Interview guides · ilionx
ilionx Data Scientist Interview Questions & Guide 2026
ilionx data scientist prep on data pitfalls: selection bias, target leakage, and checking an outlier's provenance before you drop it.
The 60-second brief
A Data Scientist at ilionx plays a pivotal role in driving digital transformation for a diverse portfolio of clients, ranging from government institutions and healthcare organizations to major commercial enterprises. At ilionx, data science is not performed in an isolated lab; it is an active, consultative discipline. You will be responsible for translating complex, unstructured business challenges into robust, production-ready machine learning models and advanced AI solutions.
Nearly every loop contains a round whose deliverable is a recommendation to someone non-technical. Practise stating a conclusion, the confidence attached to it, and the cost of being wrong in each direction, because that triple is the artifact being graded.
Focus areas
- Power experiments for heavy-tailed account revenue
- Separate contracted seats from actively used seats
- Read NRR on a fixed account cohort
Overview
The impact of this role is substantial. By unlocking insights from complex datasets, you directly influence strategic decision-making and operational efficiency for ilionx's clients. Whether you are building predictive algorithms to optimize logistics, implementing Natural Language Processing (NLP) pipelines to automate administrative workflows, or deploying Large Language Models (LLMs) to enhance information retrieval, your work directly shapes the digital capabilities of the Netherlands' leading organizations.
What makes this position uniquely exciting is the entrepreneurial environment. As a at, you are not just executing pre-defined tasks; you are an advisor and builder. You will collaborate closely with practice leads, data engineers, and cloud architects to expand the department, design innovative proof-of-concepts, and guide clients from initial ideation to full-scale model deployment.
The ilionx interview process
ilionx candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.
Recruiter Conversation
Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.
What to demonstrate
- Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
- Whether you name what you have not done instead of stretching to cover every line of the posting
- Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage
How to prepare
- Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
- Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
- Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live
Technical Assessment
Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.
What to demonstrate
- Whether the query you write matches the plan you just described
- What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
- Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly
How to prepare
- Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
- Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
- Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock
Cultural Fit Round
Because the format is not fixed, prepare the reasoning rather than the ritual. Nearly every version of this round draws on the same underlying material: a design you can defend, a metric you can define exactly, an analysis whose assumptions you can state out loud. Only the wrapper changes, whether that is a take-home, a live case, a deep dive on past work, or a rough estimate on a whiteboard. Answers rehearsed to fit one shape stall the moment the shape differs. Practise naming the assumption behind a number, then saying how much the conclusion moves if that assumption is wrong.
What to demonstrate
- Whether your justification for a method survives the question 'why not the simpler thing', including when the simpler thing would have worked
- Precision under pressure: what exactly counts as an active user, a conversion or a success, over what window, with what exclusions
- Whether you carry an argument through to a recommendation instead of stopping at a list of tradeoffs
How to prepare
- For each project you plan to mention, write the metric definition in one sentence: numerator, denominator, time window, exclusions. Say it out loud once, because vagueness shows up in speech before it shows up on paper.
- Rehearse the same project at three lengths: two minutes, ten minutes, and a deep dive on one technical decision. Cutting live is harder than it sounds.
- For your headline result, write down what would have had to be true for it to be wrong, and how you ruled that out.
Where candidates lose points
Randomising an experiment at the user level when users share an account
Two problems fire at once. Colleagues in one workspace see each other's work and talk to each other, so a treated user changes the behaviour of a control user in the same account, which violates the no-interference assumption and biases the estimate toward zero. Separately, outcomes within an account are strongly correlated, so the effective sample size is roughly n / (1 + (m - 1) * rho) for m users per account and intra-class correlation rho, not n. With rho around 0.3 and twenty users per account that is a design effect near 6.7, meaning a user-level confidence interval is about two and a half times narrower than it should be and results cross significance thresholds on noise alone. Randomise the account and cluster the standard errors.
Reading consumption metrics before the metering lag window has closed
Usage pipelines land late and correct themselves, which is exactly what is_restated and restated_at record. A dashboard queried on day T sees a partially populated tail for the last several days, so the most recent points always slope downward and always look like a regression. Analysts then explain the artefact, and sometimes ship a change to fix it. Establish the empirical settling time by measuring how much a given usage_date's total moves between first_written_at and its final value, exclude that many trailing days from every reportable figure, and never compare a fresh period against a settled one.
Dropping rows with missing values without naming the mechanism
Say whether the values are missing at random, missing by a known process, or missing in a way that depends on the outcome, and handle them accordingly. Deleting incomplete rows silently redefines the population whenever missingness correlates with what you are measuring.
Reporting a mean for a heavy-tailed metric without saying what it hides
For spend, session length or items per order, a small fraction of units carries most of the total, so the mean has a wide standard error and one account can move it. Fix the handling before you see the result: cap or winsorise at a pre-declared percentile, and report the median or the share above a threshold next to the mean. Capping changes the estimand, so say which question the capped number answers, and check how much of any difference comes from the top 0.1 percent of units.
Questions & practice
Describe how a transformer architecture works and why it has become the standard for sequence-based tasks.
Medium · machine learning and modelling
Approach
- Say how the offline result would be validated online before it is trusted.
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Check what information would not exist at prediction time, and exclude it.
Follow-up
- How would you choose the decision threshold, and who owns that choice?
- Where could label leakage enter this setup?
How do you prevent overfitting in deep learning models, and what validation strategies do you recommend for time-series data?
Medium · machine learning and modelling
Approach
- Say how the offline result would be validated online before it is trusted.
- Pick an evaluation metric that matches the cost of each error type, not a default.
- Check what information would not exist at prediction time, and exclude it.
Follow-up
- How would you choose the decision threshold, and who owns that choice?
- Where could label leakage enter this setup?
Join daily usage to the contract version live that day
Medium · as-of-join · pandas · numpy · contracts
fct_usage_daily has account_id, usage_date and net_amount_cents. fct_subscription_period has account_id, subscription_period_id, plan_tier, term_start_date, term_end_date, arr_cents and is_current, with one row per contract term version and every amendment inserting a new row. Attach to each usage row the subscription_period_id whose term brackets usage_date (term_start_date <= usage_date <= term_end_date). pd.merge_asof and an interval-condition merge are unavailable; use sorting and numpy.searchsorted. Then report monthly net revenue by plan_tier. Terms for one account do not overlap, and usage may fall outside every term.
Approach
- Say out loud why the cheap version is wrong: joining on is_current stamps today's plan tier onto last year's usage, so every account that upgraded has its history reclassified and revenue-by-tier becomes a function of when the query ran.
- Sort each account's terms by term_start_date and use np.searchsorted(term_start, usage_date, side='right') - 1 to get the last term that started on or before the usage date. Do it per account group, or globally after encoding (account_id, date) into one monotone key.
- searchsorted only enforces the left edge. Validate the right edge afterwards — usage_date <= the candidate's term_end_date — and set the match to NA where it fails. That NA is usage in a gap between contracts and must stay visible instead of being folded into the expired term.
- Assert non-overlap before trusting the lookup, and write the assertion so it is capable of passing. prev_end = terms.groupby('account_id').term_end_date.shift() is NaT on each account's first row, and NaT < Timestamp evaluates to False rather than NA, so a comparison followed by .fillna(True) has nothing left to fill and the assertion fires on every account's first term whatever the data looks like. Guard the null yourself: assert (prev_end.isna() | (prev_end < terms.term_start_date)).all(). The failure mode of getting this wrong is not a false alarm you notice once — it is an assertion someone deletes because it never passes, after which overlapping terms make searchsorted return one of them with no trace in the output.
- Aggregate after the join, grouping by (usage_date month, plan_tier) with dropna=False so the unmatched bucket appears as its own row and the total still ties to the ungrouped sum of net_amount_cents.
Worked solution (35 min)
- terms = terms.sort_values(['account_id','term_start_date']); prev_end = terms.groupby('account_id').term_end_date.shift(); assert (prev_end.isna() | (prev_end < terms.term_start_date)).all()
- Per account group: idx = np.searchsorted(g.term_start_date.values, u.usage_date.values, side='right') - 1; rows with idx < 0 are unmatched.
- Gather subscription_period_id, plan_tier and term_end_date by positional index, then null the match wherever usage_date > the gathered term_end_date.
- monthly = joined.assign(month=joined.usage_date.dt.to_period('M')).groupby(['month','plan_tier'], dropna=False).net_amount_cents.sum()
Expected result: Exactly one output row per input usage row, a subscription_period_id that is NA precisely for usage outside every term, and a monthly table whose values sum to the ungrouped total of net_amount_cents once the NA-tier bucket is included.
Verify it yourself
- len(joined) == len(usage); the join must not fan out.
- joined.net_amount_cents.sum() == usage.net_amount_cents.sum().
- For every matched row, assert term_start_date <= usage_date <= term_end_date directly rather than trusting searchsorted.
- Run the non-overlap assertion on a frame where every account has exactly one term: prev_end is NaT throughout, so the assertion must pass. An assertion that fires there is testing the shift, not the data.
- Spot-check one account that upgraded mid-term: its usage before the amendment must still carry the old plan_tier.
Follow-up
- An amendment takes effect on the 17th of a month. How do you report that month's revenue by tier?
- What changes if terms can overlap because of a co-term amendment?
- How would you verify this against a SQL implementation using a BETWEEN condition?
Write a SQL query to find the rolling average of a metric over a specific time window, and explain how you would optimize it for a large database.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- State the window function and its partition and ordering out loud before writing it.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- How would you verify this result without re-running the same query?
- What breaks if events arrive late or out of order?
Describe how you would design an end-to-end data pipeline to ingest, preprocess, and run inference on streaming text data.
Medium · sql and data manipulation
Approach
- Say which table is the grain you start from, and join outward from it.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- State the window function and its partition and ordering out loud before writing it.
Follow-up
- How does the query change if the join becomes one-to-many?
- What breaks if events arrive late or out of order?
How do you structure a Python project to ensure it is reproducible, modular, and ready for production?
Medium · sql and data manipulation
Approach
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
Follow-up
- What breaks if events arrive late or out of order?
- How does the query change if the join becomes one-to-many?
Consecutive qualifying weeks before renewal, as a ranked worklist
Hard · gaps and islands · window functions · date boundaries
fct_api_request carries account_id, workspace_id, environment, request_at (timestamptz), http_status and traffic_class. fct_subscription_period carries account_id, term_end_date, auto_renew and is_current. A qualifying week for an account is an ISO week with at least 50 successful production requests in traffic_class ('interactive','batch'). Over the last 52 whole ISO weeks, and for accounts whose current term ends within 90 days, return the current qualifying-week streak length, the week it began, and the longest earlier streak. An account whose streak has broken must appear with a current length of zero.
Approach
- Bucket weeks as date_trunc('week', request_at AT TIME ZONE 'UTC'). request_at is a timestamptz, so an unpinned date_trunc silently uses the session time zone, weeks start at a local midnight, and Monday-morning traffic lands in the previous week for part of the fleet. Pinning UTC also makes the seven-day arithmetic below exact across daylight-saving transitions.
- Apply the exclusions before counting: environment = 'production', http_status < 400, traffic_class IN ('interactive','batch'). Then apply the volume floor and drop the current partial week, which can never meet a floor calibrated on whole weeks.
- Build islands with the row-number anchor: ROW_NUMBER() OVER (PARTITION BY account_id ORDER BY week_start) as rn, then week_start - rn * interval '7 days' is constant inside a run of consecutive weeks. Group by that anchor to get each streak's start, end and length.
- The current streak is the island whose end equals the last whole week; if none does, the account's current streak is zero and that is the interesting case. The longest earlier streak is the maximum length among the remaining islands.
- Join the renewal filter from the current subscription row and LEFT JOIN the streak summary so an account with no qualifying week at all still appears, rather than vanishing from the risk list precisely because it went quiet.
- Finish with an operating point. The list is worked by a team with finite capacity, so order it and cut it at that capacity, and say what happens to the accounts below the line.
Worked solution (40 min)
- Build weekly_qualified: filter the fact on environment, status and traffic_class, group by account_id and date_trunc('week', request_at AT TIME ZONE 'UTC'), keep groups with count(*) >= 50, and exclude the in-progress week and anything older than 52 whole weeks.
- Add rn = ROW_NUMBER() OVER (PARTITION BY account_id ORDER BY week_start) and anchor = week_start - rn * interval '7 days'.
- Group by (account_id, anchor) to get streak_start = min(week_start), streak_end = max(week_start), streak_len = count(*).
- Per account, take current_len as the streak_len where streak_end = the last whole week else 0, current_start from the same island, and longest_prior as max(streak_len) over the other islands.
- Join to fct_subscription_period on is_current with term_end_date <= current_date + 90, LEFT JOIN the streak summary, and order by current_len ascending then term_end_date ascending.
Expected result: One row per renewal-eligible account with current_streak_weeks, current_streak_start_week and longest_prior_streak_weeks, where an account with no qualifying week in the last whole week returns current_streak_weeks = 0 and still appears, ordered so the quietest imminent renewals sit at the top.
Verify it yourself
- Per account, the sum of all island lengths equals the count of qualifying weeks for that account.
- current_streak_weeks > 0 if and only if the last whole week is a qualifying week for that account.
- No island contains a gap: re-deriving consecutive differences inside an island returns exactly 7 days everywhere.
- An account qualifying in all 52 weeks returns a single island of length 52 and a null-free current streak start.
Follow-up
- The floor of 50 requests was picked for this exercise. How would you calibrate it from data, and what would force a recalibration?
- A regional holiday week drops several accounts below the floor at once. How do you keep that out of the risk list?
- How would you evaluate whether contacting these accounts actually changed renewal, given that coverage is assigned deliberately?
How do you prioritize multiple data science initiatives when a client has limited budget and resource constraints?
Medium · product sense and metrics
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Name one primary metric, then the guardrail that stops it being gamed.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
A client wants to "implement AI" to reduce customer churn but does not have clean data. How do you approach the first scoping workshop?
Medium · product sense and metrics
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Restate the decision this analysis has to support, and who acts on the answer.
- Fix the population and the time window before naming any metric.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- How would you detect that the metric is being gamed rather than genuinely improving?
Define success for widening the free usage allowance
Easy · north star · guardrails · gameable metrics · unit economics
A proposal triples the free-tier included allowance on the requests_thousands SKU. Finance expects the count of weekly active organisations to rise. You have fct_usage_daily (billable_quantity, included_quantity_applied, overage_quantity, net_amount_cents, cogs_cents, is_restated), dim_account (account_status, is_internal, converted_to_paid_at) and fct_api_request (traffic_class, http_status, environment). Define the primary metric this change should be judged on, two guardrails, and the numeric decision rule you would agree before launch. State explicitly how the obvious metric can be satisfied without the product getting better for anyone.
Approach
- Name the mechanism before naming any metric. A larger allowance moves quantity out of overage_quantity into included_quantity_applied, so net_amount_cents falls while cogs_cents is unchanged, and accounts that previously sat under the production volume floor now cross it without paying anything. A count of active accounts therefore moves for reasons that have nothing to do with the product.
- Set the primary metric at the account grain: weekly active organisations with at least one successful request (http_status < 400) in a workspace where environment = 'production' and traffic_class in ('interactive','batch'), over accounts with is_internal = false. Report accounts that existed before launch separately from the post-launch signup cohort, so the number is not quietly an acquisition metric.
- Attach the two guardrails that close the gaming routes. First, gross margin per account, (sum(net_amount_cents) - sum(cogs_cents)) / sum(net_amount_cents) computed per account per month and reported as a distribution, specifically the count and revenue share of margin-negative accounts. Second, the free and trial share of weekly active organisations.
- Add the conversion link the change is supposed to buy: free-to-paid conversion within 90 days for the affected cohort, read from converted_to_paid_at. Without it, the primary metric rewards permanent free use indefinitely.
- Write the decision rule with numbers before launch: ship if weekly active organisations rise by at least the pre-agreed threshold, 90-day free-to-paid conversion does not fall, and the count of margin-negative accounts stays under a stated cap. Note that the margin guardrail can only be read after the metering settling window has closed, since fct_usage_daily rows restate in place.
Worked solution (20 min)
- Compute per-account monthly gross margin from fct_usage_daily as (sum(net_amount_cents) - sum(cogs_cents)) / sum(net_amount_cents), grouped by account_id and calendar month, restricted to usage_date values older than the measured metering settling window.
- Simulate the allowance change on the trailing settled month: for each account, move min(overage_quantity, allowance_delta) from overage_quantity into included_quantity_applied and recompute net_amount_cents at that account's existing list and discount rates, leaving cogs_cents untouched.
- Recount weekly active organisations under the simulated state with the production volume floor applied, and split the delta into accounts that were already active and accounts newly crossing the floor.
- Report the before and after margin distribution, the count of accounts crossing into negative margin, and the revenue share those accounts hold.
Expected result: A two-part readout: the simulated change in weekly active organisations split by whether the account was already active, and the change in the count and revenue share of margin-negative accounts. The answer names the primary metric (weekly active organisations on qualifying production workloads), two guardrails (the per-account margin distribution and the free/trial share of actives), a pre-agreed numeric rule, and states plainly that the primary metric alone can be satisfied entirely by accounts that will never pay.
Verify it yourself
- Simulated net_amount_cents can only fall or stay flat for every account; any account whose simulated revenue rises means the allowance was applied in the wrong direction.
- cogs_cents must be byte-identical before and after, because an allowance changes what is charged, not what is served.
- The sum of per-account margins must reconcile to the aggregate margin computed directly from fct_usage_daily totals over the same accounts and months.
Follow-up
- Weekly active organisations jump 14% in the first week after launch. How much of that can you attribute to the change with no control group, and what would you need to do better?
- An account settles at usage permanently just below the new allowance and never pays. Does your primary metric count it as a success, and should it?
Blended gross margin fell while every segment improved
Medium · mix shift · simpsons paradox · as-of join
Blended gross margin across paying accounts fell from 71 percent to 66 percent over two quarters, yet margin improved inside every plan_tier and every deployment_model. You have fct_usage_daily (account_id, sku_code, usage_date, net_amount_cents, cogs_cents), fct_subscription_period (account_id, plan_tier, term_start_date, term_end_date) and dim_account (account_id, deployment_model, is_internal, effective_from, effective_to). Produce an exact decomposition of the five-point move into mix, rate and interaction terms, and name the segment shift that carries it.
Approach
- Write blended margin as a revenue-weighted average of segment margins, m = sum over i of w_i * m_i, where w_i is the segment's share of net_amount_cents. Margin is a ratio of sums, so only revenue weights reproduce the blended figure.
- Apply the exact three-term decomposition: delta_m = sum(delta_w_i * m_i0) + sum(w_i0 * delta_m_i) + sum(delta_w_i * delta_m_i), read as mix, rate and interaction. It is exact by construction, so the three terms must sum to the observed change with no residual.
- Build segments from as-of joins: take the fct_subscription_period version whose term brackets each usage_date and the dim_account version whose effective_from and effective_to bracket it, rather than joining on is_current and backdating today's attributes over last year's usage.
- Run the decomposition on more than one segmentation, at minimum plan_tier, deployment_model and sku_code, since the mix that actually moved may not be the one anybody already suspected.
- Once the driving segment is identified, determine whether the shift came from acquisition landing new accounts in a lower-margin segment or from existing accounts migrating, because those have different owners and different remedies.
Follow-up
- The interaction term is sometimes large. What does it mean operationally, and when would you prefer a log-mean decomposition that distributes it across the other two terms?
- Revenue-weighted average margin is one construction. What changes if leadership wants margin weighted by account count, and which question does each version answer?
Suggested practice checklist
For someone who has spent the last year in notebooks, dashboards or modelling work and has not written raw SQL under time pressure. The first four days rebuild query fluency against a fixture you control and can verify by hand; the last three attach that fluency to the rest of the loop.
Day 1 — Build a fixture you can check answers against
- Create a local Postgres or SQLite database with four tables (users, sessions, events, orders) holding roughly 200 rows you generated yourself, so you know the contents well enough to predict every result.
- Deliberately seed the cases that break queries: a user with no sessions, a session with no events, two orders sharing a timestamp, a NULL in one join key, and one duplicated user row.
- Before writing any SQL, hand-compute five answers on paper (how many users placed at least one order, median orders per ordering user, and three others) and save them as the ground truth for the week.
Deliverable: A one-command seed script plus a text file of five hand-computed answers to grade every later query against.
Day 2 — Joins, filters and NULL semantics
- Answer "which users have no orders" three ways (LEFT JOIN with IS NULL, NOT EXISTS, NOT IN) and confirm that the NOT IN version returns zero rows once the subquery contains a NULL, because the comparison is never TRUE.
- Reproduce the LEFT JOIN that silently collapses to an inner join by putting a right-table predicate in WHERE, then fix it by moving the predicate into the ON clause, and record both row counts.
- Create a fan-out bug on purpose by joining orders to order_items and summing the order total, then correct it with a pre-aggregated subquery and explain in one line which table changed the grain.
Deliverable: One annotated .sql file holding the three join traps, each with the wrong result and the corrected result side by side.
Day 3 — Window functions and frames
- Write three window queries against the fixture: a running order total per user, the rank of each order within its user by value, and the day gap to that user's previous order, then check each against the day-one ground truth.
- Run ROW_NUMBER, RANK and DENSE_RANK over a column containing ties, print all three side by side, and write one sentence on when each is the correct choice.
- Switch one query from the default frame (RANGE BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, which is what you get when ORDER BY is present and no frame is written) to ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and explain why the output differs only when the ORDER BY column has duplicates.
Deliverable: Three verified window queries plus a short note explaining the RANGE versus ROWS difference in your own words.
Day 4 — The four analytical query patterns
- Write a monthly retention grid: first order month per user, then months-since-first as the column, and verify that month zero equals the cohort size exactly.
- Sessionize the events table under a 30-minute inactivity rule using LAG plus a cumulative sum over a new-session flag.
- Build a four-step funnel that counts distinct users rather than events at each step, and state the rule you applied to a user who reaches step three without ever logging step two.
Deliverable: One file with the retention, sessionization and funnel patterns, each carrying a one-line note on the assumption it bakes in.
Day 5 — Write SQL the way you will have to write it live
- Set a 12-minute timer and solve three medium prompts in a plain editor with no execution and no autocomplete, then run them and tally syntax errors separately from logic errors.
- Narrate one solution aloud while writing it, stating the grain of each intermediate result (one row per user, one row per user-day) before you type its body.
- Rewrite your slowest solution as a CTE chain where every CTE name states its grain, and time yourself re-solving it from blank.
Deliverable: A recording of one narrated solution plus an error tally that separates syntax from logic.
Day 6 — One day for everything that is not SQL
- Write the preconditions of the two-sample t-test from memory, then check them: independent observations, and a difference in means whose sampling distribution is approximately normal, which at large sample sizes follows from the central limit theorem rather than from normality of the raw values.
- Write the difference between an odds ratio from logistic regression and a relative risk, and state the condition under which the two are close (low outcome prevalence).
- Prepare a 90-second answer to "how would you know this model is any good" that names the metric, the baseline you would beat, and the cost of the errors you care about.
Deliverable: One page of notes covering test preconditions, the odds-ratio caveat and the model-quality answer.
Day 7 — Full loop rehearsal
- Run a 45-minute mock with someone willing to interrupt: 20 minutes of SQL, 15 minutes defining a metric, 10 minutes on a past project.
- Re-solve from blank the two queries you were slowest on this week and compare the times against day five.
- Write a five-line answer to "walk me through a project" that puts a number in the first sentence and names the decision the work changed.
Deliverable: Mock feedback notes plus a timed project narrative you can deliver without reading it.
What the behavioural round is actually scoring
Interviewers here are not checking whether you can describe a project. They want the decision you made, why you made it under the information you had, and what changed afterwards that someone else could measure. A story that ends at 'I built a model' has no ending. Say what the model caused, or what you stopped doing because of it.
Describe a time when a data science project you worked on did not meet its initial business goals. How did you manage stakeholder expectations and pivot?
Medium · behavioural and stakeholder questions
Approach
- Pick a story where you drove the decision, not one where you observed it.
- State the situation in two sentences and spend the rest on your reasoning.
- Quantify the outcome, including what you would not claim credit for.
Follow-up
- How did you know the outcome was caused by your change?
- What did you decide not to do, and why?
Report an underpowered consumption test to a non-technical executive
Medium · communication · uncertainty · experimentation
An account-randomised packaging change ran six weeks across 900 paying accounts. The effect on billable units per account per month is plus 4.1 percent, with a 95 percent interval from minus 3.2 to plus 11.8 after clustering standard errors at the account and applying the pre-registered winsorisation at the 99th percentile. An executive with no statistical background wants one number this week to decide a full rollout. Produce a three-sentence spoken answer, one chart, and an explicit recommendation of ship, stop or keep running, with the cost of each option stated.
Approach
- The interviewer is probing whether you can be decision-useful without either hiding the uncertainty or hiding behind it. Start from the decision rather than the statistics: establish what the executive would do differently at plus 4 percent versus zero, because if the action is identical the interval does not matter.
- Translate the interval into consequences in units the executive already reasons about. Multiply both endpoints by the cohort's baseline consumption and contracted rates to give an annualised revenue range, so the answer is a range of dollars rather than a range of percentages.
- Price the option to wait. Using the observed variance, state roughly how many additional account-weeks halve the interval width, so keep running becomes a quantified choice instead of a stall.
- Offer a cheaper path to the same decision: a lower-variance proximate outcome such as successful billable units on the new SKU, or CUPED using each account's pre-period consumption, quoting the expected variance reduction as one minus the squared pre-post correlation.
- Give a recommendation and name the single observation that would reverse it. A strong answer commits; a generic one recites the interval and leaves the decision on the table.
Follow-up
- The executive says it clearly works and is just not provable, so ship it. What is your answer?
- How much of the interval width comes from clustering and how much from the revenue tail, and what would you do about each?
- If you had to ship this week with no more data, which guardrail would you watch for the first fortnight and at what threshold would you roll back?
Walk through an analysis you later discovered was wrong
Easy · data quality · error ownership · metering
Six weeks ago you reported that consumption fell 9 percent in the last week of the month, and a team spent a sprint investigating the cause. The fall was an artefact: rows in fct_usage_daily land late and are restated in place, and you queried before the tail had settled. Describe how you found the error, what you told the people who acted on it, and the control you put in place so this class of mistake cannot reach a dashboard again. Be specific about how the settling window was measured.
Approach
- The interviewer is probing whether you self-report errors before someone else finds them, and whether your fix is structural rather than a promise to be more careful. Say plainly that the number was wrong and that a sprint was spent on it, before describing any diagnosis.
- Establish the artefact quantitatively instead of asserting that data lands late. For each usage_date, compare the total as of first_written_at against the settled total and read the settling time off that curve, for example 97 percent of final by day three and 99.5 percent by day five.
- Correct the record the same day, in the channel the original number went out in, to the same audience. The cost of the wasted sprint belongs in the correction, not in a footnote.
- Make the fix structural: exclude a trailing lag window from every reportable figure, and make the reporting view return no rows inside that window rather than returning partial ones. A dashboard that shades unsettled days still gets read as a decline.
- State what generalises. Any fact table restated in place has this failure mode, so the guard belongs at the source rather than on the one dashboard that embarrassed you. A strong answer ends with the class of error closed; a generic one ends with a lesson learned.
Follow-up
- How did you choose the completeness threshold behind the lag window, and what would make you recalibrate it?
- What did you say to the team that lost the sprint, and what did they say back?
- Is there a legitimate case for showing the unsettled tail at all, and to whom?