Interview guides · Global
Global Data Scientist Interview Questions & Guide 2026
Data scientist prep for Global: practice defining a product and business analytics metric, picking its guardrails and defending the tradeoff.
The 60-second brief
The Data Scientist role at Global is a high-impact position situated at the intersection of complex logistics, supply chain optimization, and large-scale product engineering. You will be responsible for transforming massive, high-velocity datasets into actionable intelligence that drives operational efficiency and improves customer delivery experiences. Whether you are working on international transportation networks or marketing intelligence platforms, your work directly influences the movement of millions of packages and the success of business-critical initiatives.
Allocate prep to your weakest link rather than your favourite topic. Of the three things that usually gate the outcome (SQL that is correct under messy joins, sound reasoning about experiments, and structured framing of an open-ended problem), candidates tend to over-invest in modelling theory and under-invest in framing.
Focus areas
- Turn a vague request into a measurable question
- Size an experiment before anyone launches it
- Pick a randomisation unit that respects interference
Overview
This role is not merely about building models; it is about solving systemic, real-world problems that require a deep understanding of both technical architecture and product strategy. You will collaborate closely with engineering teams to ensure your solutions are scalable, production-ready, and capable of handling complex constraints. The environment is fast-paced and data-driven, demanding a candidate who can navigate ambiguity, communicate complex technical findings to non-technical stakeholders, and deliver results that move the needle for the business.
Be prepared to discuss how your technical solutions directly impact business metrics. At Global, the most successful candidates are those who can bridge the gap between abstract algorithmic design and concrete operational outcomes.
The Global interview process
Global candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.
Recruiter Screen
Whoever runs this call is usually not a practitioner. They take notes, and a hiring manager skims those notes later, so the real question is whether your work survives being written down by someone outside the field. Test every project sentence against that: could a non-specialist repeat it correctly without knowing what a propensity score is? Carry a plain-language version of each project and one reason you want this particular role that you could not copy onto another application. Vagueness at this stage reads as inexperience, even when the underlying work was genuinely deep.
What to demonstrate
- Whether a non-specialist can restate your projects accurately, since their paraphrase is what reaches the hiring manager
- Whether your reason for wanting the role points at the work itself rather than the company's reputation
- Whether your language signals the level being screened for: what you decided yourself versus what you were handed
How to prepare
- Write a two-sentence, jargon-free version of each major project: the question nobody could answer, and the decision your work changed. Read it to someone outside data and have them repeat it back
- Point your 'why this role' answer at something concrete in the job description or the product surface you would be working on, and keep it to two sentences
- Have two questions ready about measurement: which metric the team is held to, and who acts on an analysis once it lands
Technical Interviews
Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.
What to demonstrate
- Whether the query you write matches the plan you just described
- What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
- Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly
How to prepare
- Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
- Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
- Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock
Case Studies
A case round is decided by whether you leave the interviewer with a recommendation, not by how much analysis you narrate on the way there. The prompt is open on purpose, so the first job is to convert it into a decision someone could act on: ask what would be done differently depending on the answer. From there name the quantity that would settle it, state the assumptions you need, and commit. Candidates who cover more ground than anyone expected and still end on "it depends" score below candidates who scoped narrowly and said what they would do.
What to demonstrate
- Whether the version of the question you choose to answer is genuinely narrower than the prompt and still worth answering
- Whether the recommendation arrives as an action with a number attached, rather than as a summary of what you looked at
- Whether assumptions are stated at the moment you rely on them, instead of collected into a disclaimer at the end
- Whether you notice when a branch you are exploring would not change the decision either way
How to prepare
- Take six open prompts and write only the scoping move for each: the one-sentence question you would actually answer and the decision it feeds. Give yourself three minutes per prompt and stop there.
- Put a five-minute warning into every practice case and force a closing statement that names the action, the result that would justify it, and the result that would reverse it.
- Record one case and count how long you talked before naming a measurable quantity. Past roughly five minutes, what you are calling scoping is narration.
Where candidates lose points
Watching an experiment daily and stopping when it crosses significance
A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.
Comparing cohort retention curves of different maturities, or building the curve from users who are still present
A cohort four weeks old has no week-8 value, so an average taken across cohorts silently drops young cohorts from the later columns and keeps them in the earlier ones. The curve then bends upward at the tail, and the reading that 'retention is improving over time' is an artefact of which cohorts survived to be measured. The same error appears in the denominator when retention is computed over users active in the current period rather than over the full original cohort, which conditions on survival and guarantees a flattering number. The fix is a triangle: fix the cohort at signup, bound every window on both sides, and only compare cells where every cohort has had the full elapsed time, publishing the rest as blank rather than as a partial average.
Extrapolating a first-week lift inflated by novelty effects
Plot the treatment effect by days since first exposure instead of quoting one pooled average. A lift that decays toward zero across the test window is behaviour that will not persist, and annualising it produces a forecast that misses by an order of magnitude.
Stopping an experiment the moment it crosses significance
Fix the sample size or duration before launch, or use a method built for continuous monitoring such as a sequential test, always-valid confidence intervals, or group-sequential boundaries. Repeatedly checking a fixed-horizon p-value against 0.05 pushes the real false-positive rate well above 5 percent.
Questions & practice
Explain the difference between p-values and confidence intervals in the context of a live product experiment.
Medium · statistics and probability
Approach
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
- Translate the result into the decision it informs, in one plain sentence.
- Say what the estimate is of, and over what population it generalises.
Follow-up
- Which assumption here is most likely to be violated in practice?
- How would you explain this result to someone who does not know statistics?
How would you evaluate whether a new recommendation algorithm is actually improving user engagement?
Medium · machine learning and modelling
Approach
- Say how the offline result would be validated online before it is trusted.
- Set a baseline first, so any model has something honest to beat.
- Check what information would not exist at prediction time, and exclude it.
Follow-up
- Where could label leakage enter this setup?
- How would you choose the decision threshold, and who owns that choice?
Split a pooled conversion drop into rate and mix
Medium · mix shift · decomposition · pandas
You have weekly visit-to-signup counts by segment: a DataFrame with week, device_type, referrer_channel, visitors and signups. The pooled rate fell 0.84 percentage points between two consecutive weeks while several individual segments rose. Write a function that, for a caller-supplied list of segment columns, splits the pooled change into a rate effect, a mix effect and an interaction term that sum exactly to the observed change. Return those three scalars plus a per-segment contribution table sorted by absolute contribution, so the largest single driver can be named.
Approach
- State the algebra before coding: the pooled rate is r = sum over segments of w_s * r_s, with w_s the segment's share of the denominator. Then r1 - r0 decomposes exactly into sum(w_s0 * (r_s1 - r_s0)) for rate, sum((w_s1 - w_s0) * r_s0) for mix, and sum((w_s1 - w_s0) * (r_s1 - r_s0)) for interaction. The identity is per-segment, so it holds for any numbers you put in the four slots.
- Pivot both weeks onto a common segment index with an outer join so a segment that appeared or vanished is kept rather than dropped, then decide what rate to give a segment with no visitors in one of the weeks, and document the choice. The identity stays exact either way because the missing week's weight is 0, but the attribution does not. Filling the missing rate with 0 sends an appearing segment's entire w_s1 * r_s1 into the interaction term, since w_s0 = 0 makes both the rate term and the mix term (w_s1 - w_s0) * r_s0 identically zero; a vanishing segment then splits as -w_s0 * r_s0 in rate, -w_s0 * r_s0 in mix and +w_s0 * r_s0 in interaction.
- The convention used below instead imputes the missing week's rate as that week's pooled rate. A vanishing segment then lands wholly in mix at -w_s0 * r_s0, with rate and interaction cancelling; an appearing segment puts w_s1 * r_pooled0 in mix (volume arriving at the average rate) and only w_s1 * (r_s1 - r_pooled0) in interaction (its rate differing from that average). Impute by which week the segment is missing from, never by argument order, or the swap identities below stop holding.
- Guard the division where visitors is 0 so no NaN enters the vectors, because a single NaN poisons every sum. A segment with zero visitors in both weeks contributes exactly 0 and can be dropped; a segment missing from only one week does not contribute 0, and where its contribution lands is settled by the convention above, not by the guard.
- Compute the three components as vectors over segments, then sum. Keep the vectors, because the per-segment contribution table is what turns the decomposition into an explanation.
- Assert that the three components sum to the observed pooled change within floating-point tolerance. This identity is exact, so a mismatch means an implementation bug, not a modelling judgement.
Worked solution (25 min)
- Aggregate to one row per (week, segment tuple) with summed visitors and signups, then split into w0 and w1 frames and align with an outer join, filling missing visitors and signups with 0.
- Compute w_s = visitors / visitors.sum() within each week, and r_s = signups / visitors only where visitors > 0. Where a week's visitors are 0, set that week's r_s to that week's pooled rate, the stated convention; never leave it NaN.
- rate_effect = (w0 * (r1 - r0)).sum(); mix_effect = ((w1 - w0) * r0).sum(); interaction = ((w1 - w0) * (r1 - r0)).sum().
- contribution = w0*(r1-r0) + (w1-w0)r0 + (w1-w0)(r1-r0) per segment, which reduces to w1r1 - w0r0; sort by abs and return the head.
- assert abs(rate + mix + interaction - (pooled1 - pooled0)) < 1e-12.
Expected result: Three scalars summing exactly to the observed pooled change, plus a segment table whose contribution column also sums to that change. In the stated case rate and mix carry opposite signs: several segments converted better while volume moved toward a weaker-converting one, which is what makes the pooled move look inexplicable until it is split.
Verify it yourself
- On synthetic data where every segment appears in both weeks, every segment rate is held constant and only the weights move, rate_effect and interaction are exactly 0.
- On synthetic data where every segment appears in both weeks, weights are held constant and only rates move, mix_effect and interaction are exactly 0.
- The per-segment contribution column sums to the pooled change, matching the sum of the three scalars.
- Swapping the two weeks negates the total, as it must, but not the parts. Assert the three identities that actually hold: the interaction term is exactly invariant, because both of its factors change sign; the swapped rate effect equals -(rate_effect + interaction); and the swapped mix effect equals -(mix_effect + interaction). They still sum to the negated pooled change. Expecting all three to flip sign is the common wrong assertion.
- Plant a segment present only in week 1, holding 3 percent of week-1 visitors at a rate well below pooled. Under the documented pooled-rate convention its mix contribution is w_s1 * r_pooled0 and its interaction contribution is w_s1 * (r_s1 - r_pooled0), with a rate contribution of exactly 0; under a zero-fill convention its mix contribution is exactly 0 and the whole w_s1 * r_s1 lands in interaction. Assert whichever one the function documents, and fail if mix is asserted non-zero while the code zero-fills.
Follow-up
- The mix effect accounts for 0.71 of the 0.84 point drop, driven by paid_social volume. What is your recommendation, and what would change it?
- Why is a two-way split into a counterfactual rate and a residual also exact, and when would you prefer it to the three-way version?
- Segmenting on device and channel leaves a large interaction term. What does that tell you about the choice of segments?
Write a query to calculate the rolling average of package transit times over the last 30 days.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- How does the query change if the join becomes one-to-many?
- What breaks if events arrive late or out of order?
Using SQL window functions, how would you identify the top 3 delivery routes by volume per region?
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- How does the query change if the join becomes one-to-many?
- How would you verify this result without re-running the same query?
Find reactivation gaps in account paid-period history
Hard · gaps-and-islands · window-functions · subscriptions
fct_subscription_period holds account_id, subscription_id, period_start_utc, period_end_utc, period_status and change_reason. A mid-period plan or seat change closes one row and opens another, so a single continuous paid tenure is often many rows, and an account may hold two overlapping subscriptions. Collapse rows with period_status in ('active','past_due') into continuous tenures per account, treating gaps of three days or less as continuous. Return account_id, tenure_start, tenure_end, and for every tenure after the first, the gap in days that preceded it.
Approach
- Filter to paid rows only: period_status IN ('active','past_due'). Trialing periods are not tenure, and including them turns every trial that never converted into a one-period tenure followed by a fake churn.
- Order by period_start_utc and take a running maximum of all prior ends: MAX(period_end_utc) OVER (PARTITION BY account_id ORDER BY period_start_utc, period_end_utc, subscription_id ROWS BETWEEN UNBOUNDED PRECEDING AND 1 PRECEDING). Those three columns are the only stable ordering this schema exposes, so check first that they are unique within an account; if rows tie on all three, the island numbering is order-dependent between runs and you need a real row key before the result is reproducible.
- LAG on its own is wrong here because with overlapping or nested periods the immediately preceding row by start date is not the one that ends latest, so the running maximum is the part that cannot be shortcut.
- Flag a new island when prior_max_end IS NULL OR period_start_utc > prior_max_end + interval '3 days', then number islands with a running SUM of the flag over the same ordering and an explicit ROWS frame.
- Group to (account_id, island) taking MIN(period_start_utc) and MAX(period_end_utc), then LAG(tenure_end) OVER (PARTITION BY account_id ORDER BY tenure_start) to compute the preceding gap in days for every tenure after the first.
- Sanity-check with change_reason, which is the only lineage this schema carries: list its distinct values first, then confirm that rows recording a plan or seat change sit inside a tenure rather than opening one, and that every tenure after the first opens on a row whose reason records a restart rather than an ordinary renewal. Do not reconcile against a churn timestamp on dim_account, which this schema does not define; and where such a column does exist, a cancellation timestamp records when the request was made and routinely sits weeks before the period it ends.
Worked solution (35 min)
- Find an account with a known mid-period upgrade and dump its period rows to use as the trace case.
- Check that (period_start_utc, period_end_utc, subscription_id) is unique per account, since the whole ordering rests on it.
- Write the paid-rows CTE and the running MAX with the explicit frame.
- Add the island flag and the running SUM, then verify the trace account yields one island.
- Group to tenures and add the LAG-based gap in days.
- List the distinct change_reason values, then count accounts with more than one tenure and compare against the count of accounts carrying a restart-flavoured reason anywhere in their history.
Expected result: One row per (account_id, tenure). An account with a continuous history returns a single row with a NULL preceding gap. Every non-first tenure has gap_days strictly greater than 3 by construction.
Verify it yourself
- No two tenures for the same account overlap or touch within the grace window.
- MIN(tenure_start) per account equals MIN(period_start_utc) per account in the filtered input.
- The account with a known mid-period upgrade produces one tenure, not two.
- (period_start_utc, period_end_utc, subscription_id) has no duplicates within an account; if it does, say how many accounts are affected before reading the output.
- The share of accounts with more than one tenure is small; if it is most accounts, the status filter or the grace window is wrong.
Follow-up
- Why three days of grace? What do 0 and 30 days each do to the count of accounts classed as reactivated?
- An account runs two concurrent subscriptions for different teams. One tenure or two, and what does the revenue reader expect?
- How would you turn these tenures into a monthly gross logo churn series without double-counting an account that churned and returned in the same month?
A key delivery metric has dropped by 5% overnight. How do you go about diagnosing the root cause?
Medium · product sense and metrics
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- Decompose the metric into the rates that drive it, and say which one you would check first.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
How would you design a metric to measure the success of a new international shipping feature?
Medium · product sense and metrics
Approach
- State what result would change your recommendation, so the answer is falsifiable.
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Restate the decision this analysis has to support, and who acts on the answer.
Follow-up
- Which segment would you cut first, and what would that rule out?
- How would you detect that the metric is being gamed rather than genuinely improving?
How do you prioritize your work when faced with multiple high-stakes requests from different teams?
Medium · product sense and metrics
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Fix the population and the time window before naming any metric.
- Restate the decision this analysis has to support, and who acts on the answer.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
How do you determine the required sample size to achieve statistical significance for a new feature launch?
Medium · a/b testing and experimentation
Approach
- Name the randomisation unit first; it decides the variance and what the test can detect.
- Name the guardrails that would stop a launch even on a positive primary result.
- State the primary metric and the minimum effect worth shipping, then size the test.
Follow-up
- What would you do if you could not randomise at all?
- What would you conclude if the result is positive but the test is underpowered?
If we introduce a new shipping constraint, how would you design a product experiment to test its impact?
Medium · a/b testing and experimentation
Approach
- Say whether units interfere with each other, and switch design if they do.
- Decide the analysis before seeing data, including how long it runs and when you look.
- State the primary metric and the minimum effect worth shipping, then size the test.
Follow-up
- How would you handle interference between treated and control units?
- What would you do if you could not randomise at all?
Measure whether self-serve help actually answered the question
Medium · proxy metrics · bias · support
A help widget opens in-product. Leadership asks for the percentage of users who got their answer. You have fct_event (event_name, user_id, session_id, occurred_at_utc, is_core_action, properties JSONB carrying article_id), fct_session, and a support ticket table joined on user_id. Nothing records whether the answer was correct or whether the user was satisfied, and no such field is being added. Propose the metric you would publish, state the proxy plainly, name the direction and rough size of its bias, and say which decisions it can and cannot support. Deliverable: the definition plus the bias statement.
Approach
- Say first that the target quantity is unobserved and will stay unobserved: nothing in the stream distinguishes a user who was helped from one who gave up, and both leave the same trace, so every candidate metric here is a proxy and the only question is which bias you prefer.
- Build the proxy to remove the largest identifiable error: among widget-open sessions, the share with no ticket from that user within 72 hours and at least one is_core_action = TRUE event after the widget opened in the same session. The downstream action requirement strips out most of the silent abandonment that a no-ticket rule alone scores as success.
- State the residual bias with a direction and a bound: it still over-counts, because a user who gave up and went elsewhere files no ticket and may still complete an unrelated core action later in the session; bound it using the observable population of widget-open sessions that end within two minutes with no further event.
- Publish a directly-measured companion with its own weakness in the same sentence: article thumbs up/down reported with its response rate, and the note that a single-digit response rate missing non-randomly toward annoyed users is exactly why it cannot be the headline.
- Write the use statement, because a proxy without one gets reused for the wrong decision: valid for ranking articles against each other and for detecting a week-on-week break, invalid as an absolute deflection rate or as an input to a cost-saved figure.
Worked solution (25 min)
- Write the unobservable target in one sentence with the observable set beside it, so the gap is visible on the page rather than assumed away.
- Define the published proxy with exact numerator and denominator, including the session scoping of the downstream core action.
- Bound the bias from data you already have: compute the share of widget-open sessions ending within two minutes with no further event.
- Publish the thumbs signal beside it with its response rate and the direction of its missingness.
- Write the two-line use statement covering what the number supports and what it does not.
Expected result: A named proxy with numerator and denominator, a stated bias direction (over-counts success) with an observed magnitude bound, and an explicit list of the decisions the number does and does not support.
Verify it yourself
- The proxy and the raw no-ticket rate should differ by roughly the abandonment share computed in step three. If they are nearly identical, the downstream-action requirement is not binding and adds nothing.
- A change in support hours or ticket-form availability moves the no-ticket rate with no change in help quality, so the series must carry annotations for support operational changes.
- Sessions with consent_state = 'denied' cannot be joined forward to a user_id and therefore cannot enter this metric at all; the denominator definition has to say so.
Follow-up
- How would you validate this proxy once, and what would you do if the validation said it over-counts by 20 points?
- Support asks for a dollars-saved number from this metric. What do you say, and what would you need before saying anything else?
- Ticket volume drops the week support hours change. How do you keep that out of the series?
Attribute a flow-completion drop to one client build
Medium · release-regression · instrumentation · staged-rollout
Core-flow completion rate on surface = 'ios', defined as distinct flow_instance_id reaching 'flow_completed' within 30 minutes of 'flow_started' with no 'error_shown' on the same id in between, fell from 78% to 71% over four days. A new iOS build began a staged rollout on day one. Using fct_event columns flow_id, flow_instance_id, app_version, event_name, user_id and occurred_at_utc, produce the completion rate per build per day, size the loss in absolute completions, and say whether the fix is a rollback. Treat the possibility that the instrumentation changed rather than the flow.
Approach
- Cut the rate by app_version and day, each build against its own denominator. A pooled series during a staged rollout is a weighted average whose weights move daily, so it declines in proportion to the rollout share even when the old build is perfectly flat; confirming that proportionality is itself the evidence the regression is build-specific rather than environmental.
- Test the denominator before believing the rate. Compute flow_started events per distinct user_id on each build: if the new build re-mints flow_instance_id on retry, or fails to carry the id from start to completion, the denominator inflates and the numerator falls with nothing changing for the user.
- Normalise to a user-level outcome that is immune to the id question, namely completions per distinct user_id per day on each build. This is the number that says whether anyone actually failed to finish.
- Check the error path: pull error_shown counts and their properties for flow_instance_id values on the new build. A genuine regression produces errors; an instrumentation break produces missing completions with no corresponding error volume, and the two prescribe different fixes.
- Size the real loss as the per-user completion gap multiplied by daily users on the new build, and give the rollback recommendation conditional on the error evidence rather than on the rate.
Follow-up
- The rollout is at 45% and product wants to go to 100% tomorrow. What do you say, and what would you need by when?
- If the flow_instance_id is genuinely being re-minted, what is the correct historical treatment of the four affected days?
- How would you have caught this on day one instead of day four?
Suggested practice checklist
Roughly 90 minutes a night on weekdays with one longer weekend block. The plan deliberately cuts scope rather than compressing everything, on the assumption that finishing one thing a night beats half-starting four.
Day 1 — Fix the scope and set a baseline
- Read the role description and write the three things the loop will almost certainly test, then write an explicit not-doing list for everything else and keep it visible all week.
- Take one 20-minute SQL prompt and one 10-minute metric question cold, and write the single sentence that says what blocked each attempt, since that sentence is what decides which two topics get the most evenings.
- Set the week's one rule: one problem finished to completion every night, including the night you only have 40 minutes.
Deliverable: A one-page scope with an explicit not-doing list and two cold attempts, each carrying one sentence on what blocked it.
Day 2 — One query pattern, written three times
- Choose the single pattern most likely to appear (a cohort retention grid, or a funnel counted by user) and write it three times from a blank file rather than editing the previous attempt.
- On the third attempt, write the grain of every CTE as a comment before writing its body.
- Stop at 90 minutes even if the third version is imperfect, and write the one thing you would fix with another hour.
Deliverable: Three independent versions of the same query plus a note on what changed between them.
Day 3 — Only the statistics you will be asked to defend
- Write, in under 200 words, how you would decide whether a difference between two groups is real: the test, its assumptions, and what you would switch to when an assumption fails.
- Compute a 95 percent confidence interval for a difference in proportions by hand on realistic numbers, then write in one sentence what changes if the two samples are paired rather than independent.
- Write your answer to "what does a p-value mean", check it against a definition, and delete the version that describes it as the probability the hypothesis is true.
Deliverable: A 200-word written answer and one hand-computed interval you can reproduce under pressure.
Day 4 — One case, and the assumptions holding it up
- Answer one product case aloud in 20 minutes with a recording running, then listen back with a pen and mark every claim you asserted without saying what it rested on: an assumed user behaviour, an assumed data source, an assumed baseline rate, an assumed grain.
- Pick the three assumptions the recommendation actually depends on, write how you would check each one against data, and say which one being wrong would flip the recommendation rather than merely weaken it.
- Write the four-step structure you used onto a card small enough to hold in working memory when you are nervous.
Deliverable: One recording, three load-bearing assumptions each with a written check, and a four-step structure card.
Day 5 — Your own work, timed
- Write a 90-second version and a four-minute version of your main project, and time both out loud rather than reading them.
- Prepare answers to the two follow-ups that always come: what you would do differently, and how you knew it worked.
- Put one number in the first sentence and be able to say exactly where that number came from and what it excludes.
Deliverable: Two timed narratives with one defensible number in the opening line.
Day 6 — The one full rehearsal, in a longer weekend block
- Run a 60-minute mock covering query work, a case and a behavioural question in a single sitting with no breaks, because sustained attention is the thing evenings have not trained.
- Immediately afterwards, and before hearing any feedback, write the three moments you lost the thread.
- Spend the rest of the block only on those three moments, and on nothing you merely feel shaky about.
Deliverable: Mock notes naming three failure moments with a specific fix written under each.
Day 7 — Taper
- Write the 20-minute warm-up you will actually do on the morning of the interview: one query you can already write from a blank file, one metric you can define out loud, and nothing you have never seen before.
- Re-read only your own notes from this week, and open no new material.
- Write down the logistics: the tool you will be asked to work in, whether lookups are allowed, and the sentence you will use when you do not know something.
Deliverable: A one-page card holding the case structure, the project numbers, and the logistics.
Getting an analysis acted on
Work that nobody used is a common and unflattering pattern in data careers, and interviewers probe for it. Have a story about an analysis that changed a decision, and be specific about how you got it in front of the person who could act. Also have one about work that went nowhere, with your reading of why.
Describe a project where your initial approach failed; how did you pivot and what was the outcome?
Medium · behavioural and stakeholder questions
Approach
- Name the disagreement or constraint, and how you resolved it with evidence.
- Quantify the outcome, including what you would not claim credit for.
- Pick a story where you drove the decision, not one where you observed it.
Follow-up
- What would you do differently if you ran that project again?
- What did you decide not to do, and why?
Defend a flat experiment readout against a post-hoc segment
Medium · experiments · segmentation · pushback
A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.
Approach
- Recognise what is being probed: whether you hold a statistical position under social pressure without becoming either rigid or apologetic. A generic answer says the segment is not significant; a strong one separates the request into a question that is answerable (is the mobile_web number real?) and one that is not (can we ship on it?), and answers both.
- Price the multiplicity out loud. The slice was chosen after seeing the results, so its estimate is selected on favourable noise and is biased away from zero. With k independent looks at a nominal 5% level, the chance of at least one false positive is 1 - 0.95^k: 26% at six segments, 64% at twenty. Quote the k you actually inspected, not the k you reported.
- Use the arithmetic already in front of you. On the point estimates, a +1.1pp mobile_web effect combined with a pooled +0.05pp implies the remaining surfaces average negative in proportion to mobile_web's share of exposures. State that as a testable implication of their story rather than as a rebuttal of it.
- Ask the one question that settles the category: was mobile_web named in the analysis plan before launch? If it was, it is a planned comparison and gets a corrected reading. If it was not, it is a hypothesis, and the honest move is to size the test that would confirm it.
- Convert the refusal into a cost. Size a mobile_web-only confirmatory test at the claimed effect, state the weeks of mobile_web traffic it needs, and close with the recommendation: do not ship this as a lift, and note that the interval already rules out anything at or above +0.6pp, which is itself a useful input to the roadmap.
Follow-up
- The confirmatory test you sized needs nine weeks of mobile_web traffic and the team has three. What do you recommend instead?
- Suppose mobile_web was pre-registered. How does your reading change, and what correction do you apply?
- Your interval excludes +0.6pp. Is that the same as saying the feature does nothing?
Quantify your own impact without claiming the topline you touched
Hard · self-assessment · attribution · communication
You are writing the impact section of your own review. Over the year you ran four experiments, one of which shipped and three of which were flat; you corrected the definition of gross monthly revenue churn so that cancellation is recognised at period_end_utc; and you built a self-serve funnel dashboard. Weekly active accounts rose 14% over the same period. Your reviewer knows the data well. Write the three impact claims you would defend, stating for each what you contributed, what evidence supports it, and what portion of the outcome you are not claiming.
Approach
- Recognise what is being probed: whether you apply to your own work the causal standard you would apply to somebody else's roadmap claim. Nearly everyone who would reject 'accounts that do Y retain better' will write 'I drove a 14% increase' without noticing it is the same error with a friendlier subject.
- Sort the work by the kind of evidence it can carry. The shipped experiment is the only item with a randomised estimate, so it is the only one where an effect size is defensible, and you claim the interval rather than the point estimate.
- Claim the three flat experiments as decisions prevented and price them. Features not built, or built differently, on evidence, with the engineering weeks reallocated as the number somebody else can verify. A defensible null is a delivered decision and should be written as one.
- Claim the definition fix as correctness, not as improvement. The old figure was overstated by a specific percentage and appeared in a specific set of recurring documents; the impact is the change it produced in the forecast built on top of it, not a change in churn itself.
- Claim the dashboard on usage and displacement: distinct weekly users of it, and the ad-hoc request count for six months before against six months after. If the request log does not exist, record the claim as unverified rather than estimating it upward.
- Disclaim the 14% explicitly and once. State that it cannot be separated from seasonality, other teams' launches and a pricing change, and bound your own contribution from above using the shipped experiment's interval converted into headline units.
Follow-up
- Your shipped experiment's interval was +0.2pp to +1.4pp on activation. How much of the 14% can that account for, and how do you say so without undercutting yourself?
- A peer in the same cycle claims the full 14%. What, if anything, do you do about it?
- If you could only keep two of your three claims, which do you drop, and why that one?