Interview guides · Coca-Cola Beverages Singapore

Coca-Cola Beverages Singapore Data Scientist Interview Questions & Guide 2026

Practice explaining analysis before a Coca-Cola Beverages Singapore data scientist interview: the recommendation, the uncertainty, the follow-ups.

The 60-second brief

The Data Scientist role at Coca-Cola Beverages Singapore is a high-impact position that bridges the gap between complex data infrastructure and strategic business decision-making. You will be responsible for transforming raw data into actionable insights that drive product strategy, optimize supply chain efficiency, and improve customer engagement across the Southeast Asian market. This role is not just about building models; it is about solving real-world problems at a massive, global scale.

The boundary with engineering varies enough to be worth asking about directly. Some seats end at the analysis and the writeup; others carry feature pipelines, scheduling and alerting, which decides whether production data plumbing belongs in your prep at all.

Focus areas

Turn a vague request into a measurable question
Pick a randomisation unit that respects interference
Separate novelty effects from durable behaviour change

Overview

You will work closely with cross-functional teams, including product managers, marketing leads, and supply chain operators. The work is inherently complex, requiring you to navigate large datasets to identify trends, diagnose metric shifts, and design experiments that inform the future of Coca-Cola Beverages Singapore products. If you enjoy the challenge of applying rigorous statistical methods to high-stakes business environments, this role offers a unique opportunity to influence one of the world's most recognizable brands.

The Coca-Cola Beverages Singapore interview process

Coca-Cola Beverages Singapore candidates report 5 rounds · ≈ 4-6 weeks. The stages below are what candidates describe, not a published process.

Initial Screening

Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.

What to demonstrate

Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
Whether you name what you have not done instead of stretching to cover every line of the posting
Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage

How to prepare

Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live

Technical Rounds

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

Whether an ambiguous term becomes a specific column and filter before any computation happens
Whether you read the schema for keys and cardinality rather than only for column names
Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Collaborative Interaction

An extra round usually exists because something is still open after the standard loop: a skill the earlier interviews did not sample, a level decision, or two interviewers who disagreed. It is rarely a rerun of what you already did well. Ask the recruiter who you are meeting, what function they sit in, and how long the session runs. That is an ordinary scheduling question, and the answer changes what you should prepare. What separates a strong candidate here is treating the round as a fresh evaluation with its own bar, rather than assuming earlier performance carries you through or sinks you.

What to demonstrate

Whether you can answer well on ground the earlier rounds did not cover, without leaning on what you already said to someone else
Consistency of the facts in your stories: the same sample size, timeframe, team size and scope of your own role as in earlier conversations
How you handle an unfamiliar format live, including whether you ask what kind of answer is wanted before producing one

How to prepare

Ask the recruiter for the interviewer's function, the length, and whether to expect a coding surface, a discussion, or a presentation. Preparing for a 30 minute conversation with a partner team is not the same work as preparing for a 60 minute technical block.
Write out what each earlier round actually covered, then list the two or three areas nobody probed. That gap is the most likely subject of the extra round.
Re-read the numbers in the project stories you have already told, so a second telling does not quietly contradict the first.

Thought Process Evaluation

A handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.

What to demonstrate

Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.

How to prepare

Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows

Final Decision

A loop is not scored one interview at a time. The people you meet compare notes afterwards, usually in a meeting you are not in, and the outcome turns on what each of them can say about you when asked. That rewards something other than survival: every room needs one specific thing worth repeating, and none of them can contradict another. The common way to lose is to tell the same project four times with different numbers in it, or to be uniformly fine in a way that leaves nobody with anything to argue for.

What to demonstrate

Whether your account of a project survives being told twice, with the same scale, the same metric definition and the same numbers each time
Whether each interviewer leaves with one concrete claim they could make on your behalf later, rather than an absence of complaints
Whether a question you already answered in an earlier room gets the same answer at the same depth, without visible impatience

How to prepare

Write a one-page fact sheet for your two or three main projects that fixes the numbers you will quote: rows of data, the metric as a single sentence, the effect you measured and how long the work took. Say them aloud from the sheet until they come out identical every time
For each kind of room you expect, decide the one sentence you want that interviewer repeating in a debrief, then check during the mock that you said it outright instead of implying it
Rehearse answering the same project question twice in one sitting, the second time as though you had not just answered it, because the thing that needs fixing is the flatness that creeps into a repeated story

Where candidates lose points

Counting on an identity key that changes underneath the metric

visitor_id is per browser and per device, and it resets on cookie clearance, private browsing and platform privacy changes, so the distinct-visitor count drifts upward for reasons unrelated to reach. Any rate with visitors in the denominator therefore decays over time even when behaviour is constant, and any rate with visitors in the numerator inflates. The stitching at signup makes it worse in both directions: a user who signed up on mobile and returns on desktop is two visitors and one user, while a shared device is one visitor and several users. Decide which key each metric is counted on, write it into the definition, and when comparing a period before and after a platform privacy change, expect a level shift in every visitor-keyed metric and do not attribute it to the product.

Reading a pooled rate that moved because the mix moved, not because any behaviour changed

A pooled conversion rate is a weighted average, and a shift in the weights can move it in the opposite direction to every one of its parts. A paid campaign that brings low-converting traffic drops overall signup conversion even if desktop, mobile web and app conversion each rose that week, which is Simpson's paradox and it is the single most common cause of an inexplicable dashboard move. The discipline is to decompose before explaining: recompute the rate holding last period's segment weights fixed, and compare that counterfactual to the actual, so the mix effect and the rate effect are separated numerically rather than argued about. Segment on the dimensions that actually reweight, which in this domain are almost always device_type, referrer_channel, country and new versus returning.

Accepting a metric definition without asking about the denominator

Pin down the denominator, the eligibility filter and the time window before computing anything: conversion rate per session, per user, per eligible user and per new user are four different numbers with different behaviour. Restate the definition in one sentence and get agreement before you analyse.

Reaching for a model before the target metric exists

Before naming an algorithm, write down the label, the prediction time, and the action that changes when the score crosses a threshold. If you cannot say what decision the output drives, any modelling choice is guesswork dressed up as method.

Questions & practice

Audit a one-day event extract for structural defects

Easy · data quality · late arrival · pandas

You receive a one-day extract of fct_event as a DataFrame with event_id, occurred_at_utc, received_at_utc, visitor_id, user_id, account_id, event_name, is_bot_flagged and surface. Write a function returning one row per data-quality rule with the rule name, the failing row count and the failing share of the extract. Cover at minimum: duplicate event_id, received_at_utc earlier than occurred_at_utc, occurred_at_utc later than the extract's maximum received_at_utc, account_id present while user_id is NULL, and rows whose occurred_at date differs from their received_at date. Do not drop rows; report only.

Approach

Compute the extract's own reference clock first: max(received_at_utc). Wall-clock now() is wrong here because the extract may be replayed days later, which would turn every row into a future-dated failure.
Express each rule as a boolean Series over the same index so the checks compose, then aggregate with .sum() and divide by len(df). Building a list of (name, mask) pairs keeps the rule set extensible and keeps one code path for counting.
For the duplicate rule, decide and state the convention: df.duplicated('event_id', keep=False).sum() counts every member of a duplicated group, df.duplicated('event_id').sum() counts only the surplus copies. Either is defensible; an unstated choice is not. The rest of this item assumes keep=False.
Treat received_at < occurred_at as clock skew, not corruption: occurred_at is client-supplied. Separate it from the date-mismatch rule, which is the one that actually breaks a daily metric keyed on occurred_at.
Know which rules imply which before you read the counts. A row whose occurred_at exceeds max(received_at_utc) has its own received_at no later than that maximum, so it is necessarily a clock-skew row as well: the future-dated mask is a subset of the skew mask, always. Neither is a subset of the date-mismatch mask, because skew of a few minutes inside one UTC date mismatches nothing.
Return a tidy DataFrame sorted by failing_share descending, and add a boolean column saying whether the rule should block publication, so the output is a decision rather than a list of numbers.

Worked solution (20 min)

Parse both timestamp columns with utc=True and assert the dtype, since a silently-object column makes every comparison string-wise and wrong.
Set ref = df['received_at_utc'].max() and build the five masks against it.
Assemble results as pd.DataFrame(rows) with columns rule, failing_rows, failing_share, blocks_publication.
Keep the masks addressable (a dict of name to Series) rather than only their sums, so the overlap between rules can be asserted rather than assumed.
Verify the function is pure: assert the input frame's shape is unchanged after the call.

Expected result: A DataFrame with one row per rule, failing_share equal to failing_rows divided by len(df) for every row, and the input frame returned unmodified. The rules overlap rather than partition the extract, and one containment is structural: every future-dated row is also a clock-skew row. The counts therefore must not be summed or presented as a total.

Verify it yourself

Plant violations deliberately and assert an exact expected vector rather than assuming one hit per rule. On a 10-row frame carrying two rows that share an event_id, one same-date skew row, one row whose occurred_at sits an hour past max(received_at_utc), one row with account_id set and user_id NULL, and one row whose occurred_at falls on the previous UTC date: duplicate_event_id is 2 under the keep=False convention, clock_skew is 2 (the planted skew row plus the future-dated row, which cannot avoid tripping it), future_dated is 1, orphan_account is 1, date_mismatch is 1.
Assert the containment directly rather than by counting: (future_dated_mask & ~clock_skew_mask).sum() is 0. A non-zero value means the reference clock was not max(received_at_utc).
Feed a clean frame and confirm all counts are 0 and no rule errors on empty masks.
Confirm len(input) is identical before and after, since the deliverable is a report and not a cleaned frame.

Follow-up

The date-mismatch count is 2.1 percent on this extract. What late-arrival rule would you write for a daily metric, and how many days would you hold the number open?
Duplicate event_id values appear only on the 'core_action_completed' event. What upstream cause would you check before deduplicating?
Which of these rules should fire an alert at the pipeline, and which should only appear in a weekly review?

Cluster bootstrap for a per-session rate randomised on users

Hard · cluster bootstrap · randomisation unit · variance

An experiment randomised on user_id reports a per-session conversion rate, so sessions inside a user are correlated. Input: one row per session with user_id, variant in {control, treatment} and converted in {0,1}. Write a cluster bootstrap from scratch: resample users with replacement within each arm, keep every session of a drawn user, recompute each arm's ratio of converted sessions to sessions, and take the difference. Return the point estimate, a 95 percent percentile interval from at least 2,000 resamples, the naive session-level interval that ignores clustering, and the ratio of their widths.

Approach

Name the estimand precisely: it is a ratio of sums, sum(converted) over sum(sessions) within an arm, not the mean of per-user rates. Those differ whenever session counts vary across users, and the ratio is what the reported metric is.
Resample the cluster, not the row. Draw n_users user ids with replacement inside each arm and take every session belonging to each draw, including duplicate draws of the same user. Keeping the user count fixed per arm rather than the session count is what preserves the sampling design.
Precompute per-user (converted_sum, session_count) once, so each resample is two vector lookups and a division rather than a repeated filter over the session frame. That turns 2,000 resamples from minutes into under a second.
Take the 2.5th and 97.5th percentiles of the 2,000 differences for the interval, and report the point estimate from the full data rather than from the bootstrap mean, since the bootstrap mean carries the resampling bias.
Compute the naive interval from the session-level binomial standard error and compare widths. The expected inflation is roughly sqrt(1 + (m-1)*rho), with m the mean sessions per user and rho the intraclass correlation of converted within users, so a computed ratio far from that value points at a bug in one of the two intervals.

Follow-up

Users average 3.4 sessions and the intraclass correlation is 0.12. What width ratio do you predict before running it, and does your bootstrap land there?
Give the delta-method standard error for this ratio and say when you would prefer it to the bootstrap.
Half the users in the treatment arm have exactly one session. What does that do to the cluster bootstrap's coverage, and how would you check it?

Sessionise an event stream with gap and midnight rules

Hard · sessionisation · vectorisation · event streams

Sessionise a raw event stream. Input: a DataFrame with visitor_id, user_id (often NULL), occurred_at_utc and event_name, unsorted, up to 5 million rows. A session breaks when the gap from that visitor's previous event exceeds 30 minutes, and is force-closed at UTC midnight so no session spans two calendar dates. A gap of exactly 30 minutes does not break. Emit one row per session with session_id, visitor_id, the user_id as of the last event in the session, started_at_utc, ended_at_utc, session_date, duration_seconds and event_count. Vectorise; do not loop per visitor.

Approach

Sort by ['visitor_id', 'occurred_at_utc', 'event_id'] once, then express the whole problem as one boolean vector: a row starts a new session when the visitor changed, or the gap exceeds 30 minutes, or the UTC date differs from the previous row's UTC date. Cumsum that vector and you have the session key.
Get the comparison direction right on the gap: the rule is strictly greater than 1800 seconds, so an event at exactly 1800 seconds continues the session. Write it as gap > pd.Timedelta(minutes=30), and make the tie a test case rather than an assumption.
Derive the midnight break from the date change, not from inserting synthetic boundary rows. A date change implies a break even when the gap is two seconds, which is precisely the force-close rule and is why the two conditions are ORed rather than one subsuming the other.
Aggregate with a single groupby on the session key: min and max of occurred_at_utc, size for event_count, and last for user_id, which is correct because the frame is already sorted so 'last' is the final event in the session. That is the identity-as-of-session-end rule.
Compute duration_seconds as (max - min).dt.total_seconds(), which makes a single-event session 0 seconds. Say so explicitly, because a downstream mean session duration is sensitive to whether single-event sessions are 0 or excluded.

Follow-up

Sessions are used as the denominator of a conversion rate. How does moving the inactivity gap from 30 to 45 minutes move that rate, and in which direction?
A visitor's clock is 40 minutes ahead, so their events arrive with future occurred_at values. What does your sessioniser do, and what would you rather it did?
The same person signs up mid-session on mobile and continues on desktop. How many sessions and how many users does your output show, and is that the right answer?

Write a query using SQL window functions to calculate a 7-day rolling average of product sales by region.

Medium · sql and data manipulation

Approach

Check whether any join is one-to-many before aggregating, or the sums inflate.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
State the window function and its partition and ordering out loud before writing it.

Follow-up

How would you verify this result without re-running the same query?
How does the query change if the join becomes one-to-many?

Explain how you would join multiple disparate tables to create a unified view of customer behavior.

Medium · sql and data manipulation

Approach

Compute rates by summing numerator and denominator separately, never by averaging rates.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
State the window function and its partition and ordering out loud before writing it.

Follow-up

How would you verify this result without re-running the same query?
How does the query change if the join becomes one-to-many?

How would you identify duplicate user records in a large-scale database?

Medium · sql and data manipulation

Approach

Check whether any join is one-to-many before aggregating, or the sums inflate.
Say which table is the grain you start from, and join outward from it.
Compute rates by summing numerator and denominator separately, never by averaging rates.

Follow-up

How does the query change if the join becomes one-to-many?
What breaks if events arrive late or out of order?

Rebuild sessions from raw events with a thirty-minute gap

Medium · window-functions · sessionisation · gaps-and-islands

From fct_event (event_id, visitor_id, occurred_at_utc) alone, rebuild sessions: a new session begins when the gap from that visitor's previous event exceeds 30 minutes, and every session is force-closed at UTC midnight so none spans two calendar dates. Return one row per session with visitor_id, session_start, session_end, event_count and session_date. Do not read fct_session; the point is to reproduce it. Assume duplicate occurred_at_utc values exist for the same visitor.

Approach

Get the previous timestamp per visitor with LAG(occurred_at_utc) OVER (PARTITION BY visitor_id ORDER BY occurred_at_utc, event_id). The event_id tiebreaker is required, not stylistic: with duplicate timestamps an unstable ordering makes the boundary flags non-deterministic between runs.
Set a boundary flag when prev IS NULL, or occurred_at_utc - prev > interval '30 minutes', or occurred_at_utc::date <> prev::date. The third disjunct is the midnight rule, expressed as a date change rather than a clock comparison so it holds across any gap length.
Number the islands with SUM(flag::int) OVER (PARTITION BY visitor_id ORDER BY occurred_at_utc, event_id ROWS UNBOUNDED PRECEDING). Because event_id is unique the ordering is total, so no two rows are peers and RANGE UNBOUNDED PRECEDING would compute exactly the same numbers here. Write ROWS anyway: it is the half of the guard that survives someone later simplifying the ORDER BY back to occurred_at_utc alone, at which point the default RANGE frame gives every row sharing a timestamp one shared running total.
GROUP BY visitor_id and the island number, then MIN(occurred_at_utc) AS session_start, MAX(...) AS session_end, COUNT(*) AS event_count, session_start::date AS session_date.
Reconcile against fct_session on one sample day. The counts should agree except for server-emitted events carrying no client session, so a systematic difference beyond those is a bug in the gap rule or in the ordering.

Worked solution (30 min)

Pick one high-volume visitor and dump their ordered event timestamps for a day to trace by hand.
Add LAG with the tiebreaker and eyeball the computed gaps.
Add the three-part boundary flag and confirm the first event of each date is flagged.
Add the running SUM with an explicit ROWS frame, then group and aggregate.
Compare total event_count against the raw input count, and compare session counts to fct_session for the sample day.

Expected result: One row per (visitor_id, island). SUM(event_count) equals the input row count exactly, with no events lost or duplicated. No session_end falls on a different date from its session_start.

Verify it yourself

Total events in equals total events out.
MAX(session_end::date - session_start::date) is 0 across all rows.
For a visitor ordered 09:00, 09:10, 09:55, 23:58, 00:02, the result is four sessions, not three.
No two sessions for the same visitor have overlapping [session_start, session_end] ranges.
Swapping ROWS for RANGE while event_id stays in the ORDER BY changes nothing; dropping event_id from both ORDER BY clauses does change the boundaries for a visitor with duplicate timestamps, which locates the guard in the tiebreaker rather than in the frame keyword.

Follow-up

Why 30 minutes? What does a 5-minute rule do to sessions-per-visitor and to any per-session conversion rate?
The same person uses phone then laptop. Two visitor_ids, two sessions. What breaks if you sessionise on user_id instead?
The midnight rule splits an overnight session. Which metrics does that bias, and in which direction?

How would you design a metric to measure the success of a new beverage launch in the Singapore market?

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Decompose the metric into the rates that drive it, and say which one you would check first.
Fix the population and the time window before naming any metric.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
What would you do if the primary metric and the guardrail moved in opposite directions?

If a key engagement metric for our loyalty program drops by 10% overnight, how would you investigate the root cause?

Medium · product sense and metrics

Approach

Decompose the metric into the rates that drive it, and say which one you would check first.
Fix the population and the time window before naming any metric.
State what result would change your recommendation, so the answer is falsifiable.

Follow-up

Which segment would you cut first, and what would that rule out?
What would you do if the primary metric and the guardrail moved in opposite directions?

How do you prioritize your work when faced with competing requests from different business units?

Medium · product sense and metrics

Approach

Restate the decision this analysis has to support, and who acts on the answer.
Name one primary metric, then the guardrail that stops it being gamed.
Fix the population and the time window before naming any metric.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
How would you detect that the metric is being gamed rather than genuinely improving?

If the results of an A/B test show a positive lift but the underlying metrics look suspicious, what steps do you take?

Medium · a/b testing and experimentation

Approach

Say whether units interfere with each other, and switch design if they do.
Name the guardrails that would stop a launch even on a positive primary result.
Name the randomisation unit first; it decides the variance and what the test can detect.

Follow-up

How would you handle interference between treated and control units?
What would you conclude if the result is positive but the test is underpowered?

What are the most common experimentation pitfalls you have encountered, and how do you avoid them?

Medium · a/b testing and experimentation

Approach

Name the randomisation unit first; it decides the variance and what the test can detect.
Decide the analysis before seeing data, including how long it runs and when you look.
State the primary metric and the minimum effect worth shipping, then size the test.

Follow-up

What would you do if you could not randomise at all?
What would you conclude if the result is positive but the test is underpowered?

How do you balance long-term brand growth with short-term sales volume in your data modeling?

Medium

Approach

Work from the decision backwards to the evidence you would need.
Clarify what is being asked and what a complete answer would contain.
Say what you would check first and why it is the highest-information step.

Follow-up

What assumption would you test first?
How would you know your answer was wrong?

A surrogate for twelve-month value inside a three-week test

Hard · surrogate metrics · experimentation · long-term value

A monetisation change — an earlier and harder paywall — will be tested for three weeks. The decision quantity is twelve-month cumulative net revenue per acquired account, which cannot be observed in three weeks. Available: fct_event, fct_session, fct_subscription_period (mrr_cents_constant_fx, period_status, change_reason, is_first_paid_period), dim_account, and fct_experiment_exposure (unit_type, unit_id, variant, first_exposed_at_utc, is_in_analysis_population). Construct a surrogate index readable at three weeks, state the assumption that makes it valid, name the mechanism that breaks it, and give the pre-registered rule for refusing to decide. Deliverable: the index, the assumption, and the refusal rule.

Approach

State the surrogacy condition before building anything: a surrogate is valid only if the treatment's entire effect on twelve-month revenue runs through it. Then say where it fails here, because a paywall moves short-run revenue directly and long-run revenue through churn and through who becomes a payer at all.
Fit the index on history rather than on intuition: regress twelve-month cumulative net revenue per account on features observable by day 21 — first-paid flag, activation days, week-3 core-action days, seats billed — using cohorts old enough to have a twelve-month outcome, and hold out a later cohort.
Report the out-of-sample fit as the headline rather than the point estimate: the held-out R-squared and the calibration of predicted against actual deciles are what license any use of the index, and a decile plot catches the mis-calibration an R-squared hides.
Name the bias direction explicitly: the relationship was estimated under the old paywall, so under a harder paywall the marginal payer is a different person and the index over-predicts their value, biasing the treatment arm optimistic.
Surround the index with the direct three-week readouts it cannot contain — revenue per exposed unit, cancel-within-first-period rate, and the free-side signup and activation counts — and pre-register a numeric refusal rule, because the failure mode of a surrogate is being used confidently in exactly the case it was not fit for.

Worked solution (40 min)

Assemble the training set: accounts with first_paid_at_utc at least twelve months old, their realised twelve-month cumulative net revenue, and the day-21 features.
Fit on pre-change cohorts, evaluate on a held-out later cohort, and report both out-of-sample R-squared and predicted-versus-actual decile calibration.
Write the surrogacy assumption as a falsifiable sentence, then write the specific mechanism in this treatment that violates it.
Specify the direct arm readouts on fct_experiment_exposure with is_in_analysis_population = TRUE: revenue per exposed unit, cancel-within-first-period rate, and free-side signup and activation counts.
Write the refusal rule with numbers attached, covering both the fit threshold and the free-side divergence case.

Expected result: A fitted surrogate with a reported out-of-sample R-squared and calibration, a written surrogacy assumption plus the mechanism that violates it, the resulting bias direction, and a numeric refusal rule agreed before launch.

Verify it yourself

Standard errors are clustered on fct_experiment_exposure.unit_id, the identifier of the randomisation unit. unit_type is the kind label for that unit — a single value such as 'user' across the whole table — so clustering on it collapses the design to one or two clusters and carries no information about who was randomised together. A per-event or per-session standard error on a user-randomised test is the opposite error: too small, and it will manufacture significance.
The analysis population is the exposed set with is_in_analysis_population = TRUE, and a sample-ratio check against the intended split passes before any outcome is read.
The index applied to the control arm should reproduce the historical relationship. If control is already mis-calibrated, the treatment estimate is not interpretable at all.

Follow-up

What evidence would make you trust a surrogate for this particular change rather than a different one?
The index reads plus 8 percent while three-week cancel-within-period is up. Which do you act on, and what do you tell the decision-maker?
How would you size this test, on what unit, and what does that do to the three-week horizon?

Size every candidate cause of a trial-to-paid decline

Hard · cohort-maturity · experiment-readout · mix-shift · contribution-sizing

Trial-to-paid conversion on weekly trial-start cohorts from fct_subscription_period reads 3.1 points below the trailing eight-week mean for the three most recent cohorts. Three things happened in that window: a pricing experiment reached 50% of new trials, a payment processor migration added settlement delay, and paid_search spend tripled. Using fct_subscription_period, fct_experiment_exposure and dim_user, rank the causes by their contribution in points of the headline, state the remainder, and give the decision you would take on Monday.

Approach

Kill the immature cohorts first, because everything downstream is computed on them. The metric is lagged by the trial length plus a 14-day conversion window plus a settlement allowance, and a processor migration lengthens exactly that last term; recompute each cohort at a fixed cohort age rather than as of today, and confirm the newest cohort's value is still climbing day over day.
Hold the experiment analysis to the exposed population. Join fct_experiment_exposure on unit_id with is_in_analysis_population = TRUE rather than reading an assignment log, then check the variant split for a sample-ratio mismatch before believing any effect at all. Contribution to the headline is the variant effect multiplied by the exposed share, which is not the same number as the variant effect.
Decompose the cohort mix by dim_user.first_touch_channel using the same weight-times-rate arithmetic as any other mix question, so the paid_search increase is sized as a weight change at a measured conversion rate rather than asserted from the spend figure.
Convert all three to points of the headline, sum them, and print the residual against the historical week-to-week standard deviation of the metric. If the residual is inside that band, say so and stop looking; if it is outside, name what you would investigate next rather than leaving it implied.
Land the decision. Only one of the three is actionable on Monday, so state whether the experiment has accrued enough exposed units to stop at the pre-declared horizon, and state separately what the settlement-lag correction does to the published series and its lag rule.

Follow-up

How do you choose the fixed cohort age, and what do you lose by choosing it too long?
If the pricing variant is genuinely 1.2 points worse, does that settle whether to stop it? What else is on the other side of that decision?
The trailing eight-week mean spans the processor migration. What is the right baseline instead?

Suggested practice checklist

Four days spend equal time on query work, statistics, modelling and product judgement at deliberately shallow depth, which produces a scored map of where you actually stand. The last three days spend everything on the two areas the role weights most, and close by re-running day one to measure movement.

Day 1 — Breadth pass: query fluency

Solve six prompts spanning aggregation, joins, window functions and date arithmetic in 60 minutes total, stopping at 10 minutes each whether or not it works, and mark every prompt as solved, solved slowly, or stuck.
For each unsolved prompt write the single blocking sentence (I lost the grain, I did not know the frame clause, I could not express the date boundary) instead of reading the solution.
Translate one pandas transformation you know well into SQL and one SQL query into pandas, checking that both return the same row count and the same totals.

Deliverable: A scored six-row table, one line per prompt, saved for the day-seven re-run.

Day 2 — Breadth pass: statistics and inference

Answer ten short questions in writing with nothing open: what a p-value is conditional on, what a 95 percent interval covers across repeated samples, when a paired test is the right one, what the bootstrap estimates, why multiple comparisons inflate false positives, how controlling the family-wise error rate differs from controlling the false discovery rate, what power depends on, what a missed real effect costs a product, the three situations where the central limit theorem does not rescue you (small n, very heavy tails, dependent observations), and what a standard error is the standard deviation of.
Grade yourself against a reference and count only the answers that were exactly right, not the ones that were nearly right.
Rewrite the two weakest answers the following morning from memory in full sentences.

Deliverable: Ten graded answers with an honest count of exact hits.

Day 3 — Breadth pass: modelling

Take one tabular dataset end to end in 90 minutes: a leakage-safe split, a baseline that is not a model (majority class or historical mean), one regularized linear model, one gradient-boosted tree, and a single evaluation metric chosen before you look at any result.
Write why that metric fits the cost structure: precision at a fixed recall for alerting, calibration for anything feeding a price or a threshold, ranking metrics for retrieval, and note that area under the ROC curve is insensitive to class balance in a way that can flatter a rare-positive problem.
Name the leak you were most likely to introduce (an encoding fit on all rows before splitting, or a feature computed after the label's timestamp) and write the check that would have caught it.

Deliverable: A notebook whose first cell states the metric and the baseline, plus two lines on what beat what and by how much.

Day 4 — Breadth pass: product judgement

Answer three case prompts aloud at 15 minutes each, timing how long passes before you state a success metric.
For one case write the first segmentation you would run and the row counts you expect per segment, so that a tiny segment cannot quietly drive the conclusion.
Take a metric definition you did not write, from a public dashboard, a textbook, or documentation you already have open, and list every place two analysts implementing it would diverge: which rows the denominator admits, whether the unit is an account or a person, what the time window is anchored to, and what happens to data that arrives late. Then write the one question that would close the largest of those gaps.

Deliverable: Three recorded case answers plus an ambiguity list for a metric someone else defined, ending in the single question you would ask about it.

Day 5 — Depth, first area

Rank the four areas by how many bullet points in the role description each one covers, pick the top one, and spend the entire day inside it.
Work the six hardest problems you can find in that area and for each write the generalizable move you should have reached for first, rather than the answer.
Re-solve the two you failed the same evening with notes closed.

Deliverable: Six generalizable moves written as instructions to yourself, not as solutions.

Day 6 — Depth, second area, and the seam between them

Repeat the depth protocol on the second-ranked area with the same six-problem structure.
Construct one problem that requires both areas at once, for example a metric redefinition whose effect you must validate with a test whose readout you then have to query.
Solve your own combined problem end to end and note where the handoff between the two areas cost you time.

Deliverable: One combined problem, solved end to end, with the handoff failure written down.

Day 7 — Integration and re-measurement

Re-run the six prompts from day one under the same clock and compare both correctness and time.
Run a 60-minute mixed mock that moves between areas without warning, since switching cost is what breadth passes do not train.
Write the two areas you would still fail on, and the sentence you will use in the interview when you hit one of them.

Deliverable: A before-and-after score table plus a written plan for the two remaining gaps.

Explaining a method to someone who will not follow the maths

Half of this section is about translation. Be ready to describe how you explained a result to someone who did not want the method, only the implication, and what you did when the simplified version started being repeated in a way that overstated it. Correcting your own simplification is a strong beat.

Describe a situation where you had to influence a team to change direction based on your research.

Medium · behavioural and stakeholder questions

Approach

Close with what you would do differently, concretely.
Name the disagreement or constraint, and how you resolved it with evidence.
Quantify the outcome, including what you would not claim credit for.

Follow-up

What would you do differently if you ran that project again?
How did you know the outcome was caused by your change?

Turn an ambiguous onboarding question into a measurable metric

Easy · scoping · metric definition · stakeholder

Two days before a planning review, a director asks whether onboarding is working. You have dim_user (account_created_at_utc, signup_surface, is_internal), fct_event (is_core_action, flow_id, flow_instance_id, event_name, occurred_at_utc, received_at_utc) and fct_session. No further meeting with the director is possible before you start work. Deliver three clarifying questions you would send in writing, the metric you will compute in the meantime with its numerator, denominator, window and exclusions, and one sentence naming the question you are deliberately not answering.

Approach

Recognise what is being probed: whether you convert a goal into a computable predicate without stalling for requirements or guessing in silence. Listing clarifying questions is the generic answer; shipping a defensible default alongside them is the strong one, because the review is in two days and it will happen with or without you.
Infer the decision behind the request. A question about whether onboarding works, arriving before a planning cycle, usually means whether to staff it next quarter. That points at a rate with visible headroom over several cohorts, not at a descriptive dashboard.
Write the three questions so that each one changes the SQL. Which population, all signups or only self-serve from dim_user.signup_surface. What counts as working, reaching a core action or completing the onboarding flow_id. Against what bar, last quarter's cohorts or a stated target.
Propose the default explicitly: seven-day activation on weekly signup cohorts. Numerator, users with is_core_action = TRUE events on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). Denominator, the signup cohort with is_internal = FALSE. Publish with an eight-day lag, and state that the two-distinct-days threshold is a frozen choice rather than a discovery.
Name the exclusion in the same breath as the number. The series shows whether users activate; it does not establish that onboarding caused the level, which needs a staged rollout or an experiment.

Follow-up

The director replies that they meant the onboarding flow specifically, not activation. What changes in the query and in the caveats?
Your cohort metric needs an eight-day lag and the review is in two days. What do you present, and how do you label it?
Two of your three questions come back unanswered. Which one do you refuse to proceed without?

Choose between three teams' requests with one analyst-week

Medium · prioritisation · stakeholder · judgement

You have one analyst-week. Three requests land the same morning. A growth team wants a paid-channel readout before a Friday spend decision. A billing team wants gross monthly revenue churn rebuilt, because the current figure recognises cancellation at canceled_at_utc rather than period_end_utc and is therefore wrong. A product team wants a dashboard for a feature launching in six weeks. All three sponsors are peers of your manager. Deliver your ranking, the explicit rule that produced it, and the message you send to the two teams you defer.

Approach

Recognise what is being probed: whether you prioritise on decision value and reversibility or on who asked most recently and most loudly. The generic answer sorts by importance; the strong one states a rule, applies it, and accepts the ranking it produces even where that is uncomfortable.
Score each request on three statable things: the decision it unblocks and the date that decision is made, the cost of being wrong in the meantime, and whether the work is one-off or compounding. A wrong published churn figure compounds, because it is quoted downstream and enters forecasts; the channel readout has a fixed date that cannot move; the dashboard has six weeks of slack.
Notice the tension between value and urgency rather than resolving it by feel. The churn defect is the most valuable item and the least urgent one, which is exactly the shape of work that never gets done.
Break the churn item in two. A one-hour severity check, sizing the gap between the two recognition points in MRR, is cheap enough to do before ranking anything and may promote the item outright. Do that first, then rank.
Make the deferrals concrete. Each deferred team gets a date, a reason expressed as another team's decision deadline rather than as relative importance, and the smallest thing you can hand them immediately.

Follow-up

The dashboard team escalates to your manager. What do you say in that conversation?
Your severity check shows churn is overstated by 15%. Does the ranking change, and does anybody need to be told today regardless of the ranking?
A fourth request arrives Wednesday with a Thursday deadline. What comes off the list, and who do you tell first?