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Aveva Data Scientist Interview Questions & Guide 2026

Data scientist interview prep for Aveva: original practice on experiment design, SQL and metric reasoning, with worked solutions.

The 60-second brief

As a Data Scientist at Aveva, you are at the forefront of the industrial digital transformation. Aveva builds the software that powers complex, massive-scale industrial operations—from energy grids and chemical plants to smart cities and manufacturing hubs. In this role, your work directly translates into safer, more efficient, and more sustainable operations for global enterprises.

In modelling rounds the live question is usually why this model class for this problem, and how you would know six weeks after launch that it is still working. Deriving gradients by hand is rarely what is being probed.

Focus areas

  • Pick a randomisation unit that respects interference
  • Separate novelty effects from durable behaviour change
  • Decompose a metric move by segment and mix

Overview

The impact of this position is immense. You will work with rich datasets generated by industrial IoT sensors, digital twins, and enterprise asset management systems. Your models might predict equipment failures before they happen, optimize supply chain logistics, or reduce the carbon footprint of a major manufacturing facility. This is not just about building models in a vacuum; it is about solving tangible, real-world engineering and operational challenges.

Candidates for this role should expect a highly collaborative environment where data science meets deep industrial expertise. You will partner closely with software engineers, domain experts, and product managers to deploy scalable machine learning solutions. If you are passionate about leveraging data to drive physical-world impact and thrive in a complex, data-rich ecosystem, this role offers an exceptional platform to advance your career.

The Aveva interview process

Aveva candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Online Assessment

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

  • Whether an ambiguous term becomes a specific column and filter before any computation happens
  • Whether you read the schema for keys and cardinality rather than only for column names
  • Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

  • Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
  • On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
  • Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Technical Interviews

Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.

What to demonstrate

  • Whether the query you write matches the plan you just described
  • What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
  • Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly

How to prepare

  • Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
  • Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
  • Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock

HR Behavioral Round

Rounds of this kind usually include one question about work that did not go well, and it is the part that carries the most information. Anyone can narrate a shipped win. What the interviewer learns from a project that stalled is how you behave without a result to hide behind: whether you noticed the problem yourself, how long it took, and who you told. Answers that route the failure onto a data pipeline or a reorganisation close the topic without answering it, and the follow-up comes back to your own part.

What to demonstrate

  • Whether you found the error yourself or someone else found it, and how long it sat before anyone knew
  • What you changed afterwards, stated as a check you now run rather than a lesson you now believe
  • Whether the mistake you choose has real cost attached, such as a quarter of misdirected roadmap or a metric that was reported upward, instead of one that flatters you

How to prepare

  • Choose a failure you caught yourself and be ready to say what tipped you off. A story where someone else caught it is still usable, but you will be asked why you missed it.
  • Write down the check you added afterwards and where it lives now, so the correction is a concrete artefact rather than a resolution.
  • Rehearse saying the cost out loud. Candidates shrink the number by instinct once the interviewer is in the room.

Where candidates lose points

Slicing a flat experiment until a segment reaches significance

Testing one metric across twenty segments at a nominal 5% level produces a significant result about two thirds of the time when nothing is happening anywhere, and the segment that surfaces is by construction the one with the most favourable noise. The reported effect in that slice is then badly overstated, because selection on significance conditions the estimate on being large. What makes it dangerous rather than merely wrong is that a post-hoc segment always has a plausible story attached, so it survives the meeting. The controls are declaring the small number of segments of interest before launch, correcting across the ones tested, and treating anything discovered afterwards as a hypothesis that needs its own adequately-powered test rather than a finding.

Treating last-touch attribution as the causal value of a channel

The attribution label on dim_user is the output of a rule that assigns full credit to whichever touch happened to be recorded last inside a lookback window, and that rule systematically rewards channels that sit close to the conversion, especially branded search and retargeting, which largely intercept demand that already existed. Reallocating spend on those labels moves budget toward the channels that are best at being last, which is why attributed return on ad spend often improves while total signups do not. Nothing in the touchpoint data can settle this, because the counterfactual of not running the channel was never observed. The credible reads are a geo holdout or a scheduled pause, sized in advance on the total-signups metric rather than on the attributed one, and the honest framing in the meantime is that the label describes correlation with conversion and not incremental contribution.

Reading experiment results before checking the arm split

Compare observed arm counts against the intended allocation ratio, not an assumed even split, and set the alarm far below the conventional 0.05: at 0.05 roughly one healthy experiment in twenty trips it, which is why sample-ratio checks usually run at p < 0.001 or stricter. The test's power scales with sample size, so it misses a real diversion on a small experiment and fires on an imbalance too small to move the estimate on a very large one. A flag means go find the assignment or logging fault before reading any outcome, not report a mismatch.

Naming a model class before naming the deployment constraints

Set out the latency budget, the label delay, the retraining cadence, the interpretability requirement and the number of labelled examples, then pick the model that fits them. A boosted-tree answer to a problem where each decision must be explained to the affected user is a well-executed answer to the wrong question.

Questions & practice

What is the difference between L1 and L2 regularization, and when would you use each?

Medium · machine learning and modelling

Approach

  1. Say how the offline result would be validated online before it is trusted.
  2. Set a baseline first, so any model has something honest to beat.
  3. Pick an evaluation metric that matches the cost of each error type, not a default.

Follow-up

  • How would you choose the decision threshold, and who owns that choice?
  • What would you monitor after launch to know the model is still valid?

Explain how a Random Forest algorithm works to a non-technical stakeholder.

Medium · machine learning and modelling

Approach

  1. Frame the prediction: the label, the moment of prediction, and the action it triggers.
  2. Set a baseline first, so any model has something honest to beat.
  3. Say how the offline result would be validated online before it is trusted.

Follow-up

  • What would you monitor after launch to know the model is still valid?
  • How would you choose the decision threshold, and who owns that choice?

How do you evaluate the performance of a clustering algorithm?

Medium · machine learning and modelling

Approach

  1. Set a baseline first, so any model has something honest to beat.
  2. Say how the offline result would be validated online before it is trusted.
  3. Check what information would not exist at prediction time, and exclude it.

Follow-up

  • How would you choose the decision threshold, and who owns that choice?
  • Where could label leakage enter this setup?

Sessionise an event stream with gap and midnight rules

Hard · sessionisation · vectorisation · event streams

Sessionise a raw event stream. Input: a DataFrame with visitor_id, user_id (often NULL), occurred_at_utc and event_name, unsorted, up to 5 million rows. A session breaks when the gap from that visitor's previous event exceeds 30 minutes, and is force-closed at UTC midnight so no session spans two calendar dates. A gap of exactly 30 minutes does not break. Emit one row per session with session_id, visitor_id, the user_id as of the last event in the session, started_at_utc, ended_at_utc, session_date, duration_seconds and event_count. Vectorise; do not loop per visitor.

Approach

  1. Sort by ['visitor_id', 'occurred_at_utc', 'event_id'] once, then express the whole problem as one boolean vector: a row starts a new session when the visitor changed, or the gap exceeds 30 minutes, or the UTC date differs from the previous row's UTC date. Cumsum that vector and you have the session key.
  2. Get the comparison direction right on the gap: the rule is strictly greater than 1800 seconds, so an event at exactly 1800 seconds continues the session. Write it as gap > pd.Timedelta(minutes=30), and make the tie a test case rather than an assumption.
  3. Derive the midnight break from the date change, not from inserting synthetic boundary rows. A date change implies a break even when the gap is two seconds, which is precisely the force-close rule and is why the two conditions are ORed rather than one subsuming the other.
  4. Aggregate with a single groupby on the session key: min and max of occurred_at_utc, size for event_count, and last for user_id, which is correct because the frame is already sorted so 'last' is the final event in the session. That is the identity-as-of-session-end rule.
  5. Compute duration_seconds as (max - min).dt.total_seconds(), which makes a single-event session 0 seconds. Say so explicitly, because a downstream mean session duration is sensitive to whether single-event sessions are 0 or excluded.

Worked solution (35 min)

  1. df = df.sort_values(['visitor_id','occurred_at_utc','event_id']).reset_index(drop=True).
  2. new_visitor = df.visitor_id.ne(df.visitor_id.shift()); gap = df.occurred_at_utc.diff(); new_day = df.occurred_at_utc.dt.date.ne(df.occurred_at_utc.dt.date.shift()).
  3. is_start = new_visitor | (gap > Timedelta(minutes=30)) | new_day; df['session_key'] = is_start.cumsum().
  4. g = df.groupby('session_key'); out = g.agg(visitor_id=('visitor_id','first'), user_id=('user_id','last'), started_at_utc=('occurred_at_utc','min'), ended_at_utc=('occurred_at_utc','max'), event_count=('event_id','size')).
  5. out['session_date'] = out.started_at_utc.dt.date; out['duration_seconds'] = (out.ended_at_utc - out.started_at_utc).dt.total_seconds(); assign session_id from the sorted index.

Expected result: One row per session where session_count equals is_start.sum(), event_count sums exactly to len(input), every session's started_at and ended_at share one UTC date, and duration_seconds is at least 0 and strictly less than 86400.

Verify it yourself

  • out['event_count'].sum() equals len(df); a mismatch means rows were lost to a join or a dropna.
  • started_at_utc.dt.date equals ended_at_utc.dt.date on every row.
  • For a planted visitor with events at 12:00:00 and 12:30:00 exactly, one session is emitted; move the second to 12:30:01 and two are emitted.
  • For a planted visitor with events at 23:59:50 and 00:00:10, two sessions are emitted on consecutive dates despite a 20-second gap.

Follow-up

  • Sessions are used as the denominator of a conversion rate. How does moving the inactivity gap from 30 to 45 minutes move that rate, and in which direction?
  • A visitor's clock is 40 minutes ahead, so their events arrive with future occurred_at values. What does your sessioniser do, and what would you rather it did?
  • The same person signs up mid-session on mobile and continues on desktop. How many sessions and how many users does your output show, and is that the right answer?

Pair flow starts to completions within a thirty-minute bound

Medium · event-streams · conditional-aggregation · flow-funnel

fct_event holds event_id, flow_id, flow_instance_id, event_name, occurred_at_utc, surface, app_version. Using only rows where event_name is 'flow_started', 'flow_completed' or 'error_shown', compute the daily core-flow completion rate by surface and app_version. Numerator: distinct flow_instance_id whose flow_completed occurs within 30 minutes of its flow_started with no error_shown for the same instance in between. Denominator: distinct flow_instance_id with a flow_started that day. Report rows with a NULL flow_instance_id as a separate coverage count, not inside either side.

Approach

  1. Collapse the stream to one row per flow_instance_id using conditional aggregation: MIN(occurred_at_utc) FILTER (WHERE event_name = 'flow_started') AS started, MIN(...) FILTER (WHERE event_name = 'flow_completed') AS completed, MIN(...) FILTER (WHERE event_name = 'error_shown') AS first_error. This makes the 'first' semantics explicit and avoids a self-join entirely.
  2. Apply the predicates on that single row: completed IS NOT NULL AND completed <= started + interval '30 minutes' AND (first_error IS NULL OR first_error > completed). Note the last clause encodes 'in between' literally, so an error surfaced after a successful completion does not disqualify the attempt.
  3. Bucket by started::date, surface and app_version. Splitting by app_version is not decoration: a completion-rate regression is nearly always confined to one client build, and a pooled daily rate hides it behind the installed base.
  4. Count NULL flow_instance_id rows as a separate coverage figure. They cannot be attributed to an attempt at all, so they belong in neither numerator nor denominator, and their share tells you how much of the rate is unmeasurable.
  5. For any roll-up to week or to all surfaces, re-sum the numerator and denominator rather than averaging the daily rates.

Follow-up

  • occurred_at_utc is client-supplied. What do you do with an instance whose completion timestamp precedes its start?
  • flow_instance_id is missing on 4 percent of starts for one app_version. What can and cannot you conclude about that build?
  • An instance starts at 23:55 and completes at 00:04. Which day owns it, and what does the alternative do to the daily series?

Find reactivation gaps in account paid-period history

Hard · gaps-and-islands · window-functions · subscriptions

fct_subscription_period holds account_id, subscription_id, period_start_utc, period_end_utc, period_status and change_reason. A mid-period plan or seat change closes one row and opens another, so a single continuous paid tenure is often many rows, and an account may hold two overlapping subscriptions. Collapse rows with period_status in ('active','past_due') into continuous tenures per account, treating gaps of three days or less as continuous. Return account_id, tenure_start, tenure_end, and for every tenure after the first, the gap in days that preceded it.

Approach

  1. Filter to paid rows only: period_status IN ('active','past_due'). Trialing periods are not tenure, and including them turns every trial that never converted into a one-period tenure followed by a fake churn.
  2. Order by period_start_utc and take a running maximum of all prior ends: MAX(period_end_utc) OVER (PARTITION BY account_id ORDER BY period_start_utc, period_end_utc, subscription_id ROWS BETWEEN UNBOUNDED PRECEDING AND 1 PRECEDING). Those three columns are the only stable ordering this schema exposes, so check first that they are unique within an account; if rows tie on all three, the island numbering is order-dependent between runs and you need a real row key before the result is reproducible.
  3. LAG on its own is wrong here because with overlapping or nested periods the immediately preceding row by start date is not the one that ends latest, so the running maximum is the part that cannot be shortcut.
  4. Flag a new island when prior_max_end IS NULL OR period_start_utc > prior_max_end + interval '3 days', then number islands with a running SUM of the flag over the same ordering and an explicit ROWS frame.
  5. Group to (account_id, island) taking MIN(period_start_utc) and MAX(period_end_utc), then LAG(tenure_end) OVER (PARTITION BY account_id ORDER BY tenure_start) to compute the preceding gap in days for every tenure after the first.
  6. Sanity-check with change_reason, which is the only lineage this schema carries: list its distinct values first, then confirm that rows recording a plan or seat change sit inside a tenure rather than opening one, and that every tenure after the first opens on a row whose reason records a restart rather than an ordinary renewal. Do not reconcile against a churn timestamp on dim_account, which this schema does not define; and where such a column does exist, a cancellation timestamp records when the request was made and routinely sits weeks before the period it ends.

Worked solution (35 min)

  1. Find an account with a known mid-period upgrade and dump its period rows to use as the trace case.
  2. Check that (period_start_utc, period_end_utc, subscription_id) is unique per account, since the whole ordering rests on it.
  3. Write the paid-rows CTE and the running MAX with the explicit frame.
  4. Add the island flag and the running SUM, then verify the trace account yields one island.
  5. Group to tenures and add the LAG-based gap in days.
  6. List the distinct change_reason values, then count accounts with more than one tenure and compare against the count of accounts carrying a restart-flavoured reason anywhere in their history.

Expected result: One row per (account_id, tenure). An account with a continuous history returns a single row with a NULL preceding gap. Every non-first tenure has gap_days strictly greater than 3 by construction.

Verify it yourself

  • No two tenures for the same account overlap or touch within the grace window.
  • MIN(tenure_start) per account equals MIN(period_start_utc) per account in the filtered input.
  • The account with a known mid-period upgrade produces one tenure, not two.
  • (period_start_utc, period_end_utc, subscription_id) has no duplicates within an account; if it does, say how many accounts are affected before reading the output.
  • The share of accounts with more than one tenure is small; if it is most accounts, the status filter or the grace window is wrong.

Follow-up

  • Why three days of grace? What do 0 and 30 days each do to the count of accounts classed as reactivated?
  • An account runs two concurrent subscriptions for different teams. One tenure or two, and what does the revenue reader expect?
  • How would you turn these tenures into a monthly gross logo churn series without double-counting an account that churned and returned in the same month?

How do you prioritize your work when faced with multiple urgent deadlines?

Medium · product sense and metrics

Approach

  1. Restate the decision this analysis has to support, and who acts on the answer.
  2. Decompose the metric into the rates that drive it, and say which one you would check first.
  3. Name one primary metric, then the guardrail that stops it being gamed.

Follow-up

  • What would you do if the primary metric and the guardrail moved in opposite directions?
  • How would you detect that the metric is being gamed rather than genuinely improving?

Write a program to reverse the order of words in a given sentence.

Medium

Approach

  1. Clarify what is being asked and what a complete answer would contain.
  2. Say what you would check first and why it is the highest-information step.
  3. State your assumptions explicitly before working the problem.

Follow-up

  • How would you know your answer was wrong?
  • What assumption would you test first?

Given an array of integers, find the maximum product of any two numbers.

Medium

Approach

  1. State your assumptions explicitly before working the problem.
  2. Work from the decision backwards to the evidence you would need.
  3. Say what you would check first and why it is the highest-information step.

Follow-up

  • How would you know your answer was wrong?
  • What assumption would you test first?

Choose one success number for a homepage redesign

Easy · conversion · guardrails · mix effects

A homepage redesign is ready to test. Marketing wants visit-to-signup conversion as the single success metric: distinct fct_session.visitor_id with a 'signup_completed' event in fct_event, over distinct visitor_id with a session started in the window where is_bot_flagged = FALSE and consent_state <> 'denied'. Sessions carry referrer_channel and device_type. Argue for or against that metric, name what you would decide on instead, and give the one guardrail you would refuse to ship without. Deliverable: the metric, the guardrail, and the failure mode in writing.

Approach

  1. List everything that moves this rate without the page changing: referrer_channel mix, device_type mix, cookie lifetime and bot-rule changes, then pre-register the segments you will decompose on so the decomposition is not chosen after seeing the result.
  2. Argue that signup is an intermediate outcome the homepage can inflate by over-promising, and propose activated signups per 1,000 eligible visitors — the same numerator further restricted to users clearing the seven-day activation bar — as the number the decision actually rests on.
  3. Explain the consent exclusion rather than copying it: a 'denied' session can never be joined forward to a user, so leaving it in the denominator puts visitors there who have no path into the numerator and depresses the level permanently.
  4. Separate what the metric can and cannot be used for: inside a randomised comparison over one window it is fine, but as a trend line across a platform privacy change it will step down because visitor_id resets more often, with no behaviour change behind it.
  5. State the trade you would accept in advance: a smaller conversion gain with flat activation beats a larger conversion gain with activation down, and write the threshold before the readout.

Worked solution (15 min)

  1. Restate the proposed metric and list every input that can move it with the page unchanged.
  2. Compute the mix-held-fixed counterfactual: reweight this period's per-segment rates by last period's segment volumes, and report the difference against the pooled rate as the mix effect.
  3. Define the decision metric: activated signups per 1,000 eligible visitors, with the seven-day activation predicate spelled out.
  4. Write the guardrail and the explicit trade-off sentence you would put in the ship decision.
  5. Record the denominator exclusions with the reason for each, not just the predicate.

Expected result: Conversion kept as a diagnostic, activated signups per 1,000 visitors named as the decision metric, a specified mix decomposition, and one guardrail carrying a written trade-off.

Verify it yourself

  • Weekly rates rolled up by re-summing numerator and denominator differ from the average of the weekly rates whenever weekly traffic is uneven. If the two agree, a rate-of-rates has been computed somewhere.
  • Per-segment numerators must sum to the pooled numerator. If they do not, a visitor is appearing in two segments and the segmentation is not a partition.
  • Activation can only be read eight days after the last signup in the window, so the earliest honest decision date is eight days after the test stops.

Follow-up

  • The redesign wins overall but the entire gain sits in paid social. What do you do, and what would change your mind?
  • How do you roll four weekly conversion rates up to a month, and why does the obvious way give a different answer?
  • Where does holding the segment mix fixed stop working as a correction?

Decide whether a one-day core-action drop is real

Easy · seasonality · day-of-week · late-arriving-data

A daily dashboard counts distinct fct_event.user_id with is_core_action = TRUE, filtered on occurred_at_utc, and is read at 09:00 UTC. This morning it shows yesterday down 22% against the day before. fct_event is partitioned on received_at_utc. You have fct_event, fct_session and dim_user with thirteen months of history. Deliver a one-paragraph verdict, escalate or do not escalate, with the evidence that settles it, before anyone proposes a product hypothesis.

Approach

  1. Identify which two weekdays the comparison actually spans, then pull the same weekday-pair transition for the last 52 weeks and place the observed 22% inside that distribution. A day-over-day comparison in a product with a weekday pattern is a comparison of two different populations, so the reference class is the same transition historically, not the prior day.
  2. Measure partition completeness rather than assuming it. For each of the last 30 days compute the share of that day's occurred_at_utc rows that had landed by 09:00 UTC the following morning, split by surface; mobile clients buffer events offline, so the freshest partition is systematically short and the shortfall is not uniform across surfaces.
  3. Recompute the same series keyed on received_at_utc. If the drop survives on both keys it is not a lateness artefact; if it exists only on occurred_at_utc it is the partition filling in.
  4. Check the two exclusion flags before segmenting anything: a change in is_bot_flagged coverage or a batch of is_internal accounts entering or leaving moves a distinct-user count with no user behaviour behind it.
  5. Only if the movement survives all of the above, begin the segment decomposition. Say explicitly in the verdict which of these four checks the movement passed, so the next reader does not repeat them.

Follow-up

  • What publication lag would you set for this dashboard, and how would you derive the number rather than pick it?
  • If you switch the metric to received_at_utc, what does that break for anyone comparing to historical figures?
  • How would you detect the same problem automatically, so a human does not have to notice it each morning?

Suggested practice checklist

For someone who can already write the query and train the model but stalls when asked what to measure or whether a change is worth making. Metric definition and case structure come first; the technical work is kept as maintenance rather than the centre of the week.

Day 1 — Metric anatomy

  • For three products you use daily, write one primary metric, two input metrics that plausibly move it, and one guardrail that would catch a cheap way of moving the primary at the cost of the product.
  • For one of them, specify the metric precisely enough that two analysts would return the same number: numerator, denominator, unit of observation, time window, and how returning and deleted accounts are treated.
  • Pick a ratio metric and write what happens to it when the denominator shrinks for reasons unrelated to the numerator, with a concrete example of that happening.

Deliverable: A one-page metric tree for one product, with the primary metric written as an unambiguous spec.

Day 2 — Diagnosing a drop without guessing

  • Take the prompt "weekly active users fell 8 percent week over week" and write the segmentation plan before proposing any cause: platform, region, tenure cohort, acquisition channel, and whether the movement sits in the numerator or in a changed denominator.
  • List the instrumentation failures that manufacture fake drops (a client release that stopped firing an event, a bot filter change, a shifted date boundary or timezone) and write the query that rules out each one.
  • Rehearse stating the boring explanations first, seasonality and day-of-week composition, before reaching for a product cause.

Deliverable: A drop-diagnosis checklist short enough to recite from memory in under a minute.

Day 3 — Should we build it

  • Take a feature idea and write it as a bet: what you believe is true, what would have to be true for it to pay off, the metric that would confirm it, and the effect size that would justify the engineering cost.
  • Size the opportunity top-down and bottom-up, then reconcile the two numbers in writing instead of quoting whichever is friendlier.
  • Write the counter-metric that would make you kill the feature even if it wins on the primary metric.

Deliverable: A one-page product memo ending in a decision rather than a list of considerations.

Day 4 — The places aggregate numbers lie

  • Construct a Simpson's paradox numerically: two segments where the treatment wins within each segment yet loses overall, and identify the shift in segment weights that causes it.
  • Take a heavy right-tailed quantity such as revenue per user and write why the mean is the wrong summary, which percentile you would report instead, and what a moving mean with a stable median tells you.
  • Write your definition of a session for the product from day one, then name two real behaviours it misclassifies.

Deliverable: One page holding a worked Simpson's paradox table and a session definition with its two known failure cases.

Day 5 — Technical maintenance, aimed at metrics

  • Solve four timed SQL prompts that all end in a ratio metric, so the question of grain stays live in every answer.
  • Compute a 95 percent confidence interval for a proportion on a small sample, and state why the normal approximation is unreliable when either np or n(1 minus p) falls below roughly 10, along with which interval you would use instead.
  • Take one metric from your day-one tree, write the query that computes it correctly, then write the query that computes it wrong in the most plausible way and explain how you would notice.

Deliverable: Four solved prompts plus a matched correct and plausible-wrong query for one metric.

Day 6 — Turning engineering work into data science stories

  • Write three project stories as situation, decision, trade-off, outcome, each carrying one number and one thing you got wrong.
  • For the story you will lead with, prepare an answer to "what would you do differently" that names a decision you made, not a constraint you were handed.
  • Practise the sentence that reframes a systems project as a question project: the question the work answered, ahead of the pipeline it shipped.

Deliverable: Three written stories with the lead story delivered aloud and timed under four minutes.

Day 7 — Mock case and gap list

  • Run a 40-minute mock case with someone playing a product manager who pushes back on your metric choice, and record it.
  • Listen back and mark every moment you proposed a solution before the success metric existed.
  • Rewrite those moments as the question you should have asked, and rehearse the first 90 seconds of the case until scoping comes before solving.

Deliverable: A recorded case plus a rewritten opening 90 seconds.

The project you argued against

Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.

How do you handle missing or corrupted data in a time-series dataset?

Medium · behavioural and stakeholder questions

Approach

  1. Close with what you would do differently, concretely.
  2. State the situation in two sentences and spend the rest on your reasoning.
  3. Pick a story where you drove the decision, not one where you observed it.

Follow-up

  • How did you know the outcome was caused by your change?
  • What would you do differently if you ran that project again?

Where do you want to be in your career in the next five years?

Medium · behavioural and stakeholder questions

Approach

  1. Name the disagreement or constraint, and how you resolved it with evidence.
  2. Close with what you would do differently, concretely.
  3. Quantify the outcome, including what you would not claim credit for.

Follow-up

  • What would you do differently if you ran that project again?
  • How did you know the outcome was caused by your change?

Handle a request for numbers supporting a decision already made

Hard · integrity · framing · stakeholder

A senior leader has already decided to sunset a plan tier and asks you for the analysis showing it is the right call. Accounts on that tier carry 6% of MRR at constant FX and have the highest licensed-seat utilisation in the book. The leader's support matters to your next review cycle, and the decision is being presented in four days. Deliver what you produce, what you decline to produce, and the exact sentence you will say in the meeting where the number appears on a slide.

Approach

  1. Recognise what is being probed: whether you can find the legitimate request inside an illegitimate framing instead of either complying or refusing on principle. The generic answer promises to push back; the strong one produces something genuinely useful and states its limits in the room, without ambushing anybody.
  2. Separate the decision from the justification. Sunsetting the tier may be correct for reasons the data does not hold, such as support cost, roadmap surface area or sales motion. What you decline is a one-sided document. What you produce is the case read both ways, which also happens to be more useful to the leader.
  3. Build the symmetric analysis: MRR at risk at constant FX, the share of affected accounts with a plausible migration path given seats_licensed and billing_term, the recovery rate assumed for that migration and where it came from, and the downside case in which high-utilisation accounts treat the sunset as a reason to re-evaluate the vendor entirely.
  4. Surface the inconvenient fact privately and early. The highest seat utilisation in the book is a retention signal, and the leader should hold it before the room does, so they can incorporate it rather than be caught by it.
  5. Agree the meeting sentence in advance with the leader, so that nobody is surprised. Something to the effect that the tier is 6% of MRR and its accounts are the most heavily used in the book, and that the case for sunsetting rests on cost and focus rather than on revenue. That is true, it supports the decision on its real grounds, and it stops the deck claiming the numbers endorse it.
  6. Decide your own line before you need it: what you will not put your name to, and that the route if asked anyway is your own manager rather than a confrontation in the meeting.

Follow-up

  • The deck circulates with your analysis included and the downside case removed. What do you do, and by when?
  • What changes if the honest analysis says the sunset is clearly the wrong call?
  • How do you write the same memo when the leader is your skip-level and the meeting is tomorrow?