Interview guides · Data Axle

Data Axle Data Scientist Interview Questions & Guide 2026

Timed data scientist practice for Data Axle: short SQL and probability sets run end to end, then scored against a rubric.

The 60-second brief

A Data Scientist at Data Axle occupies a pivotal position at the intersection of large-scale data infrastructure and actionable business intelligence. You will be responsible for transforming raw, complex data into high-impact models that drive product strategy and operational efficiency. Because Data Axle manages vast repositories of business and consumer data, the role is heavily focused on building scalable, production-grade solutions that provide meaningful insights for clients and internal stakeholders.

Allocate prep to your weakest link rather than your favourite topic. Of the three things that usually gate the outcome (SQL that is correct under messy joins, sound reasoning about experiments, and structured framing of an open-ended problem), candidates tend to over-invest in modelling theory and under-invest in framing.

Focus areas

Separate contracted seats from actively used seats
Analyse at the account grain, cluster errors
Measure churn only on renewal-eligible accounts

Overview

Success in this role requires more than just technical proficiency; it demands a product-oriented mindset. You will often find yourself collaborating with engineering and product teams to design experiments, optimize data pipelines, and implement machine learning models—including modern GenAI and RAG architectures—that solve real-world problems. Whether you are diagnosing a drop in key product metrics or designing a new feature, your work directly influences the strategic direction of the company’s data-driven offerings.

Prepare to demonstrate how your technical work directly maps to business outcomes. At Data Axle, the most successful candidates are those who can bridge the gap between complex algorithms and clear, value-driven business narratives.

The Data Axle interview process

Data Axle candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Online Assessment

A handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.

What to demonstrate

Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.

How to prepare

Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows

Recruiter Screen

Whoever runs this call is usually not a practitioner. They take notes, and a hiring manager skims those notes later, so the real question is whether your work survives being written down by someone outside the field. Test every project sentence against that: could a non-specialist repeat it correctly without knowing what a propensity score is? Carry a plain-language version of each project and one reason you want this particular role that you could not copy onto another application. Vagueness at this stage reads as inexperience, even when the underlying work was genuinely deep.

What to demonstrate

Whether a non-specialist can restate your projects accurately, since their paraphrase is what reaches the hiring manager
Whether your reason for wanting the role points at the work itself rather than the company's reputation
Whether your language signals the level being screened for: what you decided yourself versus what you were handed

How to prepare

Write a two-sentence, jargon-free version of each major project: the question nobody could answer, and the decision your work changed. Read it to someone outside data and have them repeat it back
Point your 'why this role' answer at something concrete in the job description or the product surface you would be working on, and keep it to two sentences
Have two questions ready about measurement: which metric the team is held to, and who acts on an analysis once it lands

Technical Rounds

Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.

What to demonstrate

Whether the query you write matches the plan you just described
What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly

How to prepare

Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock

Where candidates lose points

Treating raw request or usage volume as engagement

Most traffic in this domain is emitted by machines. Continuous-integration pipelines, scheduled batch jobs, synthetic monitors, backfills and client retries can all grow by an order of magnitude from one configuration change made by one engineer, and none of it represents a new decision to use the product. The inversion is what makes it dangerous: when the platform degrades, clients retry, so error-driven retry volume rises at the exact moment the customer is most likely to leave, and an engagement dashboard built on raw counts shows growth immediately before a churn. Filter on traffic_class and on successful status before anything else, and keep failed-request volume as its own separate series.

Randomising an experiment at the user level when users share an account

Two problems fire at once. Colleagues in one workspace see each other's work and talk to each other, so a treated user changes the behaviour of a control user in the same account, which violates the no-interference assumption and biases the estimate toward zero. Separately, outcomes within an account are strongly correlated, so the effective sample size is roughly n / (1 + (m - 1) * rho) for m users per account and intra-class correlation rho, not n. With rho around 0.3 and twenty users per account that is a design effect near 6.7, meaning a user-level confidence interval is about two and a half times narrower than it should be and results cross significance thresholds on noise alone. Randomise the account and cluster the standard errors.

Interpreting a change before checking data quality and logging

Spend the first pass on row volume by day, null rates, duplicate keys, and whether the step change lands on a release or tracking-migration date. A discontinuity that coincides with a deploy is an instrumentation hypothesis before it is a behavioural one.

Ending an analysis without a recommendation or next step

Close with what you would do and what would change your mind, stated as a condition you can check later. If the evidence is genuinely inconclusive, recommend the specific next measurement and say what it costs in time or exposure.

Questions & practice

What is the difference between Type I and Type II errors, and how do they impact business decisions?

Medium · statistics and probability

Approach

Write down the assumption the method needs before you use the method.
Sanity-check the answer against a simple bound or a simulated case.
Translate the result into the decision it informs, in one plain sentence.

Follow-up

What sample size would you need to detect an effect half this size?
How would you explain this result to someone who does not know statistics?

How do you balance the trade-off between model precision and recall in a production environment?

Medium · machine learning and modelling

Approach

Check what information would not exist at prediction time, and exclude it.
Pick an evaluation metric that matches the cost of each error type, not a default.
Frame the prediction: the label, the moment of prediction, and the action it triggers.

Follow-up

What would you monitor after launch to know the model is still valid?
Where could label leakage enter this setup?

Audit daily usage rows for grain and arithmetic violations

Easy · data-quality · pandas · grain

You are handed fct_usage_daily as a pandas DataFrame with account_id, workspace_id, sku_code, usage_date, billable_quantity, included_quantity_applied, overage_quantity, list_amount_cents, discount_amount_cents, net_amount_cents, cogs_cents, is_restated, first_written_at and restated_at. The declared grain is one row per (account_id, workspace_id, sku_code, usage_date). Write audit(df) returning a DataFrame with one row per failing check: check name, failing row count, and one example key. Cover at minimum grain duplication, negative quantities or amounts, the identity net = list - discount, billable = included + overage, and rows where is_restated is true but restated_at is null.

Approach

Check the grain before anything else with df.duplicated(subset=key, keep=False), and count rows rather than groups so a key appearing twice contributes 2 — if the grain is broken every arithmetic count below it is uninterpretable.
Express each invariant as a boolean Series over the whole frame. The cent columns are integers and compare exactly, so use !=; the numeric(18,6) quantity columns need np.isclose with atol=1e-6 because included + overage is a decimal sum.
Handle null as its own failure mode. Comparisons against NaN return False, so a check written as rows_that_pass = (a == b - c) silently files every null-amount row wherever the negation happens to land; build each check as violations = ~condition | column.isna().
Collect the checks as a list of (name, mask) pairs and assemble the output in one pass, so adding a check is one line and every check reports in the same shape.
Order the output with structural failures (grain, null keys) above arithmetic failures, and report zero-count checks too — a check that silently disappears when it passes is indistinguishable from a check that was never run.

Worked solution (20 min)

key = ['account_id','workspace_id','sku_code','usage_date']; dup = df.duplicated(key, keep=False); record dup.sum() and df.loc[dup, key].iloc[0].to_dict() as the example.
neg = (df[['billable_quantity','included_quantity_applied','overage_quantity','list_amount_cents','net_amount_cents','cogs_cents']] < 0).any(axis=1); net_bad = df.net_amount_cents.isna() | (df.net_amount_cents != df.list_amount_cents - df.discount_amount_cents).
qty_bad = ~np.isclose(df.billable_quantity, df.included_quantity_applied + df.overage_quantity, atol=1e-6) | df.billable_quantity.isna(); restated_bad = df.is_restated & df.restated_at.isna().
Assemble pd.DataFrame([{'check': n, 'failing_rows': int(m.sum()), 'example': first_key(m)} for n, m in checks]) with the grain and null checks listed first.

Expected result: One row per check with failing_rows as an integer count of rows rather than groups, and a JSON-serialisable example key for any check with a non-zero count; a single doubled key contributes 2 to the grain check.

Verify it yourself

df.groupby(key).size().max() == 1 if and only if the grain check reports zero.
When the net check reports zero, sum(net_amount_cents) == sum(list_amount_cents) - sum(discount_amount_cents) exactly.
Running audit on df.sample(frac=1, random_state=0) gives identical counts; the checks must not depend on row order.
Corrupting one net_amount_cents by a single cent raises exactly one check's count by exactly 1.

Follow-up

Which of these should block a dashboard refresh and which should only warn?
Rows with is_restated = true legitimately change value after first write. How do you make yesterday's audit result reproducible?
How would you extend this to catch a partition that is missing entirely rather than wrong?

Given a dataset of user activity, write a query to calculate the rolling average of sessions over a 7-day window.

Medium · sql and data manipulation

Approach

Say which table is the grain you start from, and join outward from it.
State the window function and its partition and ordering out loud before writing it.
Check whether any join is one-to-many before aggregating, or the sums inflate.

Follow-up

How would you verify this result without re-running the same query?
What breaks if events arrive late or out of order?

Write a SQL query using window functions to identify the top N records per group.

Medium · sql and data manipulation

Approach

Say which table is the grain you start from, and join outward from it.
Check whether any join is one-to-many before aggregating, or the sums inflate.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

How would you verify this result without re-running the same query?
What breaks if events arrive late or out of order?

How would you optimize a slow-running SQL query involving multiple joins?

Medium · sql and data manipulation

Approach

State the window function and its partition and ordering out loud before writing it.
Say which table is the grain you start from, and join outward from it.
Compute rates by summing numerator and denominator separately, never by averaging rates.

Follow-up

How does the query change if the join becomes one-to-many?
What breaks if events arrive late or out of order?

Consecutive qualifying weeks before renewal, as a ranked worklist

Hard · gaps and islands · window functions · date boundaries

fct_api_request carries account_id, workspace_id, environment, request_at (timestamptz), http_status and traffic_class. fct_subscription_period carries account_id, term_end_date, auto_renew and is_current. A qualifying week for an account is an ISO week with at least 50 successful production requests in traffic_class ('interactive','batch'). Over the last 52 whole ISO weeks, and for accounts whose current term ends within 90 days, return the current qualifying-week streak length, the week it began, and the longest earlier streak. An account whose streak has broken must appear with a current length of zero.

Approach

Bucket weeks as date_trunc('week', request_at AT TIME ZONE 'UTC'). request_at is a timestamptz, so an unpinned date_trunc silently uses the session time zone, weeks start at a local midnight, and Monday-morning traffic lands in the previous week for part of the fleet. Pinning UTC also makes the seven-day arithmetic below exact across daylight-saving transitions.
Apply the exclusions before counting: environment = 'production', http_status < 400, traffic_class IN ('interactive','batch'). Then apply the volume floor and drop the current partial week, which can never meet a floor calibrated on whole weeks.
Build islands with the row-number anchor: ROW_NUMBER() OVER (PARTITION BY account_id ORDER BY week_start) as rn, then week_start - rn * interval '7 days' is constant inside a run of consecutive weeks. Group by that anchor to get each streak's start, end and length.
The current streak is the island whose end equals the last whole week; if none does, the account's current streak is zero and that is the interesting case. The longest earlier streak is the maximum length among the remaining islands.
Join the renewal filter from the current subscription row and LEFT JOIN the streak summary so an account with no qualifying week at all still appears, rather than vanishing from the risk list precisely because it went quiet.
Finish with an operating point. The list is worked by a team with finite capacity, so order it and cut it at that capacity, and say what happens to the accounts below the line.

Worked solution (40 min)

Build weekly_qualified: filter the fact on environment, status and traffic_class, group by account_id and date_trunc('week', request_at AT TIME ZONE 'UTC'), keep groups with count(*) >= 50, and exclude the in-progress week and anything older than 52 whole weeks.
Add rn = ROW_NUMBER() OVER (PARTITION BY account_id ORDER BY week_start) and anchor = week_start - rn * interval '7 days'.
Group by (account_id, anchor) to get streak_start = min(week_start), streak_end = max(week_start), streak_len = count(*).
Per account, take current_len as the streak_len where streak_end = the last whole week else 0, current_start from the same island, and longest_prior as max(streak_len) over the other islands.
Join to fct_subscription_period on is_current with term_end_date <= current_date + 90, LEFT JOIN the streak summary, and order by current_len ascending then term_end_date ascending.

Expected result: One row per renewal-eligible account with current_streak_weeks, current_streak_start_week and longest_prior_streak_weeks, where an account with no qualifying week in the last whole week returns current_streak_weeks = 0 and still appears, ordered so the quietest imminent renewals sit at the top.

Verify it yourself

Per account, the sum of all island lengths equals the count of qualifying weeks for that account.
current_streak_weeks > 0 if and only if the last whole week is a qualifying week for that account.
No island contains a gap: re-deriving consecutive differences inside an island returns exactly 7 days everywhere.
An account qualifying in all 52 weeks returns a single island of length 52 and a null-free current streak start.

Follow-up

The floor of 50 requests was picked for this exercise. How would you calibrate it from data, and what would force a recalibration?
A regional holiday week drops several accounts below the floor at once. How do you keep that out of the risk list?
How would you evaluate whether contacting these accounts actually changed renewal, given that coverage is assigned deliberately?

If you observe a sudden drop in a primary product metric, how would you go about diagnosing the root cause?

Medium · product sense and metrics

Approach

Decompose the metric into the rates that drive it, and say which one you would check first.
Restate the decision this analysis has to support, and who acts on the answer.
Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

How would you design the success metrics for a new search recommendation feature?

Medium · product sense and metrics

Approach

Name one primary metric, then the guardrail that stops it being gamed.
Decompose the metric into the rates that drive it, and say which one you would check first.
Fix the population and the time window before naming any metric.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
How would you detect that the metric is being gamed rather than genuinely improving?

If a key conversion metric drops by 10% overnight, what is your step-by-step framework for investigation?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
State what result would change your recommendation, so the answer is falsifiable.
Restate the decision this analysis has to support, and who acts on the answer.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

How do you determine if a result is statistically significant in an A/B test?

Medium · a/b testing and experimentation

Approach

Say whether units interfere with each other, and switch design if they do.
Name the randomisation unit first; it decides the variance and what the test can detect.
Name the guardrails that would stop a launch even on a positive primary result.

Follow-up

What would you conclude if the result is positive but the test is underpowered?
How would you handle interference between treated and control units?

Describe common experimentation pitfalls you might encounter when testing a new feature.

Medium · a/b testing and experimentation

Approach

Name the randomisation unit first; it decides the variance and what the test can detect.
Decide the analysis before seeing data, including how long it runs and when you look.
Name the guardrails that would stop a launch even on a positive primary result.

Follow-up

What would you conclude if the result is positive but the test is underpowered?
How would you handle interference between treated and control units?

Estimate a staggered overage-price change without a control arm

Hard · difference-in-differences · synthetic-control · staggered-adoption

On 2026-03-01 the overage rate for sku_code = 'ingest_gb' rose 18% for accounts whose dim_account.billing_country falls in six countries. Each account moves to the new rate at its own renewal, so treatment switches on across twelve months. Randomisation was never available. Using fct_usage_daily and fct_subscription_period, estimate the effect on net_amount_cents per account and on gross logo retention. Specify the estimator, the identifying assumption and how you test it, how you handle accounts that churn out of the panel, and how you do inference with six treated countries.

Approach

Fix the estimand before the estimator. Effect on revenue per account and effect on retention are different questions, and the second determines whether the first is worth having: an 18% rate rise that raises revenue while costing renewals is a loss. Define both on a cohort frozen before 2026-03-01, carrying churned accounts at zero revenue rather than dropping them, so attrition cannot masquerade as a revenue effect.
Do not run a single two-way fixed-effects regression. With treatment switching on at different renewal dates and effects that vary with time since treatment, the two-way fixed-effects coefficient is a variance-weighted average that includes comparisons of later-treated accounts against already-treated ones, and those comparisons can carry negative weights. Use a cohort-by-cohort estimator such as Callaway-Sant'Anna, or a stacked event study using only not-yet-treated controls, and report the event-study path rather than one number.
Treat parallel trends as a maintained assumption to be probed, not a result to be shown. Plot pre-treatment lead coefficients with intervals and state that flat leads are consistent with the assumption rather than proof of it. Handle anticipation explicitly: accounts notified of the increase before their renewal can pull ingest volume forward, so exclude a pre-renewal anticipation window and check whether the leads move when you do.
When the six treated countries are dominated by a few large accounts, the group mean is not a stable object and difference-in-differences on it will be noisy in a way its standard error will not reflect. Build a synthetic control at the country level from a donor pool of untreated countries, weighted to match the pre-period trajectory of net revenue per account, and report the placebo distribution across donor countries instead of a conventional standard error.
Do inference at the level treatment was assigned, which is the country. Six treated clusters is far too few for cluster-robust standard errors, which are badly downward-biased below roughly forty clusters. Use a wild cluster bootstrap, and report a randomisation-inference p-value from placebo assignments of treated status alongside it.
Apply the domain's data hygiene or the whole estimate is contaminated: exclude is_internal accounts, exclude the trailing metering settling window so the final months are not artificially low, and join as-of to the fct_subscription_period version live on each date rather than to is_current, which would price last year's usage at this year's contract.

Worked solution (45 min)

Build a balanced monthly account panel from fct_usage_daily joined as-of to fct_subscription_period, excluding is_internal accounts and carrying churned accounts forward at zero revenue.
Define treatment cohorts by renewal month, estimate group-time average treatment effects, and aggregate to an event-study path with leads from -6 to -1 and lags from 0 to +11.
Fit a country-level synthetic control on pre-period net revenue per account and generate the placebo distribution by refitting on each donor country in turn.
Compute a wild cluster bootstrap p-value clustered on country and report the randomisation-inference p-value from the placebo distribution beside it.
Repeat the full path for gross logo retention, restricted each month to the renewal-eligible base plus the 45-day grace window.

Expected result: An event-study path whose lead coefficients are statistically indistinguishable from zero and whose lags are reported by months since renewal, with country-level inference from a wild cluster bootstrap and a placebo-based p-value from the synthetic control. A single pooled two-way fixed-effects number is not reported, and the retention path is computed only on the renewal-eligible base.

Verify it yourself

Treated and synthetic pre-period trajectories must track within the pre-period fit error. A poor pre-period fit cannot be rescued by a longer post-period and invalidates the comparison.
Gross logo retention must be computed on accounts whose term_end_date fell in the month, not on the whole panel. On annual contracts only about a twelfth of accounts can churn in any month, so the whole-base rate understates churn by roughly an order of magnitude.
At six treated clusters the wild cluster bootstrap p-value should be noticeably larger than the naive cluster-robust one. If they agree closely, the bootstrap was run on the wrong clustering variable.

Follow-up

Your event study shows a significant lead coefficient two months before renewal. Is that anticipation, a violation of parallel trends, or a coding error, and what distinguishes them?
Revenue per account rose 6% and gross logo retention fell 1.8 points. How do you combine those into a single recommendation, and over what horizon?
One treated country contains an account holding 20% of that country's revenue. What does that do to the synthetic control fit, and what would you do about it?

Net revenue retention jumps sixteen points in one month

Medium · versioned tables · fan-out · metric definition

Trailing-twelve-month net revenue retention printed around 108 percent for months and now reads 124 percent, with no unusual deals closed. The query sums arr_cents from fct_subscription_period (account_id, arr_cents, term_start_date, term_end_date, amendment_type, superseded_by_id, is_current, booked_at) filtered on is_current = true at month M, across accounts holding arr_cents > 0 at month M-12. Find the defect, correct the number, and rewrite the definition so the next person cannot reintroduce it.

Approach

Audit the grain before the arithmetic: count account_ids holding more than one row with is_current = true and superseded_by_id null. A versioned contract table that double counts one amendment batch inflates the numerator while leaving the denominator untouched.
Replace is_current with an as-of selection on both dates, taking the version whose term_start_date and term_end_date bracket the reporting date and tie-breaking on latest booked_at. The numerator is read as of M and the denominator as of M-12; neither uses today's live version.
Verify the cohort is frozen. The account set is fixed at M-12 and nothing acquired since may enter the numerator, so check that no join to a current-period table quietly re-admits new accounts.
Confirm the estimand is a ratio of sums rather than a mean of per-account ratios. Contraction is floored at zero while expansion is unbounded, so the two constructions differ systematically and the second is far noisier.
Reissue the definition with the failure modes written into it: exactly one row per account per date by construction, cohort frozen at M-12, churned accounts contributing zero rather than dropping out of the numerator.

Follow-up

A churned account should contribute zero rather than disappear. What does the ratio do under each treatment, and which one is correct?
How would you unit-test this metric so a future amendment batch with the same defect fails a check instead of reaching a board slide?

Suggested practice checklist

For someone who can already write the query and train the model but stalls when asked what to measure or whether a change is worth making. Metric definition and case structure come first; the technical work is kept as maintenance rather than the centre of the week.

Day 1 — Metric anatomy

For three products you use daily, write one primary metric, two input metrics that plausibly move it, and one guardrail that would catch a cheap way of moving the primary at the cost of the product.
For one of them, specify the metric precisely enough that two analysts would return the same number: numerator, denominator, unit of observation, time window, and how returning and deleted accounts are treated.
Pick a ratio metric and write what happens to it when the denominator shrinks for reasons unrelated to the numerator, with a concrete example of that happening.

Deliverable: A one-page metric tree for one product, with the primary metric written as an unambiguous spec.

Day 2 — Diagnosing a drop without guessing

Take the prompt "weekly active users fell 8 percent week over week" and write the segmentation plan before proposing any cause: platform, region, tenure cohort, acquisition channel, and whether the movement sits in the numerator or in a changed denominator.
List the instrumentation failures that manufacture fake drops (a client release that stopped firing an event, a bot filter change, a shifted date boundary or timezone) and write the query that rules out each one.
Rehearse stating the boring explanations first, seasonality and day-of-week composition, before reaching for a product cause.

Deliverable: A drop-diagnosis checklist short enough to recite from memory in under a minute.

Day 3 — Should we build it

Take a feature idea and write it as a bet: what you believe is true, what would have to be true for it to pay off, the metric that would confirm it, and the effect size that would justify the engineering cost.
Size the opportunity top-down and bottom-up, then reconcile the two numbers in writing instead of quoting whichever is friendlier.
Write the counter-metric that would make you kill the feature even if it wins on the primary metric.

Deliverable: A one-page product memo ending in a decision rather than a list of considerations.

Day 4 — The places aggregate numbers lie

Construct a Simpson's paradox numerically: two segments where the treatment wins within each segment yet loses overall, and identify the shift in segment weights that causes it.
Take a heavy right-tailed quantity such as revenue per user and write why the mean is the wrong summary, which percentile you would report instead, and what a moving mean with a stable median tells you.
Write your definition of a session for the product from day one, then name two real behaviours it misclassifies.

Deliverable: One page holding a worked Simpson's paradox table and a session definition with its two known failure cases.

Day 5 — Technical maintenance, aimed at metrics

Solve four timed SQL prompts that all end in a ratio metric, so the question of grain stays live in every answer.
Compute a 95 percent confidence interval for a proportion on a small sample, and state why the normal approximation is unreliable when either np or n(1 minus p) falls below roughly 10, along with which interval you would use instead.
Take one metric from your day-one tree, write the query that computes it correctly, then write the query that computes it wrong in the most plausible way and explain how you would notice.

Deliverable: Four solved prompts plus a matched correct and plausible-wrong query for one metric.

Day 6 — Turning engineering work into data science stories

Write three project stories as situation, decision, trade-off, outcome, each carrying one number and one thing you got wrong.
For the story you will lead with, prepare an answer to "what would you do differently" that names a decision you made, not a constraint you were handed.
Practise the sentence that reframes a systems project as a question project: the question the work answered, ahead of the pipeline it shipped.

Deliverable: Three written stories with the lead story delivered aloud and timed under four minutes.

Day 7 — Mock case and gap list

Run a 40-minute mock case with someone playing a product manager who pushes back on your metric choice, and record it.
Listen back and mark every moment you proposed a solution before the success metric existed.
Rewrite those moments as the question you should have asked, and rehearse the first 90 seconds of the case until scoping comes before solving.

Deliverable: A recorded case plus a rewritten opening 90 seconds.

The project you argued against

Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.

Describe a project where you had to pivot your approach due to shifting business requirements.

Medium · behavioural and stakeholder questions

Approach

State the situation in two sentences and spend the rest on your reasoning.
Quantify the outcome, including what you would not claim credit for.
Pick a story where you drove the decision, not one where you observed it.

Follow-up

What would you do differently if you ran that project again?
What did you decide not to do, and why?

Announce a metric fix that cuts the headline number

Medium · metric definitions · stakeholders · communication

Weekly active organisations, the count on the company dashboard, has never excluded rows where dim_account.is_internal is true, and it counts traffic with traffic_class in synthetic_monitor and load_test. Correcting both reduces that count by 11 percent and removes most of the growth reported over two quarters. The figure appears in a board deck and in two teams' quarterly goals, one written on the count and one on the weekly active organisation ratio, whose denominator is accounts whose account_status was in ('trial','free','active_paid') through the week. Decide the order in which you tell people, what the dashboard shows during the transition, and what you propose happens to goals already set against the old definition.

Approach

The interviewer is probing whether you can land a correction as an operational change with a plan attached, rather than as an announcement other people then have to clean up after.
Quantify each exclusion separately before telling anyone: internal accounts, synthetic monitors, load tests. Three known quantities are a discussion; one alarming total is an argument.
Be precise about which side of the metric each exclusion touches, because one team's goal is on a count and the other's is on a ratio. The traffic-class filters remove requests, so they shrink the numerator only. Dropping internal accounts removes them from the ratio's denominator as well, since internal accounts carry ordinary account_status values and therefore sit in that denominator. Internal accounts are active in almost every week while the real base is not, so the numerator loses a larger share than the denominator and the ratio falls by less than the count does. Compute both and say which one the 11 percent is before anybody assumes.
Check whether the trend changes, not only the level. A constant 11 percent shift is a rebasing and nothing more. A shift that widens over time means the reported growth was partly internal or synthetic, which makes the existing goals unachievable as written and changes what you are asking teams to do.
Sequence the disclosure: the metric owner and the two teams whose goals move first and privately, then the board channel with a written bridge, then the dashboard. The dashboard is last because a number that changes without explanation is read as instability rather than as a fix.
Run both series for one reporting period with the bridge visible, restate history rather than letting the series break at a date, and set the date the old series is removed.
Propose the goal treatment yourself: rebase each target by the shift measured on the metric that target is written against, rather than leaving each team to negotiate individually, which is where corrections of this kind usually die.

Follow-up

One team's quarterly goal is now unreachable. Rebase the target or let it miss, and what does each choice teach the organisation?
How would this have been caught when the metric was first defined?
What else on that dashboard shares this failure mode, and how would you find out this week?

Defend a churn number twelve times the one in the board deck

Hard · stakeholder management · retention metrics · definitions

You recompute logo churn on the renewal-eligible base from fct_subscription_period, counting only accounts whose term_end_date fell in the month and allowing a 45-day grace for late paperwork. Annualised, about 14 percent of accounts that reach a renewal date do not renew. A revenue leader has been quoting 1.2 percent to the board for two quarters, computed by dividing non-renewed accounts by the entire customer base in each month and printing that monthly figure with no period attached. You have 20 minutes with that leader and the finance lead. Decide which number is reported from now on, and what happens to the two quarters already published.

Approach

The interviewer is probing whether you can hold a correct definition under social pressure without turning it into a competence dispute. Open by reproducing their 1.2 percent exactly, with their denominator and their months, so the disagreement is arithmetic both sides can see rather than a claim about who was careless.
Separate the two defects, because they are different in kind. The denominator is wrong: on annual contracts only about one twelfth of the base reaches a renewal date in any month, so an account eleven months from renewal sits in the denominator while being structurally incapable of entering the numerator, which suppresses the rate by a factor near twelve. The period is merely unstated: a monthly figure printed beside annual revenue targets gets read as an annual rate.
Say out loud that those two defects nearly cancel in the level, before the leader finds it. Twelve times 1.2 percent is about 14 percent, which is your number. That is the strongest thing you can say in the room, because it proves both figures rest on the same non-renewal count and moves the meeting onto which denominator and which period get published rather than onto whose query is right.
The level is recoverable; the series is not. Non-renewals in a month are the eligible base for that month times the churn rate, so dividing by a fixed whole base makes the published line proportional to how many contracts happen to come up that month. Where signings cluster at quarter ends, the eligible base in a quarter-end month can be several times a quiet month's, and the month-over-month moves the board has been reading as satisfaction are the signing calendar.
Separate the measurement change from a business change. Nothing got worse this week; the loss rate was always this. Bring net revenue retention over the same period as a ratio of sums on a cohort frozen twelve months earlier, because logo churn concentrated in small accounts can sit beside healthy revenue retention, and that combination is the actual story.
Offer a migration path rather than a correction. Report both rates for one quarter with a written bridge, restate the prior two quarters in an appendix instead of silently, and pin the definition, including the period it is stated over, somewhere finance and product both read it. Concede the limits of your own number: the 45-day grace means the most recent 45 days are not reportable, and churn must be dated on term_end_date rather than on updated_at. A strong answer volunteers this; a generic one only defends.

Follow-up

The leader multiplies their monthly figure by twelve, lands on your annual number, and concludes nothing was ever wrong. What do you say?
The leader says publishing the corrected rate costs the team its credibility with the board this quarter. What do you do?
Gross logo retention worsened while net revenue retention improved. Which do you lead with, and what does the combination tell you about who is leaving?