Ganit Data Scientist Interview Questions & Guide 2026

The 60-second brief

A Data Scientist at Ganit serves as a critical bridge between raw data and actionable business strategy. You will operate in a fast-paced, client-focused environment where your analytical models directly influence high-stakes decision-making for partners across various industries. The role demands more than just technical proficiency; it requires a deep sense of product ownership and the ability to translate complex statistical outcomes into clear, value-driven narratives.

If the team owns experimentation, expect depth past a two-sample test: minimum detectable effect and its roughly inverse-square-root dependence on sample size (holding power, significance level and variance fixed), variance reduction from pre-period covariates, interference between units, and when a sequential design is the right call.

Focus areas

• Pick a randomisation unit that respects interference
• Separate novelty effects from durable behaviour change
• Size an experiment before anyone launches it

Overview

You will typically work on diverse problem spaces, ranging from predictive modeling and optimization to complex experimentation frameworks. Because Ganit prides itself on delivering measurable impact, you will be expected to demonstrate not only how your models function but how they solve specific business challenges. Success in this role is defined by your ability to navigate ambiguity, maintain rigor in your analytical approach, and effectively communicate insights to stakeholders who may not have a technical background.

Be prepared to discuss your past projects in depth. Interviewers at Ganit often deep-dive into the specific trade-offs you made during model development and how you validated your results.

The Ganit interview process

Ganit candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Technical Screening

This round decides whether someone can hand you a schema and a question and trust the number that comes back. Correctness under a clock is the bar, not clever syntax. The habit that separates strong from weak answers is checking the grain: after every join, know how many rows you expect and whether the count moved. Most wrong answers in this format are not wrong logic, they are a fan-out from a key that turned out not to be unique, or a filter applied before an aggregate when it belonged after. Say what you expect before you run it.

What to demonstrate

• Whether your row counts survive each join, and whether you notice on your own when they do not
• Deliberate handling of rows that fail to match, including whether the question needs an inner join or a left join with the non-matches kept and counted
• Whether NULLs are treated on purpose, given that a NULL compares equal to nothing and that COUNT of a column skips it
• Reaching a defensible answer inside the window instead of a refined one after it

How to prepare

• Take a two-table schema, write a join that fans out on purpose, then fix it by collapsing the many-side to one row per key before joining. Repeat until the fix is reflex rather than recall.
• Write a funnel as one query and print the distinct user count at each stage, then confirm each stage is a subset of the one above it rather than assuming it
• Do a few timed runs in a plain text box with no autocomplete and no formatter, since assessment editors often have neither

Live Coding

A handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.

What to demonstrate

• Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
• Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
• Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.

How to prepare

• Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
• Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
• If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows

Case Study Discussion

This round runs as a working session, so part of what it decides is whether you are useful to think with. The interviewer will interrupt: a hint that the data you assumed does not exist, a challenge to your metric, a nudge toward a branch you skipped. Treating those as interference is the common failure. Reason out loud while your thinking is still provisional so there is something to react to, and when a redirect arrives, take it instead of defending the path you had already started down.

What to demonstrate

• Whether your reasoning is audible while it is still unsettled, or only after you have privately decided
• What you do with a hint: absorb it and adjust, or argue for the original route
• Whether your clarifying questions have answers that would change your approach, as opposed to filling silence
• Whether you can be wrong about something in the middle of the case and keep moving without restarting

How to prepare

• Run practice cases with a partner instructed to interrupt twice: once to remove a data source you assumed existed, once to reject the metric you chose. Practise absorbing both without going back to the start.
• Before each practice case, write down the clarifying questions you plan to ask, then check afterwards whether any answer actually changed what you did. Drop the ones that did not.
• Explain an analysis you already know well to someone outside the field and have them stop you at every point where the reasoning jumped a step.

Where candidates lose points

Watching an experiment daily and stopping when it crosses significance

A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.

Counting on an identity key that changes underneath the metric

visitor_id is per browser and per device, and it resets on cookie clearance, private browsing and platform privacy changes, so the distinct-visitor count drifts upward for reasons unrelated to reach. Any rate with visitors in the denominator therefore decays over time even when behaviour is constant, and any rate with visitors in the numerator inflates. The stitching at signup makes it worse in both directions: a user who signed up on mobile and returns on desktop is two visitors and one user, while a shared device is one visitor and several users. Decide which key each metric is counted on, write it into the definition, and when comparing a period before and after a platform privacy change, expect a level shift in every visitor-keyed metric and do not attribute it to the product.

Reporting a mean for a heavy-tailed metric without saying what it hides

For spend, session length or items per order, a small fraction of units carries most of the total, so the mean has a wide standard error and one account can move it. Fix the handling before you see the result: cap or winsorise at a pre-declared percentile, and report the median or the share above a threshold next to the mean. Capping changes the estimand, so say which question the capped number answers, and check how much of any difference comes from the top 0.1 percent of units.

Solving silently instead of narrating the reasoning

Say which branch you are taking and why you chose it over the alternative, for example checking the denominator first because it changes what the comparison means. A correct answer that arrives with no visible path scores below a rigorous one that needed a hint.

Questions & practice

These questions ensure you have a strong mathematical foundation for your modeling work.

Medium · statistics and probability

Approach

1. Translate the result into the decision it informs, in one plain sentence.
2. Say what the estimate is of, and over what population it generalises.
3. Sanity-check the answer against a simple bound or a simulated case.

Follow-up

• How would you explain this result to someone who does not know statistics?
• What sample size would you need to detect an effect half this size?

Sessionise an event stream with gap and midnight rules

Hard · sessionisation · vectorisation · event streams

Sessionise a raw event stream. Input: a DataFrame with visitor_id, user_id (often NULL), occurred_at_utc and event_name, unsorted, up to 5 million rows. A session breaks when the gap from that visitor's previous event exceeds 30 minutes, and is force-closed at UTC midnight so no session spans two calendar dates. A gap of exactly 30 minutes does not break. Emit one row per session with session_id, visitor_id, the user_id as of the last event in the session, started_at_utc, ended_at_utc, session_date, duration_seconds and event_count. Vectorise; do not loop per visitor.

Approach

1. Sort by ['visitor_id', 'occurred_at_utc', 'event_id'] once, then express the whole problem as one boolean vector: a row starts a new session when the visitor changed, or the gap exceeds 30 minutes, or the UTC date differs from the previous row's UTC date. Cumsum that vector and you have the session key.
2. Get the comparison direction right on the gap: the rule is strictly greater than 1800 seconds, so an event at exactly 1800 seconds continues the session. Write it as gap > pd.Timedelta(minutes=30), and make the tie a test case rather than an assumption.
3. Derive the midnight break from the date change, not from inserting synthetic boundary rows. A date change implies a break even when the gap is two seconds, which is precisely the force-close rule and is why the two conditions are ORed rather than one subsuming the other.
4. Aggregate with a single groupby on the session key: min and max of occurred_at_utc, size for event_count, and last for user_id, which is correct because the frame is already sorted so 'last' is the final event in the session. That is the identity-as-of-session-end rule.
5. Compute duration_seconds as (max - min).dt.total_seconds(), which makes a single-event session 0 seconds. Say so explicitly, because a downstream mean session duration is sensitive to whether single-event sessions are 0 or excluded.

Follow-up

• Sessions are used as the denominator of a conversion rate. How does moving the inactivity gap from 30 to 45 minutes move that rate, and in which direction?
• A visitor's clock is 40 minutes ahead, so their events arrive with future occurred_at values. What does your sessioniser do, and what would you rather it did?
• The same person signs up mid-session on mobile and continues on desktop. How many sessions and how many users does your output show, and is that the right answer?

Simulate the false positive cost of repeated peeking

Medium · simulation · peeking · type i error

Quantify the cost of peeking. Simulate a two-arm experiment with no true effect: each arm accumulates Bernoulli conversions at a base rate of 0.10 up to 40,000 units per arm. Run a two-sided two-proportion z-test at alpha 0.05 at ten equally spaced interim points, and record whether the test ever crossed. Report the false positive rate over at least 10,000 replications, alongside the rate for a single look at the final sample only. Use a fixed seed and report a Monte Carlo standard error on both figures.

Approach

1. Generate each replication as two cumulative sums of Bernoulli draws, then read the interim points off the cumulative arrays. Regenerating data at each look would make the looks independent, which destroys exactly the dependence the exercise is about: later looks share data with earlier ones.
2. Use the pooled-variance two-proportion z: p_pool = (x1+x2)/(n1+n2), z = (p1-p2) / sqrt(p_pool*(1-p_pool)*(1/n1 + 1/n2)), reject when |z| > 1.96. State that the normal approximation is fine here because the smallest look has roughly 400 expected conversions per arm.
3. Vectorise across replications rather than looping: draw a (reps, n) array of uniforms, threshold at 0.10, cumsum along axis 1 and slice the ten look indices. A per-replication loop at 10,000 by 40,000 is unnecessarily slow.
4. Record the any-cross indicator per replication, take the mean, and compute the Monte Carlo standard error as sqrt(p*(1-p)/reps) so the reported figure comes with its own precision.
5. Report the single-look rate in the same run as a control. If it does not land near 0.05, the bug is in the test statistic and not in the peeking argument.

Worked solution (30 min)

1. rng = np.random.default_rng(seed); for memory, batch the replications in chunks and accumulate the any-cross count across chunks.
2. Per chunk: draw (chunk, 40000) uniforms per arm, x = (u < 0.10).cumsum(axis=1), slice columns at indices 3999, 7999, ..., 39999.
3. Compute the ten z statistics vectorised over the chunk, take crossed = (np.abs(z) > 1.96).any(axis=1).
4. Aggregate: peek_rate = total_crossed / reps; single_rate = mean of |z_final| > 1.96; mc_se = sqrt(p*(1-p)/reps) for each.

Expected result: The single-look rate lands at 0.05 within about 0.005 at 10,000 replications. The ten-look rate lands near 0.19, which with 10,000 replications has a Monte Carlo standard error of about 0.004, so anything in roughly 0.18 to 0.20 is consistent and anything near 0.40 indicates independent redraws.

Verify it yourself

• The single-look control recovers 0.05 within two Monte Carlo standard errors; if it does not, the z statistic is wrong and the headline number is meaningless.
• The crossing rate is monotone in the number of looks: 1 look near 0.05, 2 near 0.08, 5 near 0.14, 10 near 0.19.
• Halving the base rate to 0.05 leaves the peeking rate essentially unchanged, since the result is about the test's random walk and not about the conversion level.
• Re-running with the same seed reproduces the figure exactly.

Follow-up

• Re-run with 40 looks instead of 10. Why does the curve flatten rather than continue rising linearly?
• Among the replications that crossed, what is the mean observed lift, and why is it not zero?
• What does an O'Brien-Fleming boundary or an always-valid confidence sequence change about this simulation, and what does each cost in power?

Can you explain the difference between RANK, DENSE_RANK, and ROW_NUMBER?

Medium · sql and data manipulation

Approach

1. Check whether any join is one-to-many before aggregating, or the sums inflate.
2. Say which table is the grain you start from, and join outward from it.
3. Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

• How does the query change if the join becomes one-to-many?
• What breaks if events arrive late or out of order?

How would you approach a situation where your query is running extremely slowly on a massive dataset?

Medium · sql and data manipulation

Approach

1. Compute rates by summing numerator and denominator separately, never by averaging rates.
2. State the window function and its partition and ordering out loud before writing it.
3. Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

• How would you verify this result without re-running the same query?
• What breaks if events arrive late or out of order?

Weekly visit-to-signup conversion split by acquisition channel

Easy · funnel · conversion · aggregation

From fct_session (session_id, visitor_id, started_at_utc, referrer_channel, is_bot_flagged, consent_state) and fct_event (visitor_id, occurred_at_utc, event_name), compute visit-to-signup conversion for one ISO week, split by channel. session_id is the unique key of fct_session. Denominator: distinct visitor_id with a session starting in the week, is_bot_flagged = FALSE and consent_state <> 'denied'. Numerator: those visitors with a 'signup_completed' event in the same week. Label each visitor with the referrer_channel of their first session in the window. Return channel, visitors, signups and rate, plus one all-channel total row.

Approach

1. Build a visitor spine that is one row per visitor: filter sessions to the week, drop is_bot_flagged and consent_state = 'denied', then take the first session per visitor with ROW_NUMBER() OVER (PARTITION BY visitor_id ORDER BY started_at_utc, session_id) = 1 to carry the channel label. Collapsing to one row here is what makes the channel buckets mutually exclusive and the totals additive.
2. session_id is the unique key, so that ordering is total and the label is reproducible. If the table carried no unique key you would have to write an explicit tie rule instead, because two sessions on different channels at the identical timestamp would otherwise label the visitor differently between runs.
3. Attach the outcome as a semi-join (EXISTS on a signup_completed event for that visitor inside the same week) rather than a join to the event table, so a visitor who fires the event twice does not count twice and inflate the numerator past the denominator.
4. Aggregate with COUNT() as visitors and COUNT() FILTER (WHERE signed_up) as signups, and compute the rate as signups::numeric / NULLIF(visitors, 0) so an empty channel returns NULL rather than a division error.
5. Produce the total with GROUP BY GROUPING SETS ((channel), ()), which re-sums numerator and denominator for the total row. Averaging the channel rates gives a different and wrong number whenever channel volumes differ, which they always do.
6. Verify the spine before trusting the output: COUNT(*) must equal COUNT(DISTINCT visitor_id), and the per-channel visitor counts must sum to the total row.

Worked solution (20 min)

1. Write the filtered session CTE and check its row count against an unfiltered count, so you know how much volume the bot and consent filters removed.
2. Add the ROW_NUMBER first-session pick and assert one row per visitor.
3. Add the EXISTS outcome flag and aggregate with FILTER.
4. Add GROUPING SETS for the total and format the rate to four decimal places.
5. Spot-check one channel by hand: pull its visitor list, count signups directly, compare.

Expected result: One row per referrer_channel plus a total row, with visitors, signups and a decimal rate. Channels with zero signups appear with rate 0, not missing. The total rate lies strictly between the minimum and maximum channel rate unless one channel holds all the volume.

Verify it yourself

• Per-channel visitor counts sum exactly to the total row's visitor count.
• COUNT(*) equals COUNT(DISTINCT visitor_id) on the spine CTE.
• Replacing the EXISTS with a plain inner join changes the signup count only if duplicate signup_completed events exist; if it does change, say by how much.
• Every rate is between 0 and 1.
• Re-running the first-session pick with session_id removed from the ORDER BY returns the same labels; if it does not, visitors hold same-timestamp sessions on different channels and the tie rule is doing real work.

Follow-up

• The denominator is distinct visitors. If a browser release shortens cookie lifetime, what happens to this rate, and how would you tell that apart from a genuine drop?
• A visitor's first session is direct and their signup session is paid search. Your label says direct. When is that the wrong answer for the decision being made?
• How do you roll four weeks into a month, and why is averaging the four weekly rates wrong?

If you noticed a sudden drop in a key product metric, what steps would you take to diagnose the root cause?

Medium · product sense and metrics

Approach

1. Restate the decision this analysis has to support, and who acts on the answer.
2. State what result would change your recommendation, so the answer is falsifiable.
3. Fix the population and the time window before naming any metric.

Follow-up

• How would you detect that the metric is being gamed rather than genuinely improving?
• Which segment would you cut first, and what would that rule out?

How would you design a product metric to track the success of a new feature rollout?

Medium · product sense and metrics

Approach

1. Decompose the metric into the rates that drive it, and say which one you would check first.
2. Fix the population and the time window before naming any metric.
3. Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

• What would you do if the primary metric and the guardrail moved in opposite directions?
• Which segment would you cut first, and what would that rule out?

These questions evaluate your ability to think about business objectives and user behavior.

Medium · product sense and metrics

Approach

1. Restate the decision this analysis has to support, and who acts on the answer.
2. Decompose the metric into the rates that drive it, and say which one you would check first.
3. Fix the population and the time window before naming any metric.

Follow-up

• How would you detect that the metric is being gamed rather than genuinely improving?
• What would you do if the primary metric and the guardrail moved in opposite directions?

Describe a situation where you had to prioritize one metric over another; what was the trade-off?

Medium · product sense and metrics

Approach

1. Decompose the metric into the rates that drive it, and say which one you would check first.
2. Name one primary metric, then the guardrail that stops it being gamed.
3. Fix the population and the time window before naming any metric.

Follow-up

• Which segment would you cut first, and what would that rule out?
• How would you detect that the metric is being gamed rather than genuinely improving?

If you observe a statistically significant result that contradicts your intuition, how do you investigate it?

Medium · a/b testing and experimentation

Approach

1. Name the randomisation unit first; it decides the variance and what the test can detect.
2. Decide the analysis before seeing data, including how long it runs and when you look.
3. Say whether units interfere with each other, and switch design if they do.

Follow-up

• What would you do if you could not randomise at all?
• How would you handle interference between treated and control units?

How do you determine the required sample size for a test to achieve statistical significance?

Medium · a/b testing and experimentation

Approach

1. Say whether units interfere with each other, and switch design if they do.
2. Name the randomisation unit first; it decides the variance and what the test can detect.
3. State the primary metric and the minimum effect worth shipping, then size the test.

Follow-up

• What would you do if you could not randomise at all?
• How would you handle interference between treated and control units?

A completion rate the owning team can move without fixing anything

Medium · gaming · instrumentation · funnel

A team's target is core-flow completion rate: distinct fct_event.flow_instance_id with a 'flow_completed' event within 30 minutes of its 'flow_started' and no 'error_shown' carrying the same flow_instance_id in between, over distinct flow_instance_id with a 'flow_started' in the window, split by surface and app_version. The same team owns the client that emits those events and the tracking plan that defines them. List the ways this rate rises without any user completing more flows, then redefine the metric and its guardrails so those routes are closed. Deliverable: the hardened definition.

Approach

1. Work the emission side first, because that is what the team controls: delay minting flow_started until after the first screen so the highest-dropping attempts leave the denominator; stop emitting or rename error_shown; mint a fresh flow_instance_id on each retry so one failed attempt becomes several attempts whose last one completes; move flow_completed earlier in the flow.
2. Sort those moves by where they are visible. None of them shows in the rate itself; three of them show only in volume, which is why the denominator has to be published on the same chart as the rate.
3. Re-anchor the numerator on something outside the flow's own instrumentation: require a downstream is_core_action = TRUE event for the same user_id within 30 minutes of flow_completed, so a completion only counts when it produced the thing the flow exists to produce.
4. Add the guardrail that catches the retry route specifically: mean and p90 flow_instance_id per user per day, with the rule written down that a rising completion rate alongside rising attempts per user is a regression and not a win.
5. Make definition changes visible instead of forbidden: stamp a tracking-plan version on the series and re-base the history when event semantics or the 30-minute window change, rather than splicing two definitions into one line.

Worked solution (25 min)

1. Enumerate at least four emission-side moves and mark for each whether it shows in the rate or only in volume.
2. Pin the denominator: publish flow_started per 1,000 sessions and per distinct user beside the rate.
3. Rewrite the numerator to require a downstream core action for the same user within 30 minutes.
4. Add the attempts-per-user guardrail with its interpretation rule stated as a sentence.
5. Version the definition and write the re-base policy for the historical series.

Expected result: A hardened definition in which each enumerated gaming route is either blocked by the numerator, exposed by a published volume series, or forced to surface as a definition version change.

Verify it yourself

• Replay one untouched historical week under the old and hardened definitions. A large gap means the hardening changed the meaning of the metric, not only the incentives around it.
• flow_started per 1,000 sessions should be roughly continuous across an app_version boundary unless the flow's entry point genuinely moved; a step change there is an instrumentation change.
• Attempts per user and completion rate should not rise together within one build.

Follow-up

• How do you distinguish a genuine instrumentation fix from gaming, given both look like a step change confined to one release?
• The jump appears in exactly one app_version. Does that exonerate the team or implicate it?
• What do you do with eighteen months of history once the definition is hardened?

Tell a pipeline outage from a collapse in usage

Medium · pipeline-failure · instrumentation · event-volume

Weekly active accounts completing a core action fell 9%, and almost the entire fall sits in accounts whose events carry surface = 'ios'. App crash rates and store reviews are unchanged. You have fct_event with occurred_at_utc, received_at_utc, event_name, is_core_action, app_version and surface, plus fct_session and the ingestion job run log. Establish within the hour whether iOS engagement fell or iOS events stopped arriving, name the evidence that distinguishes them, and say what you would publish on the dashboard in the meantime.

Approach

1. Compare the event-name composition inside surface = 'ios' against the prior four weeks as shares, not counts. A behaviour collapse scales most event names together; a dropped event definition or a broken downstream filter hits specific event_name values while page_view and session-opening events hold steady. That shape difference is the fastest discriminator available.
2. Profile the received_at_utc minus occurred_at_utc distribution per day for surface = 'ios'. A stalled-then-backfilling pipeline shows a fat upper tail and a recovering p99; a silently dropped stream shows an unchanged lag distribution over a smaller volume. The two failure modes have different remedies and different histories.
3. Cut by app_version. A logging SDK change arrives with one build and ramps with its adoption curve; an infrastructure fault arrives across every build within the same hour. Checking this costs one group-by and rules out half the hypothesis space.
4. Cross-check against a signal that does not travel the suspect path: server-emitted events with session_id NULL, and subscription or billing activity for the same accounts. If those accounts are still transacting, the users did not leave.
5. Publish an ex-iOS total with an explicit annotated break rather than a blended total. A blended number during a known ingestion gap is wrong in a direction you can already name, and republishing it daily spreads the artefact into every downstream report.

Follow-up

• Suppose the events do eventually backfill. What is your policy for restating the published weekly numbers, and who needs to be told?
• What monitor would have caught this before a human noticed the weekly metric, and what would it alert on?
• If is_core_action is maintained in the tracking plan, what governance would stop a change to that list from silently moving a north-star metric?

Suggested practice checklist

For someone who can already write the query and train the model but stalls when asked what to measure or whether a change is worth making. Metric definition and case structure come first; the technical work is kept as maintenance rather than the centre of the week.

Day 1 — Metric anatomy

• For three products you use daily, write one primary metric, two input metrics that plausibly move it, and one guardrail that would catch a cheap way of moving the primary at the cost of the product.
• For one of them, specify the metric precisely enough that two analysts would return the same number: numerator, denominator, unit of observation, time window, and how returning and deleted accounts are treated.
• Pick a ratio metric and write what happens to it when the denominator shrinks for reasons unrelated to the numerator, with a concrete example of that happening.

Deliverable: A one-page metric tree for one product, with the primary metric written as an unambiguous spec.

Day 2 — Diagnosing a drop without guessing

• Take the prompt "weekly active users fell 8 percent week over week" and write the segmentation plan before proposing any cause: platform, region, tenure cohort, acquisition channel, and whether the movement sits in the numerator or in a changed denominator.
• List the instrumentation failures that manufacture fake drops (a client release that stopped firing an event, a bot filter change, a shifted date boundary or timezone) and write the query that rules out each one.
• Rehearse stating the boring explanations first, seasonality and day-of-week composition, before reaching for a product cause.

Deliverable: A drop-diagnosis checklist short enough to recite from memory in under a minute.

Day 3 — Should we build it

• Take a feature idea and write it as a bet: what you believe is true, what would have to be true for it to pay off, the metric that would confirm it, and the effect size that would justify the engineering cost.
• Size the opportunity top-down and bottom-up, then reconcile the two numbers in writing instead of quoting whichever is friendlier.
• Write the counter-metric that would make you kill the feature even if it wins on the primary metric.

Deliverable: A one-page product memo ending in a decision rather than a list of considerations.

Day 4 — The places aggregate numbers lie

• Construct a Simpson's paradox numerically: two segments where the treatment wins within each segment yet loses overall, and identify the shift in segment weights that causes it.
• Take a heavy right-tailed quantity such as revenue per user and write why the mean is the wrong summary, which percentile you would report instead, and what a moving mean with a stable median tells you.
• Write your definition of a session for the product from day one, then name two real behaviours it misclassifies.

Deliverable: One page holding a worked Simpson's paradox table and a session definition with its two known failure cases.

Day 5 — Technical maintenance, aimed at metrics

• Solve four timed SQL prompts that all end in a ratio metric, so the question of grain stays live in every answer.
• Compute a 95 percent confidence interval for a proportion on a small sample, and state why the normal approximation is unreliable when either np or n(1 minus p) falls below roughly 10, along with which interval you would use instead.
• Take one metric from your day-one tree, write the query that computes it correctly, then write the query that computes it wrong in the most plausible way and explain how you would notice.

Deliverable: Four solved prompts plus a matched correct and plausible-wrong query for one metric.

Day 6 — Turning engineering work into data science stories

• Write three project stories as situation, decision, trade-off, outcome, each carrying one number and one thing you got wrong.
• For the story you will lead with, prepare an answer to "what would you do differently" that names a decision you made, not a constraint you were handed.
• Practise the sentence that reframes a systems project as a question project: the question the work answered, ahead of the pipeline it shipped.

Deliverable: Three written stories with the lead story delivered aloud and timed under four minutes.

Day 7 — Mock case and gap list

• Run a 40-minute mock case with someone playing a product manager who pushes back on your metric choice, and record it.
• Listen back and mark every moment you proposed a solution before the success metric existed.
• Rewrite those moments as the question you should have asked, and rehearse the first 90 seconds of the case until scoping comes before solving.

Deliverable: A recorded case plus a rewritten opening 90 seconds.

The project you argued against

Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.

How do you handle disagreement with a stakeholder regarding a model's output?

Medium · behavioural and stakeholder questions

Approach

1. Name the disagreement or constraint, and how you resolved it with evidence.
2. State the situation in two sentences and spend the rest on your reasoning.
3. Quantify the outcome, including what you would not claim credit for.

Follow-up

• What did you decide not to do, and why?
• What would you do differently if you ran that project again?

Choose between three teams' requests with one analyst-week

Medium · prioritisation · stakeholder · judgement

You have one analyst-week. Three requests land the same morning. A growth team wants a paid-channel readout before a Friday spend decision. A billing team wants gross monthly revenue churn rebuilt, because the current figure recognises cancellation at canceled_at_utc rather than period_end_utc and is therefore wrong. A product team wants a dashboard for a feature launching in six weeks. All three sponsors are peers of your manager. Deliver your ranking, the explicit rule that produced it, and the message you send to the two teams you defer.

Approach

1. Recognise what is being probed: whether you prioritise on decision value and reversibility or on who asked most recently and most loudly. The generic answer sorts by importance; the strong one states a rule, applies it, and accepts the ranking it produces even where that is uncomfortable.
2. Score each request on three statable things: the decision it unblocks and the date that decision is made, the cost of being wrong in the meantime, and whether the work is one-off or compounding. A wrong published churn figure compounds, because it is quoted downstream and enters forecasts; the channel readout has a fixed date that cannot move; the dashboard has six weeks of slack.
3. Notice the tension between value and urgency rather than resolving it by feel. The churn defect is the most valuable item and the least urgent one, which is exactly the shape of work that never gets done.
4. Break the churn item in two. A one-hour severity check, sizing the gap between the two recognition points in MRR, is cheap enough to do before ranking anything and may promote the item outright. Do that first, then rank.
5. Make the deferrals concrete. Each deferred team gets a date, a reason expressed as another team's decision deadline rather than as relative importance, and the smallest thing you can hand them immediately.

Follow-up

• The dashboard team escalates to your manager. What do you say in that conversation?
• Your severity check shows churn is overstated by 15%. Does the ranking change, and does anybody need to be told today regardless of the ranking?
• A fourth request arrives Wednesday with a Thursday deadline. What comes off the list, and who do you tell first?

Defend a flat experiment readout against a post-hoc segment

Medium · experiments · segmentation · pushback

A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.

Approach

1. Recognise what is being probed: whether you hold a statistical position under social pressure without becoming either rigid or apologetic. A generic answer says the segment is not significant; a strong one separates the request into a question that is answerable (is the mobile_web number real?) and one that is not (can we ship on it?), and answers both.
2. Price the multiplicity out loud. The slice was chosen after seeing the results, so its estimate is selected on favourable noise and is biased away from zero. With k independent looks at a nominal 5% level, the chance of at least one false positive is 1 - 0.95^k: 26% at six segments, 64% at twenty. Quote the k you actually inspected, not the k you reported.
3. Use the arithmetic already in front of you. On the point estimates, a +1.1pp mobile_web effect combined with a pooled +0.05pp implies the remaining surfaces average negative in proportion to mobile_web's share of exposures. State that as a testable implication of their story rather than as a rebuttal of it.
4. Ask the one question that settles the category: was mobile_web named in the analysis plan before launch? If it was, it is a planned comparison and gets a corrected reading. If it was not, it is a hypothesis, and the honest move is to size the test that would confirm it.
5. Convert the refusal into a cost. Size a mobile_web-only confirmatory test at the claimed effect, state the weeks of mobile_web traffic it needs, and close with the recommendation: do not ship this as a lift, and note that the interval already rules out anything at or above +0.6pp, which is itself a useful input to the roadmap.

Follow-up

• The confirmatory test you sized needs nine weeks of mobile_web traffic and the team has three. What do you recommend instead?
• Suppose mobile_web was pre-registered. How does your reading change, and what correction do you apply?
• Your interval excludes +0.6pp. Is that the same as saying the feature does nothing?