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Deepgram Data Scientist Interview Questions & Guide 2026

Timed data scientist practice for Deepgram: short SQL and probability sets run end to end, then scored against a rubric.

The 60-second brief

At Deepgram, the role of a Data Scientist is fundamentally different from generalist positions at other tech companies. While many data science roles focus on business analytics or simple regression models, Deepgram is an AI-first company building the world’s most powerful Speech-to-Text (ASR) and Audio Intelligence API. Here, you are not just analyzing data; you are likely building the deep learning engines that power the core product.

Most of the loop measures decision-making under uncertainty rather than recall. You are scored on whether you state your assumptions, commit to an estimate you can defend, and say explicitly what evidence would change it.

Focus areas

  • Decompose a metric move by segment and mix
  • Define numerator, denominator and window precisely
  • Turn a vague request into a measurable question

Overview

You will be working at the intersection of research and engineering, pushing the boundaries of what is possible with end-to-end deep learning. This role involves training massive models on vast datasets, optimizing architectures for speed and accuracy, and solving complex problems related to audio understanding, language modeling, and natural language processing (NLP). The work you do directly impacts the accuracy of transcriptions used by enterprise customers, developers, and innovators worldwide.

Expect to work in a high-velocity environment where the gap between reading a research paper and implementing it in production is small. You will collaborate closely with research scientists and infrastructure engineers to ensure that Deepgram’s models are not only state-of-the-art in terms of accuracy but also performant enough to run in real-time at scale.

The Deepgram interview process

Deepgram candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Recruiter Screen

Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.

What to demonstrate

  • Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
  • Whether you name what you have not done instead of stretching to cover every line of the posting
  • Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage

How to prepare

  • Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
  • Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
  • Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live

Technical Screen

Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.

What to demonstrate

  • Whether the query you write matches the plan you just described
  • What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
  • Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly

How to prepare

  • Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
  • Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
  • Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock

Onsite Interview

A loop is not scored one interview at a time. The people you meet compare notes afterwards, usually in a meeting you are not in, and the outcome turns on what each of them can say about you when asked. That rewards something other than survival: every room needs one specific thing worth repeating, and none of them can contradict another. The common way to lose is to tell the same project four times with different numbers in it, or to be uniformly fine in a way that leaves nobody with anything to argue for.

What to demonstrate

  • Whether your account of a project survives being told twice, with the same scale, the same metric definition and the same numbers each time
  • Whether each interviewer leaves with one concrete claim they could make on your behalf later, rather than an absence of complaints
  • Whether a question you already answered in an earlier room gets the same answer at the same depth, without visible impatience

How to prepare

  • Write a one-page fact sheet for your two or three main projects that fixes the numbers you will quote: rows of data, the metric as a single sentence, the effect you measured and how long the work took. Say them aloud from the sheet until they come out identical every time
  • For each kind of room you expect, decide the one sentence you want that interviewer repeating in a debrief, then check during the mock that you said it outright instead of implying it
  • Rehearse answering the same project question twice in one sitting, the second time as though you had not just answered it, because the thing that needs fixing is the flatness that creeps into a repeated story

Where candidates lose points

Watching an experiment daily and stopping when it crosses significance

A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.

Counting on an identity key that changes underneath the metric

visitor_id is per browser and per device, and it resets on cookie clearance, private browsing and platform privacy changes, so the distinct-visitor count drifts upward for reasons unrelated to reach. Any rate with visitors in the denominator therefore decays over time even when behaviour is constant, and any rate with visitors in the numerator inflates. The stitching at signup makes it worse in both directions: a user who signed up on mobile and returns on desktop is two visitors and one user, while a shared device is one visitor and several users. Decide which key each metric is counted on, write it into the definition, and when comparing a period before and after a platform privacy change, expect a level shift in every visitor-keyed metric and do not attribute it to the product.

Crediting a treatment for regression to the mean

Selecting a group because it is extreme (lowest-engagement users, accounts having their worst month, the bottom decile of a score) moves that group's expected next-period value back toward the average even under no treatment, by exactly as much as the selecting measure is imperfectly correlated with its own later value. Compare against units that met the same selection rule and went untreated, or use two pre-periods so the bounce-back is visible before the intervention starts. A pre-post number on a group chosen for being extreme measures the selection rule, not the treatment.

Writing SQL without stating NULL and tie-breaking behaviour

Before calling a query finished, say what it does with NULLs, ties and empty groups. NOT IN against a subquery containing a single NULL returns no rows at all, and RANK, DENSE_RANK and ROW_NUMBER differ precisely on ties, so name which one the question requires.

Questions & practice

What is the difference between discriminative and generative models?

Medium · machine learning and modelling

Approach

  1. Say how the offline result would be validated online before it is trusted.
  2. Pick an evaluation metric that matches the cost of each error type, not a default.
  3. Frame the prediction: the label, the moment of prediction, and the action it triggers.

Follow-up

  • Where could label leakage enter this setup?
  • What would you monitor after launch to know the model is still valid?

What are the challenges of training a model on noisy audio data?

Medium · machine learning and modelling

Approach

  1. Frame the prediction: the label, the moment of prediction, and the action it triggers.
  2. Say how the offline result would be validated online before it is trusted.
  3. Pick an evaluation metric that matches the cost of each error type, not a default.

Follow-up

  • Where could label leakage enter this setup?
  • How would you choose the decision threshold, and who owns that choice?

Explain the difference between Batch Normalization and Layer Normalization. When would you use one over the other?

Medium · machine learning and modelling

Approach

  1. Pick an evaluation metric that matches the cost of each error type, not a default.
  2. Frame the prediction: the label, the moment of prediction, and the action it triggers.
  3. Check what information would not exist at prediction time, and exclude it.

Follow-up

  • What would you monitor after launch to know the model is still valid?
  • How would you choose the decision threshold, and who owns that choice?

Split a pooled conversion drop into rate and mix

Medium · mix shift · decomposition · pandas

You have weekly visit-to-signup counts by segment: a DataFrame with week, device_type, referrer_channel, visitors and signups. The pooled rate fell 0.84 percentage points between two consecutive weeks while several individual segments rose. Write a function that, for a caller-supplied list of segment columns, splits the pooled change into a rate effect, a mix effect and an interaction term that sum exactly to the observed change. Return those three scalars plus a per-segment contribution table sorted by absolute contribution, so the largest single driver can be named.

Approach

  1. State the algebra before coding: the pooled rate is r = sum over segments of w_s * r_s, with w_s the segment's share of the denominator. Then r1 - r0 decomposes exactly into sum(w_s0 * (r_s1 - r_s0)) for rate, sum((w_s1 - w_s0) * r_s0) for mix, and sum((w_s1 - w_s0) * (r_s1 - r_s0)) for interaction. The identity is per-segment, so it holds for any numbers you put in the four slots.
  2. Pivot both weeks onto a common segment index with an outer join so a segment that appeared or vanished is kept rather than dropped, then decide what rate to give a segment with no visitors in one of the weeks, and document the choice. The identity stays exact either way because the missing week's weight is 0, but the attribution does not. Filling the missing rate with 0 sends an appearing segment's entire w_s1 * r_s1 into the interaction term, since w_s0 = 0 makes both the rate term and the mix term (w_s1 - w_s0) * r_s0 identically zero; a vanishing segment then splits as -w_s0 * r_s0 in rate, -w_s0 * r_s0 in mix and +w_s0 * r_s0 in interaction.
  3. The convention used below instead imputes the missing week's rate as that week's pooled rate. A vanishing segment then lands wholly in mix at -w_s0 * r_s0, with rate and interaction cancelling; an appearing segment puts w_s1 * r_pooled0 in mix (volume arriving at the average rate) and only w_s1 * (r_s1 - r_pooled0) in interaction (its rate differing from that average). Impute by which week the segment is missing from, never by argument order, or the swap identities below stop holding.
  4. Guard the division where visitors is 0 so no NaN enters the vectors, because a single NaN poisons every sum. A segment with zero visitors in both weeks contributes exactly 0 and can be dropped; a segment missing from only one week does not contribute 0, and where its contribution lands is settled by the convention above, not by the guard.
  5. Compute the three components as vectors over segments, then sum. Keep the vectors, because the per-segment contribution table is what turns the decomposition into an explanation.
  6. Assert that the three components sum to the observed pooled change within floating-point tolerance. This identity is exact, so a mismatch means an implementation bug, not a modelling judgement.

Worked solution (25 min)

  1. Aggregate to one row per (week, segment tuple) with summed visitors and signups, then split into w0 and w1 frames and align with an outer join, filling missing visitors and signups with 0.
  2. Compute w_s = visitors / visitors.sum() within each week, and r_s = signups / visitors only where visitors > 0. Where a week's visitors are 0, set that week's r_s to that week's pooled rate, the stated convention; never leave it NaN.
  3. rate_effect = (w0 * (r1 - r0)).sum(); mix_effect = ((w1 - w0) * r0).sum(); interaction = ((w1 - w0) * (r1 - r0)).sum().
  4. contribution = w0*(r1-r0) + (w1-w0)r0 + (w1-w0)(r1-r0) per segment, which reduces to w1r1 - w0r0; sort by abs and return the head.
  5. assert abs(rate + mix + interaction - (pooled1 - pooled0)) < 1e-12.

Expected result: Three scalars summing exactly to the observed pooled change, plus a segment table whose contribution column also sums to that change. In the stated case rate and mix carry opposite signs: several segments converted better while volume moved toward a weaker-converting one, which is what makes the pooled move look inexplicable until it is split.

Verify it yourself

  • On synthetic data where every segment appears in both weeks, every segment rate is held constant and only the weights move, rate_effect and interaction are exactly 0.
  • On synthetic data where every segment appears in both weeks, weights are held constant and only rates move, mix_effect and interaction are exactly 0.
  • The per-segment contribution column sums to the pooled change, matching the sum of the three scalars.
  • Swapping the two weeks negates the total, as it must, but not the parts. Assert the three identities that actually hold: the interaction term is exactly invariant, because both of its factors change sign; the swapped rate effect equals -(rate_effect + interaction); and the swapped mix effect equals -(mix_effect + interaction). They still sum to the negated pooled change. Expecting all three to flip sign is the common wrong assertion.
  • Plant a segment present only in week 1, holding 3 percent of week-1 visitors at a rate well below pooled. Under the documented pooled-rate convention its mix contribution is w_s1 * r_pooled0 and its interaction contribution is w_s1 * (r_s1 - r_pooled0), with a rate contribution of exactly 0; under a zero-fill convention its mix contribution is exactly 0 and the whole w_s1 * r_s1 lands in interaction. Assert whichever one the function documents, and fail if mix is asserted non-zero while the code zero-fills.

Follow-up

  • The mix effect accounts for 0.71 of the 0.84 point drop, driven by paid_social volume. What is your recommendation, and what would change it?
  • Why is a two-way split into a counterfactual rate and a residual also exact, and when would you prefer it to the three-way version?
  • Segmenting on device and channel leaves a large interaction term. What does that tell you about the choice of segments?

Read an experiment from first exposure, not assignment

Hard · experiments · window-functions · srm

fct_experiment_exposure holds experiment_id, unit_type, unit_id, variant, user_id, assigned_at_utc, first_exposed_at_utc, is_in_analysis_population and planned_end_utc. fct_event holds user_id, occurred_at_utc, is_core_action, and carries events up to a known data cut, :data_cut_utc. For one experiment randomised on unit_type = 'user', return per variant: exposed units, units with at least one core action in the seven days after that unit's own first exposure, the rate, and the variant share of exposed units. Only units whose seven-day window has fully elapsed as of the data cut belong in the readout. Units appearing under more than one variant are excluded from both arms and counted separately.

Approach

  1. Run the contamination pass as an aggregate, not a window: SELECT unit_id FROM fct_experiment_exposure WHERE experiment_id = :exp GROUP BY unit_id HAVING COUNT(DISTINCT variant) > 1, then anti-join it away. PostgreSQL rejects COUNT(DISTINCT variant) OVER (PARTITION BY unit_id) outright, since DISTINCT is not implemented for window functions; if you want the test inline, MIN(variant) OVER (PARTITION BY unit_id) <> MAX(variant) OVER (PARTITION BY unit_id) is the equivalent that does run.
  2. Do not resolve contamination by keeping the earliest variant. A unit that saw both arms carries treatment from both, so assigning it to either one biases that arm.
  3. Define the population as is_in_analysis_population = TRUE AND unit_type = 'user' AND first_exposed_at_utc < planned_end_utc AND first_exposed_at_utc + interval '7 days' <= :data_cut_utc. The horizon filter is what makes the readout reproducible next week instead of drifting with every re-run; the data-cut filter is the one that actually buys seven days of follow-up, since a unit exposed an hour before the horizon otherwise contributes an hour of observation to a seven-day rate.
  4. Measure the outcome on a per-unit relative window: LEFT JOIN fct_event on user_id with is_core_action = TRUE and occurred_at_utc in [first_exposed_at_utc, first_exposed_at_utc + interval '7 days'). LEFT JOIN so units with no outcome stay in the denominator at zero rather than being deleted by an inner join.
  5. Check the sample ratio before reading the effect: variant share of exposed units against the intended split, tested as a binomial. Run it on the truncated population as well as on the full exposed set, because if one arm exposes later on average the data-cut filter removes more of that arm and can manufacture a ratio mismatch the randomisation did not have. A mismatch on the full set means the exposure data is not a valid randomisation and invalidates the readout rather than being a footnote under it.
  6. Report the per-variant rate, the absolute difference, and the fact that the variance unit is unit_id. That is straightforward here only because the grain is already one row per user; a per-session outcome under user randomisation would need a delta-method or bootstrap standard error instead.

Worked solution (35 min)

  1. Count units per variant and units with more than one variant; report the contaminated count before anything else.
  2. Build the exposed population CTE with both the horizon filter and the seven-days-before-data-cut filter, assert one row per unit_id, and record per variant how many units the second filter removed.
  3. LEFT JOIN the bounded outcome events and flag conversion with a boolean aggregate.
  4. Aggregate per variant to exposed, converted, rate and share, and run the binomial check on the share, both before and after the truncation.
  5. Re-run with a fixed calendar window from experiment_start_utc and record the difference as the size of the dilution you avoided.

Expected result: One row per variant with exposed, converted, rate and share, plus a scalar count of excluded contaminated units. Every retained unit was first exposed at least seven days before the data cut, so each one has a full seven days of observation and the rates are directly comparable.

Verify it yourself

  • Exposed counts across variants sum to the population count minus the contaminated units.
  • MAX(first_exposed_at_utc) among retained units is at least seven days before :data_cut_utc.
  • Variant shares sum to 1.
  • No unit_id contributes to two variant rows.
  • The truncation drops a similar share of each arm; if it does not, note the imbalance alongside the SRM result rather than reading the effect.
  • Swapping the relative window for a calendar one changes the rates; if it does not, exposure timing is balanced and you can say so.

Follow-up

  • Some units were assigned days before they were exposed. What does analysing the assigned set instead do to the estimated effect, and in which direction?
  • The split is 51/49 on 400,000 exposed units. Do you read the result?
  • The treatment arm exposes on average two days later than control. What does that do to a fixed calendar outcome window, and which arm does it favour?

Pair flow starts to completions within a thirty-minute bound

Medium · event-streams · conditional-aggregation · flow-funnel

fct_event holds event_id, flow_id, flow_instance_id, event_name, occurred_at_utc, surface, app_version. Using only rows where event_name is 'flow_started', 'flow_completed' or 'error_shown', compute the daily core-flow completion rate by surface and app_version. Numerator: distinct flow_instance_id whose flow_completed occurs within 30 minutes of its flow_started with no error_shown for the same instance in between. Denominator: distinct flow_instance_id with a flow_started that day. Report rows with a NULL flow_instance_id as a separate coverage count, not inside either side.

Approach

  1. Collapse the stream to one row per flow_instance_id using conditional aggregation: MIN(occurred_at_utc) FILTER (WHERE event_name = 'flow_started') AS started, MIN(...) FILTER (WHERE event_name = 'flow_completed') AS completed, MIN(...) FILTER (WHERE event_name = 'error_shown') AS first_error. This makes the 'first' semantics explicit and avoids a self-join entirely.
  2. Apply the predicates on that single row: completed IS NOT NULL AND completed <= started + interval '30 minutes' AND (first_error IS NULL OR first_error > completed). Note the last clause encodes 'in between' literally, so an error surfaced after a successful completion does not disqualify the attempt.
  3. Bucket by started::date, surface and app_version. Splitting by app_version is not decoration: a completion-rate regression is nearly always confined to one client build, and a pooled daily rate hides it behind the installed base.
  4. Count NULL flow_instance_id rows as a separate coverage figure. They cannot be attributed to an attempt at all, so they belong in neither numerator nor denominator, and their share tells you how much of the rate is unmeasurable.
  5. For any roll-up to week or to all surfaces, re-sum the numerator and denominator rather than averaging the daily rates.

Follow-up

  • occurred_at_utc is client-supplied. What do you do with an instance whose completion timestamp precedes its start?
  • flow_instance_id is missing on 4 percent of starts for one app_version. What can and cannot you conclude about that build?
  • An instance starts at 23:55 and completes at 00:04. Which day owns it, and what does the alternative do to the daily series?

How does the Adam optimizer work, and how is it different from standard SGD?

Medium · product sense and metrics

Approach

  1. State what result would change your recommendation, so the answer is falsifiable.
  2. Fix the population and the time window before naming any metric.
  3. Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

  • What would you do if the primary metric and the guardrail moved in opposite directions?
  • Which segment would you cut first, and what would that rule out?

How do you evaluate the performance of an ASR system? (Expect to discuss Word Error Rate - WER).

Medium

Approach

  1. Work from the decision backwards to the evidence you would need.
  2. Say what you would check first and why it is the highest-information step.
  3. State your assumptions explicitly before working the problem.

Follow-up

  • How would you know your answer was wrong?
  • What assumption would you test first?

Randomise a shared workspace feature without contaminating control

Medium · randomisation unit · interference · design effect · clustering

A feature changes a collaborative surface inside a workspace: when one member uses it, other members of the same account see the result in their own view. You have dim_user (user_id, account_id, is_internal), dim_account (account_id, seats_assigned, lifecycle_status) and fct_event. Among active accounts the mean seats_assigned is 6, the coefficient of variation of that count is 1.5, and the intraclass correlation of the weekly core-action rate within an account is 0.10. Choose the randomisation unit, quantify what that choice costs in sample, and specify how you would compute inference.

Approach

  1. State the interference before choosing anything: a treated user changes what an untreated colleague sees, so user-level randomisation puts both arms inside one account and biases the contrast toward zero. Randomise on account_id.
  2. Price the clustering properly. With equal clusters the design effect is 1 + (m - 1) rho = 1 + 5(0.10) = 1.5. Sizes here are far from equal, so use 1 + ((CV^2 + 1) m - 1) rho = 1 + (3.25 x 6 - 1)(0.10) = 2.85. The equal-size shortcut understates the cost by nearly half.
  3. Decide the estimand before the estimator. An account-weighted mean gives every workspace one vote; a user-weighted mean lets the largest workspaces dominate. With this size skew the two can move in opposite directions, so pick the one the decision needs and write it down.
  4. Compute standard errors on the account, not the user: cluster-robust on account_id, or collapse each account to a single number and test those. Below roughly 40 clusters per arm, cluster-robust errors are biased downward, so use a wild cluster bootstrap or randomisation inference over the assignment.
  5. Buy back variance where you can. Stratify assignment by seat band and lifecycle_status before randomising, and decide in advance how the handful of very large accounts are handled, since one enterprise workspace can carry more users than a hundred single-seat ones.

Worked solution (30 min)

  1. Write the interference down: the outcome for user i depends on the treatment of other users in account(i), so the no-interference assumption fails at the user level and holds at the account level.
  2. Compute both design effects, 1.5 equal-size and 2.85 unequal-size, and use 2.85.
  3. Take the user-level sample requirement from the proportion shortcut, multiply by 2.85, then divide by the mean of 6 users per account to express it in accounts per arm.
  4. Specify the analysis: collapse to one row per account, regress the account-level outcome on variant with stratum fixed effects, and use a wild cluster bootstrap for inference.
  5. State the stopping rule up front: if the required account count exceeds the eligible population, the test is not runnable, and the alternatives are a longer window, a larger target effect, or a non-experimental read.

Expected result: Randomise on account_id. The unequal-size design effect is 2.85, so a user-level requirement of 12,000 per arm becomes 34,200 user-equivalents, which is 5,700 accounts per arm, with inference computed on accounts rather than users.

Verify it yourself

  • The design effect must be at least 1, and must equal 1 when rho = 0 or when mean cluster size is 1. A value below 1 means a term is inverted.
  • Recomputing the unequal-size formula with CV = 0 must return the equal-size value of 1.5.
  • The cluster-robust standard error on account_id should come out about sqrt(2.85) = 1.69 times the naive user-level one. A ratio near 1 means the clustering was not applied.

Follow-up

  • Suppose the feature is not workspace-scoped but changes a globally shared ranking model, so no clean cluster exists. What design gets you a causal read, and what does it cost you?
  • You have 900 eligible active accounts in total. Given the design effect, what absolute lift can this test detect, and is the honest answer 'do not run it'?
  • The intraclass correlation is an estimate from last quarter. What happens to your sizing if the true value is 0.25?

Pooled signup conversion fell while every segment rose

Medium · mix-shift · simpsons-paradox · decomposition

Weekly visit-to-signup conversion, counted on distinct fct_session.visitor_id with is_bot_flagged = TRUE and consent_state = 'denied' sessions excluded, fell from 4.4% to 3.9% week over week. Split by device_type and referrer_channel, all twelve cells are flat or up. A paid_social campaign launched on Monday. Using fct_session and fct_event, quantify how much of the 0.5-point fall is mix and how much is within-segment rate, then state what you would tell the growth lead.

Approach

  1. Write the pooled rate explicitly as the sum over segments of weight times segment rate, and materialise both weeks' weights and rates into one table. Until that table exists there is nothing to decompose, only opinions.
  2. Compute three quantities and report all three: the rate effect holding the prior week's weights fixed, the mix effect holding the prior week's rates fixed, and the interaction residual. Reporting only the first two hides a term that can be material when both weights and rates move a lot.
  3. Rank segments by their individual mix contribution, computed as the change in that segment's weight multiplied by its prior-period rate. This is what lets you say one cell caused the move rather than gesturing at the campaign.
  4. Verify the new traffic is human and countable before accepting the mix story: check is_bot_flagged coverage on the new channel, the distribution of duration_seconds and event_count for its sessions, and whether its consent_state profile differs from the rest.
  5. Deliver the conclusion as a definition change rather than a diagnosis: a pooled rate over a mix that moves is not comparable week over week, so the recurring report should carry per-channel rates plus absolute signups, with the pooled figure demoted or dropped.

Follow-up

  • Paid social converts at roughly a quarter of organic but absolute signups rose. Is the campaign working, and what would you need to answer that properly?
  • Would you reach the same conclusion if the campaign had moved the mix by two points instead of sixteen? Where is your threshold and why?
  • How would you present this to someone who has been watching the pooled number in a weekly meeting for a year?

Suggested practice checklist

For someone who has spent the last year in notebooks, dashboards or modelling work and has not written raw SQL under time pressure. The first four days rebuild query fluency against a fixture you control and can verify by hand; the last three attach that fluency to the rest of the loop.

Day 1 — Build a fixture you can check answers against

  • Create a local Postgres or SQLite database with four tables (users, sessions, events, orders) holding roughly 200 rows you generated yourself, so you know the contents well enough to predict every result.
  • Deliberately seed the cases that break queries: a user with no sessions, a session with no events, two orders sharing a timestamp, a NULL in one join key, and one duplicated user row.
  • Before writing any SQL, hand-compute five answers on paper (how many users placed at least one order, median orders per ordering user, and three others) and save them as the ground truth for the week.

Deliverable: A one-command seed script plus a text file of five hand-computed answers to grade every later query against.

Day 2 — Joins, filters and NULL semantics

  • Answer "which users have no orders" three ways (LEFT JOIN with IS NULL, NOT EXISTS, NOT IN) and confirm that the NOT IN version returns zero rows once the subquery contains a NULL, because the comparison is never TRUE.
  • Reproduce the LEFT JOIN that silently collapses to an inner join by putting a right-table predicate in WHERE, then fix it by moving the predicate into the ON clause, and record both row counts.
  • Create a fan-out bug on purpose by joining orders to order_items and summing the order total, then correct it with a pre-aggregated subquery and explain in one line which table changed the grain.

Deliverable: One annotated .sql file holding the three join traps, each with the wrong result and the corrected result side by side.

Day 3 — Window functions and frames

  • Write three window queries against the fixture: a running order total per user, the rank of each order within its user by value, and the day gap to that user's previous order, then check each against the day-one ground truth.
  • Run ROW_NUMBER, RANK and DENSE_RANK over a column containing ties, print all three side by side, and write one sentence on when each is the correct choice.
  • Switch one query from the default frame (RANGE BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, which is what you get when ORDER BY is present and no frame is written) to ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and explain why the output differs only when the ORDER BY column has duplicates.

Deliverable: Three verified window queries plus a short note explaining the RANGE versus ROWS difference in your own words.

Day 4 — The four analytical query patterns

  • Write a monthly retention grid: first order month per user, then months-since-first as the column, and verify that month zero equals the cohort size exactly.
  • Sessionize the events table under a 30-minute inactivity rule using LAG plus a cumulative sum over a new-session flag.
  • Build a four-step funnel that counts distinct users rather than events at each step, and state the rule you applied to a user who reaches step three without ever logging step two.

Deliverable: One file with the retention, sessionization and funnel patterns, each carrying a one-line note on the assumption it bakes in.

Day 5 — Write SQL the way you will have to write it live

  • Set a 12-minute timer and solve three medium prompts in a plain editor with no execution and no autocomplete, then run them and tally syntax errors separately from logic errors.
  • Narrate one solution aloud while writing it, stating the grain of each intermediate result (one row per user, one row per user-day) before you type its body.
  • Rewrite your slowest solution as a CTE chain where every CTE name states its grain, and time yourself re-solving it from blank.

Deliverable: A recording of one narrated solution plus an error tally that separates syntax from logic.

Day 6 — One day for everything that is not SQL

  • Write the preconditions of the two-sample t-test from memory, then check them: independent observations, and a difference in means whose sampling distribution is approximately normal, which at large sample sizes follows from the central limit theorem rather than from normality of the raw values.
  • Write the difference between an odds ratio from logistic regression and a relative risk, and state the condition under which the two are close (low outcome prevalence).
  • Prepare a 90-second answer to "how would you know this model is any good" that names the metric, the baseline you would beat, and the cost of the errors you care about.

Deliverable: One page of notes covering test preconditions, the odds-ratio caveat and the model-quality answer.

Day 7 — Full loop rehearsal

  • Run a 45-minute mock with someone willing to interrupt: 20 minutes of SQL, 15 minutes defining a metric, 10 minutes on a past project.
  • Re-solve from blank the two queries you were slowest on this week and compare the times against day five.
  • Write a five-line answer to "walk me through a project" that puts a number in the first sentence and names the decision the work changed.

Deliverable: Mock feedback notes plus a timed project narrative you can deliver without reading it.

Rigour against a deadline

Nearly every data role forces a trade between the analysis you want and the one that fits the decision window. Prepare a case where you deliberately shipped something less rigorous, named the weakness to the person relying on it, and said what would change your answer. The naming is the part interviewers listen for.

Describe a research project where you hit a dead end. How did you handle it?

Medium · behavioural and stakeholder questions

Approach

  1. Pick a story where you drove the decision, not one where you observed it.
  2. Quantify the outcome, including what you would not claim credit for.
  3. Close with what you would do differently, concretely.

Follow-up

  • How did you know the outcome was caused by your change?
  • What did you decide not to do, and why?

Why do you want to work in the audio/speech AI space specifically?

Medium · behavioural and stakeholder questions

Approach

  1. Quantify the outcome, including what you would not claim credit for.
  2. State the situation in two sentences and spend the rest on your reasoning.
  3. Pick a story where you drove the decision, not one where you observed it.

Follow-up

  • How did you know the outcome was caused by your change?
  • What did you decide not to do, and why?

Quantify your own impact without claiming the topline you touched

Hard · self-assessment · attribution · communication

You are writing the impact section of your own review. Over the year you ran four experiments, one of which shipped and three of which were flat; you corrected the definition of gross monthly revenue churn so that cancellation is recognised at period_end_utc; and you built a self-serve funnel dashboard. Weekly active accounts rose 14% over the same period. Your reviewer knows the data well. Write the three impact claims you would defend, stating for each what you contributed, what evidence supports it, and what portion of the outcome you are not claiming.

Approach

  1. Recognise what is being probed: whether you apply to your own work the causal standard you would apply to somebody else's roadmap claim. Nearly everyone who would reject 'accounts that do Y retain better' will write 'I drove a 14% increase' without noticing it is the same error with a friendlier subject.
  2. Sort the work by the kind of evidence it can carry. The shipped experiment is the only item with a randomised estimate, so it is the only one where an effect size is defensible, and you claim the interval rather than the point estimate.
  3. Claim the three flat experiments as decisions prevented and price them. Features not built, or built differently, on evidence, with the engineering weeks reallocated as the number somebody else can verify. A defensible null is a delivered decision and should be written as one.
  4. Claim the definition fix as correctness, not as improvement. The old figure was overstated by a specific percentage and appeared in a specific set of recurring documents; the impact is the change it produced in the forecast built on top of it, not a change in churn itself.
  5. Claim the dashboard on usage and displacement: distinct weekly users of it, and the ad-hoc request count for six months before against six months after. If the request log does not exist, record the claim as unverified rather than estimating it upward.
  6. Disclaim the 14% explicitly and once. State that it cannot be separated from seasonality, other teams' launches and a pricing change, and bound your own contribution from above using the shipped experiment's interval converted into headline units.

Follow-up

  • Your shipped experiment's interval was +0.2pp to +1.4pp on activation. How much of the 14% can that account for, and how do you say so without undercutting yourself?
  • A peer in the same cycle claims the full 14%. What, if anything, do you do about it?
  • If you could only keep two of your three claims, which do you drop, and why that one?