evaluation with its own bar, rather than assuming earlier performance carries you through or sinks you.

What to demonstrate

• Whether you can answer well on ground the earlier rounds did not cover, without leaning on what you already said to someone else
• Consistency of the facts in your stories: the same sample size, timeframe, team size and scope of your own role as in earlier conversations
• How you handle an unfamiliar format live, including whether you ask what kind of answer is wanted before producing one

How to prepare

• Ask the recruiter for the interviewer's function, the length, and whether to expect a coding surface, a discussion, or a presentation. Preparing for a 30 minute conversation with a partner team is not the same work as preparing for a 60 minute technical block.
• Write out what each earlier round actually covered, then list the two or three areas nobody probed. That gap is the most likely subject of the extra round.
• Re-read the numbers in the project stories you have already told, so a second telling does not quietly contradict the first.

Group Discussions

Because the format is not fixed, prepare the reasoning rather than the ritual. Nearly every version of this round draws on the same underlying material: a design you can defend, a metric you can define exactly, an analysis whose assumptions you can state out loud. Only the wrapper changes, whether that is a take-home, a live case, a deep dive on past work, or a rough estimate on a whiteboard. Answers rehearsed to fit one shape stall the moment the shape differs. Practise naming the assumption behind a number, then saying how much the conclusion moves if that assumption is wrong.

What to demonstrate

• Whether your justification for a method survives the question 'why not the simpler thing', including when the simpler thing would have worked
• Precision under pressure: what exactly counts as an active user, a conversion or a success, over what window, with what exclusions
• Whether you carry an argument through to a recommendation instead of stopping at a list of tradeoffs

How to prepare

• For each project you plan to mention, write the metric definition in one sentence: numerator, denominator, time window, exclusions. Say it out loud once, because vagueness shows up in speech before it shows up on paper.
• Rehearse the same project at three lengths: two minutes, ten minutes, and a deep dive on one technical decision. Cutting live is harder than it sounds.
• For your headline result, write down what would have had to be true for it to be wrong, and how you ruled that out.

Stakeholder Interviews

An added round often puts you in front of someone outside the core hiring team: a partner engineer, a product owner, a domain expert, sometimes a more senior manager. The question they are really asking is not whether you can do the work but whether they would trust a number that came from you. That changes what a good answer looks like. Lead with what the decision cost and what it changed, keep the method available but not central, and be plain about the limits of your evidence. Overstating a result is the fastest way to lose this round.

What to demonstrate

• Whether you can explain a technical choice to someone who will never read your code, without either flattening it into nothing or hiding inside jargon
• Honesty about evidence strength: what the analysis establishes, what it only suggests, and what it cannot say at all
• How you take disagreement, specifically whether you update on a good objection, hold your position with reasons, or fold on contact

How to prepare

• Write the two-sentence version of your most technical project for a non-specialist, then check that neither sentence needs a method name to make sense.
• For one result you are proud of, write the strongest objection someone could raise and a response that concedes the part of it that is correct.
• Prepare one decision that turned out to be wrong: how you found out, what it cost, and what you changed afterwards. A senior cross-functional interviewer asks for this more often than a technical one does.

Where candidates lose points

Comparing accounts that received a sales or customer-success touch against those that did not

Assignment of coverage is deliberate and pulls in both directions at once: the largest accounts get a named owner because they are valuable, and the accounts showing distress get one because they are at risk. The comparison therefore mixes a strong positive selection with a strong negative one, and the naive estimate can come out with either sign depending on which assignment rule dominated during the period examined. Nothing about matching on observed size fixes this, because the risk signal that triggered coverage is usually the same signal that predicts the outcome. It needs either an actual randomised or staggered rollout of coverage, or a design built on a capacity constraint or territory boundary that assigns coverage for reasons unrelated to account health.

Reading consumption metrics before the metering lag window has closed

Usage pipelines land late and correct themselves, which is exactly what is_restated and restated_at record. A dashboard queried on day T sees a partially populated tail for the last several days, so the most recent points always slope downward and always look like a regression. Analysts then explain the artefact, and sometimes ship a change to fix it. Establish the empirical settling time by measuring how much a given usage_date's total moves between first_written_at and its final value, exclude that many trailing days from every reportable figure, and never compare a fresh period against a settled one.

Ignoring interference between units in a marketplace experiment

Ask whether one unit's treatment can change another unit's outcome through shared inventory, a matching pool, a social graph or a common budget. Where it can, randomise at a level that contains the spillover, such as region or time slice, and say explicitly what that costs you in statistical power.

Building features from data that postdates the prediction time

Check every feature against the timestamp at which the model would actually score, and drop anything computed from a window that includes or follows the label event. For a forecasting use case, split train and test by time rather than at random, and split by entity when the same entity recurs.

Questions & practice

What is the Central Limit Theorem, and why is it fundamental to hypothesis testing in data science?

Medium · statistics and probability

Approach

1. Say what the estimate is of, and over what population it generalises.
2. Quantify uncertainty explicitly rather than reporting a point estimate alone.
3. Write down the assumption the method needs before you use the method.

Follow-up

• How would you explain this result to someone who does not know statistics?
• Which assumption here is most likely to be violated in practice?

If you roll two fair six-sided dice, what is the probability that the sum of the numbers is greater than seven, given that the first die rolled is an even number?

Medium · statistics and probability

Approach

1. Write down the assumption the method needs before you use the method.
2. Sanity-check the answer against a simple bound or a simulated case.
3. Translate the result into the decision it informs, in one plain sentence.

Follow-up

• Which assumption here is most likely to be violated in practice?
• How would you explain this result to someone who does not know statistics?

Explain the bias-variance trade-off and how regularization techniques like L1 and L2 help prevent overfitting.

Medium · machine learning and modelling

Approach

1. Frame the prediction: the label, the moment of prediction, and the action it triggers.
2. Check what information would not exist at prediction time, and exclude it.
3. Pick an evaluation metric that matches the cost of each error type, not a default.

Follow-up

• Where could label leakage enter this setup?
• How would you choose the decision threshold, and who owns that choice?

Permutation-test a consumption experiment randomised at account level

Hard · permutation-test · heavy-tails · cuped · experiment-readout

An experiment randomised 900 accounts into two arms. You have one row per account: account_id, arm, consumption_28d (billable units after launch) and consumption_pre (the 28 days before). Consumption is heavy-tailed and the largest account is several percent of the total. Write a permutation test from scratch: winsorise at the pooled 99th percentile as a pre-registered rule, use the difference in arm means of the winsorised outcome as the statistic, and obtain a two-sided p-value from 20,000 relabellings of the account-level arm vector. Report the observed effect, the p-value, and the same test on a CUPED-adjusted outcome.

Approach

1. Be precise about what the permutation test needs. Under the sharp null of no effect for any account, the outcomes are exchangeable across arm labels, and the test is valid for ANY statistic T(outcomes, labels) provided the identical function is applied to the observed labels and to all 20,000 relabellings. The pooled 99th percentile is a function of the outcome vector alone, so recomputing it inside the loop returns the same number 20,000 times: that is wasted CPU, not a bias, and hoisting it out is an optimisation rather than a correctness fix. Say plainly that capping at all changes the estimand from mean consumption to mean capped consumption; it is not a neutral cleaning step.
2. The mistake that does invalidate the test is an asymmetry between the observed statistic and the permuted ones, and the easiest way to create it is to derive the cleaning rule from the observed arm labels and then freeze it — winsorise each arm at its own observed 99th percentile, hold those two caps fixed, and permute. The observed value is then computed with caps matched to its own partition while every relabelling is scored with caps belonging to a different one, so the null distribution no longer answers the question the p-value claims to answer. A per-arm cap recomputed consistently inside every permutation is a valid test, but it estimates a contrast whose two sides are capped at different thresholds, so prefer the pooled cap on estimand grounds and pre-register it.
3. Permute the account-level arm vector, because the account is the randomisation unit. Relabelling anything finer — users, workspaces, requests — generates a null distribution narrower than the design actually supports and returns p-values that are anti-conservative.
4. Vectorise the null: tile the treatment indicator into a (B, n) matrix and permute along axis 1 with rng.permuted(..., out=...). The statistic is a difference of means, so the treated sum alone determines it and the whole null is one matrix-vector product. Use the two-sided p-value (1 + count(|stat_perm| >= |stat_obs|)) / (B + 1); the plus-one on each side is not cosmetic, it keeps the p-value away from exactly zero and keeps the test valid at finite B.
5. For CUPED, fit theta = cov(y, x) / var(x) on the pooled data and use that same theta for the observed statistic and every relabelling. Pooled theta, like the pooled cap, carries no label information, so where in the loop you compute it is again only a performance question; fitting theta within arms is what goes wrong, because the adjusted outcome then depends on the labels and an observed-label fit frozen across all 20,000 relabellings breaks the match between observed and permuted statistics. x must be measured entirely before launch, which consumption_pre is. Expected variance reduction is about 1 - corr(y, x)^2; measure the achieved reduction from the two null distributions rather than asserting it.

Worked solution (45 min)

1. cap_y = np.quantile(df.consumption_28d, 0.99); y = np.minimum(df.consumption_28d.to_numpy(float), cap_y); cap_x = np.quantile(df.consumption_pre, 0.99); x = np.minimum(df.consumption_pre.to_numpy(float), cap_x)
2. t = (df.arm == 'treatment').to_numpy(); n1 = int(t.sum()); n0 = len(t) - n1; obs = y[t].mean() - y[~t].mean()
3. rng = np.random.default_rng(11); L = np.tile(t.astype(np.int8), (20_000, 1)); rng.permuted(L, axis=1, out=L); s1 = L @ y; stats = s1/n1 - (y.sum() - s1)/n0
4. p = (1 + int(np.sum(np.abs(stats) >= abs(obs)))) / (20_000 + 1)
5. theta = np.cov(y, x, ddof=1)[0,1] / np.var(x, ddof=1); y_adj = y - theta*(x - x.mean()); repeat steps 2 to 4 on y_adj and compare stats.std(ddof=1) between the two runs.

Expected result: A two-sided p-value strictly between 1/20001 and 1, an observed effect expressed in capped billable units per account, and a CUPED null whose standard deviation is smaller than the unadjusted one by roughly sqrt(1 - corr(y, x)^2). The CUPED point estimate stays close to the unadjusted one, since the adjustment removes variance rather than shifting the effect.

Verify it yourself

• The permutation null is centred near zero: |mean(stats)| is a small fraction of std(stats).
• An A/A run, relabelling arm at random before the test and repeating over seeds, gives roughly uniform p-values with about 5% below 0.05.
• std(stats_cuped) < std(stats) whenever corr(y, x) is materially non-zero, and the ratio matches sqrt(1 - r^2) to within simulation noise.
• Moving the pooled cap computation inside the permutation loop reproduces the same p-value bit for bit at the same seed — the direct demonstration that a pooled cap carries no label information — while setting the cap to infinity reproduces the uncapped test exactly, so the winsorisation switch is independently verifiable.

Follow-up

• The p-value is 0.04 with the cap and 0.31 without it. What do you report, and what did you pre-register?
• Colleagues in a shared workspace can see the treated behaviour. How does that change the design and the estimate?
• How many accounts would you need to detect a 5% lift given this outcome's distribution?

Write a SQL query utilizing advanced JOINs and conditional logic to clean and aggregate transaction records with missing timestamps.

Medium · sql and data manipulation

Approach

1. Check whether any join is one-to-many before aggregating, or the sums inflate.
2. Say which table is the grain you start from, and join outward from it.
3. State the window function and its partition and ordering out loud before writing it.

Follow-up

• How would you verify this result without re-running the same query?
• What breaks if events arrive late or out of order?

Given a dataset with data quality issues, write a script using Pandas to identify and impute missing values.

Medium · sql and data manipulation

Approach

1. Say which table is the grain you start from, and join outward from it.
2. Compute rates by summing numerator and denominator separately, never by averaging rates.
3. Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

• How would you verify this result without re-running the same query?
• What breaks if events arrive late or out of order?

Explain the difference between WHERE and HAVING clauses, and provide a scenario where using the wrong one would impact query performance.

Medium · sql and data manipulation

Approach

1. Compute rates by summing numerator and denominator separately, never by averaging rates.
2. State the window function and its partition and ordering out loud before writing it.
3. Say which table is the grain you start from, and join outward from it.

Follow-up

• How would you verify this result without re-running the same query?
• How does the query change if the join becomes one-to-many?

Sessionise interactive API traffic with a thirty-minute inactivity gap

Medium · window functions · sessionisation · gaps and islands

fct_api_request carries account_id, user_id (null for service accounts), request_at, traffic_class and http_status. Using only traffic_class = 'interactive' rows with a non-null user_id, group each seat's requests into sessions on a 30-minute inactivity threshold: a request more than 30 minutes after the previous request from the same (account_id, user_id) opens a new session. For one ISO week return, per account, the session count, the median session duration in minutes and the median requests per session. A single-request session has a duration of zero.

Approach

1. Filter first: traffic_class = 'interactive' and user_id IS NOT NULL. Machine traffic has no sessions in any useful sense, and leaving CI or batch rows in produces sessions that are really cron schedules.
2. Get the previous timestamp with LAG(request_at) OVER (PARTITION BY account_id, user_id ORDER BY request_at). Partitioning by user_id alone stitches one person's work across two different accounts into one fabricated session, because a human holds memberships in several accounts.
3. Flag a boundary where the lag is NULL or request_at - lag > interval '30 minutes'. Decide and state whether exactly 30 minutes continues the session; strictly greater is the conventional choice and needs to be written down either way.
4. Assign session ids with SUM(boundary::int) OVER (PARTITION BY account_id, user_id ORDER BY request_at ROWS UNBOUNDED PRECEDING), the standard running-count construction for islands.
5. Roll up to sessions with min(request_at), max(request_at) and count(*), then to accounts with percentile_cont(0.5) WITHIN GROUP (ORDER BY ...). Use medians, not means: session length is strongly right-skewed and one long-running client dominates the average.

Worked solution (30 min)

1. Build the filtered week: interactive rows with user_id IS NOT NULL inside [week_start, week_start + 7 days).
2. Add prev_at via LAG(request_at) OVER (PARTITION BY account_id, user_id ORDER BY request_at) and derive is_new_session = (prev_at IS NULL OR request_at - prev_at > interval '30 minutes').
3. Add session_seq = SUM(is_new_session::int) OVER (PARTITION BY account_id, user_id ORDER BY request_at ROWS UNBOUNDED PRECEDING).
4. Aggregate to sessions by (account_id, user_id, session_seq) taking min, max and count, with duration_minutes = EXTRACT(EPOCH FROM max - min) / 60.
5. Aggregate to accounts with count(*) AS sessions, percentile_cont(0.5) WITHIN GROUP (ORDER BY duration_minutes) and percentile_cont(0.5) WITHIN GROUP (ORDER BY request_count).

Expected result: One row per account with session_count, median_session_minutes and median_requests_per_session, computed over interactive human traffic only, where a lone request yields a session of duration zero and request count one.

Verify it yourself

• Summing request_count across all sessions equals the filtered row count for the week exactly.
• Every session duration is non-negative, and no two consecutive requests inside one session are more than 30 minutes apart when you re-derive the LAG within sessions.
• Recomputing with the partition on user_id alone yields strictly fewer sessions and longer medians for any account sharing users with another account, which confirms the partition key matters.

Follow-up

• Sessions belonging to colleagues in one account are correlated. What does that do to a t-test on session length across an experiment arm?
• A long-poll or streaming endpoint keeps a connection open for hours. How do you stop it reading as one twelve-hour session?

You are given a dataset containing user interactions with a financial application. How would you analyze this data to identify friction points in the user journey?

Medium · product sense and metrics

Approach

1. Name one primary metric, then the guardrail that stops it being gamed.
2. Decompose the metric into the rates that drive it, and say which one you would check first.
3. Restate the decision this analysis has to support, and who acts on the answer.

Follow-up

• How would you detect that the metric is being gamed rather than genuinely improving?
• Which segment would you cut first, and what would that rule out?

How do you optimize a Python script that is running slowly on a large dataset?

Medium · product sense and metrics

Approach

1. Restate the decision this analysis has to support, and who acts on the answer.
2. Name one primary metric, then the guardrail that stops it being gamed.
3. Fix the population and the time window before naming any metric.

Follow-up

• How would you detect that the metric is being gamed rather than genuinely improving?
• Which segment would you cut first, and what would that rule out?

In a group discussion setting, discuss the evolution of AI and its potential impact on the automated trading landscape.

Medium · product sense and metrics

Approach

1. Name one primary metric, then the guardrail that stops it being gamed.
2. Decompose the metric into the rates that drive it, and say which one you would check first.
3. Restate the decision this analysis has to support, and who acts on the answer.

Follow-up

• How would you detect that the metric is being gamed rather than genuinely improving?
• What would you do if the primary metric and the guardrail moved in opposite directions?

Explain how you would estimate the number of active users on a mobile application using incomplete log data.

Medium

Approach

1. Work from the decision backwards to the evidence you would need.
2. State your assumptions explicitly before working the problem.
3. Clarify what is being asked and what a complete answer would contain.

Follow-up

• How would you know your answer was wrong?
• What assumption would you test first?

Measure a repackaging that moves usage between metered SKUs

Hard · mix shift · sku migration · metering lag · unit economics

A repackaging moves work previously billed as compute_hours into build_minutes at a different rate. Early readouts show compute_hours down 30% and total net_amount_cents flat. You have fct_usage_daily (account_id, sku_code, usage_date, billable_quantity, net_amount_cents, cogs_cents, is_restated, first_written_at, restated_at) and fct_api_request (account_id, environment, traffic_class, http_status, compute_ms, egress_bytes, request_at). Design the metric that says whether real consumption changed rather than merely moving between SKUs, state the settling window you will wait for and how you measured it, and name the unit-economics guardrail. Deliver the metric definition and the readout you would take to a pricing decision.

Approach

1. Refuse to compare SKU-level quantity series across the change. billable_quantity carries a different unit per sku_code, so a 30% fall in compute_hours cannot be added to or netted against a rise in build_minutes. Any metric that sums billable_quantity across sku_code produces a number with no unit and no meaning.
2. Build a SKU-invariant measure of delivered work from fct_api_request instead: successful, non-synthetic, non-load-test production requests with sum(compute_ms) and sum(egress_bytes) per account per week. That series is unaffected by which SKU the billing system attributed the work to, which is exactly the property this question needs.
3. Measure the settling window before reading anything. For a sample of historical usage_date values, compare the total as first written against the settled total after restatement, and exclude as many trailing days as it takes for the delta to fall under a stated tolerance. The tail of every usage series slopes downward for this reason alone and is routinely misread as a regression, then explained, then fixed.
4. Compare like for like at the account grain against each account's own pre-period. Split accounts by whether their workload was in scope of the repackaging, and read the change in delivered work per account relative to its own 8-week pre-period level, reporting the median and interquartile range. A fleet mean is dominated by whichever account happened to scale one batch job, because account consumption is heavy-tailed.
5. Guardrail the economics rather than the revenue line. Compute gross margin per account from net_amount_cents and cogs_cents and report it as a distribution. Flat revenue with identical work moved onto a SKU carrying a higher cogs_cents allocation is a real margin loss that a flat revenue line conceals completely.

Worked solution (40 min)

1. Measure the settling window: for 30 historical usage_date values, compute total net_amount_cents as first written against the current settled value, and take the number of trailing days after which the delta falls below a stated tolerance such as 0.5%.
2. Build weekly per-account delivered work from fct_api_request: successful request count, sum(compute_ms) and sum(egress_bytes), filtered to traffic_class in ('interactive','batch') and environment = 'production'.
3. Split accounts into in-scope and out-of-scope for the repackaging and compute the change in delivered work per account relative to its own 8-week pre-period, reporting median and interquartile range rather than a mean.
4. Compute per-account monthly gross margin before and after from net_amount_cents and cogs_cents, and report the count and revenue share of accounts whose margin crossed below zero.
5. Reconcile the two sources and state why request-derived work and fct_usage_daily quantities will not tie exactly, naming retries, failed requests and restatement.

Expected result: A three-part readout: the empirically measured settling window in days, the median per-account change in delivered work (successful production requests and compute_ms) for in-scope against out-of-scope accounts measured relative to each account's own pre-period, and the per-account margin distribution before and after. The conclusion states whether consumption actually changed or merely moved between SKUs, and at no point adds quantities across sku_code.

Verify it yourself

• Out-of-scope accounts should show no change in delivered work; movement there means the scope split is wrong or something else shipped in the same window.
• The settling window must be measured rather than assumed; re-running the readout a week later must not move the final week's figures by more than the stated tolerance.
• Total net_amount_cents across all SKUs before and after must reconcile to the invoiced total; a gap means restated rows were read mid-settlement.

Follow-up

• Revenue is flat and delivered work is flat. Name the one thing that could still have got worse, and exactly where you would see it.
• Packaging changes are usually applied to everyone at once. How would you design this as an experiment rather than a before-and-after, and what would you give up?

Consumption per account always dips in the last four days

Easy · pipeline lag · restatement · reporting windows

Your consumption dashboard reads billable units per paying account from fct_usage_daily (account_id, sku_code, usage_date, billable_quantity, net_amount_cents, is_restated, first_written_at, restated_at, updated_at). Every refresh shows the final three to five days declining, and a review is scheduled on that shape. Establish empirically how long a usage_date takes to settle, separately per sku_code, and specify the trailing exclusion window every reported figure should use. Derive the number from the data; do not adopt a convention.

Approach

1. Treat settlement as a measurable curve rather than a belief: for each historical usage_date, compare the total captured as of age d days against that date's final settled total.
2. Do it per sku_code, because metering paths differ. A per-request SKU lands within hours, while a storage-month SKU is produced by a daily sweep and lands later, so one global lag number is wrong for at least one of them.
3. Pick the age at which a stated percentile of dates reaches a stated completeness threshold, for example the tenth percentile date reaching 99.5 percent of final, and take the slowest SKU's age as the dashboard's exclusion window.
4. Separate late arrival from restatement. Late rows raise totals and are fixed by waiting; restatements can move either way and are not, so report the share of the gap from each.
5. Encode the exclusion inside the query rather than in the chart, so anyone reusing the SQL inherits the rule, and never compare a fresh partial period against a settled one.

Follow-up

• Month-end invoicing needs a number before settlement completes. How would you publish an early estimate with an honest uncertainty band attached?
• What monitor would tell you the settling time has changed, without anyone remembering to re-run this analysis?

Suggested practice checklist

For someone who can already write the query and train the model but stalls when asked what to measure or whether a change is worth making. Metric definition and case structure come first; the technical work is kept as maintenance rather than the centre of the week.

Day 1 — Metric anatomy

• For three products you use daily, write one primary metric, two input metrics that plausibly move it, and one guardrail that would catch a cheap way of moving the primary at the cost of the product.
• For one of them, specify the metric precisely enough that two analysts would return the same number: numerator, denominator, unit of observation, time window, and how returning and deleted accounts are treated.
• Pick a ratio metric and write what happens to it when the denominator shrinks for reasons unrelated to the numerator, with a concrete example of that happening.

Deliverable: A one-page metric tree for one product, with the primary metric written as an unambiguous spec.

Day 2 — Diagnosing a drop without guessing

• Take the prompt "weekly active users fell 8 percent week over week" and write the segmentation plan before proposing any cause: platform, region, tenure cohort, acquisition channel, and whether the movement sits in the numerator or in a changed denominator.
• List the instrumentation failures that manufacture fake drops (a client release that stopped firing an event, a bot filter change, a shifted date boundary or timezone) and write the query that rules out each one.
• Rehearse stating the boring explanations first, seasonality and day-of-week composition, before reaching for a product cause.

Deliverable: A drop-diagnosis checklist short enough to recite from memory in under a minute.

Day 3 — Should we build it

• Take a feature idea and write it as a bet: what you believe is true, what would have to be true for it to pay off, the metric that would confirm it, and the effect size that would justify the engineering cost.
• Size the opportunity top-down and bottom-up, then reconcile the two numbers in writing instead of quoting whichever is friendlier.
• Write the counter-metric that would make you kill the feature even if it wins on the primary metric.

Deliverable: A one-page product memo ending in a decision rather than a list of considerations.

Day 4 — The places aggregate numbers lie

• Construct a Simpson's paradox numerically: two segments where the treatment wins within each segment yet loses overall, and identify the shift in segment weights that causes it.
• Take a heavy right-tailed quantity such as revenue per user and write why the mean is the wrong summary, which percentile you would report instead, and what a moving mean with a stable median tells you.
• Write your definition of a session for the product from day one, then name two real behaviours it misclassifies.

Deliverable: One page holding a worked Simpson's paradox table and a session definition with its two known failure cases.

Day 5 — Technical maintenance, aimed at metrics

• Solve four timed SQL prompts that all end in a ratio metric, so the question of grain stays live in every answer.
• Compute a 95 percent confidence interval for a proportion on a small sample, and state why the normal approximation is unreliable when either np or n(1 minus p) falls below roughly 10, along with which interval you would use instead.
• Take one metric from your day-one tree, write the query that computes it correctly, then write the query that computes it wrong in the most plausible way and explain how you would notice.

Deliverable: Four solved prompts plus a matched correct and plausible-wrong query for one metric.

Day 6 — Turning engineering work into data science stories

• Write three project stories as situation, decision, trade-off, outcome, each carrying one number and one thing you got wrong.
• For the story you will lead with, prepare an answer to "what would you do differently" that names a decision you made, not a constraint you were handed.
• Practise the sentence that reframes a systems project as a question project: the question the work answered, ahead of the pipeline it shipped.

Deliverable: Three written stories with the lead story delivered aloud and timed under four minutes.

Day 7 — Mock case and gap list

• Run a 40-minute mock case with someone playing a product manager who pushes back on your metric choice, and record it.
• Listen back and mark every moment you proposed a solution before the success metric existed.
• Rewrite those moments as the question you should have asked, and rehearse the first 90 seconds of the case until scoping comes before solving.

Deliverable: A recorded case plus a rewritten opening 90 seconds.

The project you argued against

Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.

Scope an open-ended request to predict account churn

Medium · scoping · churn modelling · operating point

A customer success director asks for a list of accounts about to churn. You know only that the team has six people and that contracts are annual. Available data is fct_subscription_period, fct_usage_daily, fct_api_request, fct_support_ticket and dim_account. Before writing any code, produce the questions you need answered, a proposed definition of about to churn, and the shape of the artefact you would hand back, including the operating point that turns a score into a decision.

Approach

1. The interviewer is probing whether you convert a vague request into a decision with a capacity constraint attached. A candidate who starts talking about model families has already failed the exercise.
2. Pin the event and the horizon first. Churn is only possible at term_end_date, so the population is accounts renewing in the next 60 to 90 days, not the whole base. Ask explicitly whether contraction and downgrade count as churn or only full non-renewal, because the three have different base rates and different interventions.
3. Pin the action and the capacity. Six people times a realistic number of meaningful interventions per week gives k, and k is what the list is ranked to. Evaluate on precision at k rather than a global AUC over accounts that will never be contacted.
4. Audit leakage before choosing features. Every feature needs a timestamp proving it existed before the prediction date. A downgrade amendment, a churn reason code, and a ticket opened after the renewal conversation started are all leaks that will make the offline number look excellent and the live list useless.
5. Ask for the counterfactual now rather than later. Coverage is assigned deliberately, so without a held-out slice agreed at the start the intervention can never be evaluated, and you will be asked for its impact in nine months regardless.
6. Propose the smallest artefact that closes the loop: a weekly ranked list sized to capacity with two or three inspectable reasons per row, plus a stated policy for accounts below the line.

Follow-up

• The director insists all accounts are in scope, not only those renewing soon. How do you answer without simply refusing?
• Historical non-renewals number about 30 a year. At what point do you tell them a model is the wrong tool and a rules list is better?
• Which candidate features would you drop purely because you cannot date them?

Disagree with a product manager about an adoption claim

Medium · conflict · telemetry hygiene · adoption metrics

A product manager is about to present that a new SDK release drove a 40 percent rise in requests among adopting accounts, computed from fct_api_request counts grouped by sdk_version. You find the rise is concentrated in traffic_class equal to ci, that rows with is_retry true grew alongside it, and that restricting to interactive non-retry traffic leaves a 3 percent lift. The launch review is in two days. Decide how you raise this, with whom and in what order, and what you propose the claim becomes.

Approach

1. The interviewer is probing whether you can correct a colleague without ambushing them, and whether your own counter-analysis carries the caveats theirs lacked. Go to the product manager privately before the review. A correction delivered in the room is a status move and loses the argument you are actually trying to win.
2. Bring a decomposition rather than a verdict: the same accounts and window, requests split by traffic_class with retries held out as their own column, so their 40 percent and your 3 percent reconcile line by line and neither has to be taken on trust.
3. Reproduce their figure exactly first. If you cannot land on 40 percent with their method, you do not yet know what you are disagreeing with.
4. Ask whether the continuous-integration lift is itself valuable. An account wiring the SDK into its pipeline has increased integration depth, which is the dominant switching cost in this domain, so the honest claim may be that integration depth rose while interactive usage moved 3 percent. Improving the claim beats deleting it.
5. Name the mechanism that makes the raw count dangerous: clients retry when the platform degrades, so retry volume climbs exactly when the customer is most at risk. Pull the 5xx rate for the same accounts and window before anyone concludes anything, and note that billable_units is zero on 5xx rows, so request counts and billable quantities diverging is itself the signal.
6. Close with a standing definition for launch metrics so the next release does not repeat the exercise.

Follow-up

• The product manager argues that continuous-integration traffic is real usage and declines to split it out. Is that position defensible, and under what metric definition?
• Suppose the 5xx rate for those same accounts also rose 40 percent. What is the claim now?
• The review happens and the raw number is presented regardless. What do you do next, and what do you not do?

Allocate one analyst week across three competing requests

Easy · prioritisation · stakeholders · scoping

Three requests arrive the same morning and you have one week. Finance wants per-account gross margin from fct_usage_daily for a pricing review in three weeks. Sales wants a renewal-risk list for accounts with term_end_date inside 60 days. A product manager wants an experiment readout for a decision being taken on Thursday. Produce your allocation with hours attached, what you say to whoever receives less, and one thing you refuse to do this week, with the reason each decision is defensible to the person it costs.

Approach

1. The interviewer is probing whether you prioritise on decision timing and reversibility or on who asked most forcefully. Sort by the date each decision is actually taken and by what the default outcome is if nothing arrives.
2. Apply that sort concretely. The Thursday readout has a hard irreversible deadline and no value afterwards. The pricing review has three weeks of slack. The renewal list has a rolling deadline set by term_end_date, so part of it is urgent this week and the rest is not, which means it can be split rather than deferred whole.
3. Find the cheapest sufficient version of each request rather than the full version. The readout goes in full. The renewal list ships as a filtered query over renewal-eligible accounts ranked by two inspectable signals rather than as a model. The margin work is scoped to the accounts that dominate the pricing decision, since revenue is heavily skewed and the tail will not change the conclusion.
4. Make the trade visible in one written note to all three at once, with dates. Telling each person separately that they are the priority is how an allocation becomes a credibility problem.
5. Refuse something explicitly and say why. The model version of the renewal list is the usual candidate, because it cannot be evaluated without a holdout nobody has agreed to yet, and building it this week forecloses that.
6. Leave slack. A plan with none is a plan to miss the one deadline that cannot move.

Follow-up

• The sales leader escalates to your manager. What did you already do that makes that a short conversation?
• Which of the three deadlines would you push back on, and what exactly would you ask for?
• What would you change about how these requests reach you so next week is not the same?