Interview guides · Capgemini FSSBU
Capgemini FSSBU Data Scientist Interview Questions & Guide 2026
Causal inference drills for Capgemini FSSBU data scientist prep: diff-in-diff, matching, instruments, and the limits of observed data.
The 60-second brief
A Data Scientist at Capgemini FSSBU plays a pivotal role in leveraging data to drive informed business decisions, enhance product offerings, and optimize operational efficiencies. This position is crucial as it combines advanced analytics, machine learning, and statistical modeling to extract insights from complex datasets. As a Data Scientist, you will contribute to diverse projects that impact various sectors, including finance and insurance, where data-driven insights can significantly influence customer experiences and business strategies.
If the team owns experimentation, expect depth past a two-sample test: minimum detectable effect and its roughly inverse-square-root dependence on sample size (holding power, significance level and variance fixed), variance reduction from pre-period covariates, interference between units, and when a sequential design is the right call.
Focus areas
- Size an experiment before anyone launches it
- Decompose a metric move by segment and mix
- Separate novelty effects from durable behaviour change
Overview
In this role, you will engage with interdisciplinary teams to analyze vast data sets, develop predictive models, and communicate findings to stakeholders. Your work will not only shape the strategic direction of Capgemini FSSBU but also enhance user satisfaction and operational performance. The challenges you will face are varied and stimulating, making this position both critical and rewarding, as you will be at the forefront of innovation within a fast-paced and evolving industry.
The Capgemini FSSBU interview process
Capgemini FSSBU candidates report 4 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.
Initial Screening
Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.
What to demonstrate
- Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
- Whether you name what you have not done instead of stretching to cover every line of the posting
- Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage
How to prepare
- Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
- Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
- Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live
Technical Assessments
Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.
What to demonstrate
- Whether an ambiguous term becomes a specific column and filter before any computation happens
- Whether you read the schema for keys and cardinality rather than only for column names
- Whether the result answers the question at the grain it was asked at, per user or per session or per day
How to prepare
- Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
- On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
- Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over
Behavioral Interviews
Most of the weight in this round sits on the disagreement questions. Data work routinely produces an answer someone senior did not want, and the interviewer is trying to learn what you do in that hour. Both failure modes are common: folding as soon as a director pushes back, and treating the pushback as ignorance to be corrected with a better chart. A strong answer usually contains a specific thing the other person knew that you did not, and describes how you found out whether it changed the conclusion.
What to demonstrate
- Whether you can state the other side's argument accurately before you explain why you disagreed
- What you treated as evidence during the disagreement, such as a rerun under their assumption or a holdout check, rather than persuasion technique
- Whether you distinguish being overruled from being wrong, and can give an example of each
How to prepare
- Write out one disagreement where you turned out to be wrong, and say what in the data misled you. Candidates prepare the story where they were right, and the follow-up asks for the other one.
- For your main disagreement story, be ready to say what result would have made you drop your position. If no such result exists, you were not arguing from the data.
- Practise stating the opposing position out loud in one sentence the stakeholder would accept, then continue the story.
Final Interviews
A day of back-to-back interviews samples your floor, not your ceiling. Four hours in, the habits that carry a good answer are the first to go: restating the question before solving it, asking what the data would have to look like, checking a number before quoting it. What the day decides is whether the tired version of you is still someone to leave alone with an ambiguous problem. The round that sinks a candidate is usually not the hardest one. It is the one immediately after the round that went badly.
What to demonstrate
- Whether the late rounds get the same clarifying questions as the first one, or whether you start answering immediately to save effort
- Whether a weak answer stays in the room it happened in, instead of following you into the next conversation as apology or distraction
- Whether the quality of your questions holds up, since fatigue removes curiosity about the problem before it removes knowledge of the method
How to prepare
- Rehearse the length, not just the content: book four mock interviews of different types in one afternoon with short gaps, because the one you need to observe is the fourth
- Put the two or three questions you ask at the start of any problem on a card in front of you, so that under fatigue it is a habit you run rather than a decision you make
- Decide in advance what the gap between rooms is for: water, one line of notes on anything you promised to follow up, and an explicit close on the round that just ended so it does not travel
- Prepare a different closing question for each interviewer, so the end of a long day does not produce the same one four times
Where candidates lose points
Slicing a flat experiment until a segment reaches significance
Testing one metric across twenty segments at a nominal 5% level produces a significant result about two thirds of the time when nothing is happening anywhere, and the segment that surfaces is by construction the one with the most favourable noise. The reported effect in that slice is then badly overstated, because selection on significance conditions the estimate on being large. What makes it dangerous rather than merely wrong is that a post-hoc segment always has a plausible story attached, so it survives the meeting. The controls are declaring the small number of segments of interest before launch, correcting across the ones tested, and treating anything discovered afterwards as a hypothesis that needs its own adequately-powered test rather than a finding.
Watching an experiment daily and stopping when it crosses significance
A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.
Reading an observational correlation as a causal effect
Name the confounder you are most worried about and the design that would remove it: an experiment, a difference-in-differences with a checked pre-period trend, an instrument, or a regression discontinuity. When none is available, state which direction the bias likely runs and bound the claim accordingly.
Sizing estimates built on unnamed, unrevisable assumptions
Write each assumption as a named number you can change, then show the arithmetic so the interviewer can challenge one input instead of the whole answer. Finish by saying which assumption the result is most sensitive to, which matters more than the point estimate.
Questions & practice
How would you implement a K-means clustering algorithm from scratch?
Medium · machine learning and modelling
Approach
- Pick an evaluation metric that matches the cost of each error type, not a default.
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Set a baseline first, so any model has something honest to beat.
Follow-up
- How would you choose the decision threshold, and who owns that choice?
- Where could label leakage enter this setup?
What evaluation metrics do you use for regression models?
Medium · machine learning and modelling
Approach
- Check what information would not exist at prediction time, and exclude it.
- Pick an evaluation metric that matches the cost of each error type, not a default.
- Say how the offline result would be validated online before it is trusted.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
Rebuild per-visitor ordering without groupby convenience methods
Easy · pandas · vectorisation · window logic
You have a DataFrame of 2 million fct_event rows with visitor_id, occurred_at_utc and event_id, unsorted and containing duplicate timestamps within a visitor. Produce three new columns: event_rank, the 1-based position of the event within its visitor ordered by occurred_at_utc; seconds_since_prev, the gap to that visitor's previous event, NULL for the first; and is_first_for_visitor. You may use sort_values, shift, cumsum, numpy and boolean masking. You may not use groupby.transform, groupby.apply, groupby.cumcount, groupby.rank or merge_asof. Break timestamp ties on event_id.
Approach
- Sort once by ['visitor_id', 'occurred_at_utc', 'event_id'] and reset the index. The whole exercise reduces to row arithmetic on a sorted frame, and the tiebreak on event_id is what makes the result reproducible across runs.
- Mark visitor boundaries with is_first = df['visitor_id'].ne(df['visitor_id'].shift()). This is the single fact every other column derives from.
- Compute seconds_since_prev as the diff of the timestamp column, then overwrite it with NaT/NaN wherever is_first is True. The shift crosses the boundary between visitors and will otherwise hand the first row of each visitor the last event of the previous one.
- Build event_rank from a running counter that resets at boundaries: take a global cumulative position (np.arange(len(df))) and subtract, per row, the global position at which that visitor started. Get the start position by forward-filling the positions where is_first is True, which is a cumsum-free reset and is O(n).
- Verify against the forbidden method once, as a test rather than as the implementation, and confirm the two agree on every row.
Worked solution (20 min)
- Sort on the three-key tuple and reset_index(drop=True).
- Compute is_first via .ne(.shift()), which is True for row 0 because the shifted value is NaN.
- pos = np.arange(len(df)); start = pd.Series(np.where(is_first, pos, np.nan)).ffill(); event_rank = (pos - start + 1).astype(int).
- gap = df['occurred_at_utc'].diff().dt.total_seconds(); gap[is_first] = np.nan.
- Assert event_rank equals df.groupby('visitor_id').cumcount() + 1 on the sorted frame.
Expected result: Three columns on the sorted frame: event_rank starting at 1 for every visitor and increasing by 1 with no gaps, seconds_since_prev null exactly where is_first_for_visitor is True, and is_first_for_visitor summing to df['visitor_id'].nunique().
Verify it yourself
- is_first_for_visitor.sum() equals the number of distinct visitor_id values.
- seconds_since_prev.isna().sum() equals that same number.
- event_rank.max() per visitor equals that visitor's row count, and event_rank is non-negative everywhere.
- A visitor with two events at the identical timestamp gets ranks 1 and 2 with a gap of 0.0, ordered by event_id.
Follow-up
- The frame does not fit in memory. How does your approach change if you can only process one visitor-partitioned chunk at a time?
- occurred_at_utc is client-supplied and sometimes runs backwards within a visitor. Does your seconds_since_prev go negative, and should it?
- How would you extend this to reset the counter at every change of surface as well as visitor?
Write a SQL query to extract specific information from a database.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- How would you verify this result without re-running the same query?
- What breaks if events arrive late or out of order?
Write a function to perform a specific operation on a NumPy array.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Say which table is the grain you start from, and join outward from it.
- State the window function and its partition and ordering out loud before writing it.
Follow-up
- How does the query change if the join becomes one-to-many?
- How would you verify this result without re-running the same query?
Seven-day activation rate by weekly signup cohort
Easy · cohorts · activation · date-bounds
dim_user holds user_id, account_created_at_utc, is_internal. fct_event holds user_id, occurred_at_utc, is_core_action. A user is activated when core-action events fall on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). Return, for the last twelve complete weekly signup cohorts, the cohort week, cohort size, activated users and the activation rate. Exclude is_internal users. Every signup in the cohort week stays in the denominator, including users who never returned.
Approach
- Start from dim_user as the denominator spine with is_internal = FALSE and DATE_TRUNC('week', account_created_at_utc) as the cohort key. Driving the query from the event table instead would silently condition on having events and delete the entire non-activating population.
- Join fct_event on user_id with is_core_action = TRUE and a per-user bound, occurred_at_utc >= u.account_created_at_utc AND occurred_at_utc < u.account_created_at_utc + interval '7 days'. The bound is correlated to each user's own signup timestamp, not a single global date range.
- Aggregate per user with COUNT(DISTINCT occurred_at_utc::date) >= 2, then LEFT JOIN that back onto the spine and COALESCE the flag to FALSE so non-activators contribute a zero rather than vanishing.
- Restrict the published cohorts to those whose week ended at least eight days ago. A cohort younger than that has not finished its seven-day window, so its rate is mechanically low and reads as a decline.
- Roll up by summing the numerator and denominator per cohort week, and state the two-distinct-days threshold next to the number since it is a choice that re-bases the whole history if changed.
Worked solution (20 min)
- Write the cohort spine and confirm its total equals the count of non-internal signups in the date range.
- Write the per-user distinct-active-days CTE with both interval bounds and inspect a handful of users manually.
- LEFT JOIN, COALESCE the flag, aggregate to cohort week.
- Apply the eight-day publication lag and drop the incomplete cohort.
- Re-run with a closed upper bound (<= +7 days) and note how many users change state, to show the boundary is doing work.
Expected result: Twelve rows, one per cohort week, each with cohort_size, activated and rate. Cohort sizes sum to the total non-internal signup count across those twelve weeks. No cohort is younger than eight days.
Verify it yourself
- activated is never greater than cohort_size in any row.
- A user with three core actions on a single day is not counted as activated.
- Removing the LEFT JOIN in favour of an inner join raises every rate, which demonstrates the denominator was being conditioned on survival.
- Cohort sizes sum to an independent COUNT(*) over dim_user for the same range.
Follow-up
- Why two distinct days rather than one event? What happens to the published history if someone changes it to three?
- Invited seats and SSO-provisioned users get an account_created_at_utc at provisioning and may never sign in. Should they be in this denominator?
- The rate rose 3 points this week. What do you check before believing it?
Walk us through your thought process for solving a business problem with data.
Medium · product sense and metrics
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Fix the population and the time window before naming any metric.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- Which segment would you cut first, and what would that rule out?
What motivates you to work in data science, and how do you stay current with industry trends?
Medium · product sense and metrics
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Restate the decision this analysis has to support, and who acts on the answer.
- Decompose the metric into the rates that drive it, and say which one you would check first.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- Which segment would you cut first, and what would that rule out?
How do you prioritize tasks when handling multiple projects?
Medium · product sense and metrics
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- State what result would change your recommendation, so the answer is falsifiable.
- Restate the decision this analysis has to support, and who acts on the answer.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- How would you detect that the metric is being gamed rather than genuinely improving?
Explain the difference between supervised and unsupervised learning.
Medium
Approach
- Clarify what is being asked and what a complete answer would contain.
- Work from the decision backwards to the evidence you would need.
- State your assumptions explicitly before working the problem.
Follow-up
- How would you know your answer was wrong?
- What assumption would you test first?
Measure whether self-serve help actually answered the question
Medium · proxy metrics · bias · support
A help widget opens in-product. Leadership asks for the percentage of users who got their answer. You have fct_event (event_name, user_id, session_id, occurred_at_utc, is_core_action, properties JSONB carrying article_id), fct_session, and a support ticket table joined on user_id. Nothing records whether the answer was correct or whether the user was satisfied, and no such field is being added. Propose the metric you would publish, state the proxy plainly, name the direction and rough size of its bias, and say which decisions it can and cannot support. Deliverable: the definition plus the bias statement.
Approach
- Say first that the target quantity is unobserved and will stay unobserved: nothing in the stream distinguishes a user who was helped from one who gave up, and both leave the same trace, so every candidate metric here is a proxy and the only question is which bias you prefer.
- Build the proxy to remove the largest identifiable error: among widget-open sessions, the share with no ticket from that user within 72 hours and at least one is_core_action = TRUE event after the widget opened in the same session. The downstream action requirement strips out most of the silent abandonment that a no-ticket rule alone scores as success.
- State the residual bias with a direction and a bound: it still over-counts, because a user who gave up and went elsewhere files no ticket and may still complete an unrelated core action later in the session; bound it using the observable population of widget-open sessions that end within two minutes with no further event.
- Publish a directly-measured companion with its own weakness in the same sentence: article thumbs up/down reported with its response rate, and the note that a single-digit response rate missing non-randomly toward annoyed users is exactly why it cannot be the headline.
- Write the use statement, because a proxy without one gets reused for the wrong decision: valid for ranking articles against each other and for detecting a week-on-week break, invalid as an absolute deflection rate or as an input to a cost-saved figure.
Worked solution (25 min)
- Write the unobservable target in one sentence with the observable set beside it, so the gap is visible on the page rather than assumed away.
- Define the published proxy with exact numerator and denominator, including the session scoping of the downstream core action.
- Bound the bias from data you already have: compute the share of widget-open sessions ending within two minutes with no further event.
- Publish the thumbs signal beside it with its response rate and the direction of its missingness.
- Write the two-line use statement covering what the number supports and what it does not.
Expected result: A named proxy with numerator and denominator, a stated bias direction (over-counts success) with an observed magnitude bound, and an explicit list of the decisions the number does and does not support.
Verify it yourself
- The proxy and the raw no-ticket rate should differ by roughly the abandonment share computed in step three. If they are nearly identical, the downstream-action requirement is not binding and adds nothing.
- A change in support hours or ticket-form availability moves the no-ticket rate with no change in help quality, so the series must carry annotations for support operational changes.
- Sessions with consent_state = 'denied' cannot be joined forward to a user_id and therefore cannot enter this metric at all; the denominator definition has to say so.
Follow-up
- How would you validate this proxy once, and what would you do if the validation said it over-counts by 20 points?
- Support asks for a dollars-saved number from this metric. What do you say, and what would you need before saying anything else?
- Ticket volume drops the week support hours change. How do you keep that out of the series?
Gross revenue churn doubled with no cancellations behind it
Hard · billing-periods · fx · revenue-churn · decomposition
Gross monthly revenue churn computed from fct_subscription_period doubled from 1.8% to 3.6% in one month. The support queue shows no rise in cancellations and renewals look normal. You have fct_subscription_period with subscription_id, account_id, period_start_utc, period_end_utc, mrr_cents, mrr_cents_constant_fx, seats_billed, period_status, change_reason and canceled_at_utc, plus dim_account. Decompose the 1.8-point rise into named mechanisms, size each in points of the headline, and state the remainder you cannot explain.
Approach
- Reconstruct the numerator row by row and group it by change_reason before arguing about causes. A mid-period plan or seat change closes the current period row and opens a new one, so any implementation that treats a closed row as lost revenue books upgrades, downgrades and seat changes as churn; the change_reason breakdown of the numerator makes that visible in one query.
- Check the recognition timestamp. Churn belongs at period_end_utc, because revenue continues until the period ends, not at canceled_at_utc when the button was pressed. Then count period_end_utc rows per month across thirteen months: annual cohorts concentrate their period ends in the month twelve months after they were signed, so a spike that repeats in the same month last year is seasonality in the book, not an event this month.
- Recompute the whole numerator and denominator on mrr_cents_constant_fx. If the constant-currency figure is materially flatter, the move is an exchange-rate translation and belongs nowhere in a churn narrative.
- Check period_status handling. Rows with period_status = 'past_due' are dunning, not cancellation; a status-based rule counts them as loss while a period-end rule does not, and a dunning backlog can move the number by itself.
- Express every mechanism in points of the headline, sum them, and print the residual explicitly next to the month-to-month standard deviation of the prior twelve months. A decomposition without a stated remainder is a story, not an accounting.
Follow-up
- Which of these mechanisms should be fixed in the metric definition and which should be reported as a genuine business fact?
- How would you present a month whose churn is dominated by an annual cohort anniversary without the audience concluding the business is deteriorating?
- What would you change so that an upgrade can never enter the churn numerator again, and how would you test that it worked?
Suggested practice checklist
For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.
Day 1 — Design one test end to end on paper
- Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
- Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
- State in advance what you will do if the primary metric is flat while a secondary metric is significant.
Deliverable: A one-page test design with a decision rule written before launch.
Day 2 — Power arithmetic until it is automatic
- Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
- Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
- Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.
Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.
Day 3 — Variance and the unit-of-analysis problem
- Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
- Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
- Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.
Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.
Day 4 — Validity threats you can actually test for
- Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
- Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
- Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.
Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.
Day 5 — When randomization is not available
- Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
- Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
- List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.
Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.
Day 6 — The readout query
- Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
- Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
- Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.
Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.
Day 7 — Present it to someone who will not read the appendix
- Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
- Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
- Rewrite your opening line so the recommendation lands before any methodology.
Deliverable: A one-page readout whose first line is the recommendation.
Being wrong in public
A number you shipped turned out to be wrong, and someone had already acted on it. That is one of the most useful stories a data person can carry. What is being scored is how fast you noticed, who you told first, and what you changed in the process so the same class of error could not repeat quietly.
Describe your experience with FastAPI and its applications in deploying models.
Medium · behavioural and stakeholder questions
Approach
- Close with what you would do differently, concretely.
- Quantify the outcome, including what you would not claim credit for.
- State the situation in two sentences and spend the rest on your reasoning.
Follow-up
- What would you do differently if you ran that project again?
- How did you know the outcome was caused by your change?
Turn an ambiguous onboarding question into a measurable metric
Easy · scoping · metric definition · stakeholder
Two days before a planning review, a director asks whether onboarding is working. You have dim_user (account_created_at_utc, signup_surface, is_internal), fct_event (is_core_action, flow_id, flow_instance_id, event_name, occurred_at_utc, received_at_utc) and fct_session. No further meeting with the director is possible before you start work. Deliver three clarifying questions you would send in writing, the metric you will compute in the meantime with its numerator, denominator, window and exclusions, and one sentence naming the question you are deliberately not answering.
Approach
- Recognise what is being probed: whether you convert a goal into a computable predicate without stalling for requirements or guessing in silence. Listing clarifying questions is the generic answer; shipping a defensible default alongside them is the strong one, because the review is in two days and it will happen with or without you.
- Infer the decision behind the request. A question about whether onboarding works, arriving before a planning cycle, usually means whether to staff it next quarter. That points at a rate with visible headroom over several cohorts, not at a descriptive dashboard.
- Write the three questions so that each one changes the SQL. Which population, all signups or only self-serve from dim_user.signup_surface. What counts as working, reaching a core action or completing the onboarding flow_id. Against what bar, last quarter's cohorts or a stated target.
- Propose the default explicitly: seven-day activation on weekly signup cohorts. Numerator, users with is_core_action = TRUE events on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). Denominator, the signup cohort with is_internal = FALSE. Publish with an eight-day lag, and state that the two-distinct-days threshold is a frozen choice rather than a discovery.
- Name the exclusion in the same breath as the number. The series shows whether users activate; it does not establish that onboarding caused the level, which needs a staged rollout or an experiment.
Follow-up
- The director replies that they meant the onboarding flow specifically, not activation. What changes in the query and in the caveats?
- Your cohort metric needs an eight-day lag and the review is in two days. What do you present, and how do you label it?
- Two of your three questions come back unanswered. Which one do you refuse to proceed without?
Handle a request for numbers supporting a decision already made
Hard · integrity · framing · stakeholder
A senior leader has already decided to sunset a plan tier and asks you for the analysis showing it is the right call. Accounts on that tier carry 6% of MRR at constant FX and have the highest licensed-seat utilisation in the book. The leader's support matters to your next review cycle, and the decision is being presented in four days. Deliver what you produce, what you decline to produce, and the exact sentence you will say in the meeting where the number appears on a slide.
Approach
- Recognise what is being probed: whether you can find the legitimate request inside an illegitimate framing instead of either complying or refusing on principle. The generic answer promises to push back; the strong one produces something genuinely useful and states its limits in the room, without ambushing anybody.
- Separate the decision from the justification. Sunsetting the tier may be correct for reasons the data does not hold, such as support cost, roadmap surface area or sales motion. What you decline is a one-sided document. What you produce is the case read both ways, which also happens to be more useful to the leader.
- Build the symmetric analysis: MRR at risk at constant FX, the share of affected accounts with a plausible migration path given seats_licensed and billing_term, the recovery rate assumed for that migration and where it came from, and the downside case in which high-utilisation accounts treat the sunset as a reason to re-evaluate the vendor entirely.
- Surface the inconvenient fact privately and early. The highest seat utilisation in the book is a retention signal, and the leader should hold it before the room does, so they can incorporate it rather than be caught by it.
- Agree the meeting sentence in advance with the leader, so that nobody is surprised. Something to the effect that the tier is 6% of MRR and its accounts are the most heavily used in the book, and that the case for sunsetting rests on cost and focus rather than on revenue. That is true, it supports the decision on its real grounds, and it stops the deck claiming the numbers endorse it.
- Decide your own line before you need it: what you will not put your name to, and that the route if asked anyway is your own manager rather than a confrontation in the meeting.
Follow-up
- The deck circulates with your analysis included and the downside case removed. What do you do, and by when?
- What changes if the honest analysis says the sunset is clearly the wrong call?
- How do you write the same memo when the leader is your skip-level and the meeting is tomorrow?