Interview guides · HERE Technologies

HERE Technologies Data Scientist Interview Questions & Guide 2026

Practice explaining analysis before a HERE Technologies data scientist interview: the recommendation, the uncertainty, the follow-ups.

The 60-second brief

As a Data Scientist at HERE Technologies, your role is pivotal in unlocking the value of data to enhance location-based services and solutions. You will work at the intersection of technology and geography, utilizing advanced analytical techniques to derive insights that inform product development and strategic decisions. This position is crucial as it directly influences the effectiveness and innovation of HERE Technologies' offerings, impacting users and businesses globally.

Nearly every loop contains a round whose deliverable is a recommendation to someone non-technical. Practise stating a conclusion, the confidence attached to it, and the cost of being wrong in each direction, because that triple is the artifact being graded.

Focus areas

Strip CI, retry and synthetic traffic first
Power experiments for heavy-tailed account revenue
Analyse at the account grain, cluster errors

Overview

In this role, you will engage with large-scale datasets, applying machine learning algorithms and statistical methods to solve complex problems. You'll collaborate with cross-functional teams, including engineering, product management, and operations, to develop and implement data-driven solutions. The challenges you face will range from optimizing routing algorithms to enhancing geospatial analytics, making this role both exciting and strategically significant in a rapidly evolving field.

The HERE Technologies interview process

HERE Technologies candidates report 5 rounds · ≈ 4-6 weeks. The stages below are what candidates describe, not a published process.

Phone Screening

Most candidates lose this call inside the first two minutes, during the walkthrough of their own background. The account runs chronologically, sits at the level of tools and titles, and never arrives at a decision anyone could have disagreed with. Anchor on a problem instead of a timeline: what the team could not answer, what you did about it, what happened next. Ninety seconds is enough, and stopping on time leaves room for the half of the call that belongs to you. What you ask about how work gets prioritised signals your level more reliably than the walkthrough does.

What to demonstrate

Whether your background summary has a shape (problem, decision, consequence) or is a chronological list of tools and employers
Whether you can account for gaps, short stints and the reason you are looking, unprompted and without hedging
The substance of the questions you ask back, which an experienced screener reads as a level signal

How to prepare

Time your opening walkthrough against a clock. If it runs past two minutes, compress the earliest role into a single clause and spend the recovered time on the most recent one
Write one honest sentence for every gap or short stint visible on your resume and offer it before being asked about it
Prepare questions about how work arrives and gets prioritised: who writes the request, how often priorities change, and what happens to an analysis after it is delivered

Technical Assessments

A handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.

What to demonstrate

Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.

How to prepare

Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows

Behavioral Interviews

Rounds of this kind usually include one question about work that did not go well, and it is the part that carries the most information. Anyone can narrate a shipped win. What the interviewer learns from a project that stalled is how you behave without a result to hide behind: whether you noticed the problem yourself, how long it took, and who you told. Answers that route the failure onto a data pipeline or a reorganisation close the topic without answering it, and the follow-up comes back to your own part.

What to demonstrate

Whether you found the error yourself or someone else found it, and how long it sat before anyone knew
What you changed afterwards, stated as a check you now run rather than a lesson you now believe
Whether the mistake you choose has real cost attached, such as a quarter of misdirected roadmap or a metric that was reported upward, instead of one that flatters you

How to prepare

Choose a failure you caught yourself and be ready to say what tipped you off. A story where someone else caught it is still usable, but you will be asked why you missed it.
Write down the check you added afterwards and where it lives now, so the correction is a concrete artefact rather than a resolution.
Rehearse saying the cost out loud. Candidates shrink the number by instinct once the interviewer is in the room.

Case Studies

A case round is decided by whether you leave the interviewer with a recommendation, not by how much analysis you narrate on the way there. The prompt is open on purpose, so the first job is to convert it into a decision someone could act on: ask what would be done differently depending on the answer. From there name the quantity that would settle it, state the assumptions you need, and commit. Candidates who cover more ground than anyone expected and still end on "it depends" score below candidates who scoped narrowly and said what they would do.

What to demonstrate

Whether the version of the question you choose to answer is genuinely narrower than the prompt and still worth answering
Whether the recommendation arrives as an action with a number attached, rather than as a summary of what you looked at
Whether assumptions are stated at the moment you rely on them, instead of collected into a disclaimer at the end
Whether you notice when a branch you are exploring would not change the decision either way

How to prepare

Take six open prompts and write only the scoping move for each: the one-sentence question you would actually answer and the decision it feeds. Give yourself three minutes per prompt and stop there.
Put a five-minute warning into every practice case and force a closing statement that names the action, the result that would justify it, and the result that would reverse it.
Record one case and count how long you talked before naming a measurable quantity. Past roughly five minutes, what you are calling scoping is narration.

Onsite Interviews

Where a loop ends with a senior leader, that conversation is rarely another skills test. The technical signal already exists by then, so the questions tend to open up: what you would look at first, where a metric you have heard about could mislead, what you would push back on. The decision being made is scope, which in practice means level and how much you would be trusted to own unsupervised. Treating it as a formality is the usual mistake. An open question late in the day is still being scored, and a vague answer reads as someone who has not run anything themselves.

What to demonstrate

Whether your view of the business has anything specific behind it, given that you are working only from what is public and are expected to say so
Whether the scope of work you describe owning matches the scope of the role, instead of sitting a level below it
Whether you can disagree with something concrete and stay useful about it, rather than agreeing with everything said in the room
Whether your questions are ones only this person could answer, as opposed to ones the recruiter already covered

How to prepare

Build one view you could defend for two minutes using only public information: what the funnel probably looks like, which metric likely drives decisions, and where that metric could mislead. Being wrong for a stated reason survives this round; having no view does not
Write down the largest piece of work you have owned from question to decision, who else touched it, and what you decided alone, then check that it reads at the level you are interviewing for
Prepare one thing you would want changed if you joined and phrase it as a question rather than a verdict, so it opens a conversation instead of closing one

Where candidates lose points

Computing monthly churn against the entire customer base when contracts are annual

An annual contract has no opportunity to churn except at its renewal date, so an account that is eleven months from renewal is in the denominator while being incapable of appearing in the numerator. The resulting rate is smaller than the real one by roughly the ratio of the base to the renewal-eligible base, and it oscillates with the seasonality of when deals were originally signed rather than with anything about the customers. The corresponding trap on the other side is counting a churn on the date the record was updated rather than on term_end_date, which shifts losses into whichever month the operations team did its paperwork.

Randomising an experiment at the user level when users share an account

Two problems fire at once. Colleagues in one workspace see each other's work and talk to each other, so a treated user changes the behaviour of a control user in the same account, which violates the no-interference assumption and biases the estimate toward zero. Separately, outcomes within an account are strongly correlated, so the effective sample size is roughly n / (1 + (m - 1) * rho) for m users per account and intra-class correlation rho, not n. With rho around 0.3 and twenty users per account that is a design effect near 6.7, meaning a user-level confidence interval is about two and a half times narrower than it should be and results cross significance thresholds on noise alone. Randomise the account and cluster the standard errors.

Reading an observational correlation as a causal effect

Name the confounder you are most worried about and the design that would remove it: an experiment, a difference-in-differences with a checked pre-period trend, an instrument, or a regression discontinuity. When none is available, state which direction the bias likely runs and bound the claim accordingly.

Naming a model class before naming the deployment constraints

Set out the latency budget, the label delay, the retraining cadence, the interpretability requirement and the number of labelled examples, then pick the model that fits them. A boosted-tree answer to a problem where each decision must be explained to the affected user is a well-executed answer to the wrong question.

Questions & practice

Write a function to calculate the mean and standard deviation of a list of numbers.

Medium · statistics and probability

Approach

Say what the estimate is of, and over what population it generalises.
Sanity-check the answer against a simple bound or a simulated case.
Quantify uncertainty explicitly rather than reporting a point estimate alone.

Follow-up

Which assumption here is most likely to be violated in practice?
How would you explain this result to someone who does not know statistics?

Can you explain the concept of overfitting and how to prevent it?

Medium · machine learning and modelling

Approach

Pick an evaluation metric that matches the cost of each error type, not a default.
Set a baseline first, so any model has something honest to beat.
Check what information would not exist at prediction time, and exclude it.

Follow-up

Where could label leakage enter this setup?
What would you monitor after launch to know the model is still valid?

If tasked with improving a routing algorithm, what factors would you consider?

Medium · machine learning and modelling

Approach

Pick an evaluation metric that matches the cost of each error type, not a default.
Say how the offline result would be validated online before it is trusted.
Check what information would not exist at prediction time, and exclude it.

Follow-up

What would you monitor after launch to know the model is still valid?
Where could label leakage enter this setup?

Join daily usage to the contract version live that day

Medium · as-of-join · pandas · numpy · contracts

fct_usage_daily has account_id, usage_date and net_amount_cents. fct_subscription_period has account_id, subscription_period_id, plan_tier, term_start_date, term_end_date, arr_cents and is_current, with one row per contract term version and every amendment inserting a new row. Attach to each usage row the subscription_period_id whose term brackets usage_date (term_start_date <= usage_date <= term_end_date). pd.merge_asof and an interval-condition merge are unavailable; use sorting and numpy.searchsorted. Then report monthly net revenue by plan_tier. Terms for one account do not overlap, and usage may fall outside every term.

Approach

Say out loud why the cheap version is wrong: joining on is_current stamps today's plan tier onto last year's usage, so every account that upgraded has its history reclassified and revenue-by-tier becomes a function of when the query ran.
Sort each account's terms by term_start_date and use np.searchsorted(term_start, usage_date, side='right') - 1 to get the last term that started on or before the usage date. Do it per account group, or globally after encoding (account_id, date) into one monotone key.
searchsorted only enforces the left edge. Validate the right edge afterwards — usage_date <= the candidate's term_end_date — and set the match to NA where it fails. That NA is usage in a gap between contracts and must stay visible instead of being folded into the expired term.
Assert non-overlap before trusting the lookup, and write the assertion so it is capable of passing. prev_end = terms.groupby('account_id').term_end_date.shift() is NaT on each account's first row, and NaT < Timestamp evaluates to False rather than NA, so a comparison followed by .fillna(True) has nothing left to fill and the assertion fires on every account's first term whatever the data looks like. Guard the null yourself: assert (prev_end.isna() | (prev_end < terms.term_start_date)).all(). The failure mode of getting this wrong is not a false alarm you notice once — it is an assertion someone deletes because it never passes, after which overlapping terms make searchsorted return one of them with no trace in the output.
Aggregate after the join, grouping by (usage_date month, plan_tier) with dropna=False so the unmatched bucket appears as its own row and the total still ties to the ungrouped sum of net_amount_cents.

Worked solution (35 min)

terms = terms.sort_values(['account_id','term_start_date']); prev_end = terms.groupby('account_id').term_end_date.shift(); assert (prev_end.isna() | (prev_end < terms.term_start_date)).all()
Per account group: idx = np.searchsorted(g.term_start_date.values, u.usage_date.values, side='right') - 1; rows with idx < 0 are unmatched.
Gather subscription_period_id, plan_tier and term_end_date by positional index, then null the match wherever usage_date > the gathered term_end_date.
monthly = joined.assign(month=joined.usage_date.dt.to_period('M')).groupby(['month','plan_tier'], dropna=False).net_amount_cents.sum()

Expected result: Exactly one output row per input usage row, a subscription_period_id that is NA precisely for usage outside every term, and a monthly table whose values sum to the ungrouped total of net_amount_cents once the NA-tier bucket is included.

Verify it yourself

len(joined) == len(usage); the join must not fan out.
joined.net_amount_cents.sum() == usage.net_amount_cents.sum().
For every matched row, assert term_start_date <= usage_date <= term_end_date directly rather than trusting searchsorted.
Run the non-overlap assertion on a frame where every account has exactly one term: prev_end is NaT throughout, so the assertion must pass. An assertion that fires there is testing the shift, not the data.
Spot-check one account that upgraded mid-term: its usage before the amendment must still carry the old plan_tier.

Follow-up

An amendment takes effect on the 17th of a month. How do you report that month's revenue by tier?
What changes if terms can overlap because of a co-term amendment?
How would you verify this against a SQL implementation using a BETWEEN condition?

What data structures are most suitable for implementing a priority queue?

Medium · sql and data manipulation

Approach

Check whether any join is one-to-many before aggregating, or the sums inflate.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
Say which table is the grain you start from, and join outward from it.

Follow-up

What breaks if events arrive late or out of order?
How does the query change if the join becomes one-to-many?

Find paid seats that never called the API

Easy · anti-join · null semantics · seat utilisation

dim_user_membership carries user_id, account_id, seat_type, is_service_account, deactivated_at and last_seen_at. fct_api_request carries user_id, which is null whenever the caller is a service account or an unattended key, plus account_id, request_at and http_status. For a single account, list every licensed_paid seat with is_service_account = false and deactivated_at null that issued no request at all in the trailing 90 days, returning user_id and last_seen_at. A first draft writes NOT IN against a subquery over fct_api_request.user_id. State exactly what that draft returns and why, then write the correct query.

Approach

Read the column comment first: user_id is nullable on the fact, so the subquery almost certainly contains at least one NULL for any account that runs a service account or an unattended key.
Work the three-valued logic out loud. x NOT IN (a, NULL) expands to NOT (x = a OR x = NULL); the second disjunct is UNKNOWN, so for any x not equal to a the whole predicate is UNKNOWN and the row is filtered out. The draft returns zero rows, which reads as full seat utilisation.
Rewrite as NOT EXISTS with the 90-day and status predicates inside the correlated subquery. Putting them in the outer WHERE instead turns the anti-join into a different question and silently changes the answer.
Correlate on both user_id and account_id. A membership is (user_id, account_id) and one person can hold memberships in several accounts, so correlating on user_id alone marks a seat as active because that human was busy somewhere else.
Filter the seat side to seat_type = 'licensed_paid', is_service_account = false and deactivated_at IS NULL, and say what the resulting count means next to contracted_seats on the current subscription row.

Worked solution (15 min)

Confirm the hazard with one query: SELECT count(*) FROM fct_api_request WHERE user_id IS NULL AND account_id = :account_id. Any non-zero result proves the draft returns nothing.
Write the seat side: SELECT user_id, last_seen_at FROM dim_user_membership WHERE account_id = :account_id AND seat_type = 'licensed_paid' AND NOT is_service_account AND deactivated_at IS NULL.
Attach AND NOT EXISTS (SELECT 1 FROM fct_api_request r WHERE r.user_id = m.user_id AND r.account_id = m.account_id AND r.request_at >= now() - interval '90 days').
Compare the row count against the same query written as a LEFT JOIN with a WHERE r.user_id IS NULL; the two must agree exactly.
Divide the active seat count by contracted_seats from the account's current fct_subscription_period row and state the utilisation figure.

Expected result: A list of user_id and last_seen_at for licensed, non-service, active memberships on that account with no request in 90 days. The NOT IN draft returns zero rows whenever the account has any service-account or unattended-key traffic, and returns the right answer only by accident on accounts that have none.

Verify it yourself

The NOT EXISTS result and the LEFT JOIN ... IS NULL result return identical user_id sets.
Idle seats plus seats with at least one request in 90 days equals the total licensed non-service active membership count for the account.
Forcing a NULL into the subquery (union a SELECT NULL) leaves NOT EXISTS unchanged and empties the NOT IN version, which demonstrates the failure on demand.

Follow-up

Adding AND user_id IS NOT NULL to the subquery also fixes NOT IN. Why is NOT EXISTS still the form you would leave in the repository?
last_seen_at looks like a shortcut for the whole query. What does it actually record, and where does it disagree with API activity?
This is a seat-reduction risk list. What threshold would you attach before handing it to an account team, and what happens to seats below it?

How do you prioritize your tasks when working on multiple projects?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
Restate the decision this analysis has to support, and who acts on the answer.
Decompose the metric into the rates that drive it, and say which one you would check first.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

How would you assess the effectiveness of a new feature in a mapping application?

Medium · product sense and metrics

Approach

Decompose the metric into the rates that drive it, and say which one you would check first.
Restate the decision this analysis has to support, and who acts on the answer.
Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
Which segment would you cut first, and what would that rule out?

Explain how you would optimize a piece of code for better performance.

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Fix the population and the time window before naming any metric.
State what result would change your recommendation, so the answer is falsifiable.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

How would you design a system to recommend products to users?

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Fix the population and the time window before naming any metric.
Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
Which segment would you cut first, and what would that rule out?

What are the differences between supervised and unsupervised learning?

Medium

Approach

Say what you would check first and why it is the highest-information step.
Clarify what is being asked and what a complete answer would contain.
State your assumptions explicitly before working the problem.

Follow-up

How would you know your answer was wrong?
What assumption would you test first?

Pick the randomisation unit when workspaces and queues are shared

Medium · interference · randomisation-unit · clustering · switchback

A collaboration feature was tested by randomising 18,000 users 50/50. dim_user_membership shows a median of 9 activated, non-service users per paying account, and weekly successful interactive requests per user carries an intra-class correlation of 0.25 within an account. The reported lift is 4% at p = 0.05. Separately, the same team wants to evaluate a change to the admission-control queue, which is shared by every account in a region. Give the correct randomisation unit for each test, the effective sample size and corrected p-value for the first, and the design for the second.

Approach

Separate the two failures of user-level randomisation, because they need different fixes and only one of them is a variance problem. Interference: a treated colleague changes a control colleague's behaviour inside a shared workspace, which biases the estimate toward zero. Correlated outcomes: users inside an account are not independent draws, which understates the variance. Clustering the standard errors fixes the second and leaves the first entirely intact.
Compute the design effect: 1 + (m - 1) * rho = 1 + 8 * 0.25 = 3.0. Effective sample is 18,000 / 3 = 6,000 users, corresponding to roughly 2,000 accounts. Standard errors are understated by sqrt(3) = 1.73, so a reported t of 1.96 is really 1.13 and the honest two-sided p is about 0.26, not 0.05.
Re-run the first test randomised on account_id with inference clustered on account_id, or equivalently as a regression on account-level means. The account-means version is the conservative one and is usually easier to defend to a non-specialist audience, at the cost of some efficiency when cluster sizes are very unequal.
For the queue change, account randomisation fails too, and for a different reason: treated and control accounts contend for the same finite capacity, so the control arm is mechanically affected by the treated arm and the contrast estimates a property of a mixed system rather than the effect of the policy. Randomise time instead, with a switchback alternating the admission policy at the region-by-30-minute-slot level.
Specify the switchback so it is actually valid. Impose a washout at the start of each slot at least as long as the p99 queue drain time and discard requests enqueued before the switch; randomise slot order rather than strictly alternating, because a fixed alternation aliases with the hourly and weekday traffic cycle; block on hour-of-day so both policies see peak and trough; and cluster inference on the slot, which is the unit that was randomised.
State the power consequence plainly: the cluster count is slots, not requests. Fourteen days of 30-minute slots gives 672 slots, and the variance to plan against is between-slot variance in the outcome, which is far larger than between-request variance and is what makes switchbacks expensive.

Worked solution (30 min)

Compute the design effect 1 + (9 - 1) * 0.25 = 3.0 and the effective sample 18,000 / 3 = 6,000 users, about 2,000 accounts.
Inflate the standard error by sqrt(3) = 1.732, convert the reported t of 1.96 to 1.13, and read off a two-sided p of about 0.26.
Recompute the same contrast on account-level means as an independent check that does not depend on the pilot's rho estimate.
Lay out the switchback: region-by-30-minute slots, randomised order, washout equal to the p99 drain time, blocking on hour-of-day, inference clustered on slot, 672 slots over fourteen days.

Expected result: Design effect 3.0, effective sample about 6,000 users or 2,000 accounts, corrected two-sided p about 0.26. The 4% lift is not significant once clustering is respected and is additionally biased toward zero by within-workspace spillover. The queue change is run as a randomised-order switchback with slot-level clustering and a drain-time washout, not as an account-level split.

Verify it yourself

The design effect depends only on cluster size and intra-class correlation: it must collapse to 1 when rho = 0 and when m = 1. If your expression does not, it is not the design effect.
An account-means regression and a user-level regression with cluster-robust standard errors should give similar standard errors. A large gap indicates very unequal cluster sizes, in which case the means version needs weighting.
The switchback's sample size is slots, not requests. If your power calculation cites a sample in the millions, you have counted requests and will badly overstate precision.

Follow-up

The intra-class correlation was estimated at 0.25 from a 300-account pilot. If it is really 0.40 the design effect becomes 4.2. How do you plan under that uncertainty rather than betting on the point estimate?
Under what conditions is user-level randomisation still the right choice even though users share accounts?
The queue change is expected to leave a four-hour retry backlog. What does carryover of that length do to a 30-minute switchback, and what would you run instead?

Blended gross margin fell while every segment improved

Medium · mix shift · simpsons paradox · as-of join

Blended gross margin across paying accounts fell from 71 percent to 66 percent over two quarters, yet margin improved inside every plan_tier and every deployment_model. You have fct_usage_daily (account_id, sku_code, usage_date, net_amount_cents, cogs_cents), fct_subscription_period (account_id, plan_tier, term_start_date, term_end_date) and dim_account (account_id, deployment_model, is_internal, effective_from, effective_to). Produce an exact decomposition of the five-point move into mix, rate and interaction terms, and name the segment shift that carries it.

Approach

Write blended margin as a revenue-weighted average of segment margins, m = sum over i of w_i * m_i, where w_i is the segment's share of net_amount_cents. Margin is a ratio of sums, so only revenue weights reproduce the blended figure.
Apply the exact three-term decomposition: delta_m = sum(delta_w_i * m_i0) + sum(w_i0 * delta_m_i) + sum(delta_w_i * delta_m_i), read as mix, rate and interaction. It is exact by construction, so the three terms must sum to the observed change with no residual.
Build segments from as-of joins: take the fct_subscription_period version whose term brackets each usage_date and the dim_account version whose effective_from and effective_to bracket it, rather than joining on is_current and backdating today's attributes over last year's usage.
Run the decomposition on more than one segmentation, at minimum plan_tier, deployment_model and sku_code, since the mix that actually moved may not be the one anybody already suspected.
Once the driving segment is identified, determine whether the shift came from acquisition landing new accounts in a lower-margin segment or from existing accounts migrating, because those have different owners and different remedies.

Follow-up

The interaction term is sometimes large. What does it mean operationally, and when would you prefer a log-mean decomposition that distributes it across the other two terms?
Revenue-weighted average margin is one construction. What changes if leadership wants margin weighted by account count, and which question does each version answer?

Suggested practice checklist

For someone who has spent the last year in notebooks, dashboards or modelling work and has not written raw SQL under time pressure. The first four days rebuild query fluency against a fixture you control and can verify by hand; the last three attach that fluency to the rest of the loop.

Day 1 — Build a fixture you can check answers against

Create a local Postgres or SQLite database with four tables (users, sessions, events, orders) holding roughly 200 rows you generated yourself, so you know the contents well enough to predict every result.
Deliberately seed the cases that break queries: a user with no sessions, a session with no events, two orders sharing a timestamp, a NULL in one join key, and one duplicated user row.
Before writing any SQL, hand-compute five answers on paper (how many users placed at least one order, median orders per ordering user, and three others) and save them as the ground truth for the week.

Deliverable: A one-command seed script plus a text file of five hand-computed answers to grade every later query against.

Day 2 — Joins, filters and NULL semantics

Answer "which users have no orders" three ways (LEFT JOIN with IS NULL, NOT EXISTS, NOT IN) and confirm that the NOT IN version returns zero rows once the subquery contains a NULL, because the comparison is never TRUE.
Reproduce the LEFT JOIN that silently collapses to an inner join by putting a right-table predicate in WHERE, then fix it by moving the predicate into the ON clause, and record both row counts.
Create a fan-out bug on purpose by joining orders to order_items and summing the order total, then correct it with a pre-aggregated subquery and explain in one line which table changed the grain.

Deliverable: One annotated .sql file holding the three join traps, each with the wrong result and the corrected result side by side.

Day 3 — Window functions and frames

Write three window queries against the fixture: a running order total per user, the rank of each order within its user by value, and the day gap to that user's previous order, then check each against the day-one ground truth.
Run ROW_NUMBER, RANK and DENSE_RANK over a column containing ties, print all three side by side, and write one sentence on when each is the correct choice.
Switch one query from the default frame (RANGE BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, which is what you get when ORDER BY is present and no frame is written) to ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and explain why the output differs only when the ORDER BY column has duplicates.

Deliverable: Three verified window queries plus a short note explaining the RANGE versus ROWS difference in your own words.

Day 4 — The four analytical query patterns

Write a monthly retention grid: first order month per user, then months-since-first as the column, and verify that month zero equals the cohort size exactly.
Sessionize the events table under a 30-minute inactivity rule using LAG plus a cumulative sum over a new-session flag.
Build a four-step funnel that counts distinct users rather than events at each step, and state the rule you applied to a user who reaches step three without ever logging step two.

Deliverable: One file with the retention, sessionization and funnel patterns, each carrying a one-line note on the assumption it bakes in.

Day 5 — Write SQL the way you will have to write it live

Set a 12-minute timer and solve three medium prompts in a plain editor with no execution and no autocomplete, then run them and tally syntax errors separately from logic errors.
Narrate one solution aloud while writing it, stating the grain of each intermediate result (one row per user, one row per user-day) before you type its body.
Rewrite your slowest solution as a CTE chain where every CTE name states its grain, and time yourself re-solving it from blank.

Deliverable: A recording of one narrated solution plus an error tally that separates syntax from logic.

Day 6 — One day for everything that is not SQL

Write the preconditions of the two-sample t-test from memory, then check them: independent observations, and a difference in means whose sampling distribution is approximately normal, which at large sample sizes follows from the central limit theorem rather than from normality of the raw values.
Write the difference between an odds ratio from logistic regression and a relative risk, and state the condition under which the two are close (low outcome prevalence).
Prepare a 90-second answer to "how would you know this model is any good" that names the metric, the baseline you would beat, and the cost of the errors you care about.

Deliverable: One page of notes covering test preconditions, the odds-ratio caveat and the model-quality answer.

Day 7 — Full loop rehearsal

Run a 45-minute mock with someone willing to interrupt: 20 minutes of SQL, 15 minutes defining a metric, 10 minutes on a past project.
Re-solve from blank the two queries you were slowest on this week and compare the times against day five.
Write a five-line answer to "walk me through a project" that puts a number in the first sentence and names the decision the work changed.

Deliverable: Mock feedback notes plus a timed project narrative you can deliver without reading it.

Rigour against a deadline

Nearly every data role forces a trade between the analysis you want and the one that fits the decision window. Prepare a case where you deliberately shipped something less rigorous, named the weakness to the person relying on it, and said what would change your answer. The naming is the part interviewers listen for.

Describe a time when you had to debug a complex piece of code.

Medium · behavioural and stakeholder questions

Approach

Name the disagreement or constraint, and how you resolved it with evidence.
State the situation in two sentences and spend the rest on your reasoning.
Close with what you would do differently, concretely.

Follow-up

How did you know the outcome was caused by your change?
What would you do differently if you ran that project again?

Report an underpowered consumption test to a non-technical executive

Medium · communication · uncertainty · experimentation

An account-randomised packaging change ran six weeks across 900 paying accounts. The effect on billable units per account per month is plus 4.1 percent, with a 95 percent interval from minus 3.2 to plus 11.8 after clustering standard errors at the account and applying the pre-registered winsorisation at the 99th percentile. An executive with no statistical background wants one number this week to decide a full rollout. Produce a three-sentence spoken answer, one chart, and an explicit recommendation of ship, stop or keep running, with the cost of each option stated.

Approach

The interviewer is probing whether you can be decision-useful without either hiding the uncertainty or hiding behind it. Start from the decision rather than the statistics: establish what the executive would do differently at plus 4 percent versus zero, because if the action is identical the interval does not matter.
Translate the interval into consequences in units the executive already reasons about. Multiply both endpoints by the cohort's baseline consumption and contracted rates to give an annualised revenue range, so the answer is a range of dollars rather than a range of percentages.
Price the option to wait. Using the observed variance, state roughly how many additional account-weeks halve the interval width, so keep running becomes a quantified choice instead of a stall.
Offer a cheaper path to the same decision: a lower-variance proximate outcome such as successful billable units on the new SKU, or CUPED using each account's pre-period consumption, quoting the expected variance reduction as one minus the squared pre-post correlation.
Give a recommendation and name the single observation that would reverse it. A strong answer commits; a generic one recites the interval and leaves the decision on the table.

Follow-up

The executive says it clearly works and is just not provable, so ship it. What is your answer?
How much of the interval width comes from clustering and how much from the revenue tail, and what would you do about each?
If you had to ship this week with no more data, which guardrail would you watch for the first fortnight and at what threshold would you roll back?

Defend a churn number twelve times the one in the board deck

Hard · stakeholder management · retention metrics · definitions

You recompute logo churn on the renewal-eligible base from fct_subscription_period, counting only accounts whose term_end_date fell in the month and allowing a 45-day grace for late paperwork. Annualised, about 14 percent of accounts that reach a renewal date do not renew. A revenue leader has been quoting 1.2 percent to the board for two quarters, computed by dividing non-renewed accounts by the entire customer base in each month and printing that monthly figure with no period attached. You have 20 minutes with that leader and the finance lead. Decide which number is reported from now on, and what happens to the two quarters already published.

Approach

The interviewer is probing whether you can hold a correct definition under social pressure without turning it into a competence dispute. Open by reproducing their 1.2 percent exactly, with their denominator and their months, so the disagreement is arithmetic both sides can see rather than a claim about who was careless.
Separate the two defects, because they are different in kind. The denominator is wrong: on annual contracts only about one twelfth of the base reaches a renewal date in any month, so an account eleven months from renewal sits in the denominator while being structurally incapable of entering the numerator, which suppresses the rate by a factor near twelve. The period is merely unstated: a monthly figure printed beside annual revenue targets gets read as an annual rate.
Say out loud that those two defects nearly cancel in the level, before the leader finds it. Twelve times 1.2 percent is about 14 percent, which is your number. That is the strongest thing you can say in the room, because it proves both figures rest on the same non-renewal count and moves the meeting onto which denominator and which period get published rather than onto whose query is right.
The level is recoverable; the series is not. Non-renewals in a month are the eligible base for that month times the churn rate, so dividing by a fixed whole base makes the published line proportional to how many contracts happen to come up that month. Where signings cluster at quarter ends, the eligible base in a quarter-end month can be several times a quiet month's, and the month-over-month moves the board has been reading as satisfaction are the signing calendar.
Separate the measurement change from a business change. Nothing got worse this week; the loss rate was always this. Bring net revenue retention over the same period as a ratio of sums on a cohort frozen twelve months earlier, because logo churn concentrated in small accounts can sit beside healthy revenue retention, and that combination is the actual story.
Offer a migration path rather than a correction. Report both rates for one quarter with a written bridge, restate the prior two quarters in an appendix instead of silently, and pin the definition, including the period it is stated over, somewhere finance and product both read it. Concede the limits of your own number: the 45-day grace means the most recent 45 days are not reportable, and churn must be dated on term_end_date rather than on updated_at. A strong answer volunteers this; a generic one only defends.

Follow-up

The leader multiplies their monthly figure by twelve, lands on your annual number, and concludes nothing was ever wrong. What do you say?
The leader says publishing the corrected rate costs the team its credibility with the board this quarter. What do you do?
Gross logo retention worsened while net revenue retention improved. Which do you lead with, and what does the combination tell you about who is leaving?