Interview guides · Data Society

Data Society Data Scientist Interview Questions & Guide 2026

Data scientist prep for Data Society candidates: drill A/B design, power and minimum detectable effect on original exercises.

The 60-second brief

As a Data Scientist at Data Society, you are stepping into a hybrid role that blends rigorous technical execution with high-level strategic consulting. Data Society specializes in providing data science training and custom AI/ML solutions, frequently partnering with federal agencies, healthcare organizations, and large corporate enterprises. In this role, you are not just building models in a vacuum; you are actively translating complex data into actionable insights that empower entire workforces.

The boundary with engineering varies enough to be worth asking about directly. Some seats end at the analysis and the writeup; others carry feature pipelines, scheduling and alerting, which decides whether production data plumbing belongs in your prep at all.

Focus areas

Strip CI, retry and synthetic traffic first
Measure churn only on renewal-eligible accounts
Analyse at the account grain, cluster errors

Overview

Your impact will be felt directly by the clients and students who rely on Data Society to demystify data. Whether you are developing predictive models for a government agency in Washington, DC, or building out curriculum and coding frameworks to elevate a client's internal data literacy, your work drives the core mission of the business. You will be expected to operate with a high degree of autonomy, navigating ambiguous client requirements and delivering robust, scalable solutions.

What makes this position uniquely challenging and rewarding is the balance of technical depth and communication. You will need to write production-level code, maintain immaculate version control, and then pivot to explaining your methodology to non-technical stakeholders. If you thrive in an environment where your technical expertise directly shapes client success and educational outcomes, this role offers a dynamic and highly visible platform.

The Data Society interview process

Data Society candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

HR Screening Call

Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.

What to demonstrate

Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
Whether you name what you have not done instead of stretching to cover every line of the posting
Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage

How to prepare

Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live

1-on-1 Manager Round

Expect a live problem with pieces of it missing, closer to a conversation than an exam. A metric moved, or somebody wants to know whether a change worked, and you are asked how you would find out. The manager is watching the first ninety seconds, specifically whether you establish what decision hangs on the answer before you start proposing methods. Candidates who open with a technique get steered back. Once the decision is clear, describe what the data would look like if the story were true, and say what you would accept as evidence that it is not.

What to demonstrate

Whether you fix the decision the analysis serves before choosing an approach
How you continue when you are told the data you just asked for does not exist
Whether you state what would change your mind, not only what would confirm the hypothesis you started with
How you size an effect before you have measured it

How to prepare

Take a metric you know well and practise explaining in under two minutes the four things that could have moved it and how you would separate them
Pick a recent launch or experiment and write the single number you would ask for first, plus what you would conclude if it came back flat
Practise being interrupted: have someone remove a data source halfway through your answer and carry on without restarting

Technical Portfolio Review

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

Whether an ambiguous term becomes a specific column and filter before any computation happens
Whether you read the schema for keys and cardinality rather than only for column names
Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Where candidates lose points

Reporting a mean over accounts when account revenue is heavy-tailed

When a small number of accounts hold most of the revenue, the sample mean is dominated by whichever of them happens to be in the sample, and the sample variance keeps growing as more data arrives instead of stabilising. In that regime the usual central-limit-based confidence interval understates uncertainty, and a single renewal or a single large account's batch job can flip the sign of a measured effect. The fixes are to pre-register a winsorisation or capping rule before looking at the outcome, to report account counts crossing a threshold alongside the revenue figure, or to define the estimand on a bounded transform. Choosing the cap after seeing the result is a separate and worse problem, because the cap then encodes the answer.

Comparing accounts that received a sales or customer-success touch against those that did not

Assignment of coverage is deliberate and pulls in both directions at once: the largest accounts get a named owner because they are valuable, and the accounts showing distress get one because they are at risk. The comparison therefore mixes a strong positive selection with a strong negative one, and the naive estimate can come out with either sign depending on which assignment rule dominated during the period examined. Nothing about matching on observed size fixes this, because the risk signal that triggered coverage is usually the same signal that predicts the outcome. It needs either an actual randomised or staggered rollout of coverage, or a design built on a capacity constraint or territory boundary that assigns coverage for reasons unrelated to account health.

Never asking what decision the analysis will inform

Open with who makes the decision, what the options are, and by when. The answer determines the precision you need, the segments worth cutting, and whether an observational read suffices or an experiment is required.

Analysing at a different unit than the one randomised

Say out loud what was randomised (user, device, account, cluster) and make the analysis unit match, or account for the clustering with cluster-robust standard errors, the delta method, or aggregation up to the randomised unit. Randomising users and then running a test over sessions understates variance and inflates the false-positive rate.

Questions & practice

What steps did you take to prevent data leakage in this predictive model?

Medium · machine learning and modelling

Approach

Check what information would not exist at prediction time, and exclude it.
Set a baseline first, so any model has something honest to beat.
Say how the offline result would be validated online before it is trusted.

Follow-up

How would you choose the decision threshold, and who owns that choice?
Where could label leakage enter this setup?

How do you evaluate the performance of an unsupervised clustering algorithm?

Medium · machine learning and modelling

Approach

Say how the offline result would be validated online before it is trusted.
Check what information would not exist at prediction time, and exclude it.
Frame the prediction: the label, the moment of prediction, and the action it triggers.

Follow-up

What would you monitor after launch to know the model is still valid?
How would you choose the decision threshold, and who owns that choice?

Explain the difference between bagging and boosting, and give an example of an algorithm that uses each.

Medium · machine learning and modelling

Approach

Set a baseline first, so any model has something honest to beat.
Frame the prediction: the label, the moment of prediction, and the action it triggers.
Pick an evaluation metric that matches the cost of each error type, not a default.

Follow-up

Where could label leakage enter this setup?
How would you choose the decision threshold, and who owns that choice?

Sessionise an API event stream with a 30-minute inactivity gap

Medium · sessionisation · event-streams · pandas

fct_api_request arrives as a DataFrame with account_id, user_id, request_at (tz-aware UTC), traffic_class and http_status, roughly 5 million rows. Assign a session_id to every human-attributable request: drop rows where user_id is null or traffic_class is in ('ci','synthetic_monitor','load_test'), then open a new session whenever the gap since that user's previous remaining request exceeds 30 minutes. Return the filtered frame plus session_id, and a per-session summary with user_id, account_id, session start, session end and request count. Do not loop over rows.

Approach

Settle the filter-then-gap ordering before writing code. Removing CI and synthetic rows changes the gaps, so sessionising the raw stream and filtering afterwards is a different answer; the definition given filters first, and the two diverge most for accounts whose CI runs every ten minutes.
Sort once by (user_id, request_at) with a stable kind, then gap = df.groupby('user_id', sort=False).request_at.diff(). The first row of each user yields NaT, which is exactly the boundary condition you want rather than a special case to patch.
new_session = gap.isna() | (gap > Timedelta(minutes=30)); session_id = new_session.cumsum(). The cumsum runs over the whole sorted frame and therefore produces globally unique ids in one pass; a per-user cumcount collides across users and forces a composite key on every downstream join.
Build the summary with a single groupby('session_id').agg(...). user_id and account_id can be carried with 'first' only because the sort key groups them — state that dependency, since it silently breaks if someone later re-sorts the frame.
Decide explicitly what a session means when one user_id holds memberships in several accounts: either add account_id to the sort and group keys, or document that sessions may cross accounts. Leaving it undecided produces sessions whose account_id is whichever row sorted first.

Worked solution (30 min)

human = df[df.user_id.notna() & ~df.traffic_class.isin(['ci','synthetic_monitor','load_test'])].sort_values(['user_id','request_at'], kind='mergesort').reset_index(drop=True)
gap = human.groupby('user_id', sort=False).request_at.diff(); human['session_id'] = (gap.isna() | (gap > pd.Timedelta(minutes=30))).cumsum()
summary = human.groupby('session_id').agg(user_id=('user_id','first'), account_id=('account_id','first'), start=('request_at','min'), end=('request_at','max'), n_requests=('request_at','size')).reset_index()
assert summary.n_requests.sum() == len(human) and human.groupby('session_id').user_id.nunique().max() == 1

Expected result: human gains a dense session_id increasing in (user_id, request_at); summary has exactly one row per session, n_requests sums to len(human), and every within-session consecutive gap is at most 30 minutes while every same-user between-session gap exceeds it.

Verify it yourself

summary.n_requests.sum() == len(human); no request is lost or double-counted.
human.groupby('session_id').user_id.nunique().max() == 1.
human.groupby('session_id').request_at.diff().max() <= pd.Timedelta(minutes=30).
Shifting every timestamp by a constant offset leaves the session count unchanged.

Follow-up

Where does 30 minutes come from, and how would you pick it from this data instead of from convention?
An engineer reused their personal key for a nightly batch job, so machine traffic carries a human user_id. How would you detect that, and should those requests form sessions?
How much does the session count change if you sessionise before dropping CI traffic rather than after?

Sessionise interactive API traffic with a thirty-minute inactivity gap

Medium · window functions · sessionisation · gaps and islands

fct_api_request carries account_id, user_id (null for service accounts), request_at, traffic_class and http_status. Using only traffic_class = 'interactive' rows with a non-null user_id, group each seat's requests into sessions on a 30-minute inactivity threshold: a request more than 30 minutes after the previous request from the same (account_id, user_id) opens a new session. For one ISO week return, per account, the session count, the median session duration in minutes and the median requests per session. A single-request session has a duration of zero.

Approach

Filter first: traffic_class = 'interactive' and user_id IS NOT NULL. Machine traffic has no sessions in any useful sense, and leaving CI or batch rows in produces sessions that are really cron schedules.
Get the previous timestamp with LAG(request_at) OVER (PARTITION BY account_id, user_id ORDER BY request_at). Partitioning by user_id alone stitches one person's work across two different accounts into one fabricated session, because a human holds memberships in several accounts.
Flag a boundary where the lag is NULL or request_at - lag > interval '30 minutes'. Decide and state whether exactly 30 minutes continues the session; strictly greater is the conventional choice and needs to be written down either way.
Assign session ids with SUM(boundary::int) OVER (PARTITION BY account_id, user_id ORDER BY request_at ROWS UNBOUNDED PRECEDING), the standard running-count construction for islands.
Roll up to sessions with min(request_at), max(request_at) and count(*), then to accounts with percentile_cont(0.5) WITHIN GROUP (ORDER BY ...). Use medians, not means: session length is strongly right-skewed and one long-running client dominates the average.

Follow-up

Sessions belonging to colleagues in one account are correlated. What does that do to a t-test on session length across an experiment arm?
A long-poll or streaming endpoint keeps a connection open for hours. How do you stop it reading as one twelve-hour session?

Seven-day activation rate by signup cohort week

Easy · funnel · cohorts · censoring

dim_account carries account_id, created_at, is_internal and is_current; fct_api_request carries account_id, request_at, http_status, api_key_id and traffic_class. Build a signup cohort by the ISO week of created_at over accounts with is_internal = false. An account counts as activated when it issues a request with http_status < 400, a non-null api_key_id and traffic_class <> 'synthetic_monitor' within 168 hours of its own created_at. Return cohort accounts, activated accounts and the rate per week, and exclude any week that has not yet fully elapsed its 168-hour window.

Approach

Collapse dim_account to one row per account_id before anything else. It is a type 2 dimension, so a plan or status change gives the same account several rows; filtering to is_current = true is the cheapest correct choice here because created_at does not change across versions.
Express the window as interval arithmetic on the timestamptz column: request_at >= created_at AND request_at < created_at + interval '168 hours'. A date-difference of 7 days is a different and wrong condition for accounts created mid-day.
Test activation with EXISTS rather than a join to MIN(request_at). EXISTS short-circuits, keeps the cohort at one row per account, and cannot fan out.
Aggregate by date_trunc('week', created_at AT TIME ZONE 'UTC'), counting accounts and activated accounts, and divide as a ratio of counts.
Drop unreportable weeks: the last account in a cohort week is created just under week_start + 7 days, so the week is only complete once now() >= week_start + interval '14 days'. Without that filter the newest week always looks like a regression.

Worked solution (20 min)

Write the cohort CTE: SELECT account_id, created_at FROM dim_account WHERE is_current AND NOT is_internal AND created_at >= <window start>.
Add the activation predicate as a correlated EXISTS over fct_api_request on account_id with the four conditions: http_status < 400, api_key_id IS NOT NULL, traffic_class <> 'synthetic_monitor', and the 168-hour bracket.
Group by date_trunc('week', created_at AT TIME ZONE 'UTC'); select count() AS cohort_accounts, count() FILTER (WHERE activated) AS activated_accounts, and the ratio cast to numeric.
Add HAVING or an outer WHERE that keeps only weeks where week_start + interval '14 days' <= now().
Spot-check one account that activated on hour 167 and one that activated on hour 169 to confirm the boundary is exclusive at the top.

Expected result: One row per ISO cohort week with cohort_accounts, activated_accounts and activation_rate between 0 and 1; the newest row is at least 14 days old, and accounts with no rows at all in fct_api_request appear in the denominator with activated = 0 rather than disappearing.

Verify it yourself

Summing cohort_accounts across weeks equals the count of non-internal current-version accounts created in the same window.
Re-running the query a day later leaves every previously reported week byte-identical; any movement means the censoring filter is wrong.
activated_accounts is never greater than cohort_accounts, and the count of distinct account_id in the activated set matches a separate COUNT DISTINCT over the fact table.

Follow-up

The median time-to-first-successful-call is more informative than a fixed-window rate. Why can you not compute it from this query, and what estimator does it need?
How would you separate accounts that never called from accounts that called and got only 4xx responses, and which of those is a product problem?

If a client asks you to predict customer churn, what features would you engineer first?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
Restate the decision this analysis has to support, and who acts on the answer.
Decompose the metric into the rates that drive it, and say which one you would check first.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
How would you detect that the metric is being gamed rather than genuinely improving?

How do you structure your Python projects to ensure they are scalable and maintainable?

Medium

Approach

Say what you would check first and why it is the highest-information step.
Work from the decision backwards to the evidence you would need.
State your assumptions explicitly before working the problem.

Follow-up

How would you know your answer was wrong?
What assumption would you test first?

Pick the randomisation unit when workspaces and queues are shared

Medium · interference · randomisation-unit · clustering · switchback

A collaboration feature was tested by randomising 18,000 users 50/50. dim_user_membership shows a median of 9 activated, non-service users per paying account, and weekly successful interactive requests per user carries an intra-class correlation of 0.25 within an account. The reported lift is 4% at p = 0.05. Separately, the same team wants to evaluate a change to the admission-control queue, which is shared by every account in a region. Give the correct randomisation unit for each test, the effective sample size and corrected p-value for the first, and the design for the second.

Approach

Separate the two failures of user-level randomisation, because they need different fixes and only one of them is a variance problem. Interference: a treated colleague changes a control colleague's behaviour inside a shared workspace, which biases the estimate toward zero. Correlated outcomes: users inside an account are not independent draws, which understates the variance. Clustering the standard errors fixes the second and leaves the first entirely intact.
Compute the design effect: 1 + (m - 1) * rho = 1 + 8 * 0.25 = 3.0. Effective sample is 18,000 / 3 = 6,000 users, corresponding to roughly 2,000 accounts. Standard errors are understated by sqrt(3) = 1.73, so a reported t of 1.96 is really 1.13 and the honest two-sided p is about 0.26, not 0.05.
Re-run the first test randomised on account_id with inference clustered on account_id, or equivalently as a regression on account-level means. The account-means version is the conservative one and is usually easier to defend to a non-specialist audience, at the cost of some efficiency when cluster sizes are very unequal.
For the queue change, account randomisation fails too, and for a different reason: treated and control accounts contend for the same finite capacity, so the control arm is mechanically affected by the treated arm and the contrast estimates a property of a mixed system rather than the effect of the policy. Randomise time instead, with a switchback alternating the admission policy at the region-by-30-minute-slot level.
Specify the switchback so it is actually valid. Impose a washout at the start of each slot at least as long as the p99 queue drain time and discard requests enqueued before the switch; randomise slot order rather than strictly alternating, because a fixed alternation aliases with the hourly and weekday traffic cycle; block on hour-of-day so both policies see peak and trough; and cluster inference on the slot, which is the unit that was randomised.
State the power consequence plainly: the cluster count is slots, not requests. Fourteen days of 30-minute slots gives 672 slots, and the variance to plan against is between-slot variance in the outcome, which is far larger than between-request variance and is what makes switchbacks expensive.

Worked solution (30 min)

Compute the design effect 1 + (9 - 1) * 0.25 = 3.0 and the effective sample 18,000 / 3 = 6,000 users, about 2,000 accounts.
Inflate the standard error by sqrt(3) = 1.732, convert the reported t of 1.96 to 1.13, and read off a two-sided p of about 0.26.
Recompute the same contrast on account-level means as an independent check that does not depend on the pilot's rho estimate.
Lay out the switchback: region-by-30-minute slots, randomised order, washout equal to the p99 drain time, blocking on hour-of-day, inference clustered on slot, 672 slots over fourteen days.

Expected result: Design effect 3.0, effective sample about 6,000 users or 2,000 accounts, corrected two-sided p about 0.26. The 4% lift is not significant once clustering is respected and is additionally biased toward zero by within-workspace spillover. The queue change is run as a randomised-order switchback with slot-level clustering and a drain-time washout, not as an account-level split.

Verify it yourself

The design effect depends only on cluster size and intra-class correlation: it must collapse to 1 when rho = 0 and when m = 1. If your expression does not, it is not the design effect.
An account-means regression and a user-level regression with cluster-robust standard errors should give similar standard errors. A large gap indicates very unequal cluster sizes, in which case the means version needs weighting.
The switchback's sample size is slots, not requests. If your power calculation cites a sample in the millions, you have counted requests and will badly overstate precision.

Follow-up

The intra-class correlation was estimated at 0.25 from a 300-account pilot. If it is really 0.40 the design effect becomes 4.2. How do you plan under that uncertainty rather than betting on the point estimate?
Under what conditions is user-level randomisation still the right choice even though users share accounts?
The queue change is expected to leave a four-hour retry backlog. What does carryover of that length do to a 30-minute switchback, and what would you run instead?

Activation drops six points starting at a deploy hour

Medium · instrumentation · release analysis · metric inputs

Seven-day activation, defined as an account's first request with http_status < 400, api_key_id not null and traffic_class <> 'synthetic_monitor' within 168 hours of created_at, fell six points for sign-up cohorts after a Tuesday. A client SDK major version shipped that morning. From fct_api_request (account_id, api_key_id, sdk_name, sdk_version, http_status, traffic_class, request_at) and dim_account (account_id, created_at, is_internal), decide whether activation actually fell or the metric's inputs changed, and state in advance what evidence would convince you of each.

Approach

Decompose the definition and recompute activation under each relaxation: status only, status plus traffic_class, then the full definition. If the entire drop lives in the api_key_id clause, this is an instrumentation question rather than a behavioural one.
Measure the null rate of api_key_id by sdk_version and by hour. A stamping change appears as a step at the deploy boundary confined to the new version; a behavioural change appears as a ramp that grows with adoption and leaves old-version traffic untouched.
Hold the cohort's SDK mix fixed before comparing. New sign-ups adopt the newest version first, so a cohort-level drop can be pure composition even when no individual version changed at all.
Corroborate with a source the release did not touch: whether the same cohorts appear in fct_usage_daily with non-zero billable_quantity, and whether their fct_support_ticket rows with category = 'onboarding' rose.
Write the decision rule down before looking at the answer. An instrumentation artefact predicts unchanged downstream usage and a version-confined null step; a real regression predicts falling downstream usage and more onboarding tickets in the same cohorts.

Follow-up

Old-version and new-version populations are not exchangeable, because new accounts adopt the new version first. How would you build a comparison that is not confounded by cohort age?
What backfill or metric-versioning policy keeps the historical series interpretable once you fix the stamping?

Suggested practice checklist

For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.

Day 1 — Design one test end to end on paper

Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
State in advance what you will do if the primary metric is flat while a secondary metric is significant.

Deliverable: A one-page test design with a decision rule written before launch.

Day 2 — Power arithmetic until it is automatic

Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.

Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.

Day 3 — Variance and the unit-of-analysis problem

Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.

Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.

Day 4 — Validity threats you can actually test for

Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.

Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.

Day 5 — When randomization is not available

Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.

Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.

Day 6 — The readout query

Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.

Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.

Day 7 — Present it to someone who will not read the appendix

Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
Rewrite your opening line so the recommendation lands before any methodology.

Deliverable: A one-page readout whose first line is the recommendation.

The project you argued against

Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.

Tell me about a time you failed or made a significant error in an analysis. What did you learn?

Medium · behavioural and stakeholder questions

Approach

Name the disagreement or constraint, and how you resolved it with evidence.
Close with what you would do differently, concretely.
Quantify the outcome, including what you would not claim credit for.

Follow-up

What did you decide not to do, and why?
What would you do differently if you ran that project again?

Why are you interested in joining Data Society specifically?

Medium · behavioural and stakeholder questions

Approach

State the situation in two sentences and spend the rest on your reasoning.
Quantify the outcome, including what you would not claim credit for.
Pick a story where you drove the decision, not one where you observed it.

Follow-up

What would you do differently if you ran that project again?
How did you know the outcome was caused by your change?

Defend a churn number twelve times the one in the board deck

Hard · stakeholder management · retention metrics · definitions

You recompute logo churn on the renewal-eligible base from fct_subscription_period, counting only accounts whose term_end_date fell in the month and allowing a 45-day grace for late paperwork. Annualised, about 14 percent of accounts that reach a renewal date do not renew. A revenue leader has been quoting 1.2 percent to the board for two quarters, computed by dividing non-renewed accounts by the entire customer base in each month and printing that monthly figure with no period attached. You have 20 minutes with that leader and the finance lead. Decide which number is reported from now on, and what happens to the two quarters already published.

Approach

The interviewer is probing whether you can hold a correct definition under social pressure without turning it into a competence dispute. Open by reproducing their 1.2 percent exactly, with their denominator and their months, so the disagreement is arithmetic both sides can see rather than a claim about who was careless.
Separate the two defects, because they are different in kind. The denominator is wrong: on annual contracts only about one twelfth of the base reaches a renewal date in any month, so an account eleven months from renewal sits in the denominator while being structurally incapable of entering the numerator, which suppresses the rate by a factor near twelve. The period is merely unstated: a monthly figure printed beside annual revenue targets gets read as an annual rate.
Say out loud that those two defects nearly cancel in the level, before the leader finds it. Twelve times 1.2 percent is about 14 percent, which is your number. That is the strongest thing you can say in the room, because it proves both figures rest on the same non-renewal count and moves the meeting onto which denominator and which period get published rather than onto whose query is right.
The level is recoverable; the series is not. Non-renewals in a month are the eligible base for that month times the churn rate, so dividing by a fixed whole base makes the published line proportional to how many contracts happen to come up that month. Where signings cluster at quarter ends, the eligible base in a quarter-end month can be several times a quiet month's, and the month-over-month moves the board has been reading as satisfaction are the signing calendar.
Separate the measurement change from a business change. Nothing got worse this week; the loss rate was always this. Bring net revenue retention over the same period as a ratio of sums on a cohort frozen twelve months earlier, because logo churn concentrated in small accounts can sit beside healthy revenue retention, and that combination is the actual story.
Offer a migration path rather than a correction. Report both rates for one quarter with a written bridge, restate the prior two quarters in an appendix instead of silently, and pin the definition, including the period it is stated over, somewhere finance and product both read it. Concede the limits of your own number: the 45-day grace means the most recent 45 days are not reportable, and churn must be dated on term_end_date rather than on updated_at. A strong answer volunteers this; a generic one only defends.

Follow-up

The leader multiplies their monthly figure by twelve, lands on your annual number, and concludes nothing was ever wrong. What do you say?
The leader says publishing the corrected rate costs the team its credibility with the board this quarter. What do you do?
Gross logo retention worsened while net revenue retention improved. Which do you lead with, and what does the combination tell you about who is leaving?