Interview guides · DKV Mobility

DKV Mobility Data Scientist Interview Questions & Guide 2026

Timed data scientist practice for DKV Mobility: short SQL and probability sets run end to end, then scored against a rubric.

The 60-second brief

As a Data Scientist at DKV Mobility, you sit at the heart of one of Europe’s leading B2B mobility service providers. Your work is critical to driving the digital transformation of the logistics and transport sector. You will be tasked with turning complex datasets into actionable business intelligence, specifically focusing on the Sales Data Hub and broader commercial strategy.

When randomisation is off the table, the skill being checked is naming an identification strategy together with the assumption it rests on: parallel trends for difference-in-differences, relevance and exclusion for an instrument, overlap and conditional ignorability for matching. Say the assumption out loud and say how you would try to break it.

Focus areas

Strip CI, retry and synthetic traffic first
Analyse at the account grain, cluster errors
Read NRR on a fixed account cohort

Overview

The role involves high-impact work, ranging from predictive modeling for sales performance to designing robust experimentation frameworks that guide product development. You will collaborate closely with cross-functional teams, including product managers, sales operations, and engineering, to ensure that DKV Mobility remains at the forefront of the mobility industry. It is a position of significant strategic influence where your insights directly impact revenue growth and operational efficiency.

The DKV Mobility interview process

DKV Mobility candidates report 2 rounds · ≈ 2-4 weeks. The stages below are what candidates describe, not a published process.

Initial Screening

A screening call is a matching exercise run by someone who will not evaluate your statistics. They are checking that the work described on your resume is work you personally did, and that its scope matches the level the role is written for. Logistics get settled in the same half hour so nobody spends an interviewer's afternoon on a mismatch. The answer that fails is the one narrated in the plural. If every sentence is 'we built' and 'the team decided', there is nothing specific to write down about you. Name the piece that was yours, the decision you made inside it, and what changed after.

What to demonstrate

Whether the ownership implied by your resume survives one round of follow-up about who actually did which part
Whether your described scope (data size, stakeholders, what shipped) matches the seniority the role is written at
Whether timeline, location and compensation expectations make the rest of the loop worth scheduling

How to prepare

Rewrite your top three resume bullets in the first person singular, each with the decision you made and what moved afterwards, then say them out loud once so the 'we' does not return under pressure
Attach one number to each project: the baseline, the change, and the window it was measured over. Where impact was never measured, say that plainly rather than inventing a figure
Settle your compensation range before the call and give it as a range with a reason behind it, such as current total comp or a competing timeline, instead of deflecting the question twice

Deep-Dive Interviews

An added round often puts you in front of someone outside the core hiring team: a partner engineer, a product owner, a domain expert, sometimes a more senior manager. The question they are really asking is not whether you can do the work but whether they would trust a number that came from you. That changes what a good answer looks like. Lead with what the decision cost and what it changed, keep the method available but not central, and be plain about the limits of your evidence. Overstating a result is the fastest way to lose this round.

What to demonstrate

Whether you can explain a technical choice to someone who will never read your code, without either flattening it into nothing or hiding inside jargon
Honesty about evidence strength: what the analysis establishes, what it only suggests, and what it cannot say at all
How you take disagreement, specifically whether you update on a good objection, hold your position with reasons, or fold on contact

How to prepare

Write the two-sentence version of your most technical project for a non-specialist, then check that neither sentence needs a method name to make sense.
For one result you are proud of, write the strongest objection someone could raise and a response that concedes the part of it that is correct.
Prepare one decision that turned out to be wrong: how you found out, what it cost, and what you changed afterwards. A senior cross-functional interviewer asks for this more often than a technical one does.

Where candidates lose points

Randomising an experiment at the user level when users share an account

Two problems fire at once. Colleagues in one workspace see each other's work and talk to each other, so a treated user changes the behaviour of a control user in the same account, which violates the no-interference assumption and biases the estimate toward zero. Separately, outcomes within an account are strongly correlated, so the effective sample size is roughly n / (1 + (m - 1) * rho) for m users per account and intra-class correlation rho, not n. With rho around 0.3 and twenty users per account that is a design effect near 6.7, meaning a user-level confidence interval is about two and a half times narrower than it should be and results cross significance thresholds on noise alone. Randomise the account and cluster the standard errors.

Comparing accounts that received a sales or customer-success touch against those that did not

Assignment of coverage is deliberate and pulls in both directions at once: the largest accounts get a named owner because they are valuable, and the accounts showing distress get one because they are at risk. The comparison therefore mixes a strong positive selection with a strong negative one, and the naive estimate can come out with either sign depending on which assignment rule dominated during the period examined. Nothing about matching on observed size fixes this, because the risk signal that triggered coverage is usually the same signal that predicts the outcome. It needs either an actual randomised or staggered rollout of coverage, or a design built on a capacity constraint or territory boundary that assigns coverage for reasons unrelated to account health.

Crediting a treatment for regression to the mean

Selecting a group because it is extreme (lowest-engagement users, accounts having their worst month, the bottom decile of a score) moves that group's expected next-period value back toward the average even under no treatment, by exactly as much as the selecting measure is imperfectly correlated with its own later value. Compare against units that met the same selection rule and went untreated, or use two pre-periods so the bounce-back is visible before the intervention starts. A pre-post number on a group chosen for being extreme measures the selection rule, not the treatment.

Sizing estimates built on unnamed, unrevisable assumptions

Write each assumption as a named number you can change, then show the arithmetic so the interviewer can challenge one input instead of the whole answer. Finish by saying which assumption the result is most sensitive to, which matters more than the point estimate.

Questions & practice

Explain the trade-offs between choosing a frequentist versus a Bayesian approach for testing.

Medium · statistics and probability

Approach

Say what the estimate is of, and over what population it generalises.
Sanity-check the answer against a simple bound or a simulated case.
Translate the result into the decision it informs, in one plain sentence.

Follow-up

Which assumption here is most likely to be violated in practice?
What sample size would you need to detect an effect half this size?

How do you ensure your machine learning models remain interpretable for business users?

Medium · machine learning and modelling

Approach

Frame the prediction: the label, the moment of prediction, and the action it triggers.
Pick an evaluation metric that matches the cost of each error type, not a default.
Set a baseline first, so any model has something honest to beat.

Follow-up

How would you choose the decision threshold, and who owns that choice?
Where could label leakage enter this setup?

Join daily usage to the contract version live that day

Medium · as-of-join · pandas · numpy · contracts

fct_usage_daily has account_id, usage_date and net_amount_cents. fct_subscription_period has account_id, subscription_period_id, plan_tier, term_start_date, term_end_date, arr_cents and is_current, with one row per contract term version and every amendment inserting a new row. Attach to each usage row the subscription_period_id whose term brackets usage_date (term_start_date <= usage_date <= term_end_date). pd.merge_asof and an interval-condition merge are unavailable; use sorting and numpy.searchsorted. Then report monthly net revenue by plan_tier. Terms for one account do not overlap, and usage may fall outside every term.

Approach

Say out loud why the cheap version is wrong: joining on is_current stamps today's plan tier onto last year's usage, so every account that upgraded has its history reclassified and revenue-by-tier becomes a function of when the query ran.
Sort each account's terms by term_start_date and use np.searchsorted(term_start, usage_date, side='right') - 1 to get the last term that started on or before the usage date. Do it per account group, or globally after encoding (account_id, date) into one monotone key.
searchsorted only enforces the left edge. Validate the right edge afterwards — usage_date <= the candidate's term_end_date — and set the match to NA where it fails. That NA is usage in a gap between contracts and must stay visible instead of being folded into the expired term.
Assert non-overlap before trusting the lookup, and write the assertion so it is capable of passing. prev_end = terms.groupby('account_id').term_end_date.shift() is NaT on each account's first row, and NaT < Timestamp evaluates to False rather than NA, so a comparison followed by .fillna(True) has nothing left to fill and the assertion fires on every account's first term whatever the data looks like. Guard the null yourself: assert (prev_end.isna() | (prev_end < terms.term_start_date)).all(). The failure mode of getting this wrong is not a false alarm you notice once — it is an assertion someone deletes because it never passes, after which overlapping terms make searchsorted return one of them with no trace in the output.
Aggregate after the join, grouping by (usage_date month, plan_tier) with dropna=False so the unmatched bucket appears as its own row and the total still ties to the ungrouped sum of net_amount_cents.

Worked solution (35 min)

terms = terms.sort_values(['account_id','term_start_date']); prev_end = terms.groupby('account_id').term_end_date.shift(); assert (prev_end.isna() | (prev_end < terms.term_start_date)).all()
Per account group: idx = np.searchsorted(g.term_start_date.values, u.usage_date.values, side='right') - 1; rows with idx < 0 are unmatched.
Gather subscription_period_id, plan_tier and term_end_date by positional index, then null the match wherever usage_date > the gathered term_end_date.
monthly = joined.assign(month=joined.usage_date.dt.to_period('M')).groupby(['month','plan_tier'], dropna=False).net_amount_cents.sum()

Expected result: Exactly one output row per input usage row, a subscription_period_id that is NA precisely for usage outside every term, and a monthly table whose values sum to the ungrouped total of net_amount_cents once the NA-tier bucket is included.

Verify it yourself

len(joined) == len(usage); the join must not fan out.
joined.net_amount_cents.sum() == usage.net_amount_cents.sum().
For every matched row, assert term_start_date <= usage_date <= term_end_date directly rather than trusting searchsorted.
Run the non-overlap assertion on a frame where every account has exactly one term: prev_end is NaT throughout, so the assertion must pass. An assertion that fires there is testing the shift, not the data.
Spot-check one account that upgraded mid-term: its usage before the amendment must still carry the old plan_tier.

Follow-up

An amendment takes effect on the 17th of a month. How do you report that month's revenue by tier?
What changes if terms can overlap because of a co-term amendment?
How would you verify this against a SQL implementation using a BETWEEN condition?

Explain the difference between rank, dense_rank, and row_number in a real-world scenario.

Medium · sql and data manipulation

Approach

Compute rates by summing numerator and denominator separately, never by averaging rates.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
Say which table is the grain you start from, and join outward from it.

Follow-up

How would you verify this result without re-running the same query?
What breaks if events arrive late or out of order?

How do you effectively use SQL window functions to calculate year-over-year sales growth?

Medium · sql and data manipulation

Approach

Check whether any join is one-to-many before aggregating, or the sums inflate.
Compute rates by summing numerator and denominator separately, never by averaging rates.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

How would you verify this result without re-running the same query?
What breaks if events arrive late or out of order?

Net revenue retention on a cohort frozen twelve months back

Hard · retention · as-of join · cohort arithmetic

fct_subscription_period carries subscription_period_id, account_id, arr_cents, plan_code, term_start_date, term_end_date, booked_at, amendment_type, superseded_by_id (the subscription_period_id of the version that replaced this one, null on the live version of a lineage) and is_current. Compute net revenue retention for month M: the summed arr_cents at M for the set of accounts holding arr_cents > 0 at M-12, divided by that same set's arr_cents at M-12. An account can hold more than one live subscription, a churned account contributes zero rather than dropping out, and nothing signed after M-12 may enter either side. Return the ratio plus the expansion, contraction and churn components in cents.

Approach

Write one reusable as-of ARR snapshot parameterised by a date: rows whose term brackets the date AND whose booked_at is at or before the date, then only the version of each lineage that is still live at that date, then sum arr_cents per account. The booked_at guard matters because an amendment signed in advance otherwise co-exists with the term it replaces and double counts the account.
Collapse the lineage on superseded_by_id, not on any attribute of the contract. Keep a row when superseded_by_id IS NULL, or when the successor it points at was booked after the date. Ranking with ROW_NUMBER() OVER (PARTITION BY account_id, plan_code ...) instead is wrong in both directions: an amendment that moves the account from one plan_code to another puts the old and new versions in different partitions, so both are rank 1, both bracket the date, and the account's arr_cents is counted twice; and two genuinely concurrent subscriptions that happen to share a plan_code land in one partition, so one of them is deleted.
Resolve the successor with a LEFT JOIN back to fct_subscription_period on subscription_period_id, and treat a missing successor as not superseded. An inner join would silently delete an account's ARR on a dangling pointer, which is a data-quality bug in the source, not a retention movement.
Never use is_current for the M-12 side. is_current describes today; using it at the historical snapshot backdates the present contract onto last year's cohort and makes retention look like 100 percent by construction.
Freeze the cohort from the M-12 snapshot where arr_cents > 0, then LEFT JOIN the M snapshot onto it and COALESCE the missing side to zero. An inner join deletes exactly the churned accounts, which is the single largest way this number gets overstated.
Return a ratio of sums, not a mean of per-account ratios. The two are different estimands: contraction is floored at zero while expansion is unbounded, so the mean of ratios is both biased relative to the aggregate and far noisier on a skewed revenue base.
Decompose per account on the delta: positive delta is expansion, negative delta with a non-zero M value is contraction, a zero M value is churn. The three components must reconcile to numerator minus denominator.
Prove no leakage: any account whose first contract began after M-12 must be absent from both sides, and the cohort row count must be identical in the numerator and denominator.

Worked solution (45 min)

Write arr_asof(d) as a CTE or lateral: from fct_subscription_period s take rows with term_start_date <= d AND term_end_date >= d AND booked_at <= d, LEFT JOIN fct_subscription_period succ ON succ.subscription_period_id = s.superseded_by_id, keep the row when s.superseded_by_id IS NULL OR succ.subscription_period_id IS NULL OR succ.booked_at > d, then sum arr_cents per account_id across every surviving version.
Sanity-check the lineage rule on one amended account before going further: at a date after the amendment, the account must contribute exactly one version per lineage even when the amendment changed plan_code, term dates or both.
Materialise base = arr_asof(M-12) filtered to arr_cents > 0, and curr = arr_asof(M).
LEFT JOIN curr onto base on account_id and COALESCE(curr.arr_cents, 0) AS arr_now.
Compute nrr = sum(arr_now)::numeric / NULLIF(sum(base.arr_cents), 0), and the three components with SUM(...) FILTER on the sign of arr_now - base.arr_cents and on arr_now = 0.
Reconcile: assert sum(arr_now) - sum(base.arr_cents) = expansion - contraction - churn, and assert the cohort account count is identical on both sides.

Expected result: A single row with nrr as a ratio, plus expansion_cents, contraction_cents and churn_cents as positive magnitudes satisfying numerator minus denominator equals expansion minus contraction minus churn, over a cohort whose membership is fixed at M-12.

Verify it yourself

At each snapshot date, the surviving row count per account equals the number of distinct live subscription lineages on that account, not the number of contract versions bracketing the date.
For an account whose amendment changed plan_code, the snapshot returns one version and its snapshot ARR equals the amended arr_cents; swapping in a ROW_NUMBER partition on (account_id, plan_code) returns two versions for that account and inflates the side it sits on, which is the fastest way to see the bug.
The three components reconcile to the numerator-denominator delta to the cent.
The distinct account count is the same in the numerator and the denominator.
No account with a first term_start_date after M-12 appears anywhere in the output.
Re-running after new accounts sign leaves the ratio unchanged, which is the defining property of a frozen cohort.

Follow-up

Net revenue retention can rise while the business shrinks. Show one mechanism and name the guardrail that catches it.
How do you handle an account that co-terms two subscriptions into one mid-window, so the subscription count changes but the money does not?
Finance computes this from invoiced amounts and gets a different number. Which is right for which question?

How do you prioritize which data initiatives to pursue when resources are constrained?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
State what result would change your recommendation, so the answer is falsifiable.
Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

Which segment would you cut first, and what would that rule out?
How would you detect that the metric is being gamed rather than genuinely improving?

How would you design a metric to measure the success of a new feature in the Sales Data Hub?

Medium · product sense and metrics

Approach

Name one primary metric, then the guardrail that stops it being gamed.
Decompose the metric into the rates that drive it, and say which one you would check first.
Restate the decision this analysis has to support, and who acts on the answer.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
Which segment would you cut first, and what would that rule out?

If you noticed a sudden, significant drop in a key sales dashboard metric, how would you investigate the root cause?

Medium · product sense and metrics

Approach

Decompose the metric into the rates that drive it, and say which one you would check first.
State what result would change your recommendation, so the answer is falsifiable.
Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

What are the ethical considerations when using customer data for predictive modeling?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
Restate the decision this analysis has to support, and who acts on the answer.
Decompose the metric into the rates that drive it, and say which one you would check first.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
Which segment would you cut first, and what would that rule out?

What are the most common experimentation pitfalls you have encountered in your career?

Medium · a/b testing and experimentation

Approach

Name the guardrails that would stop a launch even on a positive primary result.
Name the randomisation unit first; it decides the variance and what the test can detect.
Decide the analysis before seeing data, including how long it runs and when you look.

Follow-up

How would you handle interference between treated and control units?
What would you do if you could not randomise at all?

How do you determine the required sample size for an A/B test to ensure statistical significance?

Medium · a/b testing and experimentation

Approach

Say whether units interfere with each other, and switch design if they do.
State the primary metric and the minimum effect worth shipping, then size the test.
Decide the analysis before seeing data, including how long it runs and when you look.

Follow-up

How would you handle interference between treated and control units?
What would you do if you could not randomise at all?

Stop metering retried requests: design the metric that decides it

Medium · guardrail conflict · billing integrity · retries · expected value

The platform meters accepted requests. A proposal carries three clauses: stop metering fct_api_request rows where is_retry = true, stop metering rows with a 4xx status, and stop metering rows with http_status >= 500. Its author has attached one figure to all three together, roughly 4% of requests_thousands volume. You have fct_api_request (account_id, is_retry, idempotency_key, http_status, traffic_class, billable_units, request_at) and fct_usage_daily (billable_quantity, net_amount_cents, cogs_cents). Size each clause separately before arguing about any of them, then define the primary metric, the guardrail that genuinely conflicts with it, and how you resolve that conflict for a decision that has to be made this quarter. Revenue falls this quarter with certainty; any benefit appears at renewals up to twelve months out.

Approach

Size the three clauses before accepting the headline 4%, because one of them is a no-op. billable_units is defined as zero for requests that failed with a 5xx, so the third clause removes no metered volume at all. Confirm that in the data rather than trusting the column comment: if sum(billable_units) over rows with http_status >= 500 is not zero, the metering pipeline contradicts its own definition and that is a billing defect to file before any pricing conversation happens. The two live clauses are 4xx failures, which are metered in full, and retries that did not themselves end in a 5xx.
Size the two live clauses as a union, not a sum. A retry can return 4xx, so the clauses overlap and adding their volumes counts that intersection twice. Partition the trailing 90 days into four mutually exclusive buckets instead: clean (is_retry = false, http_status < 400), non-retry 4xx, retry with http_status < 500, and http_status >= 500. Report the removable share per account as a distribution; if the mass sits in a handful of accounts this is a commercial conversation with those accounts rather than a platform-wide pricing change.
State the conflict rather than dissolving it. The primary metric, net metered revenue per paying account, and the integrity guardrail, the share of metered volume that is retried or failed traffic, move in opposite directions by construction. No redefinition removes that. The job is to price the trade-off, not to make it disappear.
Show the perverse coupling with data, and be exact about its mechanism. Because a 5xx already carries zero billable_units, the platform is not paid directly for its own failures; it is paid for the retries and the client-side 4xx traffic those failures provoke, which is one step removed and therefore easy to miss. Cross-tab each account's trailing 28-day 5xx rate against its metered volume in the same window. If metered volume rises with error rate, that indirect coupling is the actual argument for the change.
Resolve on expected value with the uncertainty stated. The revenue loss is computable and near-certain; the renewal benefit is not, so invert it and state the break-even: how many basis points of gross logo retention on the renewal-eligible base would offset the loss. That converts an argument about values into an argument about one number. Then propose the measurement that would settle it instead of claiming a readout you do not have: stage the rollout by renewal cohort so accounts whose terms end soonest are treated first, read out on gross logo retention on the renewal-eligible base, and say honestly whether the number of annual renewals in the window can support that estimate at all.

Worked solution (30 min)

Test the third clause first: over the trailing 90 days compute count(*) and sum(billable_units) from fct_api_request where http_status >= 500. The sum must be zero, because billable_units is defined as zero for 5xx failures. If it is zero the clause removes nothing and drops out of the analysis; if it is not, stop and raise a metering defect, because every volume figure downstream of that column is then suspect.
Compute trailing-90-day metered volume per account in the four mutually exclusive buckets: clean, non-retry 4xx, retry with http_status < 500, and http_status >= 500. Roll the total up to the requests_thousands SKU and reconcile it against fct_usage_daily billable_quantity for the same window.
Convert the two removable buckets to money using each account's realised rate, net_amount_cents / billable_quantity from fct_usage_daily, because list rate overstates revenue for every discounted account.
Annualise the revenue at risk and divide it by the ARR of the renewal-eligible base to express the break-even as an improvement in gross logo retention, in basis points.
Cross-tab account 28-day 5xx rate deciles against metered volume per account to establish whether the error-to-revenue coupling, which can only run through retries and 4xx rather than through the failed requests themselves, is real or a story.

Expected result: Three clause sizes rather than one blended figure: zero for the 5xx clause, since billable_units is already zero there, and separate volumes for 4xx failures and for retries that did not 5xx, combined as a union so the retry-and-4xx intersection is counted once. On top of that, a single break-even figure stated as the improvement in gross logo retention on the renewal-eligible base needed to offset the metered revenue actually removed, and the per-account concentration of that removable volume. The answer says that the primary metric and the integrity guardrail conflict by construction, and resolves it with the break-even number and a staged rollout rather than by moving a definition.

Verify it yourself

sum(billable_units) over rows with http_status >= 500 must be exactly zero; any other result contradicts the documented definition of the column and invalidates the volume figures derived from it.
The four buckets must be mutually exclusive and must sum to total billable_units, which must in turn reconcile to fct_usage_daily billable_quantity within the known restatement tolerance; a large gap means the request-to-SKU mapping is wrong.
The two removable buckets must be reported as a union; their arithmetic sum will exceed the union by exactly the retry-and-4xx intersection, and a write-up that quotes the sum has overstated the revenue at risk.
Requests sent with no idempotency_key cannot carry is_retry = true, so the measured retry share is a lower bound and the write-up must say so.

Follow-up

Suppose the two live clauses turn out to remove 2.6% of consumption revenue. How much improvement in gross logo retention on an annual-contract base pays that back, and over what horizon does the payback land?
A retry sent without an idempotency_key cannot be flagged as a retry. Which direction does that bias your estimate of the removable volume, and how can you bound it?

Activation drops six points starting at a deploy hour

Medium · instrumentation · release analysis · metric inputs

Seven-day activation, defined as an account's first request with http_status < 400, api_key_id not null and traffic_class <> 'synthetic_monitor' within 168 hours of created_at, fell six points for sign-up cohorts after a Tuesday. A client SDK major version shipped that morning. From fct_api_request (account_id, api_key_id, sdk_name, sdk_version, http_status, traffic_class, request_at) and dim_account (account_id, created_at, is_internal), decide whether activation actually fell or the metric's inputs changed, and state in advance what evidence would convince you of each.

Approach

Decompose the definition and recompute activation under each relaxation: status only, status plus traffic_class, then the full definition. If the entire drop lives in the api_key_id clause, this is an instrumentation question rather than a behavioural one.
Measure the null rate of api_key_id by sdk_version and by hour. A stamping change appears as a step at the deploy boundary confined to the new version; a behavioural change appears as a ramp that grows with adoption and leaves old-version traffic untouched.
Hold the cohort's SDK mix fixed before comparing. New sign-ups adopt the newest version first, so a cohort-level drop can be pure composition even when no individual version changed at all.
Corroborate with a source the release did not touch: whether the same cohorts appear in fct_usage_daily with non-zero billable_quantity, and whether their fct_support_ticket rows with category = 'onboarding' rose.
Write the decision rule down before looking at the answer. An instrumentation artefact predicts unchanged downstream usage and a version-confined null step; a real regression predicts falling downstream usage and more onboarding tickets in the same cohorts.

Follow-up

Old-version and new-version populations are not exchangeable, because new accounts adopt the new version first. How would you build a comparison that is not confounded by cohort age?
What backfill or metric-versioning policy keeps the historical series interpretable once you fix the stamping?

Suggested practice checklist

Four days spend equal time on query work, statistics, modelling and product judgement at deliberately shallow depth, which produces a scored map of where you actually stand. The last three days spend everything on the two areas the role weights most, and close by re-running day one to measure movement.

Day 1 — Breadth pass: query fluency

Solve six prompts spanning aggregation, joins, window functions and date arithmetic in 60 minutes total, stopping at 10 minutes each whether or not it works, and mark every prompt as solved, solved slowly, or stuck.
For each unsolved prompt write the single blocking sentence (I lost the grain, I did not know the frame clause, I could not express the date boundary) instead of reading the solution.
Translate one pandas transformation you know well into SQL and one SQL query into pandas, checking that both return the same row count and the same totals.

Deliverable: A scored six-row table, one line per prompt, saved for the day-seven re-run.

Day 2 — Breadth pass: statistics and inference

Answer ten short questions in writing with nothing open: what a p-value is conditional on, what a 95 percent interval covers across repeated samples, when a paired test is the right one, what the bootstrap estimates, why multiple comparisons inflate false positives, how controlling the family-wise error rate differs from controlling the false discovery rate, what power depends on, what a missed real effect costs a product, the three situations where the central limit theorem does not rescue you (small n, very heavy tails, dependent observations), and what a standard error is the standard deviation of.
Grade yourself against a reference and count only the answers that were exactly right, not the ones that were nearly right.
Rewrite the two weakest answers the following morning from memory in full sentences.

Deliverable: Ten graded answers with an honest count of exact hits.

Day 3 — Breadth pass: modelling

Take one tabular dataset end to end in 90 minutes: a leakage-safe split, a baseline that is not a model (majority class or historical mean), one regularized linear model, one gradient-boosted tree, and a single evaluation metric chosen before you look at any result.
Write why that metric fits the cost structure: precision at a fixed recall for alerting, calibration for anything feeding a price or a threshold, ranking metrics for retrieval, and note that area under the ROC curve is insensitive to class balance in a way that can flatter a rare-positive problem.
Name the leak you were most likely to introduce (an encoding fit on all rows before splitting, or a feature computed after the label's timestamp) and write the check that would have caught it.

Deliverable: A notebook whose first cell states the metric and the baseline, plus two lines on what beat what and by how much.

Day 4 — Breadth pass: product judgement

Answer three case prompts aloud at 15 minutes each, timing how long passes before you state a success metric.
For one case write the first segmentation you would run and the row counts you expect per segment, so that a tiny segment cannot quietly drive the conclusion.
Take a metric definition you did not write, from a public dashboard, a textbook, or documentation you already have open, and list every place two analysts implementing it would diverge: which rows the denominator admits, whether the unit is an account or a person, what the time window is anchored to, and what happens to data that arrives late. Then write the one question that would close the largest of those gaps.

Deliverable: Three recorded case answers plus an ambiguity list for a metric someone else defined, ending in the single question you would ask about it.

Day 5 — Depth, first area

Rank the four areas by how many bullet points in the role description each one covers, pick the top one, and spend the entire day inside it.
Work the six hardest problems you can find in that area and for each write the generalizable move you should have reached for first, rather than the answer.
Re-solve the two you failed the same evening with notes closed.

Deliverable: Six generalizable moves written as instructions to yourself, not as solutions.

Day 6 — Depth, second area, and the seam between them

Repeat the depth protocol on the second-ranked area with the same six-problem structure.
Construct one problem that requires both areas at once, for example a metric redefinition whose effect you must validate with a test whose readout you then have to query.
Solve your own combined problem end to end and note where the handoff between the two areas cost you time.

Deliverable: One combined problem, solved end to end, with the handoff failure written down.

Day 7 — Integration and re-measurement

Re-run the six prompts from day one under the same clock and compare both correctness and time.
Run a 60-minute mixed mock that moves between areas without warning, since switching cost is what breadth passes do not train.
Write the two areas you would still fail on, and the sentence you will use in the interview when you hit one of them.

Deliverable: A before-and-after score table plus a written plan for the two remaining gaps.

Rigour against a deadline

Nearly every data role forces a trade between the analysis you want and the one that fits the decision window. Prepare a case where you deliberately shipped something less rigorous, named the weakness to the person relying on it, and said what would change your answer. The naming is the part interviewers listen for.

Describe a time you had to explain a complex technical insight to a non-technical stakeholder.

Medium · behavioural and stakeholder questions

Approach

Name the disagreement or constraint, and how you resolved it with evidence.
Close with what you would do differently, concretely.
Quantify the outcome, including what you would not claim credit for.

Follow-up

How did you know the outcome was caused by your change?
What would you do differently if you ran that project again?

Scope an open-ended request to predict account churn

Medium · scoping · churn modelling · operating point

A customer success director asks for a list of accounts about to churn. You know only that the team has six people and that contracts are annual. Available data is fct_subscription_period, fct_usage_daily, fct_api_request, fct_support_ticket and dim_account. Before writing any code, produce the questions you need answered, a proposed definition of about to churn, and the shape of the artefact you would hand back, including the operating point that turns a score into a decision.

Approach

The interviewer is probing whether you convert a vague request into a decision with a capacity constraint attached. A candidate who starts talking about model families has already failed the exercise.
Pin the event and the horizon first. Churn is only possible at term_end_date, so the population is accounts renewing in the next 60 to 90 days, not the whole base. Ask explicitly whether contraction and downgrade count as churn or only full non-renewal, because the three have different base rates and different interventions.
Pin the action and the capacity. Six people times a realistic number of meaningful interventions per week gives k, and k is what the list is ranked to. Evaluate on precision at k rather than a global AUC over accounts that will never be contacted.
Audit leakage before choosing features. Every feature needs a timestamp proving it existed before the prediction date. A downgrade amendment, a churn reason code, and a ticket opened after the renewal conversation started are all leaks that will make the offline number look excellent and the live list useless.
Ask for the counterfactual now rather than later. Coverage is assigned deliberately, so without a held-out slice agreed at the start the intervention can never be evaluated, and you will be asked for its impact in nine months regardless.
Propose the smallest artefact that closes the loop: a weekly ranked list sized to capacity with two or three inspectable reasons per row, plus a stated policy for accounts below the line.

Follow-up

The director insists all accounts are in scope, not only those renewing soon. How do you answer without simply refusing?
Historical non-renewals number about 30 a year. At what point do you tell them a model is the wrong tool and a rules list is better?
Which candidate features would you drop purely because you cannot date them?

Allocate one analyst week across three competing requests

Easy · prioritisation · stakeholders · scoping

Three requests arrive the same morning and you have one week. Finance wants per-account gross margin from fct_usage_daily for a pricing review in three weeks. Sales wants a renewal-risk list for accounts with term_end_date inside 60 days. A product manager wants an experiment readout for a decision being taken on Thursday. Produce your allocation with hours attached, what you say to whoever receives less, and one thing you refuse to do this week, with the reason each decision is defensible to the person it costs.

Approach

The interviewer is probing whether you prioritise on decision timing and reversibility or on who asked most forcefully. Sort by the date each decision is actually taken and by what the default outcome is if nothing arrives.
Apply that sort concretely. The Thursday readout has a hard irreversible deadline and no value afterwards. The pricing review has three weeks of slack. The renewal list has a rolling deadline set by term_end_date, so part of it is urgent this week and the rest is not, which means it can be split rather than deferred whole.
Find the cheapest sufficient version of each request rather than the full version. The readout goes in full. The renewal list ships as a filtered query over renewal-eligible accounts ranked by two inspectable signals rather than as a model. The margin work is scoped to the accounts that dominate the pricing decision, since revenue is heavily skewed and the tail will not change the conclusion.
Make the trade visible in one written note to all three at once, with dates. Telling each person separately that they are the priority is how an allocation becomes a credibility problem.
Refuse something explicitly and say why. The model version of the renewal list is the usual candidate, because it cannot be evaluated without a holdout nobody has agreed to yet, and building it this week forecloses that.
Leave slack. A plan with none is a plan to miss the one deadline that cannot move.

Follow-up

The sales leader escalates to your manager. What did you already do that makes that a short conversation?
Which of the three deadlines would you push back on, and what exactly would you ask for?
What would you change about how these requests reach you so next week is not the same?