Interview guides · Honor Technology

Honor Technology Data Scientist Interview Questions & Guide 2026

Practice explaining analysis before a Honor Technology data scientist interview: the recommendation, the uncertainty, the follow-ups.

The 60-second brief

As a Data Scientist at Honor Technology, you will play a pivotal role in transforming the way society cares for older adults through innovative data-driven solutions. This position is crucial to the organization’s mission, as your insights and analyses will directly influence the development of technologies and services that empower older adults to live independently. You will engage with a diverse range of datasets, providing actionable insights that enhance both the user experience and operational efficiency.

Allocate prep to your weakest link rather than your favourite topic. Of the three things that usually gate the outcome (SQL that is correct under messy joins, sound reasoning about experiments, and structured framing of an open-ended problem), candidates tend to over-invest in modelling theory and under-invest in framing.

Focus areas

Read NRR on a fixed account cohort
Analyse at the account grain, cluster errors
Measure churn only on renewal-eligible accounts

Overview

Your work will involve partnering with multidisciplinary teams, including Engineering, Product Management, and Care Operations, to address complex business challenges. By leveraging your expertise in agentic AI or optimization algorithms, you will help shape the strategic direction of Honor’s technological offerings. The role is not just about crunching numbers; it’s about crafting solutions that have a meaningful impact on the lives of clients and Care Professionals alike, making this an exciting and rewarding opportunity.

The Honor Technology interview process

Honor Technology candidates report 6 rounds · ≈ 4-6 weeks. The stages below are what candidates describe, not a published process.

Application Review

Most candidates lose this call inside the first two minutes, during the walkthrough of their own background. The account runs chronologically, sits at the level of tools and titles, and never arrives at a decision anyone could have disagreed with. Anchor on a problem instead of a timeline: what the team could not answer, what you did about it, what happened next. Ninety seconds is enough, and stopping on time leaves room for the half of the call that belongs to you. What you ask about how work gets prioritised signals your level more reliably than the walkthrough does.

What to demonstrate

Whether your background summary has a shape (problem, decision, consequence) or is a chronological list of tools and employers
Whether you can account for gaps, short stints and the reason you are looking, unprompted and without hedging
The substance of the questions you ask back, which an experienced screener reads as a level signal

How to prepare

Time your opening walkthrough against a clock. If it runs past two minutes, compress the earliest role into a single clause and spend the recovered time on the most recent one
Write one honest sentence for every gap or short stint visible on your resume and offer it before being asked about it
Prepare questions about how work arrives and gets prioritised: who writes the request, how often priorities change, and what happens to an analysis after it is delivered

Phone Screen

A screening call is a matching exercise run by someone who will not evaluate your statistics. They are checking that the work described on your resume is work you personally did, and that its scope matches the level the role is written for. Logistics get settled in the same half hour so nobody spends an interviewer's afternoon on a mismatch. The answer that fails is the one narrated in the plural. If every sentence is 'we built' and 'the team decided', there is nothing specific to write down about you. Name the piece that was yours, the decision you made inside it, and what changed after.

What to demonstrate

Whether the ownership implied by your resume survives one round of follow-up about who actually did which part
Whether your described scope (data size, stakeholders, what shipped) matches the seniority the role is written at
Whether timeline, location and compensation expectations make the rest of the loop worth scheduling

How to prepare

Rewrite your top three resume bullets in the first person singular, each with the decision you made and what moved afterwards, then say them out loud once so the 'we' does not return under pressure
Attach one number to each project: the baseline, the change, and the window it was measured over. Where impact was never measured, say that plainly rather than inventing a figure
Settle your compensation range before the call and give it as a range with a reason behind it, such as current total comp or a competing timeline, instead of deflecting the question twice

Technical Assessments

This round decides whether someone can hand you a schema and a question and trust the number that comes back. Correctness under a clock is the bar, not clever syntax. The habit that separates strong from weak answers is checking the grain: after every join, know how many rows you expect and whether the count moved. Most wrong answers in this format are not wrong logic, they are a fan-out from a key that turned out not to be unique, or a filter applied before an aggregate when it belonged after. Say what you expect before you run it.

What to demonstrate

Whether your row counts survive each join, and whether you notice on your own when they do not
Deliberate handling of rows that fail to match, including whether the question needs an inner join or a left join with the non-matches kept and counted
Whether NULLs are treated on purpose, given that a NULL compares equal to nothing and that COUNT of a column skips it
Reaching a defensible answer inside the window instead of a refined one after it

How to prepare

Take a two-table schema, write a join that fans out on purpose, then fix it by collapsing the many-side to one row per key before joining. Repeat until the fix is reflex rather than recall.
Write a funnel as one query and print the distinct user count at each stage, then confirm each stage is a subset of the one above it rather than assuming it
Do a few timed runs in a plain text box with no autocomplete and no formatter, since assessment editors often have neither

Behavioral Interviews

Most of the weight in this round sits on the disagreement questions. Data work routinely produces an answer someone senior did not want, and the interviewer is trying to learn what you do in that hour. Both failure modes are common: folding as soon as a director pushes back, and treating the pushback as ignorance to be corrected with a better chart. A strong answer usually contains a specific thing the other person knew that you did not, and describes how you found out whether it changed the conclusion.

What to demonstrate

Whether you can state the other side's argument accurately before you explain why you disagreed
What you treated as evidence during the disagreement, such as a rerun under their assumption or a holdout check, rather than persuasion technique
Whether you distinguish being overruled from being wrong, and can give an example of each

How to prepare

Write out one disagreement where you turned out to be wrong, and say what in the data misled you. Candidates prepare the story where they were right, and the follow-up asks for the other one.
For your main disagreement story, be ready to say what result would have made you drop your position. If no such result exists, you were not arguing from the data.
Practise stating the opposing position out loud in one sentence the stakeholder would accept, then continue the story.

In-Depth Technical Discussions

A handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.

What to demonstrate

Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.

How to prepare

Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows

Final Evaluation

Where a loop includes a partner from outside the data team, that conversation usually carries the same weight as the technical ones and gets the least preparation. The person opposite you will not follow a derivation and does not need to. They are working out whether having you involved would make their decisions better or slower. The failure mode is not being too technical. It is answering a question about a decision with a description of your method, leaving the translation to them. What they carry into the debrief is the sentence you handed them, not the analysis underneath it.

What to demonstrate

Whether a statistical result arrives as something the partner could act on, with the one caveat that would change their decision kept and the rest left out
Whether you can state what you need from their side, in their terms: instrumentation that does not exist yet, a definition they own, or a holdout they have to agree to
Whether uncertainty is given as a range someone can plan against, rather than as hedging that invites them to ignore the result
Whether you ask what decision is actually on the table before explaining anything

How to prepare

Take a result you know well and write the version for someone who stops reading after one sentence, then the three-minute version, and check the short one is not the long one with the qualifications stripped out
For a past project, list everything you asked a non-technical partner for and how you phrased it, then rewrite each ask so it names what goes unmeasured without it
Practise saying where a result does not apply, out loud, in one sentence that a partner could repeat accurately to someone else

Where candidates lose points

Comparing accounts that received a sales or customer-success touch against those that did not

Assignment of coverage is deliberate and pulls in both directions at once: the largest accounts get a named owner because they are valuable, and the accounts showing distress get one because they are at risk. The comparison therefore mixes a strong positive selection with a strong negative one, and the naive estimate can come out with either sign depending on which assignment rule dominated during the period examined. Nothing about matching on observed size fixes this, because the risk signal that triggered coverage is usually the same signal that predicts the outcome. It needs either an actual randomised or staggered rollout of coverage, or a design built on a capacity constraint or territory boundary that assigns coverage for reasons unrelated to account health.

Randomising an experiment at the user level when users share an account

Two problems fire at once. Colleagues in one workspace see each other's work and talk to each other, so a treated user changes the behaviour of a control user in the same account, which violates the no-interference assumption and biases the estimate toward zero. Separately, outcomes within an account are strongly correlated, so the effective sample size is roughly n / (1 + (m - 1) * rho) for m users per account and intra-class correlation rho, not n. With rho around 0.3 and twenty users per account that is a design effect near 6.7, meaning a user-level confidence interval is about two and a half times narrower than it should be and results cross significance thresholds on noise alone. Randomise the account and cluster the standard errors.

Treating a non-significant result as proof of no effect

Say whether the confidence interval excludes the effect sizes you would have cared about. If it does not, the honest reading is that the test was underpowered, so report the minimum detectable effect the design could have found and what sample size would resolve it.

Extrapolating a first-week lift inflated by novelty effects

Plot the treatment effect by days since first exposure instead of quoting one pooled average. A lift that decays toward zero across the test window is behaviour that will not persist, and annualising it produces a forecast that misses by an order of magnitude.

Questions & practice

What are the key metrics you would use to evaluate a predictive model?

Medium · machine learning and modelling

Approach

Set a baseline first, so any model has something honest to beat.
Pick an evaluation metric that matches the cost of each error type, not a default.
Say how the offline result would be validated online before it is trusted.

Follow-up

How would you choose the decision threshold, and who owns that choice?
Where could label leakage enter this setup?

How do you determine which machine learning model to apply to a given problem?

Medium · machine learning and modelling

Approach

Set a baseline first, so any model has something honest to beat.
Frame the prediction: the label, the moment of prediction, and the action it triggers.
Pick an evaluation metric that matches the cost of each error type, not a default.

Follow-up

How would you choose the decision threshold, and who owns that choice?
Where could label leakage enter this setup?

Join daily usage to the contract version live that day

Medium · as-of-join · pandas · numpy · contracts

fct_usage_daily has account_id, usage_date and net_amount_cents. fct_subscription_period has account_id, subscription_period_id, plan_tier, term_start_date, term_end_date, arr_cents and is_current, with one row per contract term version and every amendment inserting a new row. Attach to each usage row the subscription_period_id whose term brackets usage_date (term_start_date <= usage_date <= term_end_date). pd.merge_asof and an interval-condition merge are unavailable; use sorting and numpy.searchsorted. Then report monthly net revenue by plan_tier. Terms for one account do not overlap, and usage may fall outside every term.

Approach

Say out loud why the cheap version is wrong: joining on is_current stamps today's plan tier onto last year's usage, so every account that upgraded has its history reclassified and revenue-by-tier becomes a function of when the query ran.
Sort each account's terms by term_start_date and use np.searchsorted(term_start, usage_date, side='right') - 1 to get the last term that started on or before the usage date. Do it per account group, or globally after encoding (account_id, date) into one monotone key.
searchsorted only enforces the left edge. Validate the right edge afterwards — usage_date <= the candidate's term_end_date — and set the match to NA where it fails. That NA is usage in a gap between contracts and must stay visible instead of being folded into the expired term.
Assert non-overlap before trusting the lookup, and write the assertion so it is capable of passing. prev_end = terms.groupby('account_id').term_end_date.shift() is NaT on each account's first row, and NaT < Timestamp evaluates to False rather than NA, so a comparison followed by .fillna(True) has nothing left to fill and the assertion fires on every account's first term whatever the data looks like. Guard the null yourself: assert (prev_end.isna() | (prev_end < terms.term_start_date)).all(). The failure mode of getting this wrong is not a false alarm you notice once — it is an assertion someone deletes because it never passes, after which overlapping terms make searchsorted return one of them with no trace in the output.
Aggregate after the join, grouping by (usage_date month, plan_tier) with dropna=False so the unmatched bucket appears as its own row and the total still ties to the ungrouped sum of net_amount_cents.

Worked solution (35 min)

terms = terms.sort_values(['account_id','term_start_date']); prev_end = terms.groupby('account_id').term_end_date.shift(); assert (prev_end.isna() | (prev_end < terms.term_start_date)).all()
Per account group: idx = np.searchsorted(g.term_start_date.values, u.usage_date.values, side='right') - 1; rows with idx < 0 are unmatched.
Gather subscription_period_id, plan_tier and term_end_date by positional index, then null the match wherever usage_date > the gathered term_end_date.
monthly = joined.assign(month=joined.usage_date.dt.to_period('M')).groupby(['month','plan_tier'], dropna=False).net_amount_cents.sum()

Expected result: Exactly one output row per input usage row, a subscription_period_id that is NA precisely for usage outside every term, and a monthly table whose values sum to the ungrouped total of net_amount_cents once the NA-tier bucket is included.

Verify it yourself

len(joined) == len(usage); the join must not fan out.
joined.net_amount_cents.sum() == usage.net_amount_cents.sum().
For every matched row, assert term_start_date <= usage_date <= term_end_date directly rather than trusting searchsorted.
Run the non-overlap assertion on a frame where every account has exactly one term: prev_end is NaT throughout, so the assertion must pass. An assertion that fires there is testing the shift, not the data.
Spot-check one account that upgraded mid-term: its usage before the amendment must still carry the old plan_tier.

Follow-up

An amendment takes effect on the 17th of a month. How do you report that month's revenue by tier?
What changes if terms can overlap because of a co-term amendment?
How would you verify this against a SQL implementation using a BETWEEN condition?

What programming languages are you most comfortable with, and why?

Medium · sql and data manipulation

Approach

Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
State the window function and its partition and ordering out loud before writing it.
Check whether any join is one-to-many before aggregating, or the sums inflate.

Follow-up

How does the query change if the join becomes one-to-many?
What breaks if events arrive late or out of order?

Can you walk us through your thought process in solving a coding challenge you’ve faced?

Medium · sql and data manipulation

Approach

Say which table is the grain you start from, and join outward from it.
Check whether any join is one-to-many before aggregating, or the sums inflate.
State the window function and its partition and ordering out loud before writing it.

Follow-up

What breaks if events arrive late or out of order?
How does the query change if the join becomes one-to-many?

Collapse retried requests into logical operations per account

Medium · window functions · deduplication · null semantics

fct_api_request carries request_id, account_id, api_key_id, idempotency_key (null when the caller supplied none), is_retry, request_at and http_status. For one ISO week, count logical operations rather than HTTP calls: requests sharing (account_id, api_key_id, idempotency_key) collapse to the earliest one, while every request with a null idempotency_key is its own operation. Return per account the raw request count, the logical operation count and the ratio between them, and state which direction a rising 5xx rate pushes that ratio.

Approach

Split the stream before deduplicating. GROUP BY and PARTITION BY treat NULLs as equal to one another, while the = operator does not, so a single grouping pass folds every null-key request in an account into one 'operation' and can cut the count by orders of magnitude.
Deduplicate the keyed rows with ROW_NUMBER() OVER (PARTITION BY account_id, api_key_id, idempotency_key ORDER BY request_at, request_id) and keep rn = 1. Including request_id in the ORDER BY makes the result deterministic when two rows share a millisecond, which they will.
UNION ALL the null-key rows back in unchanged; they need no dedup and must not pass through the partition.
Aggregate per account: count() over the raw week, count() over the union, and the ratio of the two. Report the ratio, not the difference, so accounts of very different sizes are comparable.
Cross-check against is_retry, which flags a resend of the same idempotency key: raw minus logical should sit close to the count of is_retry rows, and a large gap means clients are resending without a key and the dedup is under-counting duplicates.
Name the inversion explicitly: 5xx responses provoke client retries, so amplification rises exactly when reliability falls, and any engagement metric built on raw request counts will show growth during an outage.

Worked solution (25 min)

Filter to the ISO week with request_at >= :week_start AND request_at < :week_start + interval '7 days', and record the raw count per account as the baseline.
Build keyed_dedup: SELECT ... ROW_NUMBER() OVER (PARTITION BY account_id, api_key_id, idempotency_key ORDER BY request_at, request_id) AS rn FROM the week WHERE idempotency_key IS NOT NULL, then keep rn = 1.
Build unkeyed: the same week's rows WHERE idempotency_key IS NULL, taken as-is.
UNION ALL the two, then GROUP BY account_id selecting the logical count; join back to the raw counts and compute raw::numeric / logical.
Validate on one account by comparing raw - logical against COUNT(*) FILTER (WHERE is_retry) for that account and explaining any gap.

Expected result: One row per account with raw_requests, logical_operations and an amplification ratio at or above 1.0, where logical_operations counts each distinct (account_id, api_key_id, idempotency_key) once and each null-key request once.

Verify it yourself

logical_operations is never greater than raw_requests, and the two are equal for accounts whose keys are all distinct.
For accounts with no null idempotency_key, raw_requests - logical_operations is close to the count of is_retry rows.
Deliberately grouping on the key without the null split reproduces a visibly lower count, confirming the NULL collapse is the mechanism.
Re-running the dedup returns the same surviving request_id set, proving the ORDER BY tiebreak made it deterministic.

Follow-up

Which of these two counts belongs in the billable-units metric, and which in an engagement metric?
An account's amplification ratio jumps from 1.05 to 3.0 in a day. Name three causes and the query that separates them.

Given a scenario where demand for care services fluctuates significantly, how would you approach forecasting?

Medium · product sense and metrics

Approach

State what result would change your recommendation, so the answer is falsifiable.
Name one primary metric, then the guardrail that stops it being gamed.
Decompose the metric into the rates that drive it, and say which one you would check first.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
Which segment would you cut first, and what would that rule out?

How do you prioritize tasks when faced with multiple projects?

Medium · product sense and metrics

Approach

Decompose the metric into the rates that drive it, and say which one you would check first.
Restate the decision this analysis has to support, and who acts on the answer.
Fix the population and the time window before naming any metric.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

How would you design an experiment to test the impact of a new feature in the care delivery platform?

Medium · a/b testing and experimentation

Approach

Name the guardrails that would stop a launch even on a positive primary result.
Say whether units interfere with each other, and switch design if they do.
State the primary metric and the minimum effect worth shipping, then size the test.

Follow-up

What would you conclude if the result is positive but the test is underpowered?
How would you handle interference between treated and control units?

Can you explain the difference between supervised and unsupervised learning?

Medium

Approach

Say what you would check first and why it is the highest-information step.
State your assumptions explicitly before working the problem.
Work from the decision backwards to the evidence you would need.

Follow-up

How would you know your answer was wrong?
What assumption would you test first?

Estimate a staggered overage-price change without a control arm

Hard · difference-in-differences · synthetic-control · staggered-adoption

On 2026-03-01 the overage rate for sku_code = 'ingest_gb' rose 18% for accounts whose dim_account.billing_country falls in six countries. Each account moves to the new rate at its own renewal, so treatment switches on across twelve months. Randomisation was never available. Using fct_usage_daily and fct_subscription_period, estimate the effect on net_amount_cents per account and on gross logo retention. Specify the estimator, the identifying assumption and how you test it, how you handle accounts that churn out of the panel, and how you do inference with six treated countries.

Approach

Fix the estimand before the estimator. Effect on revenue per account and effect on retention are different questions, and the second determines whether the first is worth having: an 18% rate rise that raises revenue while costing renewals is a loss. Define both on a cohort frozen before 2026-03-01, carrying churned accounts at zero revenue rather than dropping them, so attrition cannot masquerade as a revenue effect.
Do not run a single two-way fixed-effects regression. With treatment switching on at different renewal dates and effects that vary with time since treatment, the two-way fixed-effects coefficient is a variance-weighted average that includes comparisons of later-treated accounts against already-treated ones, and those comparisons can carry negative weights. Use a cohort-by-cohort estimator such as Callaway-Sant'Anna, or a stacked event study using only not-yet-treated controls, and report the event-study path rather than one number.
Treat parallel trends as a maintained assumption to be probed, not a result to be shown. Plot pre-treatment lead coefficients with intervals and state that flat leads are consistent with the assumption rather than proof of it. Handle anticipation explicitly: accounts notified of the increase before their renewal can pull ingest volume forward, so exclude a pre-renewal anticipation window and check whether the leads move when you do.
When the six treated countries are dominated by a few large accounts, the group mean is not a stable object and difference-in-differences on it will be noisy in a way its standard error will not reflect. Build a synthetic control at the country level from a donor pool of untreated countries, weighted to match the pre-period trajectory of net revenue per account, and report the placebo distribution across donor countries instead of a conventional standard error.
Do inference at the level treatment was assigned, which is the country. Six treated clusters is far too few for cluster-robust standard errors, which are badly downward-biased below roughly forty clusters. Use a wild cluster bootstrap, and report a randomisation-inference p-value from placebo assignments of treated status alongside it.
Apply the domain's data hygiene or the whole estimate is contaminated: exclude is_internal accounts, exclude the trailing metering settling window so the final months are not artificially low, and join as-of to the fct_subscription_period version live on each date rather than to is_current, which would price last year's usage at this year's contract.

Worked solution (45 min)

Build a balanced monthly account panel from fct_usage_daily joined as-of to fct_subscription_period, excluding is_internal accounts and carrying churned accounts forward at zero revenue.
Define treatment cohorts by renewal month, estimate group-time average treatment effects, and aggregate to an event-study path with leads from -6 to -1 and lags from 0 to +11.
Fit a country-level synthetic control on pre-period net revenue per account and generate the placebo distribution by refitting on each donor country in turn.
Compute a wild cluster bootstrap p-value clustered on country and report the randomisation-inference p-value from the placebo distribution beside it.
Repeat the full path for gross logo retention, restricted each month to the renewal-eligible base plus the 45-day grace window.

Expected result: An event-study path whose lead coefficients are statistically indistinguishable from zero and whose lags are reported by months since renewal, with country-level inference from a wild cluster bootstrap and a placebo-based p-value from the synthetic control. A single pooled two-way fixed-effects number is not reported, and the retention path is computed only on the renewal-eligible base.

Verify it yourself

Treated and synthetic pre-period trajectories must track within the pre-period fit error. A poor pre-period fit cannot be rescued by a longer post-period and invalidates the comparison.
Gross logo retention must be computed on accounts whose term_end_date fell in the month, not on the whole panel. On annual contracts only about a twelfth of accounts can churn in any month, so the whole-base rate understates churn by roughly an order of magnitude.
At six treated clusters the wild cluster bootstrap p-value should be noticeably larger than the naive cluster-robust one. If they agree closely, the bootstrap was run on the wrong clustering variable.

Follow-up

Your event study shows a significant lead coefficient two months before renewal. Is that anticipation, a violation of parallel trends, or a coding error, and what distinguishes them?
Revenue per account rose 6% and gross logo retention fell 1.8 points. How do you combine those into a single recommendation, and over what horizon?
One treated country contains an account holding 20% of that country's revenue. What does that do to the synthetic control fit, and what would you do about it?

Weekly active organisations fell nine percent over one week

Easy · seasonality · denominators · segmentation

A dashboard reports the weekly active organisation ratio on a trailing seven-day window ending each Wednesday. This week it reads nine percent below last week. You have fct_api_request (account_id, environment, traffic_class, http_status, request_at) and dim_account (account_id, billing_country, account_status, is_internal, is_current). Nothing was released. Decide whether usage actually fell, and hand back a corrected series plus a one-paragraph explanation that a non-analyst can repeat without you in the room.

Approach

Count the holiday-free business days inside each window before comparing them. A trailing seven-day window spans exactly five weekdays wherever it ends, so its business-day count can only fall to four or fewer when a public holiday lands inside it and can never reach six, while usage in this domain follows a hard five-to-two weekday cycle. Two windows holding different numbers of business days are not comparable whatever the product did.
Count distinct active accounts per calendar day for the last ten weeks and overlay the two windows. A calendar problem shows as a small number of weekdays sitting at weekend level, not as every day being uniformly lower.
Cut the daily series by billing_country and index each country-day to that country's trailing same-weekday median, which isolates a regional public holiday from a product change.
Check the denominator on its own: the metric divides by accounts whose account_status was in trial, free or active_paid for the whole week, so a batch suspension or status backfill moves the ratio with no change in the numerator at all.
Report the series with each window's business-day count and the holiday dates annotated beside it, and state the residual week-over-week change that survives once the calendar effect is removed. Compare against earlier windows holding the same number of business days rather than dividing by business days, since distinct-account counts are sublinear in window length and dividing would over-correct.

Follow-up

Distinct account counts are sublinear in the number of days in the window. Why does losing one of five business days reduce the count by noticeably less than twenty percent?
How would you make this metric comparable across countries with different holiday calendars without hand-maintaining a holiday table forever?

Suggested practice checklist

For someone who has spent the last year in notebooks, dashboards or modelling work and has not written raw SQL under time pressure. The first four days rebuild query fluency against a fixture you control and can verify by hand; the last three attach that fluency to the rest of the loop.

Day 1 — Build a fixture you can check answers against

Create a local Postgres or SQLite database with four tables (users, sessions, events, orders) holding roughly 200 rows you generated yourself, so you know the contents well enough to predict every result.
Deliberately seed the cases that break queries: a user with no sessions, a session with no events, two orders sharing a timestamp, a NULL in one join key, and one duplicated user row.
Before writing any SQL, hand-compute five answers on paper (how many users placed at least one order, median orders per ordering user, and three others) and save them as the ground truth for the week.

Deliverable: A one-command seed script plus a text file of five hand-computed answers to grade every later query against.

Day 2 — Joins, filters and NULL semantics

Answer "which users have no orders" three ways (LEFT JOIN with IS NULL, NOT EXISTS, NOT IN) and confirm that the NOT IN version returns zero rows once the subquery contains a NULL, because the comparison is never TRUE.
Reproduce the LEFT JOIN that silently collapses to an inner join by putting a right-table predicate in WHERE, then fix it by moving the predicate into the ON clause, and record both row counts.
Create a fan-out bug on purpose by joining orders to order_items and summing the order total, then correct it with a pre-aggregated subquery and explain in one line which table changed the grain.

Deliverable: One annotated .sql file holding the three join traps, each with the wrong result and the corrected result side by side.

Day 3 — Window functions and frames

Write three window queries against the fixture: a running order total per user, the rank of each order within its user by value, and the day gap to that user's previous order, then check each against the day-one ground truth.
Run ROW_NUMBER, RANK and DENSE_RANK over a column containing ties, print all three side by side, and write one sentence on when each is the correct choice.
Switch one query from the default frame (RANGE BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, which is what you get when ORDER BY is present and no frame is written) to ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and explain why the output differs only when the ORDER BY column has duplicates.

Deliverable: Three verified window queries plus a short note explaining the RANGE versus ROWS difference in your own words.

Day 4 — The four analytical query patterns

Write a monthly retention grid: first order month per user, then months-since-first as the column, and verify that month zero equals the cohort size exactly.
Sessionize the events table under a 30-minute inactivity rule using LAG plus a cumulative sum over a new-session flag.
Build a four-step funnel that counts distinct users rather than events at each step, and state the rule you applied to a user who reaches step three without ever logging step two.

Deliverable: One file with the retention, sessionization and funnel patterns, each carrying a one-line note on the assumption it bakes in.

Day 5 — Write SQL the way you will have to write it live

Set a 12-minute timer and solve three medium prompts in a plain editor with no execution and no autocomplete, then run them and tally syntax errors separately from logic errors.
Narrate one solution aloud while writing it, stating the grain of each intermediate result (one row per user, one row per user-day) before you type its body.
Rewrite your slowest solution as a CTE chain where every CTE name states its grain, and time yourself re-solving it from blank.

Deliverable: A recording of one narrated solution plus an error tally that separates syntax from logic.

Day 6 — One day for everything that is not SQL

Write the preconditions of the two-sample t-test from memory, then check them: independent observations, and a difference in means whose sampling distribution is approximately normal, which at large sample sizes follows from the central limit theorem rather than from normality of the raw values.
Write the difference between an odds ratio from logistic regression and a relative risk, and state the condition under which the two are close (low outcome prevalence).
Prepare a 90-second answer to "how would you know this model is any good" that names the metric, the baseline you would beat, and the cost of the errors you care about.

Deliverable: One page of notes covering test preconditions, the odds-ratio caveat and the model-quality answer.

Day 7 — Full loop rehearsal

Run a 45-minute mock with someone willing to interrupt: 20 minutes of SQL, 15 minutes defining a metric, 10 minutes on a past project.
Re-solve from blank the two queries you were slowest on this week and compare the times against day five.
Write a five-line answer to "walk me through a project" that puts a number in the first sentence and names the decision the work changed.

Deliverable: Mock feedback notes plus a timed project narrative you can deliver without reading it.

The project you argued against

Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.

Discuss a time when you had to clean and preprocess a dataset. What techniques did you employ?

Medium · behavioural and stakeholder questions

Approach

Close with what you would do differently, concretely.
Quantify the outcome, including what you would not claim credit for.
Pick a story where you drove the decision, not one where you observed it.

Follow-up

What did you decide not to do, and why?
What would you do differently if you ran that project again?

Walk through an analysis you later discovered was wrong

Easy · data quality · error ownership · metering

Six weeks ago you reported that consumption fell 9 percent in the last week of the month, and a team spent a sprint investigating the cause. The fall was an artefact: rows in fct_usage_daily land late and are restated in place, and you queried before the tail had settled. Describe how you found the error, what you told the people who acted on it, and the control you put in place so this class of mistake cannot reach a dashboard again. Be specific about how the settling window was measured.

Approach

The interviewer is probing whether you self-report errors before someone else finds them, and whether your fix is structural rather than a promise to be more careful. Say plainly that the number was wrong and that a sprint was spent on it, before describing any diagnosis.
Establish the artefact quantitatively instead of asserting that data lands late. For each usage_date, compare the total as of first_written_at against the settled total and read the settling time off that curve, for example 97 percent of final by day three and 99.5 percent by day five.
Correct the record the same day, in the channel the original number went out in, to the same audience. The cost of the wasted sprint belongs in the correction, not in a footnote.
Make the fix structural: exclude a trailing lag window from every reportable figure, and make the reporting view return no rows inside that window rather than returning partial ones. A dashboard that shades unsettled days still gets read as a decline.
State what generalises. Any fact table restated in place has this failure mode, so the guard belongs at the source rather than on the one dashboard that embarrassed you. A strong answer ends with the class of error closed; a generic one ends with a lesson learned.

Follow-up

How did you choose the completeness threshold behind the lag window, and what would make you recalibrate it?
What did you say to the team that lost the sprint, and what did they say back?
Is there a legitimate case for showing the unsettled tail at all, and to whom?

Defend a churn number twelve times the one in the board deck

Hard · stakeholder management · retention metrics · definitions

You recompute logo churn on the renewal-eligible base from fct_subscription_period, counting only accounts whose term_end_date fell in the month and allowing a 45-day grace for late paperwork. Annualised, about 14 percent of accounts that reach a renewal date do not renew. A revenue leader has been quoting 1.2 percent to the board for two quarters, computed by dividing non-renewed accounts by the entire customer base in each month and printing that monthly figure with no period attached. You have 20 minutes with that leader and the finance lead. Decide which number is reported from now on, and what happens to the two quarters already published.

Approach

The interviewer is probing whether you can hold a correct definition under social pressure without turning it into a competence dispute. Open by reproducing their 1.2 percent exactly, with their denominator and their months, so the disagreement is arithmetic both sides can see rather than a claim about who was careless.
Separate the two defects, because they are different in kind. The denominator is wrong: on annual contracts only about one twelfth of the base reaches a renewal date in any month, so an account eleven months from renewal sits in the denominator while being structurally incapable of entering the numerator, which suppresses the rate by a factor near twelve. The period is merely unstated: a monthly figure printed beside annual revenue targets gets read as an annual rate.
Say out loud that those two defects nearly cancel in the level, before the leader finds it. Twelve times 1.2 percent is about 14 percent, which is your number. That is the strongest thing you can say in the room, because it proves both figures rest on the same non-renewal count and moves the meeting onto which denominator and which period get published rather than onto whose query is right.
The level is recoverable; the series is not. Non-renewals in a month are the eligible base for that month times the churn rate, so dividing by a fixed whole base makes the published line proportional to how many contracts happen to come up that month. Where signings cluster at quarter ends, the eligible base in a quarter-end month can be several times a quiet month's, and the month-over-month moves the board has been reading as satisfaction are the signing calendar.
Separate the measurement change from a business change. Nothing got worse this week; the loss rate was always this. Bring net revenue retention over the same period as a ratio of sums on a cohort frozen twelve months earlier, because logo churn concentrated in small accounts can sit beside healthy revenue retention, and that combination is the actual story.
Offer a migration path rather than a correction. Report both rates for one quarter with a written bridge, restate the prior two quarters in an appendix instead of silently, and pin the definition, including the period it is stated over, somewhere finance and product both read it. Concede the limits of your own number: the 45-day grace means the most recent 45 days are not reportable, and churn must be dated on term_end_date rather than on updated_at. A strong answer volunteers this; a generic one only defends.

Follow-up

The leader multiplies their monthly figure by twelve, lands on your annual number, and concludes nothing was ever wrong. What do you say?
The leader says publishing the corrected rate costs the team its credibility with the board this quarter. What do you do?
Gross logo retention worsened while net revenue retention improved. Which do you lead with, and what does the combination tell you about who is leaving?