Interview guides · Frontier

Frontier Data Scientist Interview Questions & Guide 2026

Case practice for Frontier data scientist candidates: scope a vague prompt into a measurable question before you analyze it.

The 60-second brief

At Frontier, a Data Scientist plays a pivotal role in transforming massive volumes of telecommunications and subscriber data into actionable business intelligence. As a major provider of broadband, voice, and digital services, the company relies on its data science team to optimize network performance, predict and mitigate subscriber churn, and streamline operational efficiencies. The work you do directly impacts millions of customers, helping to shape the digital infrastructure that connects communities across the United States.

Scope your preparation by the data you would actually touch, because the title will not tell you. A seat that lives in event logs and weekly readouts rewards fluency in aggregation and metric definitions; a seat that owns a model in production rewards fluency in train/serve skew, retraining cadence and drift monitoring. The fastest way to find out which one you are interviewing for is to ask what the team shipped last quarter and what it gets paged about.

Focus areas

Define numerator, denominator and window precisely
Pick a randomisation unit that respects interference
Size an experiment before anyone launches it

Overview

Data science at Frontier is highly cross-functional. You will collaborate closely with network engineers, product managers, marketing teams, and business analysts to translate complex technical findings into strategic decisions. Whether you are building predictive models to forecast network capacity demands or segmenting customer behavior to personalize marketing campaigns, your insights will drive key business outcomes.

This role requires a unique blend of technical expertise, business acumen, and resilience. Because the telecommunications landscape is constantly evolving, seeks data scientists who can navigate legacy data systems, adapt to changing business priorities, and build scalable machine learning solutions. Succeeding here means being comfortable with ambiguity and taking ownership of end-to-end data pipelines.

The Frontier interview process

Frontier candidates report 5 rounds · ≈ 4-6 weeks. The stages below are what candidates describe, not a published process.

Recruiter Phone Screen

A screening call is a matching exercise run by someone who will not evaluate your statistics. They are checking that the work described on your resume is work you personally did, and that its scope matches the level the role is written for. Logistics get settled in the same half hour so nobody spends an interviewer's afternoon on a mismatch. The answer that fails is the one narrated in the plural. If every sentence is 'we built' and 'the team decided', there is nothing specific to write down about you. Name the piece that was yours, the decision you made inside it, and what changed after.

What to demonstrate

Whether the ownership implied by your resume survives one round of follow-up about who actually did which part
Whether your described scope (data size, stakeholders, what shipped) matches the seniority the role is written at
Whether timeline, location and compensation expectations make the rest of the loop worth scheduling

How to prepare

Rewrite your top three resume bullets in the first person singular, each with the decision you made and what moved afterwards, then say them out loud once so the 'we' does not return under pressure
Attach one number to each project: the baseline, the change, and the window it was measured over. Where impact was never measured, say that plainly rather than inventing a figure
Settle your compensation range before the call and give it as a range with a reason behind it, such as current total comp or a competing timeline, instead of deflecting the question twice

Cognitive and Personality Tests

Because the format is not fixed, prepare the reasoning rather than the ritual. Nearly every version of this round draws on the same underlying material: a design you can defend, a metric you can define exactly, an analysis whose assumptions you can state out loud. Only the wrapper changes, whether that is a take-home, a live case, a deep dive on past work, or a rough estimate on a whiteboard. Answers rehearsed to fit one shape stall the moment the shape differs. Practise naming the assumption behind a number, then saying how much the conclusion moves if that assumption is wrong.

What to demonstrate

Whether your justification for a method survives the question 'why not the simpler thing', including when the simpler thing would have worked
Precision under pressure: what exactly counts as an active user, a conversion or a success, over what window, with what exclusions
Whether you carry an argument through to a recommendation instead of stopping at a list of tradeoffs

How to prepare

For each project you plan to mention, write the metric definition in one sentence: numerator, denominator, time window, exclusions. Say it out loud once, because vagueness shows up in speech before it shows up on paper.
Rehearse the same project at three lengths: two minutes, ten minutes, and a deep dive on one technical decision. Cutting live is harder than it sounds.
For your headline result, write down what would have had to be true for it to be wrong, and how you ruled that out.

Technical Screens

Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.

What to demonstrate

Whether the query you write matches the plan you just described
What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly

How to prepare

Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock

Case Studies

A case has a fixed clock, and a good deal of what is being scored is how you spend it. Thirty to forty-five minutes buys one pass across the whole problem or a deep read of one part of it, and choosing between those is the work rather than a compromise forced on you. Announce the shape early: the structure you are using, the branch you think carries the decision, and what you are setting aside. An answer that is thorough for the first third and silent on the recommendation reads worse than one that is rougher throughout and lands.

What to demonstrate

Whether a visible structure appears in the opening minutes and survives the rest of the case
Whether the depth goes to the branch that carries the decision, rather than the branch you find most comfortable
Whether you say what you are leaving out and why, instead of quietly omitting it and hoping nobody asks

How to prepare

After each practice case, write down the branches you chose not to open and the reason for each, then check whether you said any of them out loud while the case was running. A branch you only cut privately reads to the interviewer as one you missed.
Redo a case you have already worked in half the time, deciding in advance which single branch you keep, then compare which version a listener would find more useful.
Write a two-sentence opening you can reuse, holding the restated question and your plan for the available time, and deliver it within the first ninety seconds of every practice run.

Project Deep Dives

Rounds outside the standard loop often open with something deliberately under-specified: a loose business problem, an open question about a product area, a dataset described in one sentence. The common failure is surveying, listing six plausible approaches and committing to none of them. The thing that separates a strong answer is scoping out loud. State what you are treating as the goal, name the metric you would move, say what you are choosing not to do and why, then take one path through to an actual answer. An interviewer can follow you down a narrow path. Nobody can grade a menu.

What to demonstrate

Whether you turn an ambiguous prompt into a stated question with a measurable outcome before doing any work
The judgement visible in what you cut, and whether you say why you cut it rather than silently dropping it
Whether you land on a concrete recommendation with its caveat attached, rather than an unranked set of options

How to prepare

Take three vague prompts, such as 'is this feature working', 'why did retention drop', and 'should we expand into a new segment'. For each, write one sentence of goal, one primary metric with its window, and two things you are explicitly not doing.
Practise giving the recommendation first and the reasoning second, in five minutes. Loosely defined rounds are usually time-boxed, and an answer that arrives last often does not arrive.
Keep a running assumption list as you talk, on paper or in the shared doc, so the interviewer can challenge one assumption instead of your whole answer.

Where candidates lose points

Slicing a flat experiment until a segment reaches significance

Testing one metric across twenty segments at a nominal 5% level produces a significant result about two thirds of the time when nothing is happening anywhere, and the segment that surfaces is by construction the one with the most favourable noise. The reported effect in that slice is then badly overstated, because selection on significance conditions the estimate on being large. What makes it dangerous rather than merely wrong is that a post-hoc segment always has a plausible story attached, so it survives the meeting. The controls are declaring the small number of segments of interest before launch, correcting across the ones tested, and treating anything discovered afterwards as a hypothesis that needs its own adequately-powered test rather than a finding.

Comparing cohort retention curves of different maturities, or building the curve from users who are still present

A cohort four weeks old has no week-8 value, so an average taken across cohorts silently drops young cohorts from the later columns and keeps them in the earlier ones. The curve then bends upward at the tail, and the reading that 'retention is improving over time' is an artefact of which cohorts survived to be measured. The same error appears in the denominator when retention is computed over users active in the current period rather than over the full original cohort, which conditions on survival and guarantees a flattering number. The fix is a triangle: fix the cohort at signup, bound every window on both sides, and only compare cells where every cohort has had the full elapsed time, publishing the rest as blank rather than as a partial average.

Defining the cohort on a post-treatment condition

Ask how rows entered the table. Filtering on something that treatment itself influences, such as users who finished onboarding or accounts still active at ninety days, breaks comparability between arms; define the population at an entry point that precedes exposure and keep everyone in it.

Ignoring interference between units in a marketplace experiment

Ask whether one unit's treatment can change another unit's outcome through shared inventory, a matching pool, a social graph or a common budget. Where it can, randomise at a level that contains the spillover, such as region or time slice, and say explicitly what that costs you in statistical power.

Questions & practice

How would you design a predictive model to identify customers who are at a high risk of churning?

Medium · machine learning and modelling

Approach

Say how the offline result would be validated online before it is trusted.
Set a baseline first, so any model has something honest to beat.
Pick an evaluation metric that matches the cost of each error type, not a default.

Follow-up

Where could label leakage enter this setup?
What would you monitor after launch to know the model is still valid?

How would you categorize null values (e.g., missing completely at random vs. missing systematically), and how does this classification affect your imputation strategy?

Medium · machine learning and modelling

Approach

Pick an evaluation metric that matches the cost of each error type, not a default.
Say how the offline result would be validated online before it is trusted.
Set a baseline first, so any model has something honest to beat.

Follow-up

How would you choose the decision threshold, and who owns that choice?
Where could label leakage enter this setup?

Simulate the false positive cost of repeated peeking

Medium · simulation · peeking · type i error

Quantify the cost of peeking. Simulate a two-arm experiment with no true effect: each arm accumulates Bernoulli conversions at a base rate of 0.10 up to 40,000 units per arm. Run a two-sided two-proportion z-test at alpha 0.05 at ten equally spaced interim points, and record whether the test ever crossed. Report the false positive rate over at least 10,000 replications, alongside the rate for a single look at the final sample only. Use a fixed seed and report a Monte Carlo standard error on both figures.

Approach

Generate each replication as two cumulative sums of Bernoulli draws, then read the interim points off the cumulative arrays. Regenerating data at each look would make the looks independent, which destroys exactly the dependence the exercise is about: later looks share data with earlier ones.
Use the pooled-variance two-proportion z: p_pool = (x1+x2)/(n1+n2), z = (p1-p2) / sqrt(p_pool*(1-p_pool)*(1/n1 + 1/n2)), reject when |z| > 1.96. State that the normal approximation is fine here because the smallest look has roughly 400 expected conversions per arm.
Vectorise across replications rather than looping: draw a (reps, n) array of uniforms, threshold at 0.10, cumsum along axis 1 and slice the ten look indices. A per-replication loop at 10,000 by 40,000 is unnecessarily slow.
Record the any-cross indicator per replication, take the mean, and compute the Monte Carlo standard error as sqrt(p*(1-p)/reps) so the reported figure comes with its own precision.
Report the single-look rate in the same run as a control. If it does not land near 0.05, the bug is in the test statistic and not in the peeking argument.

Worked solution (30 min)

rng = np.random.default_rng(seed); for memory, batch the replications in chunks and accumulate the any-cross count across chunks.
Per chunk: draw (chunk, 40000) uniforms per arm, x = (u < 0.10).cumsum(axis=1), slice columns at indices 3999, 7999, ..., 39999.
Compute the ten z statistics vectorised over the chunk, take crossed = (np.abs(z) > 1.96).any(axis=1).
Aggregate: peek_rate = total_crossed / reps; single_rate = mean of |z_final| > 1.96; mc_se = sqrt(p*(1-p)/reps) for each.

Expected result: The single-look rate lands at 0.05 within about 0.005 at 10,000 replications. The ten-look rate lands near 0.19, which with 10,000 replications has a Monte Carlo standard error of about 0.004, so anything in roughly 0.18 to 0.20 is consistent and anything near 0.40 indicates independent redraws.

Verify it yourself

The single-look control recovers 0.05 within two Monte Carlo standard errors; if it does not, the z statistic is wrong and the headline number is meaningless.
The crossing rate is monotone in the number of looks: 1 look near 0.05, 2 near 0.08, 5 near 0.14, 10 near 0.19.
Halving the base rate to 0.05 leaves the peeking rate essentially unchanged, since the result is about the test's random walk and not about the conversion level.
Re-running with the same seed reproduces the figure exactly.

Follow-up

Re-run with 40 looks instead of 10. Why does the curve flatten rather than continue rising linearly?
Among the replications that crossed, what is the mean observed lift, and why is it not zero?
What does an O'Brien-Fleming boundary or an always-valid confidence sequence change about this simulation, and what does each cost in power?

How do you scale your data processing workflows when a dataset is too large to fit into local memory?

Medium · sql and data manipulation

Approach

State the window function and its partition and ordering out loud before writing it.
Compute rates by summing numerator and denominator separately, never by averaging rates.
Say which table is the grain you start from, and join outward from it.

Follow-up

How does the query change if the join becomes one-to-many?
What breaks if events arrive late or out of order?

How do you load and process large tabular datasets using Pandas in Python?

Medium · sql and data manipulation

Approach

Say which table is the grain you start from, and join outward from it.
Compute rates by summing numerator and denominator separately, never by averaging rates.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

How would you verify this result without re-running the same query?
How does the query change if the join becomes one-to-many?

Weekly visit-to-signup conversion split by acquisition channel

Easy · funnel · conversion · aggregation

From fct_session (session_id, visitor_id, started_at_utc, referrer_channel, is_bot_flagged, consent_state) and fct_event (visitor_id, occurred_at_utc, event_name), compute visit-to-signup conversion for one ISO week, split by channel. session_id is the unique key of fct_session. Denominator: distinct visitor_id with a session starting in the week, is_bot_flagged = FALSE and consent_state <> 'denied'. Numerator: those visitors with a 'signup_completed' event in the same week. Label each visitor with the referrer_channel of their first session in the window. Return channel, visitors, signups and rate, plus one all-channel total row.

Approach

Build a visitor spine that is one row per visitor: filter sessions to the week, drop is_bot_flagged and consent_state = 'denied', then take the first session per visitor with ROW_NUMBER() OVER (PARTITION BY visitor_id ORDER BY started_at_utc, session_id) = 1 to carry the channel label. Collapsing to one row here is what makes the channel buckets mutually exclusive and the totals additive.
session_id is the unique key, so that ordering is total and the label is reproducible. If the table carried no unique key you would have to write an explicit tie rule instead, because two sessions on different channels at the identical timestamp would otherwise label the visitor differently between runs.
Attach the outcome as a semi-join (EXISTS on a signup_completed event for that visitor inside the same week) rather than a join to the event table, so a visitor who fires the event twice does not count twice and inflate the numerator past the denominator.
Aggregate with COUNT() as visitors and COUNT() FILTER (WHERE signed_up) as signups, and compute the rate as signups::numeric / NULLIF(visitors, 0) so an empty channel returns NULL rather than a division error.
Produce the total with GROUP BY GROUPING SETS ((channel), ()), which re-sums numerator and denominator for the total row. Averaging the channel rates gives a different and wrong number whenever channel volumes differ, which they always do.
Verify the spine before trusting the output: COUNT(*) must equal COUNT(DISTINCT visitor_id), and the per-channel visitor counts must sum to the total row.

Worked solution (20 min)

Write the filtered session CTE and check its row count against an unfiltered count, so you know how much volume the bot and consent filters removed.
Add the ROW_NUMBER first-session pick and assert one row per visitor.
Add the EXISTS outcome flag and aggregate with FILTER.
Add GROUPING SETS for the total and format the rate to four decimal places.
Spot-check one channel by hand: pull its visitor list, count signups directly, compare.

Expected result: One row per referrer_channel plus a total row, with visitors, signups and a decimal rate. Channels with zero signups appear with rate 0, not missing. The total rate lies strictly between the minimum and maximum channel rate unless one channel holds all the volume.

Verify it yourself

Per-channel visitor counts sum exactly to the total row's visitor count.
COUNT(*) equals COUNT(DISTINCT visitor_id) on the spine CTE.
Replacing the EXISTS with a plain inner join changes the signup count only if duplicate signup_completed events exist; if it does change, say by how much.
Every rate is between 0 and 1.
Re-running the first-session pick with session_id removed from the ORDER BY returns the same labels; if it does not, visitors hold same-timestamp sessions on different channels and the tie rule is doing real work.

Follow-up

The denominator is distinct visitors. If a browser release shortens cookie lifetime, what happens to this rate, and how would you tell that apart from a genuine drop?
A visitor's first session is direct and their signup session is paid search. Your label says direct. When is that the wrong answer for the decision being made?
How do you roll four weeks into a month, and why is averaging the four weekly rates wrong?

How do you prioritize your work when managing multiple data science projects with competing deadlines?

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Name one primary metric, then the guardrail that stops it being gamed.
Decompose the metric into the rates that drive it, and say which one you would check first.

Follow-up

Which segment would you cut first, and what would that rule out?
What would you do if the primary metric and the guardrail moved in opposite directions?

Can you explain the statistical trade-offs between different methods of handling missing data, such as mean imputation versus predictive modeling?

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Fix the population and the time window before naming any metric.
State what result would change your recommendation, so the answer is falsifiable.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

Imagine you are given a basic, unstructured dataset containing subscriber usage metrics. How would you define a project goal and establish key performance indicators (KPIs) for the business?

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Decompose the metric into the rates that drive it, and say which one you would check first.
Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
Which segment would you cut first, and what would that rule out?

What metrics would you track to evaluate the success of a newly launched broadband service tier?

Medium · product sense and metrics

Approach

Name one primary metric, then the guardrail that stops it being gamed.
State what result would change your recommendation, so the answer is falsifiable.
Decompose the metric into the rates that drive it, and say which one you would check first.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
How would you detect that the metric is being gamed rather than genuinely improving?

Measure whether self-serve help actually answered the question

Medium · proxy metrics · bias · support

A help widget opens in-product. Leadership asks for the percentage of users who got their answer. You have fct_event (event_name, user_id, session_id, occurred_at_utc, is_core_action, properties JSONB carrying article_id), fct_session, and a support ticket table joined on user_id. Nothing records whether the answer was correct or whether the user was satisfied, and no such field is being added. Propose the metric you would publish, state the proxy plainly, name the direction and rough size of its bias, and say which decisions it can and cannot support. Deliverable: the definition plus the bias statement.

Approach

Say first that the target quantity is unobserved and will stay unobserved: nothing in the stream distinguishes a user who was helped from one who gave up, and both leave the same trace, so every candidate metric here is a proxy and the only question is which bias you prefer.
Build the proxy to remove the largest identifiable error: among widget-open sessions, the share with no ticket from that user within 72 hours and at least one is_core_action = TRUE event after the widget opened in the same session. The downstream action requirement strips out most of the silent abandonment that a no-ticket rule alone scores as success.
State the residual bias with a direction and a bound: it still over-counts, because a user who gave up and went elsewhere files no ticket and may still complete an unrelated core action later in the session; bound it using the observable population of widget-open sessions that end within two minutes with no further event.
Publish a directly-measured companion with its own weakness in the same sentence: article thumbs up/down reported with its response rate, and the note that a single-digit response rate missing non-randomly toward annoyed users is exactly why it cannot be the headline.
Write the use statement, because a proxy without one gets reused for the wrong decision: valid for ranking articles against each other and for detecting a week-on-week break, invalid as an absolute deflection rate or as an input to a cost-saved figure.

Worked solution (25 min)

Write the unobservable target in one sentence with the observable set beside it, so the gap is visible on the page rather than assumed away.
Define the published proxy with exact numerator and denominator, including the session scoping of the downstream core action.
Bound the bias from data you already have: compute the share of widget-open sessions ending within two minutes with no further event.
Publish the thumbs signal beside it with its response rate and the direction of its missingness.
Write the two-line use statement covering what the number supports and what it does not.

Expected result: A named proxy with numerator and denominator, a stated bias direction (over-counts success) with an observed magnitude bound, and an explicit list of the decisions the number does and does not support.

Verify it yourself

The proxy and the raw no-ticket rate should differ by roughly the abandonment share computed in step three. If they are nearly identical, the downstream-action requirement is not binding and adds nothing.
A change in support hours or ticket-form availability moves the no-ticket rate with no change in help quality, so the series must carry annotations for support operational changes.
Sessions with consent_state = 'denied' cannot be joined forward to a user_id and therefore cannot enter this metric at all; the denominator definition has to say so.

Follow-up

How would you validate this proxy once, and what would you do if the validation said it over-counts by 20 points?
Support asks for a dollars-saved number from this metric. What do you say, and what would you need before saying anything else?
Ticket volume drops the week support hours change. How do you keep that out of the series?

A conversion rate that fell in one regulatory region

Medium · consent · identity-keys · denominator · geography

Visit-to-signup conversion fell 1.3 points over six weeks. Signups cut by dim_user.country_code put the fall in one regulatory region where a consent banner shipped in week one, but absolute signups from that region are flat. fct_session carries consent_state, visitor_id, is_bot_flagged and session_date and no country column, so the denominator cannot be cut the same way. Using fct_session and fct_event, decide whether behaviour changed or the denominator did, state what these tables cannot settle, and name the one column that would settle it.

Approach

Name the asymmetry before computing anything. The numerator is user-keyed and therefore cuttable by country; the denominator is visitor-keyed and is not. Dividing a region-filtered numerator by an unfiltered denominator produces a quantity that is not a rate, and presenting it as a regional conversion rate is the first mistake available here.
Attack the denominator on the dimension you do have. Compute distinct visitor_id per week and sessions per distinct visitor_id per week: a consent banner that blocks or shortens the identity cookie raises the distinct-visitor count and lowers sessions per visitor, which depresses any visitor-keyed rate with no behaviour behind it.
Split on consent_state. Sessions with consent_state = 'denied' can enter the denominator but can never be joined forward to a signup, so a rising denied share mechanically drives the pooled rate down by roughly its own share. Report the granted-only rate and the denied share as two separate numbers rather than one blended figure.
Cross-check with measures that do not depend on the visitor key at all: absolute weekly signups, which are given as flat, and signups per session rather than per visitor.
State the limit honestly. Without country on the session or on its entry event, the regional attribution rests on the numerator alone, and the correct request is that one column, not a more elaborate model on top of the data you have.

Follow-up

If granted-only conversion is the metric going forward, what selection bias have you accepted, and in which direction does it point?
How would you handle the six weeks of already-published history once the new definition is adopted?
What is the smallest instrumentation change that restores a cuttable denominator without collecting more personal data than before?

Suggested practice checklist

For someone who can already write the query and train the model but stalls when asked what to measure or whether a change is worth making. Metric definition and case structure come first; the technical work is kept as maintenance rather than the centre of the week.

Day 1 — Metric anatomy

For three products you use daily, write one primary metric, two input metrics that plausibly move it, and one guardrail that would catch a cheap way of moving the primary at the cost of the product.
For one of them, specify the metric precisely enough that two analysts would return the same number: numerator, denominator, unit of observation, time window, and how returning and deleted accounts are treated.
Pick a ratio metric and write what happens to it when the denominator shrinks for reasons unrelated to the numerator, with a concrete example of that happening.

Deliverable: A one-page metric tree for one product, with the primary metric written as an unambiguous spec.

Day 2 — Diagnosing a drop without guessing

Take the prompt "weekly active users fell 8 percent week over week" and write the segmentation plan before proposing any cause: platform, region, tenure cohort, acquisition channel, and whether the movement sits in the numerator or in a changed denominator.
List the instrumentation failures that manufacture fake drops (a client release that stopped firing an event, a bot filter change, a shifted date boundary or timezone) and write the query that rules out each one.
Rehearse stating the boring explanations first, seasonality and day-of-week composition, before reaching for a product cause.

Deliverable: A drop-diagnosis checklist short enough to recite from memory in under a minute.

Day 3 — Should we build it

Take a feature idea and write it as a bet: what you believe is true, what would have to be true for it to pay off, the metric that would confirm it, and the effect size that would justify the engineering cost.
Size the opportunity top-down and bottom-up, then reconcile the two numbers in writing instead of quoting whichever is friendlier.
Write the counter-metric that would make you kill the feature even if it wins on the primary metric.

Deliverable: A one-page product memo ending in a decision rather than a list of considerations.

Day 4 — The places aggregate numbers lie

Construct a Simpson's paradox numerically: two segments where the treatment wins within each segment yet loses overall, and identify the shift in segment weights that causes it.
Take a heavy right-tailed quantity such as revenue per user and write why the mean is the wrong summary, which percentile you would report instead, and what a moving mean with a stable median tells you.
Write your definition of a session for the product from day one, then name two real behaviours it misclassifies.

Deliverable: One page holding a worked Simpson's paradox table and a session definition with its two known failure cases.

Day 5 — Technical maintenance, aimed at metrics

Solve four timed SQL prompts that all end in a ratio metric, so the question of grain stays live in every answer.
Compute a 95 percent confidence interval for a proportion on a small sample, and state why the normal approximation is unreliable when either np or n(1 minus p) falls below roughly 10, along with which interval you would use instead.
Take one metric from your day-one tree, write the query that computes it correctly, then write the query that computes it wrong in the most plausible way and explain how you would notice.

Deliverable: Four solved prompts plus a matched correct and plausible-wrong query for one metric.

Day 6 — Turning engineering work into data science stories

Write three project stories as situation, decision, trade-off, outcome, each carrying one number and one thing you got wrong.
For the story you will lead with, prepare an answer to "what would you do differently" that names a decision you made, not a constraint you were handed.
Practise the sentence that reframes a systems project as a question project: the question the work answered, ahead of the pipeline it shipped.

Deliverable: Three written stories with the lead story delivered aloud and timed under four minutes.

Day 7 — Mock case and gap list

Run a 40-minute mock case with someone playing a product manager who pushes back on your metric choice, and record it.
Listen back and mark every moment you proposed a solution before the success metric existed.
Rewrite those moments as the question you should have asked, and rehearse the first 90 seconds of the case until scoping comes before solving.

Deliverable: A recorded case plus a rewritten opening 90 seconds.

Your part, not the team's

Most data work is done by groups, so an interviewer has to work out which piece was yours. An answer that runs on 'we' for several minutes gets interrupted with a question about what you personally did, and by then the answer sounds defensive even when it is true. Mark your own contribution as you go, and name the parts that belonged to someone else instead of leaving them ambiguous. Keep a few specifics back as well, like the name of the metric or who actually objected, so a probe can be answered with something you had not already said.

How would you approach a situation where a business stakeholder asks you to solve a problem but cannot provide clear requirements or context?

Medium · behavioural and stakeholder questions

Approach

Quantify the outcome, including what you would not claim credit for.
Close with what you would do differently, concretely.
State the situation in two sentences and spend the rest on your reasoning.

Follow-up

What did you decide not to do, and why?
How did you know the outcome was caused by your change?

Turn an ambiguous onboarding question into a measurable metric

Easy · scoping · metric definition · stakeholder

Two days before a planning review, a director asks whether onboarding is working. You have dim_user (account_created_at_utc, signup_surface, is_internal), fct_event (is_core_action, flow_id, flow_instance_id, event_name, occurred_at_utc, received_at_utc) and fct_session. No further meeting with the director is possible before you start work. Deliver three clarifying questions you would send in writing, the metric you will compute in the meantime with its numerator, denominator, window and exclusions, and one sentence naming the question you are deliberately not answering.

Approach

Recognise what is being probed: whether you convert a goal into a computable predicate without stalling for requirements or guessing in silence. Listing clarifying questions is the generic answer; shipping a defensible default alongside them is the strong one, because the review is in two days and it will happen with or without you.
Infer the decision behind the request. A question about whether onboarding works, arriving before a planning cycle, usually means whether to staff it next quarter. That points at a rate with visible headroom over several cohorts, not at a descriptive dashboard.
Write the three questions so that each one changes the SQL. Which population, all signups or only self-serve from dim_user.signup_surface. What counts as working, reaching a core action or completing the onboarding flow_id. Against what bar, last quarter's cohorts or a stated target.
Propose the default explicitly: seven-day activation on weekly signup cohorts. Numerator, users with is_core_action = TRUE events on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). Denominator, the signup cohort with is_internal = FALSE. Publish with an eight-day lag, and state that the two-distinct-days threshold is a frozen choice rather than a discovery.
Name the exclusion in the same breath as the number. The series shows whether users activate; it does not establish that onboarding caused the level, which needs a staged rollout or an experiment.

Follow-up

The director replies that they meant the onboarding flow specifically, not activation. What changes in the query and in the caveats?
Your cohort metric needs an eight-day lag and the review is in two days. What do you present, and how do you label it?
Two of your three questions come back unanswered. Which one do you refuse to proceed without?

Defend a flat experiment readout against a post-hoc segment

Medium · experiments · segmentation · pushback

A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.

Approach

Recognise what is being probed: whether you hold a statistical position under social pressure without becoming either rigid or apologetic. A generic answer says the segment is not significant; a strong one separates the request into a question that is answerable (is the mobile_web number real?) and one that is not (can we ship on it?), and answers both.
Price the multiplicity out loud. The slice was chosen after seeing the results, so its estimate is selected on favourable noise and is biased away from zero. With k independent looks at a nominal 5% level, the chance of at least one false positive is 1 - 0.95^k: 26% at six segments, 64% at twenty. Quote the k you actually inspected, not the k you reported.
Use the arithmetic already in front of you. On the point estimates, a +1.1pp mobile_web effect combined with a pooled +0.05pp implies the remaining surfaces average negative in proportion to mobile_web's share of exposures. State that as a testable implication of their story rather than as a rebuttal of it.
Ask the one question that settles the category: was mobile_web named in the analysis plan before launch? If it was, it is a planned comparison and gets a corrected reading. If it was not, it is a hypothesis, and the honest move is to size the test that would confirm it.
Convert the refusal into a cost. Size a mobile_web-only confirmatory test at the claimed effect, state the weeks of mobile_web traffic it needs, and close with the recommendation: do not ship this as a lift, and note that the interval already rules out anything at or above +0.6pp, which is itself a useful input to the roadmap.

Follow-up

The confirmatory test you sized needs nine weeks of mobile_web traffic and the team has three. What do you recommend instead?
Suppose mobile_web was pre-registered. How does your reading change, and what correction do you apply?
Your interval excludes +0.6pp. Is that the same as saying the feature does nothing?