Interview guides · Happiest Baby

Happiest Baby Data Scientist Interview Questions & Guide 2026

Causal inference drills for Happiest Baby data scientist prep: diff-in-diff, matching, instruments, and the limits of observed data.

The 60-second brief

As a Data Scientist at Happiest Baby, you will interpret complex data sets to drive insights that improve the company's products and user experience. Your work will directly affect the effectiveness of Happiest Baby's products aimed at improving sleep and safety for babies and parents alike. The role shapes strategic decisions that influence product development and the company's understanding of customer needs and market trends.

The boundary with engineering varies enough to be worth asking about directly. Some seats end at the analysis and the writeup; others carry feature pipelines, scheduling and alerting, which decides whether production data plumbing belongs in your prep at all.

Focus areas

Separate authorization, settlement and dispute outcomes cleanly
Report only matured cohorts for loss metrics
Set fraud thresholds by expected cost

Overview

You will collaborate closely with cross-functional teams, including product management, engineering, and marketing, to design experiments, analyze user behavior, and optimize Happiest Baby's offerings. Given the complexity of the company's products and the scale at which it operates, your insights will help guide the direction of the business and its impact on the lives of families.

The Happiest Baby interview process

Happiest Baby candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Phone Screen

Most candidates lose this call inside the first two minutes, during the walkthrough of their own background. The account runs chronologically, sits at the level of tools and titles, and never arrives at a decision anyone could have disagreed with. Anchor on a problem instead of a timeline: what the team could not answer, what you did about it, what happened next. Ninety seconds is enough, and stopping on time leaves room for the half of the call that belongs to you. What you ask about how work gets prioritised signals your level more reliably than the walkthrough does.

What to demonstrate

Whether your background summary has a shape (problem, decision, consequence) or is a chronological list of tools and employers
Whether you can account for gaps, short stints and the reason you are looking, unprompted and without hedging
The substance of the questions you ask back, which an experienced screener reads as a level signal

How to prepare

Time your opening walkthrough against a clock. If it runs past two minutes, compress the earliest role into a single clause and spend the recovered time on the most recent one
Write one honest sentence for every gap or short stint visible on your resume and offer it before being asked about it
Prepare questions about how work arrives and gets prioritised: who writes the request, how often priorities change, and what happens to an analysis after it is delivered

Technical Interview

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

Whether an ambiguous term becomes a specific column and filter before any computation happens
Whether you read the schema for keys and cardinality rather than only for column names
Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Behavioral Interview

Rounds of this kind usually include one question about work that did not go well, and it is the part that carries the most information. Anyone can narrate a shipped win. What the interviewer learns from a project that stalled is how you behave without a result to hide behind: whether you noticed the problem yourself, how long it took, and who you told. Answers that route the failure onto a data pipeline or a reorganisation close the topic without answering it, and the follow-up comes back to your own part.

What to demonstrate

Whether you found the error yourself or someone else found it, and how long it sat before anyone knew
What you changed afterwards, stated as a check you now run rather than a lesson you now believe
Whether the mistake you choose has real cost attached, such as a quarter of misdirected roadmap or a metric that was reported upward, instead of one that flatters you

How to prepare

Choose a failure you caught yourself and be ready to say what tipped you off. A story where someone else caught it is still usable, but you will be asked why you missed it.
Write down the check you added afterwards and where it lives now, so the correction is a concrete artefact rather than a resolution.
Rehearse saying the cost out loud. Candidates shrink the number by instinct once the interviewer is in the room.

Where candidates lose points

Recalibrating an underwriting cutoff on approved and funded applicants only

Rejected applicants have no repayment outcome, and they were rejected because the incumbent model scored them badly, so the missingness depends directly on the outcome being modelled. Reject inference by augmentation or parcelling fills the gap using the incumbent model's own assumptions, which means it can confirm those assumptions but cannot test them. The only genuinely new information about the reject region comes from bureau performance on rejects who borrowed elsewhere, or from a deliberately randomised approval band around the cutoff.

Reading the most recent months of fraud and dispute rates as final

Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, and several reason codes run considerably longer, so the disputes belonging to a recent transaction month have simply not been filed yet. Any chart attributed by transaction date therefore slopes down at the right edge regardless of what is happening. The fix is to report only matured cohorts, or to apply development factors estimated from completed months and to show the estimate as an estimate.

Accepting a metric definition without asking about the denominator

Pin down the denominator, the eligibility filter and the time window before computing anything: conversion rate per session, per user, per eligible user and per new user are four different numbers with different behaviour. Restate the definition in one sentence and get agreement before you analyse.

Analysing at a different unit than the one randomised

Say out loud what was randomised (user, device, account, cluster) and make the analysis unit match, or account for the clustering with cluster-robust standard errors, the delta method, or aggregation up to the randomised unit. Randomising users and then running a test over sessions understates variance and inflates the false-positive rate.

Questions & practice

Describe your experience with machine learning algorithms.

Medium · machine learning and modelling

Approach

Check what information would not exist at prediction time, and exclude it.
Set a baseline first, so any model has something honest to beat.
Say how the offline result would be validated online before it is trusted.

Follow-up

Where could label leakage enter this setup?
What would you monitor after launch to know the model is still valid?

Collapse retry chains and compute a dollar-weighted approval rate

Medium · sessionisation · window functions · dollar-weighted rates

fct_payment_authorization gives auth_id, card_token_id, merchant_id, amount_minor, transaction_currency, requested_at, auth_result, is_reversal, channel and issuer_country. Two reference frames give the minor-unit exponent per currency and a daily rate to one reporting currency. Collapse retry chains first: attempts sharing card_token_id, merchant_id and amount_minor whose consecutive gaps are under 15 minutes form a single attempt, whose outcome is its last row. Exclude reversals and zero-amount verifications. Return a 7-day rolling dollar-weighted approval rate by channel and issuer_country.

Approach

Filter before grouping: drop is_reversal rows and zero-amount verifications, since neither is a purchase attempt and both would otherwise sit in the denominator.
Sort by card_token_id, merchant_id, amount_minor and requested_at, take the gap to the previous row within that key, mark a chain start where the gap exceeds 15 minutes or the key changes, and label chains with a cumulative sum of that flag. This is a gap rule between consecutive attempts, not a fixed clock bucket, so a chain may span more than 15 minutes in total.
Keep each chain's terminal row by requested_at. If a retry was approved, the purchase was approved; keeping the first row reports the decline that caused the retry as the outcome.
Convert amounts exactly once: amount_minor divided by 10 to the power of the currency exponent, multiplied by the reference rate for the authorization date. Do not reach for settlement_fx_rate, which is null on precisely the declined rows the denominator needs.
Build the rolling window as a ratio of two rolling sums, approved value over total value, per channel and issuer_country. A rolling mean of daily ratios weights a quiet Sunday the same as a busy Friday.

Follow-up

The count-weighted rate is flat while the dollar-weighted rate falls 80 basis points. What do you look at first?
How would you choose the 15-minute window rather than inheriting it?
A merchant moves from two retries to five. Which of your two rates moves, and is that a real change in approval quality?

Implement accident-quarter loss ratio at twelve months development

Medium · loss ratio · development age · earned premium

fct_policy_period_monthly arrives as a stack of month-end snapshots: each row carries valuation_month alongside as_of_month, policy_id, product_line, written_premium_minor, earned_premium_minor, paid_loss_minor, case_reserve_minor, ibnr_reserve_minor and loss_adjustment_expense_minor. Compute the accident-quarter loss ratio at exactly 12 months of development: incurred losses over earned premium, both taken from rows whose as_of_month falls in the accident quarter, read from the snapshot 12 months after that quarter closes. Report quarters that cannot reach that age as incomplete rather than dropping them.

Approach

Derive accident_quarter from as_of_month, then define the evaluation snapshot per quarter as valuation_month equal to the quarter's final month plus twelve months. Every figure in the ratio comes from that one snapshot, not from whichever snapshot happens to be newest.
Numerator is paid_loss_minor plus case_reserve_minor plus ibnr_reserve_minor over the accident quarter's rows in that snapshot. Loss adjustment expense may be included or not, but the choice applies to every quarter and is named in an output column.
Denominator is earned_premium_minor over the same rows. Written premium is booked in full at inception, so in a growing book it runs ahead of earned premium and drags the ratio down, with the error reversing when the book shrinks.
Left-join the full quarter list against available valuation months so a quarter with no 12-month snapshot yields status incomplete and a null ratio, instead of disappearing and shortening the series without saying so.
Split by product_line, since both the loss ratio level and the speed of development differ by line, and a blended series moves with mix as much as with experience.

Worked solution (30 min)

Add accident_quarter and a target_valuation column equal to the quarter end plus twelve months.
Filter rows to those where valuation_month equals the row's target_valuation, then assert each accident_quarter has exactly one distinct valuation_month left.
Aggregate incurred and earned premium by accident_quarter and product_line and take the ratio.
Reindex against the full list of accident quarters and product lines, marking rows with no matching snapshot as incomplete with a null ratio.
Recompute one quarter by hand on a five-policy subset and confirm it matches.

Expected result: One row per accident_quarter and product_line with incurred, earned_premium, loss_ratio, an lae_included flag and status in complete or incomplete. Complete quarters end twelve months before the latest valuation_month, so the four or five most recent quarters carry null ratios.

Verify it yourself

Assert exactly one distinct valuation_month per accident quarter after filtering; more than one means the snapshot join fanned out.
For a growing book, earned premium in a quarter is below written premium booked in that quarter; if it is above, either the book is shrinking or the accident-quarter derivation is wrong.
Incomplete quarters carry null ratios and never appear on the same line as complete ones in any chart.
Swapping the denominator to written premium shifts a quarter by L(W - E)/(EW), so the sign of the change is the sign of written minus earned premium in that quarter: the ratio falls where the book grew and rises where it shrank. Verify the swap per quarter against sign(W - E) rather than expecting a uniform move; a series that moves in one direction everywhere only means the book grew in every quarter.

Follow-up

The most recent complete quarter came in four points better than the one before. What do you check before calling it an improvement?
How would you estimate the 12-month figure for a quarter that is only 6 months developed, and how would you label the estimate?
Why can an expense ratio legitimately use a different denominator from the loss ratio in the same presentation?

Attribute chargebacks to transaction month without fanning out

Medium · fan-out · cohort attribution · maturity

Report the matured first-chargeback rate. Numerator: fct_card_dispute rows whose dispute_stage is first_chargeback, representment, pre_arbitration or arbitration, attributed to the requested_at month of the linked fct_payment_authorization row rather than to opened_at. Denominator: settled authorizations in that same transaction month, meaning settled_at is not null and is_reversal is false. One authorization can carry more than one dispute case. Report only transaction months whose last day is at least 120 days old, and mark the remainder incomplete rather than showing them as low.

Approach

Compute the denominator from fct_payment_authorization alone, grouped by the requested_at month, before any dispute table is mentioned, so the join cannot touch it.
Compute the numerator as a separate aggregate: join disputes to their authorization only to recover requested_at, then count dispute rows per transaction month with the stage filter.
Join the two aggregates on the month key, which keeps the grain at one row per month and makes double counting structurally impossible rather than something you have to remember.
Apply the maturity gate on the month's last day plus 120 days against the current date, because a transaction on the final day of the month is the least mature one in the cohort.
Emit an explicit status column of 'final' or 'incomplete' instead of filtering immature months away silently, so a reader cannot mistake absence for zero.

Follow-up

Should the numerator count dispute cases or disputed authorizations? Which one reconciles to the loss line, and which one to the operations queue?
Some reason codes allow filing well beyond 120 days. How would you estimate the tail on a month you have decided to call final?
How would you present the incomplete months so that a weekly reader does not read the right-hand slope as an improvement?

Monthly delinquency roll rates with honest exiting-account denominators

Hard · roll rates · window functions · self joins

From fct_loan_performance_monthly, compute month-over-month roll rates: for each as_of_month_end and delinquency_bucket, the share of loans in that bucket that are in a worse state at the following month end. Use this disposition convention and apply it without exception: charge-off is the terminal state one rank past dpd_90_plus, so a loan that charges off has rolled forward, not exited; loans that leave the book any other way — prepaid in full, sold, matured, or simply absent at the next month end — are exited. Bucket order is current, dpd_1_29, dpd_30_59, dpd_60_89, dpd_90_plus, then charged_off. Return from_month, from_bucket, accounts, rolled_forward, cured, stayed, exited and roll_rate, and show that the four dispositions sum to accounts on every row.

Approach

Map the five delinquency_bucket values to ranks 0 through 4 in a small inline VALUES list, and reserve rank 5 for charged_off, because 'worse' is an ordering statement and enum text does not sort that way reliably. Read charge-off from charge_off_flag on the next month's row rather than from delinquency_bucket, which keeps carrying whatever delinquency value the loan held when it was written off.
Use LEAD(as_of_month_end), LEAD(bucket_rank) and LEAD(charge_off_flag) OVER (PARTITION BY loan_id ORDER BY as_of_month_end), then verify the leading month end is exactly one month after the current one, since a loan missing a month would otherwise appear to cure or roll across a gap it never traversed.
Classify each loan-month into exactly one of four labels off the adjacent next row, whose rank is 5 when its charge_off_flag is true and its mapped bucket rank otherwise. rolled_forward: the next rank is strictly greater. cured: strictly lower. stayed: equal. exited: there is no adjacent next row at all, which is where prepayment, sale, maturity and a gap in the monthly history land.
Define rolled_forward as 'any strictly worse rank', not 'rank plus one'. Under normal monthly aging the only reachable worse state is the next bucket, so the two definitions coincide — except at charge-off, where a loan can go from dpd_60_89 straight to rank 5. A strict plus-one test leaves those loan-months matching no branch and breaks the exhaustiveness invariant.
Be explicit about why charge-off is a roll rather than an exit: routed to exited, dpd_90_plus has no worse state left, so its roll_rate is identically zero by construction — arithmetic, not a credit finding. At rank 5 the dpd_90_plus row reports roll-to-loss, which is the number a loss forecast actually consumes.
Aggregate by from_month and from_bucket and require that rolled_forward + cured + stayed + exited equals accounts on every row, which is the invariant that proves the classification is exhaustive and mutually exclusive.

Worked solution (45 min)

CTE ranks: an inline VALUES mapping of the five delinquency_bucket values to ranks 0 through 4, joined onto the monthly rows. Rank 5 is not in the map; it is assigned during classification.
CTE leads: add LEAD(as_of_month_end), LEAD(bucket_rank) and LEAD(charge_off_flag) partitioned by loan_id ordered by as_of_month_end.
CTE classified: derive next_rank as CASE WHEN next_charge_off_flag THEN 5 ELSE next_bucket_rank END, then a CASE expression producing exactly one label per loan-month — exited when the next month end is null or is not the current month end plus one month, otherwise rolled_forward / cured / stayed by comparing next_rank to bucket_rank.
Aggregate to from_month and from_bucket with COUNT(*) and four FILTER counts, then compute roll_rate as rolled_forward over accounts with a numeric cast.
Assert the exhaustiveness invariant in a final HAVING or a separate verification query before trusting any number.

Expected result: One row per month and originating bucket, with the four disposition counts summing to accounts on every row and roll_rate between 0 and 1. Roll rates climb across current, dpd_1_29, dpd_30_59 and dpd_60_89, because each successive bucket holds loans that have already failed to cure. Do not expect that climb to continue into dpd_90_plus: that bucket is a catch-all holding several monthly cohorts at once until the charge-off policy retires them, so its roll-to-loss rate is set by the policy horizon — under a 180-day policy roughly a third of the bucket rolls in a given month — and usually sits below the dpd_60_89 rate. Cure out of dpd_90_plus is well under ten percent.

Verify it yourself

rolled_forward + cured + stayed + exited equals accounts for every row, with no exceptions.
SUM(accounts) for a given from_month equals the count of loan rows at that month end, so no loan-month was dropped or counted twice.
Removing the adjacency test changes the cure and roll counts, and the size of that change is exactly the number of loans with a gap in their monthly history.
The rolled_forward count for from_bucket dpd_90_plus in month M is at least the number of loans whose first charge_off_flag = true row falls at month end M+1. If it is materially lower, charge-off is being routed into exited.
roll_rate for dpd_90_plus is strictly greater than zero in any month with charge-offs. A flat zero on that bucket across every month is the signature of charge-off classified as an exit, not of an unusually stable book.
No loan-month is counted as both rolled_forward and exited: a loan with a charged-off row at M+1 has an adjacent next row, so it can never reach the exited branch.

Follow-up

Project the next three months of dpd_90_plus inflow from these roll rates. What assumption does that projection make, and when does it break?
A restructure resets days_past_due to zero. What does that do to the cure rate out of dpd_60_89, and how would you separate a real cure from a reset?
Argue the other convention: prepayment in exited but charge-off also in exited, with roll rates reported only for the four non-terminal buckets. What does that series answer better, and what does it lose?
The charge-off policy changed from 180 to 120 days. Show where that appears in this table and what it does to the dpd_90_plus roll rate specifically.

How would you approach a project to improve product recommendations for our users?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
Restate the decision this analysis has to support, and who acts on the answer.
State what result would change your recommendation, so the answer is falsifiable.

Follow-up

Which segment would you cut first, and what would that rule out?
What would you do if the primary metric and the guardrail moved in opposite directions?

How would you prioritize multiple projects with competing deadlines?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
Name one primary metric, then the guardrail that stops it being gamed.
State what result would change your recommendation, so the answer is falsifiable.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
How would you detect that the metric is being gamed rather than genuinely improving?

If tasked with reducing user churn, what metrics would you analyze first?

Medium · product sense and metrics

Approach

Decompose the metric into the rates that drive it, and say which one you would check first.
Name one primary metric, then the guardrail that stops it being gamed.
State what result would change your recommendation, so the answer is falsifiable.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
Which segment would you cut first, and what would that rule out?

Present a hypothetical analysis of user engagement and suggest potential improvements.

Medium · product sense and metrics

Approach

State what result would change your recommendation, so the answer is falsifiable.
Name one primary metric, then the guardrail that stops it being gamed.
Restate the decision this analysis has to support, and who acts on the answer.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

What statistical methods do you find most effective for analyzing user data?

Medium

Approach

Say what you would check first and why it is the highest-information step.
State your assumptions explicitly before working the problem.
Clarify what is being asked and what a complete answer would contain.

Follow-up

How would you know your answer was wrong?
What assumption would you test first?

A dispute rate that does not fall at the right edge

Medium · right-censoring · development factors · cohort maturity

Your chargeback chart slopes downward over the last four months every time it is refreshed. It is built from fct_card_dispute counted by opened_at, divided by settled transactions in the same month. Using auth_id, requested_at, dispute_stage, opened_at, network_reason_code and outcome, explain what the chart is actually showing, then specify the metric you would publish: attribution, denominator, maturity rule, and how immature periods appear on the chart. State the condition under which you would publish a development-factor estimate instead of a blank.

Approach

Separate the two dates. A dispute belongs to the month of the transaction that caused it, which is requested_at on the linked authorization, not to the month the case was filed. Counting by opened_at mixes old transactions into new months and makes the series unreadable in both directions at once.
Once attribution is fixed, name the censoring. Recent transaction months have not had time to accumulate their disputes, so the right edge falls by construction. The slope will still be there next month, one month further right, which is the diagnostic that distinguishes it from a real improvement.
Set the maturity threshold empirically rather than by folklore. From completed transaction months, compute the share of the final dispute count filed by 30, 60, 90, 120 and 180 days, split by reason-code family. Consumer dispute rights commonly run around 120 days from the transaction or the expected delivery date, but several reason codes run materially longer, so one global cut-off under-covers the slow families.
Specify the published metric: disputes reaching dispute_stage 'first_chargeback' or later, attributed to the transaction month, over settled transactions in that same month, with only months past the measured threshold shown as final.
Decide how immature months appear. Either omit them, or show a chain-ladder style estimate with an interval in visibly different styling, never as a plain point on the same line as final months. Publish the estimate only when the development pattern is stable across recent completed cohorts; if the reason-code mix or the dispute process has shifted, the factors are estimated on a pattern that no longer applies.
Note that the count series and the value series mature at different speeds, since net_loss_minor is signed and known only after the case resolves, so a loss-value chart is stale for longer than a case-count chart of the same data.

Worked solution (30 min)

Join fct_card_dispute to fct_payment_authorization on auth_id, rebuild the series by requested_at month, and plot both versions together.
For transaction months older than twelve months, compute the cumulative share of final disputes filed within 30, 60, 90, 120 and 180 days, split into fraud and non-fraud categories.
Choose the maturity threshold as the age at which cumulative share reaches a stated coverage level, for example 95 percent, for the slowest family you intend to report, and write that level into the definition.
Recompute the last twelve months, marking anything below the threshold as incomplete, and write one line saying what the chart no longer claims.

Expected result: Two series over the same data, one by opened_at and one by transaction month, plus a maturity table of cumulative filing share by age and reason-code family from which a single threshold is chosen and justified, with the most recent months marked incomplete rather than plotted low.

Verify it yourself

Cumulative filing share is non-decreasing in age. If it falls anywhere, cases are being re-dated or re-staged and the stage history log needs checking.
A mature transaction month's rate does not move when the query is re-run a month later, while an immature one rises. If a month you declared mature still moves materially, the threshold is too short.
Fraud-category disputes reach the coverage level at a younger age than delivery-related consumer disputes, so a threshold calibrated on the fast family leaves the right edge still sloping.

Follow-up

Your development factors were estimated over a period containing an authentication policy change. What do you do?
How do you present a month that is 60 days mature to an audience that wants a single number?
Would you attribute a dispute to the authorization month or the settlement month, and when does the difference matter?

Manual review rate doubles on the day two changes ship

Hard · definition change · model version · population stability

Manual review rate on fct_loan_application, defined as decided_by = 'manual' over decisions in ('approve','decline'), stepped from 9 to 18 percent on a single day. That day a new model_version went live, and the same release changed which referral paths are recorded as manual. Columns: submitted_at, channel, bureau_score, model_pd_12m, model_version, policy_rule_hits, decision, decided_by, decision_at. Attribute the step across definition, model and population, with a number against each.

Approach

Establish the shape before the cause. A definition or code change produces a step at the deploy timestamp; a population change produces a ramp. Plot at hourly granularity either side of the release and read which one this is.
Dual-run the definition. Recompute the metric under both the old and the new recording rules across several months of history. If the historical series under the new rule sits near 18 percent throughout, that part of the step is definitional and should be restated, not investigated.
Hold the model constant and decompose the residual by policy_rule_hits identifier. A referral rule keyed to a score threshold shows its own step, and naming the rule is what makes the finding actionable to the policy owner.
Test the score, not the applicants. Compare model_pd_12m distributions by model_version on the same applications where shadow scores exist; otherwise compare adjacent weeks with a population stability index, treating the customary 0.1 and 0.25 marks as heuristics rather than tests, and assess calibration separately from ranking.
Test the applicants, not the score. Compare channel mix, bureau_score distribution and null-bureau share across the boundary. If those are stable, population is not a driver and should be reported as approximately zero rather than left unquantified.
Deliver three components that sum to the observed step, each with the team that owns it.

Follow-up

If the new model is better calibrated, is a higher referral rate the correct outcome or a threshold nobody retuned?
How would you have caught the recording change before it reached the dashboard?
What is the swap set here, and which swap group would you inspect first?

Suggested practice checklist

For someone who can already write the query and train the model but stalls when asked what to measure or whether a change is worth making. Metric definition and case structure come first; the technical work is kept as maintenance rather than the centre of the week.

Day 1 — Metric anatomy

For three products you use daily, write one primary metric, two input metrics that plausibly move it, and one guardrail that would catch a cheap way of moving the primary at the cost of the product.
For one of them, specify the metric precisely enough that two analysts would return the same number: numerator, denominator, unit of observation, time window, and how returning and deleted accounts are treated.
Pick a ratio metric and write what happens to it when the denominator shrinks for reasons unrelated to the numerator, with a concrete example of that happening.

Deliverable: A one-page metric tree for one product, with the primary metric written as an unambiguous spec.

Day 2 — Diagnosing a drop without guessing

Take the prompt "weekly active users fell 8 percent week over week" and write the segmentation plan before proposing any cause: platform, region, tenure cohort, acquisition channel, and whether the movement sits in the numerator or in a changed denominator.
List the instrumentation failures that manufacture fake drops (a client release that stopped firing an event, a bot filter change, a shifted date boundary or timezone) and write the query that rules out each one.
Rehearse stating the boring explanations first, seasonality and day-of-week composition, before reaching for a product cause.

Deliverable: A drop-diagnosis checklist short enough to recite from memory in under a minute.

Day 3 — Should we build it

Take a feature idea and write it as a bet: what you believe is true, what would have to be true for it to pay off, the metric that would confirm it, and the effect size that would justify the engineering cost.
Size the opportunity top-down and bottom-up, then reconcile the two numbers in writing instead of quoting whichever is friendlier.
Write the counter-metric that would make you kill the feature even if it wins on the primary metric.

Deliverable: A one-page product memo ending in a decision rather than a list of considerations.

Day 4 — The places aggregate numbers lie

Construct a Simpson's paradox numerically: two segments where the treatment wins within each segment yet loses overall, and identify the shift in segment weights that causes it.
Take a heavy right-tailed quantity such as revenue per user and write why the mean is the wrong summary, which percentile you would report instead, and what a moving mean with a stable median tells you.
Write your definition of a session for the product from day one, then name two real behaviours it misclassifies.

Deliverable: One page holding a worked Simpson's paradox table and a session definition with its two known failure cases.

Day 5 — Technical maintenance, aimed at metrics

Solve four timed SQL prompts that all end in a ratio metric, so the question of grain stays live in every answer.
Compute a 95 percent confidence interval for a proportion on a small sample, and state why the normal approximation is unreliable when either np or n(1 minus p) falls below roughly 10, along with which interval you would use instead.
Take one metric from your day-one tree, write the query that computes it correctly, then write the query that computes it wrong in the most plausible way and explain how you would notice.

Deliverable: Four solved prompts plus a matched correct and plausible-wrong query for one metric.

Day 6 — Turning engineering work into data science stories

Write three project stories as situation, decision, trade-off, outcome, each carrying one number and one thing you got wrong.
For the story you will lead with, prepare an answer to "what would you do differently" that names a decision you made, not a constraint you were handed.
Practise the sentence that reframes a systems project as a question project: the question the work answered, ahead of the pipeline it shipped.

Deliverable: Three written stories with the lead story delivered aloud and timed under four minutes.

Day 7 — Mock case and gap list

Run a 40-minute mock case with someone playing a product manager who pushes back on your metric choice, and record it.
Listen back and mark every moment you proposed a solution before the success metric existed.
Rewrite those moments as the question you should have asked, and rehearse the first 90 seconds of the case until scoping comes before solving.

Deliverable: A recorded case plus a rewritten opening 90 seconds.

Your part, not the team's

Most data work is done by groups, so an interviewer has to work out which piece was yours. An answer that runs on 'we' for several minutes gets interrupted with a question about what you personally did, and by then the answer sounds defensive even when it is true. Mark your own contribution as you go, and name the parts that belonged to someone else instead of leaving them ambiguous. Keep a few specifics back as well, like the name of the metric or who actually objected, so a probe can be answered with something you had not already said.

Give an example of how you’ve communicated complex data insights to a non-technical audience.

Medium · behavioural and stakeholder questions

Approach

Quantify the outcome, including what you would not claim credit for.
State the situation in two sentences and spend the rest on your reasoning.
Close with what you would do differently, concretely.

Follow-up

What would you do differently if you ran that project again?
How did you know the outcome was caused by your change?

How do you ensure collaboration with cross-functional teams?

Medium · behavioural and stakeholder questions

Approach

Close with what you would do differently, concretely.
Name the disagreement or constraint, and how you resolved it with evidence.
State the situation in two sentences and spend the rest on your reasoning.

Follow-up

What would you do differently if you ran that project again?
What did you decide not to do, and why?

Explain an incomplete dispute chart to a non-technical executive

Easy · dispute maturity · stakeholder communication · right-censoring

A finance lead is looking at first-chargeback rate by transaction month, built from fct_card_dispute joined to fct_payment_authorization on auth_id and attributed to requested_at. The last three months slope sharply down and the lead wants to announce a fraud improvement at tomorrow's review. Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, so those months are not complete. In five minutes, with no statistics vocabulary, explain why the decline is not yet evidence and say exactly what you would put on the slide instead.

Approach

Lead with the mechanism in the listener's own terms, not with the statistical name for it: a dispute is attributed to the month the transaction happened, but it can be filed up to roughly 120 days later, so recent months contain only the disputes filed so far.
Show completeness rather than arguing about the rate: for each transaction month, plot the share of its eventual disputes already filed, estimated from months that are fully matured. The last three months will sit visibly below 100 percent.
Replace the chart with two artefacts: a matured series that stops 120 days back and is labelled final, and a development-factor estimate for the immature months drawn as a dashed range and labelled an estimate.
Hand over one sentence the executive can repeat without you in the room: the recent months look better because the disputes have not arrived yet, not because fewer will arrive.
Offer a weekly signal they can watch instead, such as the risk-score mix of approved volume or the decline-rule hit rate, and state up front what it does and does not predict.

Follow-up

The deck ships tomorrow regardless. What exactly goes on the slide, and what wording do you insist on?
How would you estimate the development factors, and how would you notice if they had shifted?