Interview guides · CoffeeBeans
CoffeeBeans Data Scientist Interview Questions & Guide 2026
SQL practice for CoffeeBeans data scientist candidates: window functions, funnel and retention queries, joins that quietly drop rows.
The 60-second brief
As a Data Scientist at CoffeeBeans, you occupy a central role in transforming raw data into strategic business outcomes. You are not merely building models; you produce the insights that drive CoffeeBeans's product roadmap and operational efficiency. Your work directly influences how CoffeeBeans scales its systems and delivers value to its users, so the position demands both technical rigor and commercial awareness.
Seniority shifts the scope more than the words in the title do. Earlier-career loops mostly check that you execute a well-posed analysis correctly; senior loops check that you can decide which question is worth answering and defend what you chose not to do.
Focus areas
- Separate novelty effects from durable behaviour change
- Define numerator, denominator and window precisely
- Pick a randomisation unit that respects interference
Overview
You will operate in a complex, data-rich environment where your ability to navigate ambiguity is as important as your proficiency in Python or machine learning. Whether you are optimizing existing algorithms or designing new features from the ground up, you will collaborate closely with engineering and product stakeholders to ensure that your solutions are not just accurate, but deployable and scalable. Candidates report that interviewers look for people who can bridge the gap between abstract mathematical concepts and tangible business solutions.
While the core of the role is technical, be prepared for high-level scrutiny. Expect CoffeeBeans leadership to ask you to explain 'why' a specific model was chosen over another in a business context.
The CoffeeBeans interview process
CoffeeBeans candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.
Screening Call
Whoever runs this call is usually not a practitioner. They take notes, and a hiring manager skims those notes later, so the real question is whether your work survives being written down by someone outside the field. Test every project sentence against that: could a non-specialist repeat it correctly without knowing what a propensity score is? Carry a plain-language version of each project and one reason you want this particular role that you could not copy onto another application. Vagueness at this stage reads as inexperience, even when the underlying work was genuinely deep.
What to demonstrate
- Whether a non-specialist can restate your projects accurately, since their paraphrase is what reaches the hiring manager
- Whether your reason for wanting the role points at the work itself rather than the company's reputation
- Whether your language signals the level being screened for: what you decided yourself versus what you were handed
How to prepare
- Write a two-sentence, jargon-free version of each major project: the question nobody could answer, and the decision your work changed. Read it to someone outside data and have them repeat it back
- Point your 'why this role' answer at something concrete in the job description or the product surface you would be working on, and keep it to two sentences
- Have two questions ready about measurement: which metric the team is held to, and who acts on an analysis once it lands
Deep-Dive Sessions
An added round often puts you in front of someone outside the core hiring team: a partner engineer, a product owner, a domain expert, sometimes a more senior manager. The question they are really asking is not whether you can do the work but whether they would trust a number that came from you. That changes what a good answer looks like. Lead with what the decision cost and what it changed, keep the method available but not central, and be plain about the limits of your evidence. Overstating a result is the fastest way to lose this round.
What to demonstrate
- Whether you can explain a technical choice to someone who will never read your code, without either flattening it into nothing or hiding inside jargon
- Honesty about evidence strength: what the analysis establishes, what it only suggests, and what it cannot say at all
- How you take disagreement, specifically whether you update on a good objection, hold your position with reasons, or fold on contact
How to prepare
- Write the two-sentence version of your most technical project for a non-specialist, then check that neither sentence needs a method name to make sense.
- For one result you are proud of, write the strongest objection someone could raise and a response that concedes the part of it that is correct.
- Prepare one decision that turned out to be wrong: how you found out, what it cost, and what you changed afterwards. A senior cross-functional interviewer asks for this more often than a technical one does.
Final Leadership Review
Where a loop includes a partner from outside the data team, that conversation usually carries the same weight as the technical ones and gets the least preparation. The person opposite you will not follow a derivation and does not need to. They are working out whether having you involved would make their decisions better or slower. The failure mode is not being too technical. It is answering a question about a decision with a description of your method, leaving the translation to them. What they carry into the debrief is the sentence you handed them, not the analysis underneath it.
What to demonstrate
- Whether a statistical result arrives as something the partner could act on, with the one caveat that would change their decision kept and the rest left out
- Whether you can state what you need from their side, in their terms: instrumentation that does not exist yet, a definition they own, or a holdout they have to agree to
- Whether uncertainty is given as a range someone can plan against, rather than as hedging that invites them to ignore the result
- Whether you ask what decision is actually on the table before explaining anything
How to prepare
- Take a result you know well and write the version for someone who stops reading after one sentence, then the three-minute version, and check the short one is not the long one with the qualifications stripped out
- For a past project, list everything you asked a non-technical partner for and how you phrased it, then rewrite each ask so it names what goes unmeasured without it
- Practise saying where a result does not apply, out loud, in one sentence that a partner could repeat accurately to someone else
Where candidates lose points
Comparing cohort retention curves of different maturities, or building the curve from users who are still present
A cohort four weeks old has no week-8 value, so an average taken across cohorts silently drops young cohorts from the later columns and keeps them in the earlier ones. The curve then bends upward at the tail, and the reading that 'retention is improving over time' is an artefact of which cohorts survived to be measured. The same error appears in the denominator when retention is computed over users active in the current period rather than over the full original cohort, which conditions on survival and guarantees a flattering number. The fix is a triangle: fix the cohort at signup, bound every window on both sides, and only compare cells where every cohort has had the full elapsed time, publishing the rest as blank rather than as a partial average.
Counting on an identity key that changes underneath the metric
visitor_id is per browser and per device, and it resets on cookie clearance, private browsing and platform privacy changes, so the distinct-visitor count drifts upward for reasons unrelated to reach. Any rate with visitors in the denominator therefore decays over time even when behaviour is constant, and any rate with visitors in the numerator inflates. The stitching at signup makes it worse in both directions: a user who signed up on mobile and returns on desktop is two visitors and one user, while a shared device is one visitor and several users. Decide which key each metric is counted on, write it into the definition, and when comparing a period before and after a platform privacy change, expect a level shift in every visitor-keyed metric and do not attribute it to the product.
Answering a product-sense question with a list of features
Answer with a decision and the measurement that would settle it: the hypothesis, the primary metric, the guardrails, and the result that would make you not ship. A feature brainstorm cannot be wrong, which is exactly why it earns no points.
Ignoring interference between units in a marketplace experiment
Ask whether one unit's treatment can change another unit's outcome through shared inventory, a matching pool, a social graph or a common budget. Where it can, randomise at a level that contains the spillover, such as region or time slice, and say explicitly what that costs you in statistical power.
Questions & practice
What are the primary indicators of overfitting and underfitting, and what strategies do you use to mitigate them?
Medium · machine learning and modelling
Approach
- Say how the offline result would be validated online before it is trusted.
- Pick an evaluation metric that matches the cost of each error type, not a default.
- Set a baseline first, so any model has something honest to beat.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
Can you describe the mathematical intuition behind common classification algorithms?
Medium · machine learning and modelling
Approach
- Set a baseline first, so any model has something honest to beat.
- Check what information would not exist at prediction time, and exclude it.
- Pick an evaluation metric that matches the cost of each error type, not a default.
Follow-up
- How would you choose the decision threshold, and who owns that choice?
- Where could label leakage enter this setup?
How do you evaluate the performance of a model after it has been deployed in a production environment?
Medium · machine learning and modelling
Approach
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Check what information would not exist at prediction time, and exclude it.
- Set a baseline first, so any model has something honest to beat.
Follow-up
- How would you choose the decision threshold, and who owns that choice?
- Where could label leakage enter this setup?
Implement seven-day activation from its written definition
Medium · metric definition · cohorts · pandas · joins
Implement the seven-day activation rate. Inputs: dim_user with user_id, account_created_at_utc and is_internal; fct_event with user_id, occurred_at_utc and is_core_action. A user activates when core-action events carrying a non-NULL user_id fall on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). The denominator is every non-internal user whose account_created_at_utc lands in the cohort week, including users with no events at all. Return one row per cohort week with numerator, denominator and rate, publishing only weeks whose last signup is at least eight days old.
Approach
- Build the denominator first, from dim_user alone, filtered on is_internal = False. Deriving it from the join is the standard way to lose every user who never fired an event, which is exactly the population the metric is about.
- Join events to users on user_id with a left join from the user side, then apply the window as a half-open interval: occurred_at >= created AND occurred_at < created + 7 days. The right bound is exclusive, so an event at exactly created + 7 days does not count.
- Count distinct UTC dates per user, not distinct events. Floor occurred_at_utc to date before the nunique, and do it in UTC rather than local time so the threshold does not move with the user's country.
- Apply the >= 2 threshold, aggregate to cohort week, and compute the rate by re-summing numerator and denominator per week rather than averaging any per-user or per-day rate. Fix the week anchor explicitly: cohort_week is the Monday of the signup week in UTC, which is what Postgres DATE_TRUNC('week') returns and what any SQL version of this metric will produce. In pandas, subtract dt.weekday days from the floored timestamp. If you reach for periods instead, the anchor that matches is to_period('W') (equivalently 'W-SUN'), whose weeks end Sunday and therefore start Monday; to_period('W-MON') labels weeks that end on Monday, so it runs Tuesday through Monday and its start_time is a Tuesday. Mixing the two shifts every cohort label by one day and silently moves Mondays into the previous week.
- Suppress immature weeks: drop any cohort week whose maximum account_created_at_utc is within 8 days of the data cut, and return them as absent rather than as a partial number.
Worked solution (30 min)
- users = dim_user[~dim_user.is_internal].copy(); created = users['account_created_at_utc']; users['cohort_week'] = created.dt.floor('D') - pd.to_timedelta(created.dt.weekday, unit='D'), which is the Monday-start week. The period spelling that agrees with it is created.dt.to_period('W').dt.start_time; 'W-MON' does not agree and is off by a day.
- ev = events[events.is_core_action & events.user_id.notna()]; merge onto users on user_id with how='inner' for the numerator side only.
- Filter to the half-open window, add ev_date = occurred_at_utc.dt.date, group by user_id and count distinct dates, keep users with >= 2.
- numer = users.merge(activated_user_ids, how='left', indicator=True) then group by cohort_week and sum the indicator; denom = users.groupby('cohort_week').size().
- rate = numer / denom; drop weeks where users.groupby('cohort_week')['account_created_at_utc'].max() > data_max - 8 days.
Expected result: One row per mature cohort week with numerator, denominator and rate, where denominator equals the count of non-internal signups in that week regardless of activity, numerator is less than or equal to denominator, and the most recent 1 to 2 weeks are absent rather than reported low.
Verify it yourself
- For a synthetic user with two core actions 90 minutes apart on the same UTC date, activation is False.
- For a synthetic user with one core action on day 0 and one at exactly created + 7 days, activation is False; move the second to created + 6 days 23 hours and it becomes True.
- Pin the week anchor with two users created at Sunday 23:59 UTC and the following Monday 00:01 UTC: they must land in different cohort weeks, and the Sunday user's cohort_week must be the Monday six days before them. to_period('W-MON') puts both in one period, which is the off-by-one this check exists to catch.
- The denominator summed across all published weeks equals the count of non-internal users created in that date range.
- Re-summing numerator and denominator to a monthly figure gives a different answer from averaging the weekly rates; the re-summed one is the metric.
Follow-up
- The threshold is 2 distinct days. What changes in the reported history if someone moves it to 3, and how would you publish that change?
- Invited seats and SSO-provisioned users have no pre-signup session. Should they be in this denominator at all, and what does including them do to the rate for sales-assisted accounts?
- How would you produce the same metric at account grain, and which of the two would you put on the dashboard?
Paying accounts with no active seat in 28 days
Medium · anti-join · null-semantics · retention-risk
dim_account holds account_id, account_type, lifecycle_status, seats_licensed. fct_event holds account_id, user_id, occurred_at_utc, is_core_action, and its account_id is NULL for every signed-out and pre-signup event. Find accounts with lifecycle_status = 'active' and account_type <> 'internal' that had no distinct user complete a core action in the trailing 28 days. Return account_id, seats_licensed and days since that account's most recent core action, with NULL where the account has never emitted one. Order by seats_licensed descending.
Approach
- Build the recent-activity set first: fct_event rows with is_core_action = TRUE, occurred_at_utc >= now() - interval '28 days', and an explicit account_id IS NOT NULL. Making the NULL exclusion explicit in the CTE is what lets you reason about the anti-join afterwards.
- Express the exclusion with NOT EXISTS (correlated on account_id) or a LEFT JOIN with an IS NULL guard. Do not use NOT IN against this column: it is nullable, and SQL's three-valued logic turns the whole predicate UNKNOWN, returning zero rows.
- Compute last-seen separately as MAX(occurred_at_utc) per account over all history, LEFT JOINed on, so an account that has never emitted a core action (NULL) is distinguishable from one that went quiet six weeks ago. Those two cases have different causes and different owners.
- Rank by seats_licensed, or better by the account's current mrr_cents_constant_fx if you are allowed the subscription table, because a silent fifty-seat account is a renewal conversation and a silent one-seat account is noise.
- Before shipping, check whether the never-seen group is a cluster by signup date or surface. A block of accounts with no events at all is usually an instrumentation gap, not a set of customers who stopped using the product.
Follow-up
- How would you distinguish a genuinely idle account from one whose events lost their account_id after an instrumentation change?
- Would you count on fct_event.account_id or resolve user_id through dim_user instead, and what does each choice miss?
- Licensed-seat utilisation is the continuous version of this. How would you turn this boolean into that ratio?
Rebuild sessions from raw events with a thirty-minute gap
Medium · window-functions · sessionisation · gaps-and-islands
From fct_event (event_id, visitor_id, occurred_at_utc) alone, rebuild sessions: a new session begins when the gap from that visitor's previous event exceeds 30 minutes, and every session is force-closed at UTC midnight so none spans two calendar dates. Return one row per session with visitor_id, session_start, session_end, event_count and session_date. Do not read fct_session; the point is to reproduce it. Assume duplicate occurred_at_utc values exist for the same visitor.
Approach
- Get the previous timestamp per visitor with LAG(occurred_at_utc) OVER (PARTITION BY visitor_id ORDER BY occurred_at_utc, event_id). The event_id tiebreaker is required, not stylistic: with duplicate timestamps an unstable ordering makes the boundary flags non-deterministic between runs.
- Set a boundary flag when prev IS NULL, or occurred_at_utc - prev > interval '30 minutes', or occurred_at_utc::date <> prev::date. The third disjunct is the midnight rule, expressed as a date change rather than a clock comparison so it holds across any gap length.
- Number the islands with SUM(flag::int) OVER (PARTITION BY visitor_id ORDER BY occurred_at_utc, event_id ROWS UNBOUNDED PRECEDING). Because event_id is unique the ordering is total, so no two rows are peers and RANGE UNBOUNDED PRECEDING would compute exactly the same numbers here. Write ROWS anyway: it is the half of the guard that survives someone later simplifying the ORDER BY back to occurred_at_utc alone, at which point the default RANGE frame gives every row sharing a timestamp one shared running total.
- GROUP BY visitor_id and the island number, then MIN(occurred_at_utc) AS session_start, MAX(...) AS session_end, COUNT(*) AS event_count, session_start::date AS session_date.
- Reconcile against fct_session on one sample day. The counts should agree except for server-emitted events carrying no client session, so a systematic difference beyond those is a bug in the gap rule or in the ordering.
Worked solution (30 min)
- Pick one high-volume visitor and dump their ordered event timestamps for a day to trace by hand.
- Add LAG with the tiebreaker and eyeball the computed gaps.
- Add the three-part boundary flag and confirm the first event of each date is flagged.
- Add the running SUM with an explicit ROWS frame, then group and aggregate.
- Compare total event_count against the raw input count, and compare session counts to fct_session for the sample day.
Expected result: One row per (visitor_id, island). SUM(event_count) equals the input row count exactly, with no events lost or duplicated. No session_end falls on a different date from its session_start.
Verify it yourself
- Total events in equals total events out.
- MAX(session_end::date - session_start::date) is 0 across all rows.
- For a visitor ordered 09:00, 09:10, 09:55, 23:58, 00:02, the result is four sessions, not three.
- No two sessions for the same visitor have overlapping [session_start, session_end] ranges.
- Swapping ROWS for RANGE while event_id stays in the ORDER BY changes nothing; dropping event_id from both ORDER BY clauses does change the boundaries for a visitor with duplicate timestamps, which locates the guard in the tiebreaker rather than in the frame keyword.
Follow-up
- Why 30 minutes? What does a 5-minute rule do to sessions-per-visitor and to any per-session conversion rate?
- The same person uses phone then laptop. Two visitor_ids, two sessions. What breaks if you sessionise on user_id instead?
- The midnight rule splits an overnight session. Which metrics does that bias, and in which direction?
Given a specific dataset, how would you approach cleaning and handling missing values?
Medium · product sense and metrics
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Fix the population and the time window before naming any metric.
- Name one primary metric, then the guardrail that stops it being gamed.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
What is the significance of the F1 score in imbalanced datasets?
Medium
Approach
- Work from the decision backwards to the evidence you would need.
- State your assumptions explicitly before working the problem.
- Say what you would check first and why it is the highest-information step.
Follow-up
- What assumption would you test first?
- How would you know your answer was wrong?
Measure a paid channel without a user-level experiment
Hard · difference-in-differences · geo holdout · incrementality · clustered inference
Finance needs the incremental contribution of paid social before next year's budget. It carries 18% of last-touch-attributed signups in dim_user.last_touch_channel, but the ad platform will not randomise users and unexposed users are unobservable. The ad platform targets at market level, your warehouse resolves a market label onto fct_session, and 40 markets are eligible with 12 months of weekly signups derivable from dim_user. Design the read, size it on total signups rather than attributed ones, and state the identifying assumption and the check that would falsify it.
Approach
- Say why the attributed number cannot answer the question. Last-touch assigns full credit to whichever touch was recorded nearest the conversion, which systematically rewards channels that intercept demand that already existed, and the counterfactual of not running the channel is nowhere in the touchpoint data.
- Choose a geo holdout: randomise markets into a paused arm and a spend-as-usual arm, and measure total signups per market. The metric has to be the total, because the question is whether demand is created or merely relabelled, and attributed signups fall to zero in a paused market by construction.
- Size on markets, since the market is the randomisation unit and therefore the variance unit. Forty markets give at most twenty per arm, so form matched pairs on twelve months of pre-period weekly signups and randomise within pair, which removes the between-market level differences that would otherwise dominate the residual variance.
- Fix the identifying assumption in plain words: absent the pause, treated and control markets' signup trends would have moved in parallel. Falsify it by running the same estimator on placebo cut dates inside the pre-period; a non-zero placebo estimate or visibly diverging pre-trends kills the design as specified.
- Estimate with market and week fixed effects and cluster standard errors on market. Below about forty clusters the cluster-robust error is biased downward, so use a wild cluster bootstrap or randomisation inference over the pair assignment. If only one or two markets can be paused, switch to synthetic control: weight untreated markets to match the treated market's pre-period path and use in-space placebos for inference.
Worked solution (40 min)
- Aggregate weekly signups per market for twelve months from dim_user with is_internal = FALSE, and drop markets whose history is too short or too volatile to pair.
- Rank markets on pre-period mean and trend, form twenty matched pairs, and randomise one of each pair into the paused arm.
- Derive the MDE from the between-pair residual standard deviation of weekly signups, not the within-market one, because power is set by the number of pairs; express it as a percentage of total signups and compare it with the effect finance cares about.
- Run placebo estimates at three pre-period cut dates before committing; re-pair or abandon if any is significant.
- After the pause, estimate difference-in-differences with market and week fixed effects, report a wild cluster bootstrap interval, and convert the point estimate into incremental cost per signup against the spend withheld.
Expected result: A matched-pair geo holdout across twenty pairs, read on total signups with market and week fixed effects and market-clustered inference, yielding an incrementality ratio of incremental signups to attribution-credited signups. The identifying assumption is parallel counterfactual trends, checked with pre-period placebo cuts. The MDE is set by twenty pairs rather than by millions of sessions, and is usually far coarser than the requester expects.
Verify it yourself
- Pre-period placebo estimates should centre on zero with intervals covering it. A systematically non-zero placebo means the pairing failed and the main estimate inherits that bias.
- Treated plus control market signups in the pre-period must reconcile with the total the finance dashboard reports, otherwise the market label is silently dropping sessions.
- An incrementality ratio above 1 implies the channel drives conversions it never touched. That is possible through view-through effects the model never sees, but it demands a stated mechanism rather than a shrug.
Follow-up
- Campaign commitments mean the pause starts in different weeks in different markets. What does staggered timing do to a two-way fixed effects estimate when effects vary across cohorts?
- How long do you pause, given that paid social has a delayed conversion tail, and how do you keep that tail out of the pre-period?
- The estimate says the channel is 40% incremental. What happens to the last-touch number on the dashboard after that?
Attribute a flow-completion drop to one client build
Medium · release-regression · instrumentation · staged-rollout
Core-flow completion rate on surface = 'ios', defined as distinct flow_instance_id reaching 'flow_completed' within 30 minutes of 'flow_started' with no 'error_shown' on the same id in between, fell from 78% to 71% over four days. A new iOS build began a staged rollout on day one. Using fct_event columns flow_id, flow_instance_id, app_version, event_name, user_id and occurred_at_utc, produce the completion rate per build per day, size the loss in absolute completions, and say whether the fix is a rollback. Treat the possibility that the instrumentation changed rather than the flow.
Approach
- Cut the rate by app_version and day, each build against its own denominator. A pooled series during a staged rollout is a weighted average whose weights move daily, so it declines in proportion to the rollout share even when the old build is perfectly flat; confirming that proportionality is itself the evidence the regression is build-specific rather than environmental.
- Test the denominator before believing the rate. Compute flow_started events per distinct user_id on each build: if the new build re-mints flow_instance_id on retry, or fails to carry the id from start to completion, the denominator inflates and the numerator falls with nothing changing for the user.
- Normalise to a user-level outcome that is immune to the id question, namely completions per distinct user_id per day on each build. This is the number that says whether anyone actually failed to finish.
- Check the error path: pull error_shown counts and their properties for flow_instance_id values on the new build. A genuine regression produces errors; an instrumentation break produces missing completions with no corresponding error volume, and the two prescribe different fixes.
- Size the real loss as the per-user completion gap multiplied by daily users on the new build, and give the rollback recommendation conditional on the error evidence rather than on the rate.
Follow-up
- The rollout is at 45% and product wants to go to 100% tomorrow. What do you say, and what would you need by when?
- If the flow_instance_id is genuinely being re-minted, what is the correct historical treatment of the four affected days?
- How would you have caught this on day one instead of day four?
Suggested practice checklist
For someone who has spent the last year in notebooks, dashboards or modelling work and has not written raw SQL under time pressure. The first four days rebuild query fluency against a fixture you control and can verify by hand; the last three attach that fluency to the rest of the loop.
Day 1 — Build a fixture you can check answers against
- Create a local Postgres or SQLite database with four tables (users, sessions, events, orders) holding roughly 200 rows you generated yourself, so you know the contents well enough to predict every result.
- Deliberately seed the cases that break queries: a user with no sessions, a session with no events, two orders sharing a timestamp, a NULL in one join key, and one duplicated user row.
- Before writing any SQL, hand-compute five answers on paper (how many users placed at least one order, median orders per ordering user, and three others) and save them as the ground truth for the week.
Deliverable: A one-command seed script plus a text file of five hand-computed answers to grade every later query against.
Day 2 — Joins, filters and NULL semantics
- Answer "which users have no orders" three ways (LEFT JOIN with IS NULL, NOT EXISTS, NOT IN) and confirm that the NOT IN version returns zero rows once the subquery contains a NULL, because the comparison is never TRUE.
- Reproduce the LEFT JOIN that silently collapses to an inner join by putting a right-table predicate in WHERE, then fix it by moving the predicate into the ON clause, and record both row counts.
- Create a fan-out bug on purpose by joining orders to order_items and summing the order total, then correct it with a pre-aggregated subquery and explain in one line which table changed the grain.
Deliverable: One annotated .sql file holding the three join traps, each with the wrong result and the corrected result side by side.
Day 3 — Window functions and frames
- Write three window queries against the fixture: a running order total per user, the rank of each order within its user by value, and the day gap to that user's previous order, then check each against the day-one ground truth.
- Run ROW_NUMBER, RANK and DENSE_RANK over a column containing ties, print all three side by side, and write one sentence on when each is the correct choice.
- Switch one query from the default frame (RANGE BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, which is what you get when ORDER BY is present and no frame is written) to ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and explain why the output differs only when the ORDER BY column has duplicates.
Deliverable: Three verified window queries plus a short note explaining the RANGE versus ROWS difference in your own words.
Day 4 — The four analytical query patterns
- Write a monthly retention grid: first order month per user, then months-since-first as the column, and verify that month zero equals the cohort size exactly.
- Sessionize the events table under a 30-minute inactivity rule using LAG plus a cumulative sum over a new-session flag.
- Build a four-step funnel that counts distinct users rather than events at each step, and state the rule you applied to a user who reaches step three without ever logging step two.
Deliverable: One file with the retention, sessionization and funnel patterns, each carrying a one-line note on the assumption it bakes in.
Day 5 — Write SQL the way you will have to write it live
- Set a 12-minute timer and solve three medium prompts in a plain editor with no execution and no autocomplete, then run them and tally syntax errors separately from logic errors.
- Narrate one solution aloud while writing it, stating the grain of each intermediate result (one row per user, one row per user-day) before you type its body.
- Rewrite your slowest solution as a CTE chain where every CTE name states its grain, and time yourself re-solving it from blank.
Deliverable: A recording of one narrated solution plus an error tally that separates syntax from logic.
Day 6 — One day for everything that is not SQL
- Write the preconditions of the two-sample t-test from memory, then check them: independent observations, and a difference in means whose sampling distribution is approximately normal, which at large sample sizes follows from the central limit theorem rather than from normality of the raw values.
- Write the difference between an odds ratio from logistic regression and a relative risk, and state the condition under which the two are close (low outcome prevalence).
- Prepare a 90-second answer to "how would you know this model is any good" that names the metric, the baseline you would beat, and the cost of the errors you care about.
Deliverable: One page of notes covering test preconditions, the odds-ratio caveat and the model-quality answer.
Day 7 — Full loop rehearsal
- Run a 45-minute mock with someone willing to interrupt: 20 minutes of SQL, 15 minutes defining a metric, 10 minutes on a past project.
- Re-solve from blank the two queries you were slowest on this week and compare the times against day five.
- Write a five-line answer to "walk me through a project" that puts a number in the first sentence and names the decision the work changed.
Deliverable: Mock feedback notes plus a timed project narrative you can deliver without reading it.
Being wrong in public
A number you shipped turned out to be wrong, and someone had already acted on it. That is one of the most useful stories a data person can carry. What is being scored is how fast you noticed, who you told first, and what you changed in the process so the same class of error could not repeat quietly.
How do you explain the trade-off between precision and recall to a non-technical stakeholder?
Medium · behavioural and stakeholder questions
Approach
- Name the disagreement or constraint, and how you resolved it with evidence.
- Pick a story where you drove the decision, not one where you observed it.
- Quantify the outcome, including what you would not claim credit for.
Follow-up
- How did you know the outcome was caused by your change?
- What would you do differently if you ran that project again?
Quantify your own impact without claiming the topline you touched
Hard · self-assessment · attribution · communication
You are writing the impact section of your own review. Over the year you ran four experiments, one of which shipped and three of which were flat; you corrected the definition of gross monthly revenue churn so that cancellation is recognised at period_end_utc; and you built a self-serve funnel dashboard. Weekly active accounts rose 14% over the same period. Your reviewer knows the data well. Write the three impact claims you would defend, stating for each what you contributed, what evidence supports it, and what portion of the outcome you are not claiming.
Approach
- Recognise what is being probed: whether you apply to your own work the causal standard you would apply to somebody else's roadmap claim. Nearly everyone who would reject 'accounts that do Y retain better' will write 'I drove a 14% increase' without noticing it is the same error with a friendlier subject.
- Sort the work by the kind of evidence it can carry. The shipped experiment is the only item with a randomised estimate, so it is the only one where an effect size is defensible, and you claim the interval rather than the point estimate.
- Claim the three flat experiments as decisions prevented and price them. Features not built, or built differently, on evidence, with the engineering weeks reallocated as the number somebody else can verify. A defensible null is a delivered decision and should be written as one.
- Claim the definition fix as correctness, not as improvement. The old figure was overstated by a specific percentage and appeared in a specific set of recurring documents; the impact is the change it produced in the forecast built on top of it, not a change in churn itself.
- Claim the dashboard on usage and displacement: distinct weekly users of it, and the ad-hoc request count for six months before against six months after. If the request log does not exist, record the claim as unverified rather than estimating it upward.
- Disclaim the 14% explicitly and once. State that it cannot be separated from seasonality, other teams' launches and a pricing change, and bound your own contribution from above using the shipped experiment's interval converted into headline units.
Follow-up
- Your shipped experiment's interval was +0.2pp to +1.4pp on activation. How much of the 14% can that account for, and how do you say so without undercutting yourself?
- A peer in the same cycle claims the full 14%. What, if anything, do you do about it?
- If you could only keep two of your three claims, which do you drop, and why that one?
Explain a wide interval to a non-technical executive
Medium · communication · uncertainty · pricing
A pricing change is under consideration. Your best estimate of its effect on trial-to-paid conversion is a 1.8pp drop, with a 95% interval from a 4.6pp drop to a 1.0pp rise, read from a geo holdout rather than a randomised test. An executive preparing a board slide asks you for 'the number'. You have ninety seconds and one slide, and the words confidence interval, p-value and significance are not usable with this audience. Deliver the slide headline, the single supporting line, and what you say aloud.
Approach
- Recognise what is being probed: whether you can carry uncertainty into a decision instead of either hiding it or hiding behind it. The generic answer promises to explain the interval in plain English; the strong one replaces the question 'what is the number' with 'across this range, where does the decision change'.
- Find the threshold before you draft anything. Ask what the pricing case assumes, then compute the conversion drop at which the higher price stops adding revenue: price uplift on the conversions kept against the revenue lost from conversions forgone. That single figure is what makes the range legible.
- Restate the estimate and both bounds in the unit the audience already reasons in. Convert percentage points into monthly first-paid conversions at current trial volume, then into mrr_cents_constant_fx, so the slide reads as money per month rather than as statistics.
- Place the range against the break-even and say which part of it sits on each side. If most of the range clears the threshold, that is a recommendation to proceed with a monitoring plan; if the range straddles it, that is a recommendation to narrow the range first.
- Name what would narrow it and what that costs in weeks, then give one recommendation with an explicit condition for revisiting it. Uncertainty stated without a next step is read as indecision and the midpoint gets used anyway.
Follow-up
- The executive says to give the midpoint and they will manage the risk. What do you do?
- How does the slide change if the interval were a 4.6pp to 0.2pp drop, with no positive outcomes in range?
- Why is a geo holdout the credible read here rather than the attributed channel numbers you already have?