Interview guides · GoodRx

GoodRx Data Scientist Interview Questions & Guide 2026

Timed data scientist practice for GoodRx: short SQL and probability sets run end to end, then scored against a rubric.

The 60-second brief

A Data Scientist at GoodRx serves as a critical bridge between complex healthcare data and actionable product strategy. In an environment where millions of users rely on the platform to find affordable medications, your work directly influences how the company optimizes pricing, improves user retention, and scales its digital health ecosystem. You are not just building models; you are solving real-world problems that impact patient access and affordability.

How much statistics you need depends on the flavour of the seat. Experiment-facing work wants you deep enough to notice that repeated looks at accumulating data inflate the false positive rate of a fixed-sample test; modelling-facing work wants estimation and honest uncertainty intervals.

Focus areas

Separate novelty effects from durable behaviour change
Pick a randomisation unit that respects interference
Decompose a metric move by segment and mix

Overview

The role is highly product-focused, requiring you to navigate large-scale datasets to extract insights that drive business decisions. Whether you are analyzing churn patterns, designing A/B tests to optimize user flows, or building predictive models, your contributions are expected to be both technically rigorous and commercially relevant. You will collaborate closely with product, engineering, and operations teams, often translating complex statistical findings into clear narratives for non-technical stakeholders.

Expect a fast-paced environment where the ability to pivot between deep technical execution and high-level product intuition is valued. Success at requires a pragmatic approach to data science—prioritizing speed, accuracy, and the ability to diagnose metric fluctuations in real-time.

The GoodRx interview process

GoodRx candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Initial Screening

Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.

What to demonstrate

Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
Whether you name what you have not done instead of stretching to cover every line of the posting
Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage

How to prepare

Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live

Technical Assessments

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

Whether an ambiguous term becomes a specific column and filter before any computation happens
Whether you read the schema for keys and cardinality rather than only for column names
Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Cross-Functional Conversations

An added round often puts you in front of someone outside the core hiring team: a partner engineer, a product owner, a domain expert, sometimes a more senior manager. The question they are really asking is not whether you can do the work but whether they would trust a number that came from you. That changes what a good answer looks like. Lead with what the decision cost and what it changed, keep the method available but not central, and be plain about the limits of your evidence. Overstating a result is the fastest way to lose this round.

What to demonstrate

Whether you can explain a technical choice to someone who will never read your code, without either flattening it into nothing or hiding inside jargon
Honesty about evidence strength: what the analysis establishes, what it only suggests, and what it cannot say at all
How you take disagreement, specifically whether you update on a good objection, hold your position with reasons, or fold on contact

How to prepare

Write the two-sentence version of your most technical project for a non-specialist, then check that neither sentence needs a method name to make sense.
For one result you are proud of, write the strongest objection someone could raise and a response that concedes the part of it that is correct.
Prepare one decision that turned out to be wrong: how you found out, what it cost, and what you changed afterwards. A senior cross-functional interviewer asks for this more often than a technical one does.

Where candidates lose points

Watching an experiment daily and stopping when it crosses significance

A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.

Reading a pooled rate that moved because the mix moved, not because any behaviour changed

A pooled conversion rate is a weighted average, and a shift in the weights can move it in the opposite direction to every one of its parts. A paid campaign that brings low-converting traffic drops overall signup conversion even if desktop, mobile web and app conversion each rose that week, which is Simpson's paradox and it is the single most common cause of an inexplicable dashboard move. The discipline is to decompose before explaining: recompute the rate holding last period's segment weights fixed, and compare that counterfactual to the actual, so the mix effect and the rate effect are separated numerically rather than argued about. Segment on the dimensions that actually reweight, which in this domain are almost always device_type, referrer_channel, country and new versus returning.

Reporting a p-value with no effect size or interval

Give the estimated difference with a confidence interval in the units the business cares about, then say whether that whole interval is worth acting on. A p-value only addresses whether you can rule out exactly zero; it says nothing about magnitude.

Optimising accuracy on a heavily imbalanced target

State the base rate first, then choose the metric from the relative cost of a false positive against a false negative: precision and recall at the operating threshold, PR-AUC, or expected cost. At a 1 percent positive rate, predicting the majority class for everyone scores 99 percent accuracy and is worthless.

Questions & practice

Describe a scenario where you would use a T-test versus a Chi-squared test.

Medium · statistics and probability

Approach

Write down the assumption the method needs before you use the method.
Quantify uncertainty explicitly rather than reporting a point estimate alone.
Sanity-check the answer against a simple bound or a simulated case.

Follow-up

How would you explain this result to someone who does not know statistics?
What sample size would you need to detect an effect half this size?

Implement seven-day activation from its written definition

Medium · metric definition · cohorts · pandas · joins

Implement the seven-day activation rate. Inputs: dim_user with user_id, account_created_at_utc and is_internal; fct_event with user_id, occurred_at_utc and is_core_action. A user activates when core-action events carrying a non-NULL user_id fall on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). The denominator is every non-internal user whose account_created_at_utc lands in the cohort week, including users with no events at all. Return one row per cohort week with numerator, denominator and rate, publishing only weeks whose last signup is at least eight days old.

Approach

Build the denominator first, from dim_user alone, filtered on is_internal = False. Deriving it from the join is the standard way to lose every user who never fired an event, which is exactly the population the metric is about.
Join events to users on user_id with a left join from the user side, then apply the window as a half-open interval: occurred_at >= created AND occurred_at < created + 7 days. The right bound is exclusive, so an event at exactly created + 7 days does not count.
Count distinct UTC dates per user, not distinct events. Floor occurred_at_utc to date before the nunique, and do it in UTC rather than local time so the threshold does not move with the user's country.
Apply the >= 2 threshold, aggregate to cohort week, and compute the rate by re-summing numerator and denominator per week rather than averaging any per-user or per-day rate. Fix the week anchor explicitly: cohort_week is the Monday of the signup week in UTC, which is what Postgres DATE_TRUNC('week') returns and what any SQL version of this metric will produce. In pandas, subtract dt.weekday days from the floored timestamp. If you reach for periods instead, the anchor that matches is to_period('W') (equivalently 'W-SUN'), whose weeks end Sunday and therefore start Monday; to_period('W-MON') labels weeks that end on Monday, so it runs Tuesday through Monday and its start_time is a Tuesday. Mixing the two shifts every cohort label by one day and silently moves Mondays into the previous week.
Suppress immature weeks: drop any cohort week whose maximum account_created_at_utc is within 8 days of the data cut, and return them as absent rather than as a partial number.

Worked solution (30 min)

users = dim_user[~dim_user.is_internal].copy(); created = users['account_created_at_utc']; users['cohort_week'] = created.dt.floor('D') - pd.to_timedelta(created.dt.weekday, unit='D'), which is the Monday-start week. The period spelling that agrees with it is created.dt.to_period('W').dt.start_time; 'W-MON' does not agree and is off by a day.
ev = events[events.is_core_action & events.user_id.notna()]; merge onto users on user_id with how='inner' for the numerator side only.
Filter to the half-open window, add ev_date = occurred_at_utc.dt.date, group by user_id and count distinct dates, keep users with >= 2.
numer = users.merge(activated_user_ids, how='left', indicator=True) then group by cohort_week and sum the indicator; denom = users.groupby('cohort_week').size().
rate = numer / denom; drop weeks where users.groupby('cohort_week')['account_created_at_utc'].max() > data_max - 8 days.

Expected result: One row per mature cohort week with numerator, denominator and rate, where denominator equals the count of non-internal signups in that week regardless of activity, numerator is less than or equal to denominator, and the most recent 1 to 2 weeks are absent rather than reported low.

Verify it yourself

For a synthetic user with two core actions 90 minutes apart on the same UTC date, activation is False.
For a synthetic user with one core action on day 0 and one at exactly created + 7 days, activation is False; move the second to created + 6 days 23 hours and it becomes True.
Pin the week anchor with two users created at Sunday 23:59 UTC and the following Monday 00:01 UTC: they must land in different cohort weeks, and the Sunday user's cohort_week must be the Monday six days before them. to_period('W-MON') puts both in one period, which is the off-by-one this check exists to catch.
The denominator summed across all published weeks equals the count of non-internal users created in that date range.
Re-summing numerator and denominator to a monthly figure gives a different answer from averaging the weekly rates; the re-summed one is the metric.

Follow-up

The threshold is 2 distinct days. What changes in the reported history if someone moves it to 3, and how would you publish that change?
Invited seats and SSO-provisioned users have no pre-signup session. Should they be in this denominator at all, and what does including them do to the rate for sales-assisted accounts?
How would you produce the same metric at account grain, and which of the two would you put on the dashboard?

Simulate the false positive cost of repeated peeking

Medium · simulation · peeking · type i error

Quantify the cost of peeking. Simulate a two-arm experiment with no true effect: each arm accumulates Bernoulli conversions at a base rate of 0.10 up to 40,000 units per arm. Run a two-sided two-proportion z-test at alpha 0.05 at ten equally spaced interim points, and record whether the test ever crossed. Report the false positive rate over at least 10,000 replications, alongside the rate for a single look at the final sample only. Use a fixed seed and report a Monte Carlo standard error on both figures.

Approach

Generate each replication as two cumulative sums of Bernoulli draws, then read the interim points off the cumulative arrays. Regenerating data at each look would make the looks independent, which destroys exactly the dependence the exercise is about: later looks share data with earlier ones.
Use the pooled-variance two-proportion z: p_pool = (x1+x2)/(n1+n2), z = (p1-p2) / sqrt(p_pool*(1-p_pool)*(1/n1 + 1/n2)), reject when |z| > 1.96. State that the normal approximation is fine here because the smallest look has roughly 400 expected conversions per arm.
Vectorise across replications rather than looping: draw a (reps, n) array of uniforms, threshold at 0.10, cumsum along axis 1 and slice the ten look indices. A per-replication loop at 10,000 by 40,000 is unnecessarily slow.
Record the any-cross indicator per replication, take the mean, and compute the Monte Carlo standard error as sqrt(p*(1-p)/reps) so the reported figure comes with its own precision.
Report the single-look rate in the same run as a control. If it does not land near 0.05, the bug is in the test statistic and not in the peeking argument.

Follow-up

Re-run with 40 looks instead of 10. Why does the curve flatten rather than continue rising linearly?
Among the replications that crossed, what is the mean observed lift, and why is it not zero?
What does an O'Brien-Fleming boundary or an always-valid confidence sequence change about this simulation, and what does each cost in power?

Given a table of user transactions, write a query to identify the top 10% of users based on total spend over a rolling 30-day window.

Medium · sql and data manipulation

Approach

Compute rates by summing numerator and denominator separately, never by averaging rates.
Check whether any join is one-to-many before aggregating, or the sums inflate.
State the window function and its partition and ordering out loud before writing it.

Follow-up

What breaks if events arrive late or out of order?
How does the query change if the join becomes one-to-many?

Explain the difference between various join types and how you handle null values in large datasets.

Medium · sql and data manipulation

Approach

Say which table is the grain you start from, and join outward from it.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
Compute rates by summing numerator and denominator separately, never by averaging rates.

Follow-up

How does the query change if the join becomes one-to-many?
What breaks if events arrive late or out of order?

How do you use SQL window functions to calculate rolling averages or identify time-series trends?

Medium · sql and data manipulation

Approach

State the window function and its partition and ordering out loud before writing it.
Check whether any join is one-to-many before aggregating, or the sums inflate.
Compute rates by summing numerator and denominator separately, never by averaging rates.

Follow-up

How would you verify this result without re-running the same query?
What breaks if events arrive late or out of order?

Read an experiment from first exposure, not assignment

Hard · experiments · window-functions · srm

fct_experiment_exposure holds experiment_id, unit_type, unit_id, variant, user_id, assigned_at_utc, first_exposed_at_utc, is_in_analysis_population and planned_end_utc. fct_event holds user_id, occurred_at_utc, is_core_action, and carries events up to a known data cut, :data_cut_utc. For one experiment randomised on unit_type = 'user', return per variant: exposed units, units with at least one core action in the seven days after that unit's own first exposure, the rate, and the variant share of exposed units. Only units whose seven-day window has fully elapsed as of the data cut belong in the readout. Units appearing under more than one variant are excluded from both arms and counted separately.

Approach

Run the contamination pass as an aggregate, not a window: SELECT unit_id FROM fct_experiment_exposure WHERE experiment_id = :exp GROUP BY unit_id HAVING COUNT(DISTINCT variant) > 1, then anti-join it away. PostgreSQL rejects COUNT(DISTINCT variant) OVER (PARTITION BY unit_id) outright, since DISTINCT is not implemented for window functions; if you want the test inline, MIN(variant) OVER (PARTITION BY unit_id) <> MAX(variant) OVER (PARTITION BY unit_id) is the equivalent that does run.
Do not resolve contamination by keeping the earliest variant. A unit that saw both arms carries treatment from both, so assigning it to either one biases that arm.
Define the population as is_in_analysis_population = TRUE AND unit_type = 'user' AND first_exposed_at_utc < planned_end_utc AND first_exposed_at_utc + interval '7 days' <= :data_cut_utc. The horizon filter is what makes the readout reproducible next week instead of drifting with every re-run; the data-cut filter is the one that actually buys seven days of follow-up, since a unit exposed an hour before the horizon otherwise contributes an hour of observation to a seven-day rate.
Measure the outcome on a per-unit relative window: LEFT JOIN fct_event on user_id with is_core_action = TRUE and occurred_at_utc in [first_exposed_at_utc, first_exposed_at_utc + interval '7 days'). LEFT JOIN so units with no outcome stay in the denominator at zero rather than being deleted by an inner join.
Check the sample ratio before reading the effect: variant share of exposed units against the intended split, tested as a binomial. Run it on the truncated population as well as on the full exposed set, because if one arm exposes later on average the data-cut filter removes more of that arm and can manufacture a ratio mismatch the randomisation did not have. A mismatch on the full set means the exposure data is not a valid randomisation and invalidates the readout rather than being a footnote under it.
Report the per-variant rate, the absolute difference, and the fact that the variance unit is unit_id. That is straightforward here only because the grain is already one row per user; a per-session outcome under user randomisation would need a delta-method or bootstrap standard error instead.

Worked solution (35 min)

Count units per variant and units with more than one variant; report the contaminated count before anything else.
Build the exposed population CTE with both the horizon filter and the seven-days-before-data-cut filter, assert one row per unit_id, and record per variant how many units the second filter removed.
LEFT JOIN the bounded outcome events and flag conversion with a boolean aggregate.
Aggregate per variant to exposed, converted, rate and share, and run the binomial check on the share, both before and after the truncation.
Re-run with a fixed calendar window from experiment_start_utc and record the difference as the size of the dilution you avoided.

Expected result: One row per variant with exposed, converted, rate and share, plus a scalar count of excluded contaminated units. Every retained unit was first exposed at least seven days before the data cut, so each one has a full seven days of observation and the rates are directly comparable.

Verify it yourself

Exposed counts across variants sum to the population count minus the contaminated units.
MAX(first_exposed_at_utc) among retained units is at least seven days before :data_cut_utc.
Variant shares sum to 1.
No unit_id contributes to two variant rows.
The truncation drops a similar share of each arm; if it does not, note the imbalance alongside the SRM result rather than reading the effect.
Swapping the relative window for a calendar one changes the rates; if it does not, exposure timing is balanced and you can say so.

Follow-up

Some units were assigned days before they were exposed. What does analysing the assigned set instead do to the estimated effect, and in which direction?
The split is 51/49 on 400,000 exposed units. Do you read the result?
The treatment arm exposes on average two days later than control. What does that do to a fixed calendar outcome window, and which arm does it favour?

How would you define the primary success metrics for a new feature launch on the GoodRx app?

Medium · product sense and metrics

Approach

Decompose the metric into the rates that drive it, and say which one you would check first.
Fix the population and the time window before naming any metric.
Restate the decision this analysis has to support, and who acts on the answer.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

How do you determine the required sample size for an A/B test before launching it?

Medium · a/b testing and experimentation

Approach

Name the randomisation unit first; it decides the variance and what the test can detect.
State the primary metric and the minimum effect worth shipping, then size the test.
Name the guardrails that would stop a launch even on a positive primary result.

Follow-up

How would you handle interference between treated and control units?
What would you do if you could not randomise at all?

How would you approach designing an A/B test to measure the impact of a change in our pricing display?

Medium · a/b testing and experimentation

Approach

State the primary metric and the minimum effect worth shipping, then size the test.
Name the randomisation unit first; it decides the variance and what the test can detect.
Name the guardrails that would stop a launch even on a positive primary result.

Follow-up

What would you conclude if the result is positive but the test is underpowered?
What would you do if you could not randomise at all?

If you noticed a sudden 10% drop in daily active users, how would you go about diagnosing the root cause?

Medium

Approach

State your assumptions explicitly before working the problem.
Work from the decision backwards to the evidence you would need.
Clarify what is being asked and what a complete answer would contain.

Follow-up

How would you know your answer was wrong?
What assumption would you test first?

Size an activation test before anyone writes code

Easy · power · minimum detectable effect · proportions

A team wants to test a new onboarding checklist against the seven-day activation rate: users with is_core_action = TRUE events on at least two distinct UTC dates inside the first seven days, counted from dim_user.account_created_at_utc with is_internal = FALSE. Baseline is 22%. Weekly non-internal signups are 9,000, split evenly between two arms. State the minimum detectable effect after two weeks of enrolment, the enrolment needed to detect a 1.5 percentage point absolute lift, and the earliest date a readout would be honest.

Approach

Use the two-proportion sizing shortcut n = 16 p(1-p) / d^2 per arm, where d is the absolute lift. The 16 is 2(1.96 + 0.84)^2 = 15.7 rounded, i.e. two-sided alpha 0.05, 80% power, equal arms.
Invert it for the MDE at fixed n: d = sqrt(16 p(1-p) / n). Two weeks gives 9,000 per arm, so d = sqrt(2.746 / 9000) = 0.0175, which is 1.75 percentage points absolute or 7.9% relative on a 22% base.
Run it forward for d = 0.015: n = 2.746 / 0.000225 = 12,202 per arm, 24,404 total, about 2.7 weeks of enrolment. Round up to three whole weeks so the enrolment window contains no partial week, since signups are not uniform across weekdays.
Add the metric's own lag rather than reporting the enrolment end date. Activation is unobservable until seven days after the last enrolled signup, and the definition publishes on an eight-day lag, so the readout lands 29 days after launch.
Close by testing whether the ask is realistic. If the team's honest prior is a 0.5pp lift, the requirement is about 110,000 per arm and roughly 24 weeks of enrolment, and saying so before launch is the deliverable.

Worked solution (20 min)

Compute p(1-p) = 0.22 x 0.78 = 0.1716 and 16 x 0.1716 = 2.746.
MDE at two weeks: n = 4,500 per arm per week x 2 = 9,000; d = sqrt(2.746 / 9000) = 0.0175.
Sample for d = 0.015: n = 2.746 / 0.000225 = 12,202 per arm, which is 2.71 weeks of enrolment, so enrol three whole weeks.
Readout date = 21 days of enrolment + 8 days of follow-up and publication lag = 29 days from launch.
State the boundary of what this quarter can answer: below roughly 0.7pp the requirement passes 56,000 per arm and more than a full quarter of enrolment.

Expected result: MDE after two weeks is 1.75 percentage points absolute, 7.9% relative. Detecting 1.5pp needs 12,202 users per arm, so three weeks of enrolment and a readout 29 days after launch. Detecting 0.5pp needs about 110,000 per arm, roughly 24 weeks, which is the answer the team needs to hear before the code is written.

Verify it yourself

MDE must fall as 1 / sqrt(n). Doubling enrolment from two weeks to four should move 1.75pp to 1.24pp, not to 0.88pp.
Substituting d = 0.0175 back into 16 p(1-p) / d^2 must return about 9,000 per arm.
An exact two-proportion calculator at alpha 0.05 two-sided, power 0.80, p1 = 0.22, p2 = 0.235 returns about 12,260 per arm, within half a percent of the shortcut.

Follow-up

The team also wants trial-to-paid read from the same test. What does a second primary metric do to your alpha, and what would you actually do about it?
Signups are heavier on weekdays. What goes wrong if enrolment runs 17 days instead of 14?
The activation definition uses a two-distinct-days threshold. If that were loosened to one day, what happens to the baseline rate and to the sample you need?

A conversion rate that fell in one regulatory region

Medium · consent · identity-keys · denominator · geography

Visit-to-signup conversion fell 1.3 points over six weeks. Signups cut by dim_user.country_code put the fall in one regulatory region where a consent banner shipped in week one, but absolute signups from that region are flat. fct_session carries consent_state, visitor_id, is_bot_flagged and session_date and no country column, so the denominator cannot be cut the same way. Using fct_session and fct_event, decide whether behaviour changed or the denominator did, state what these tables cannot settle, and name the one column that would settle it.

Approach

Name the asymmetry before computing anything. The numerator is user-keyed and therefore cuttable by country; the denominator is visitor-keyed and is not. Dividing a region-filtered numerator by an unfiltered denominator produces a quantity that is not a rate, and presenting it as a regional conversion rate is the first mistake available here.
Attack the denominator on the dimension you do have. Compute distinct visitor_id per week and sessions per distinct visitor_id per week: a consent banner that blocks or shortens the identity cookie raises the distinct-visitor count and lowers sessions per visitor, which depresses any visitor-keyed rate with no behaviour behind it.
Split on consent_state. Sessions with consent_state = 'denied' can enter the denominator but can never be joined forward to a signup, so a rising denied share mechanically drives the pooled rate down by roughly its own share. Report the granted-only rate and the denied share as two separate numbers rather than one blended figure.
Cross-check with measures that do not depend on the visitor key at all: absolute weekly signups, which are given as flat, and signups per session rather than per visitor.
State the limit honestly. Without country on the session or on its entry event, the regional attribution rests on the numerator alone, and the correct request is that one column, not a more elaborate model on top of the data you have.

Follow-up

If granted-only conversion is the metric going forward, what selection bias have you accepted, and in which direction does it point?
How would you handle the six weeks of already-published history once the new definition is adopted?
What is the smallest instrumentation change that restores a cuttable denominator without collecting more personal data than before?

Suggested practice checklist

For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.

Day 1 — Design one test end to end on paper

Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
State in advance what you will do if the primary metric is flat while a secondary metric is significant.

Deliverable: A one-page test design with a decision rule written before launch.

Day 2 — Power arithmetic until it is automatic

Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.

Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.

Day 3 — Variance and the unit-of-analysis problem

Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.

Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.

Day 4 — Validity threats you can actually test for

Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.

Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.

Day 5 — When randomization is not available

Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.

Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.

Day 6 — The readout query

Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.

Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.

Day 7 — Present it to someone who will not read the appendix

Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
Rewrite your opening line so the recommendation lands before any methodology.

Deliverable: A one-page readout whose first line is the recommendation.

Being wrong in public

A number you shipped turned out to be wrong, and someone had already acted on it. That is one of the most useful stories a data person can carry. What is being scored is how fast you noticed, who you told first, and what you changed in the process so the same class of error could not repeat quietly.

Tell me about a time you faced a significant data-quality issue and how you resolved it.

Medium · behavioural and stakeholder questions

Approach

Name the disagreement or constraint, and how you resolved it with evidence.
Quantify the outcome, including what you would not claim credit for.
Pick a story where you drove the decision, not one where you observed it.

Follow-up

What would you do differently if you ran that project again?
How did you know the outcome was caused by your change?

Handle a request for numbers supporting a decision already made

Hard · integrity · framing · stakeholder

A senior leader has already decided to sunset a plan tier and asks you for the analysis showing it is the right call. Accounts on that tier carry 6% of MRR at constant FX and have the highest licensed-seat utilisation in the book. The leader's support matters to your next review cycle, and the decision is being presented in four days. Deliver what you produce, what you decline to produce, and the exact sentence you will say in the meeting where the number appears on a slide.

Approach

Recognise what is being probed: whether you can find the legitimate request inside an illegitimate framing instead of either complying or refusing on principle. The generic answer promises to push back; the strong one produces something genuinely useful and states its limits in the room, without ambushing anybody.
Separate the decision from the justification. Sunsetting the tier may be correct for reasons the data does not hold, such as support cost, roadmap surface area or sales motion. What you decline is a one-sided document. What you produce is the case read both ways, which also happens to be more useful to the leader.
Build the symmetric analysis: MRR at risk at constant FX, the share of affected accounts with a plausible migration path given seats_licensed and billing_term, the recovery rate assumed for that migration and where it came from, and the downside case in which high-utilisation accounts treat the sunset as a reason to re-evaluate the vendor entirely.
Surface the inconvenient fact privately and early. The highest seat utilisation in the book is a retention signal, and the leader should hold it before the room does, so they can incorporate it rather than be caught by it.
Agree the meeting sentence in advance with the leader, so that nobody is surprised. Something to the effect that the tier is 6% of MRR and its accounts are the most heavily used in the book, and that the case for sunsetting rests on cost and focus rather than on revenue. That is true, it supports the decision on its real grounds, and it stops the deck claiming the numbers endorse it.
Decide your own line before you need it: what you will not put your name to, and that the route if asked anyway is your own manager rather than a confrontation in the meeting.

Follow-up

The deck circulates with your analysis included and the downside case removed. What do you do, and by when?
What changes if the honest analysis says the sunset is clearly the wrong call?
How do you write the same memo when the leader is your skip-level and the meeting is tomorrow?

Explain a wide interval to a non-technical executive

Medium · communication · uncertainty · pricing

A pricing change is under consideration. Your best estimate of its effect on trial-to-paid conversion is a 1.8pp drop, with a 95% interval from a 4.6pp drop to a 1.0pp rise, read from a geo holdout rather than a randomised test. An executive preparing a board slide asks you for 'the number'. You have ninety seconds and one slide, and the words confidence interval, p-value and significance are not usable with this audience. Deliver the slide headline, the single supporting line, and what you say aloud.

Approach

Recognise what is being probed: whether you can carry uncertainty into a decision instead of either hiding it or hiding behind it. The generic answer promises to explain the interval in plain English; the strong one replaces the question 'what is the number' with 'across this range, where does the decision change'.
Find the threshold before you draft anything. Ask what the pricing case assumes, then compute the conversion drop at which the higher price stops adding revenue: price uplift on the conversions kept against the revenue lost from conversions forgone. That single figure is what makes the range legible.
Restate the estimate and both bounds in the unit the audience already reasons in. Convert percentage points into monthly first-paid conversions at current trial volume, then into mrr_cents_constant_fx, so the slide reads as money per month rather than as statistics.
Place the range against the break-even and say which part of it sits on each side. If most of the range clears the threshold, that is a recommendation to proceed with a monitoring plan; if the range straddles it, that is a recommendation to narrow the range first.
Name what would narrow it and what that costs in weeks, then give one recommendation with an explicit condition for revisiting it. Uncertainty stated without a next step is read as indecision and the midpoint gets used anyway.

Follow-up

The executive says to give the midpoint and they will manage the risk. What do you do?
How does the slide change if the interval were a 4.6pp to 0.2pp drop, with no positive outcomes in range?
Why is a geo holdout the credible read here rather than the attributed channel numbers you already have?