Interview guides · Annalect

Annalect Data Scientist Interview Questions & Guide 2026

Data scientist prep for Annalect: practice defining a payments and lending metric, picking its guardrails and defending the tradeoff.

The 60-second brief

The Data Scientist role at Annalect sits at the intersection of advanced analytics, marketing technology, and strategic business consulting. As a key player within the Omnicom Group ecosystem, Annalect focuses on providing data-driven solutions that help clients optimize their marketing investments, understand consumer behavior, and improve campaign performance. You will be expected to translate complex, messy marketing data into actionable insights that directly influence multi-million dollar media budgets.

Ask early whether the loop includes an asynchronous take-home or a timed live case, because the two are graded on different things. A take-home is read as an artifact: the question you decided to answer, what you did about missing or malformed records, and a conclusion stated plainly enough for someone to act on. A reviewer who cannot rerun your notebook discounts the result whatever score is printed in it. Hold to the stated time box and write down what you would have done with more of it, since the follow-up round is usually a live defence of the same work.

Focus areas

Read vintage curves, not blended portfolio averages
Decompose expected loss into PD, LGD, EAD
Reconcile amounts in minor units and currency

Overview

This role is highly impactful, as your work often involves building models that power Marketing Mix Modeling (MMM), attribution analysis, and customer journey mapping. You will collaborate closely with media planners, data engineers, and client-facing stakeholders to ensure that the models you build are not just theoretically sound, but practically useful in a real-world business context. The environment is fast-paced and demands a blend of rigorous technical skill and the ability to articulate complex concepts to non-technical partners.

The Annalect interview process

Annalect candidates report 3 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Initial Screening

Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.

What to demonstrate

Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
Whether you name what you have not done instead of stretching to cover every line of the posting
Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage

How to prepare

Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live

Technical Assessments

Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.

What to demonstrate

Whether an ambiguous term becomes a specific column and filter before any computation happens
Whether you read the schema for keys and cardinality rather than only for column names
Whether the result answers the question at the grain it was asked at, per user or per session or per day

How to prepare

Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over

Virtual or Face-to-Face Interviews

An extra round usually exists because something is still open after the standard loop: a skill the earlier interviews did not sample, a level decision, or two interviewers who disagreed. It is rarely a rerun of what you already did well. Ask the recruiter who you are meeting, what function they sit in, and how long the session runs. That is an ordinary scheduling question, and the answer changes what you should prepare. What separates a strong candidate here is treating the round as a fresh evaluation with its own bar, rather than assuming earlier performance carries you through or sinks you.

What to demonstrate

Whether you can answer well on ground the earlier rounds did not cover, without leaning on what you already said to someone else
Consistency of the facts in your stories: the same sample size, timeframe, team size and scope of your own role as in earlier conversations
How you handle an unfamiliar format live, including whether you ask what kind of answer is wanted before producing one

How to prepare

Ask the recruiter for the interviewer's function, the length, and whether to expect a coding surface, a discussion, or a presentation. Preparing for a 30 minute conversation with a partner team is not the same work as preparing for a 60 minute technical block.
Write out what each earlier round actually covered, then list the two or three areas nobody probed. That gap is the most likely subject of the extra round.
Re-read the numbers in the project stories you have already told, so a second telling does not quietly contradict the first.

Where candidates lose points

Averaging delinquency across a book that is growing

A loan three months old cannot be 90 days past due, so a portfolio with many recent originations reports a low blended 90+ rate purely from age mix. The blended rate falls fastest exactly when originations grow fastest, which is precisely when credit quality most needs watching, so the metric moves in the reassuring direction during the riskiest period. Only comparisons at equal months on book are valid, which is what a vintage or roll-rate view enforces.

Recalibrating an underwriting cutoff on approved and funded applicants only

Rejected applicants have no repayment outcome, and they were rejected because the incumbent model scored them badly, so the missingness depends directly on the outcome being modelled. Reject inference by augmentation or parcelling fills the gap using the incumbent model's own assumptions, which means it can confirm those assumptions but cannot test them. The only genuinely new information about the reject region comes from bureau performance on rejects who borrowed elsewhere, or from a deliberately randomised approval band around the cutoff.

Naming a model class before naming the deployment constraints

Set out the latency budget, the label delay, the retraining cadence, the interpretability requirement and the number of labelled examples, then pick the model that fits them. A boosted-tree answer to a problem where each decision must be explained to the affected user is a well-executed answer to the wrong question.

Treating a non-significant result as proof of no effect

Say whether the confidence interval excludes the effect sizes you would have cared about. If it does not, the honest reading is that the test was underpowered, so report the minimum detectable effect the design could have found and what sample size would resolve it.

Questions & practice

What is the difference between parametric and non-parametric models, and when would you choose one over the other?

Medium · statistics and probability

Approach

Translate the result into the decision it informs, in one plain sentence.
Write down the assumption the method needs before you use the method.
Quantify uncertainty explicitly rather than reporting a point estimate alone.

Follow-up

What sample size would you need to detect an effect half this size?
How would you explain this result to someone who does not know statistics?

How do you perform data normalization to ensure model stability?

Medium · machine learning and modelling

Approach

Set a baseline first, so any model has something honest to beat.
Frame the prediction: the label, the moment of prediction, and the action it triggers.
Check what information would not exist at prediction time, and exclude it.

Follow-up

What would you monitor after launch to know the model is still valid?
Where could label leakage enter this setup?

Build a vintage delinquency table without pivot or unstack

Easy · vintage analysis · cohorts · groupby · cumulative max

fct_loan_performance_monthly gives loan_id, origination_month, months_on_book, days_past_due, charge_off_flag and restructured_flag. Produce a DataFrame with one row per origination_month and columns for months_on_book 0 through 12, each cell holding the share of that vintage's funded loans that had ever reached 90 or more days past due, or charge-off, by that age. You may not use pivot, pivot_table, crosstab or unstack. Cells for ages a cohort has not yet reached must be NaN rather than zero.

Approach

Define the per-row indicator as days_past_due >= 90 or charge_off_flag, then take a cumulative maximum of it per loan ordered by months_on_book, because the metric is reached-by-age-m, not in-that-state-at-age-m.
Deal with restructuring before the cumulative max. Restructuring resets days_past_due, so a restructured loan re-enters at current and, without the cumulative maximum carrying its pre-restructure worst state, reads as a cure.
Fix the denominator once as the count of distinct loan_id per origination_month across the whole cohort. Prepaid and charged-off loans stop producing rows, so a denominator recomputed at each age silently shrinks exactly where losses land.
Aggregate with groupby(['origination_month','months_on_book'])['ever_90'].sum(), then pre-build the output frame indexed by sorted origination months with integer columns 0 to 12 and assign from the grouped Series by .loc on its index.
Mask cells beyond each cohort's maximum observed months_on_book so an immature cell reads NaN instead of an artificially low rate.

Worked solution (30 min)

Sort by loan_id and months_on_book, build the ever_90 indicator, then apply groupby('loan_id')['ever_90'].cummax().
Compute cohort_size as the distinct loan_id count per origination_month, before any filtering on age.
Group the cumulative indicator by origination_month and months_on_book and sum it to get the numerator per cell.
Create the output frame with the sorted origination months as index and range(0, 13) as columns, fill it from the grouped Series, and divide each row by its cohort_size.
Compute each cohort's maximum observed months_on_book and set every cell to the right of it to NaN.

Expected result: A DataFrame with one row per origination_month and columns 0 to 12, values non-decreasing left to right within every row, near zero in column 0, and NaN forming an upper-right triangle where cohorts have not yet aged.

Verify it yourself

Every row is non-decreasing across columns; a decrease means the cumulative maximum was not applied or a restructure reset leaked through.
The denominator per row equals the cohort's distinct loan count and does not change across columns.
Column 0 is at or near zero for every vintage, since a loan cannot be 90 days past due at its first month end.
origination_month plus months_on_book is constant along an anti-diagonal, so one anti-diagonal should reproduce a direct calendar-month filter.

Follow-up

Two adjacent vintages diverge at months_on_book 6. How would you separate seasoning, mix shift and a genuine credit-quality change?
The three most recent vintages look best on this table. What do you check before saying so?
How does the table change if charge-off policy moved from 180 to 120 days past due partway through the series?

Explain your approach to handling outliers in a large dataset; when do you remove them versus keeping them?

Medium · sql and data manipulation

Approach

Compute rates by summing numerator and denominator separately, never by averaging rates.
State the window function and its partition and ordering out loud before writing it.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

How does the query change if the join becomes one-to-many?
How would you verify this result without re-running the same query?

How would you use SQL window functions to calculate rolling averages or identify rank-based patterns in media spend?

Medium · sql and data manipulation

Approach

Compute rates by summing numerator and denominator separately, never by averaging rates.
Check whether any join is one-to-many before aggregating, or the sums inflate.
Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.

Follow-up

What breaks if events arrive late or out of order?
How does the query change if the join becomes one-to-many?

Accident-quarter loss ratio on earned rather than written premium

Hard · loss ratio · earned vs written · development age

From fct_policy_period_monthly, compute the accident-quarter loss ratio by product_line: incurred losses, being paid_loss_minor plus case_reserve_minor plus ibnr_reserve_minor, over earned_premium_minor for the same accident quarter. State explicitly whether loss_adjustment_expense_minor is included and apply that choice consistently. Also output the same ratio computed on written_premium_minor so the two can be compared. The table holds current values with no valuation-date snapshot. Say in one line which comparison this schema cannot support and what you would need to support it.

Approach

Derive the accident quarter from as_of_month with date_trunc, and note that the table already attributes losses to the month of the loss event while earning premium pro rata into the same month, which is what makes the two sides comparable at all.
Aggregate earned_premium_minor, written_premium_minor and the three loss components to product_line and accident quarter in one pass, keeping loss adjustment expense as its own column so the inclusion choice is a final-select decision rather than something buried in a CTE.
Compute both ratios side by side and a third column for their difference, because the size and sign of that difference is a direct read on whether the book grew or shrank in the quarter.
State the limitation plainly: every row carries today's reserve estimate, so each accident quarter is observed at a different development age and a cross-quarter comparison mixes development with underwriting. A fixed development age needs a valuation-date dimension, that is one row per accident period per valuation, which this table does not have.
Guard against the mirror-image error on the numerator by confirming ibnr_reserve_minor is non-zero on recent quarters; if it is null or zero there, the recent periods are understated twice over and the series is not usable.

Worked solution (40 min)

CTE quarterly: group fct_policy_period_monthly by product_line and date_trunc('quarter', as_of_month), summing earned_premium_minor, written_premium_minor, paid_loss_minor, case_reserve_minor, ibnr_reserve_minor and loss_adjustment_expense_minor.
Final SELECT: build incurred_minor as the three loss components plus the LAE column, with the LAE inclusion written as a named expression so the choice is visible on the page.
Emit loss_ratio_earned and loss_ratio_written, both cast to numeric, plus their difference and the written-to-earned premium ratio.
Order by product_line and accident quarter, and append the one-line note about the missing valuation dimension to the query as a comment.

Expected result: One row per product_line and accident quarter with earned and written premium, incurred losses, both ratios and their difference. In quarters where written premium exceeds earned, loss_ratio_written is strictly below loss_ratio_earned, and the gap widens with the growth rate.

Verify it yourself

For a mature product line with flat volume, summed earned premium over a full policy term is close to summed written premium, so the two ratios converge there.
The sign of loss_ratio_earned minus loss_ratio_written matches the sign of written premium minus earned premium in every quarter, which is an arithmetic identity and not a data finding.
Recent accident quarters have non-zero ibnr_reserve_minor; a zero there means the numerator is missing its tail and the ratio is understated.
Within a quarter, loss_ratio_earned divided by loss_ratio_written equals written_premium_minor divided by earned_premium_minor exactly, because both ratios share one numerator. Any deviation means the LAE term was built into one ratio and not the other, which is the real test that the inclusion choice was applied consistently.
Recomputing with LAE excluded scales each quarter's ratio by incurred_minor / (incurred_minor + lae_minor). That factor is not constant across quarters unless LAE happens to be booked as a fixed fraction of incurred losses, so a uniform shift is evidence about how LAE is loaded, not evidence that the query is self-consistent — use the previous check for that.

Follow-up

Written premium exceeds earned premium by 18 percent this quarter and by 3 percent two years ago. What happened to the book, and what does it do to each ratio?
How would you build a development triangle from a valuation-dated version of this table, and what would you use the chain-ladder factors for?
Statutory presentation conventionally takes the expense ratio on written premium while the loss ratio uses earned. How do you avoid a combined ratio that quietly mixes the two bases?

How would you design a set of KPIs for a new digital marketing campaign?

Medium · product sense and metrics

Approach

Name one primary metric, then the guardrail that stops it being gamed.
State what result would change your recommendation, so the answer is falsifiable.
Decompose the metric into the rates that drive it, and say which one you would check first.

Follow-up

How would you detect that the metric is being gamed rather than genuinely improving?
Which segment would you cut first, and what would that rule out?

If you noticed a sudden drop in a key performance metric, what is your systematic approach to diagnosing the root cause?

Medium · product sense and metrics

Approach

Fix the population and the time window before naming any metric.
State what result would change your recommendation, so the answer is falsifiable.
Restate the decision this analysis has to support, and who acts on the answer.

Follow-up

Which segment would you cut first, and what would that rule out?
How would you detect that the metric is being gamed rather than genuinely improving?

How do you balance short-term conversion goals with long-term brand health metrics?

Medium · product sense and metrics

Approach

State what result would change your recommendation, so the answer is falsifiable.
Restate the decision this analysis has to support, and who acts on the answer.
Fix the population and the time window before naming any metric.

Follow-up

What would you do if the primary metric and the guardrail moved in opposite directions?
How would you detect that the metric is being gamed rather than genuinely improving?

What are common experimentation pitfalls you have encountered when running A/B tests in a media setting?

Medium · a/b testing and experimentation

Approach

State the primary metric and the minimum effect worth shipping, then size the test.
Name the randomisation unit first; it decides the variance and what the test can detect.
Say whether units interfere with each other, and switch design if they do.

Follow-up

What would you conclude if the result is positive but the test is underpowered?
What would you do if you could not randomise at all?

How do you determine statistical significance when dealing with high-variance marketing data?

Medium · a/b testing and experimentation

Approach

State the primary metric and the minimum effect worth shipping, then size the test.
Name the guardrails that would stop a launch even on a positive primary result.
Say whether units interfere with each other, and switch design if they do.

Follow-up

What would you conclude if the result is positive but the test is underpowered?
What would you do if you could not randomise at all?

Diagnose a sample ratio mismatch before reading the result

Easy · sample ratio mismatch · instrumentation · chi-square

A two-week test of a new risk rule logged 512,340 exposures in treatment and 508,110 in control against an intended 50/50 split. The dashboard reports a 1.8 percent relative lift in the count-weighted authorization approval rate, p equals 0.004. Exposures are written by the events pipeline at the point the rule is evaluated. Before anyone reads the lift, test whether the split is consistent with 50/50, state your verdict, rank the mechanisms that would produce this imbalance, and say what you do with the two weeks of data.

Approach

Run the test rather than eyeballing the ratio: a chi-square goodness-of-fit on one degree of freedom against the expected 50/50, or equivalently a binomial test on the treatment share. A 0.42 percent imbalance looks trivial and is not, because at a million exposures the null distribution is extremely tight.
Declare the result uninterpretable rather than adjusting it. An SRM means units are missing from one arm conditional on something, and the something is usually correlated with the outcome, so reweighting or trimming does not restore exchangeability; it just hides the selection.
Localise the mismatch before hypothesising about it: recompute the split by day, by channel, by issuer_country and by whether the rule actually fired. An SRM confined to one slice points straight at the code path that produced it.
Rank mechanisms by how often they are the cause here. First, exposure logged downstream of a step the treatment changes, so any arm-specific drop-off before the log line silently deletes units. Second, assignment keyed on something mutable or nullable, such as card_token_id across a reissue or a null customer_id on guest traffic. Third, bot or fraud filtering applied after assignment and hitting arms unequally. Fourth, retry rows deduplicated after assignment rather than before. Fifth, a ramp or a rollback that moved mid-test.
Close the loop with an A/A run on the fixed pipeline before rerunning the A/B, and add a continuous SRM check with an alert threshold so the next occurrence is caught on day one instead of at readout.

Worked solution (15 min)

Total exposures N = 1,020,450, so expected per arm E = 510,225 and the absolute deviation is 2,115 in each direction.
Chi-square = 2 * 2115^2 / 510225 = 2 * 4,473,225 / 510,225 = 2 * 8.767 = 17.53 on one degree of freedom.
Convert: sqrt(17.53) = 4.19 standard deviations, so p is about 3e-5. The observed treatment share is 0.50208 against a null standard error of 0.000495, which is the same statement in another form.
Declare SRM, withhold the 1.8 percent lift from any decision, and produce the per-day and per-channel split table that localises the cause.

Expected result: Chi-square is about 17.5 on one degree of freedom, p is about 3e-5. This is a sample ratio mismatch. The correct output is a defect report with a localisation table, not a treatment effect; the 1.8 percent lift is not reported as a result even with a caveat.

Verify it yourself

The binomial standard error of the treatment share is sqrt(0.25 / 1020450) = 4.95e-4; the observed share 0.50208 sits 4.19 standard errors from 0.5, matching the chi-square.
Re-running the same test on the assignment log rather than the exposure log should show a clean 50/50 if the randomiser is sound and the loss is downstream, which immediately narrows the search.
Summing the per-day chi-square contributions should reproduce the total; a single day dominating the sum is a deploy, not a design flaw.

Follow-up

Suppose the mismatch is entirely in one issuer_country and the treatment adds a 3-D Secure step there. What is the most likely code path, and what does that imply about the sign of the observed lift?
What SRM alert threshold would you set for a daily check, and how do you keep it from firing constantly across many concurrent tests?
If the split is exactly 50/50 but the two arms have different distributions of mcc and channel, is that an SRM? What is it, and what do you do about it?

Manual review rate doubles on the day two changes ship

Hard · definition change · model version · population stability

Manual review rate on fct_loan_application, defined as decided_by = 'manual' over decisions in ('approve','decline'), stepped from 9 to 18 percent on a single day. That day a new model_version went live, and the same release changed which referral paths are recorded as manual. Columns: submitted_at, channel, bureau_score, model_pd_12m, model_version, policy_rule_hits, decision, decided_by, decision_at. Attribute the step across definition, model and population, with a number against each.

Approach

Establish the shape before the cause. A definition or code change produces a step at the deploy timestamp; a population change produces a ramp. Plot at hourly granularity either side of the release and read which one this is.
Dual-run the definition. Recompute the metric under both the old and the new recording rules across several months of history. If the historical series under the new rule sits near 18 percent throughout, that part of the step is definitional and should be restated, not investigated.
Hold the model constant and decompose the residual by policy_rule_hits identifier. A referral rule keyed to a score threshold shows its own step, and naming the rule is what makes the finding actionable to the policy owner.
Test the score, not the applicants. Compare model_pd_12m distributions by model_version on the same applications where shadow scores exist; otherwise compare adjacent weeks with a population stability index, treating the customary 0.1 and 0.25 marks as heuristics rather than tests, and assess calibration separately from ranking.
Test the applicants, not the score. Compare channel mix, bureau_score distribution and null-bureau share across the boundary. If those are stable, population is not a driver and should be reported as approximately zero rather than left unquantified.
Deliver three components that sum to the observed step, each with the team that owns it.

Follow-up

If the new model is better calibrated, is a higher referral rate the correct outcome or a threshold nobody retuned?
How would you have caught the recording change before it reached the dashboard?
What is the swap set here, and which swap group would you inspect first?

Suggested practice checklist

For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.

Day 1 — Design one test end to end on paper

Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
State in advance what you will do if the primary metric is flat while a secondary metric is significant.

Deliverable: A one-page test design with a decision rule written before launch.

Day 2 — Power arithmetic until it is automatic

Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.

Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.

Day 3 — Variance and the unit-of-analysis problem

Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.

Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.

Day 4 — Validity threats you can actually test for

Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.

Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.

Day 5 — When randomization is not available

Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.

Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.

Day 6 — The readout query

Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.

Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.

Day 7 — Present it to someone who will not read the appendix

Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
Rewrite your opening line so the recommendation lands before any methodology.

Deliverable: A one-page readout whose first line is the recommendation.

Your part, not the team's

Most data work is done by groups, so an interviewer has to work out which piece was yours. An answer that runs on 'we' for several minutes gets interrupted with a question about what you personally did, and by then the answer sounds defensive even when it is true. Mark your own contribution as you go, and name the parts that belonged to someone else instead of leaving them ambiguous. Keep a few specifics back as well, like the name of the metric or who actually objected, so a probe can be answered with something you had not already said.

Describe a challenging project where you had to pivot your strategy based on stakeholder feedback.

Medium · behavioural and stakeholder questions

Approach

Quantify the outcome, including what you would not claim credit for.
Pick a story where you drove the decision, not one where you observed it.
Close with what you would do differently, concretely.

Follow-up

How did you know the outcome was caused by your change?
What would you do differently if you ran that project again?

Defend a vintage finding that contradicts the portfolio dashboard

Medium · vintage analysis · mix shift · stakeholder pushback

The lending dashboard shows blended 90-plus days-past-due falling for four consecutive quarters while originations grew 60 percent. Using fct_loan_performance_monthly, you build a vintage view keyed on origination_month by months_on_book and find the three most recent vintages are worse than their predecessors at the same age. The business lead presents that dashboard weekly and pushes back hard, suggesting you picked favourable cohorts. You get one meeting and the vintage table. Present the finding so it survives the cherry-picking objection and ends in a decision.

Approach

Reconcile before you contradict: show that aggregating your vintage table along the calendar diagonal reproduces the published blended series, so the disagreement is about age mix rather than about data quality.
Make the mechanism arithmetic rather than rhetorical: a loan cannot reach 90 days past due before it is 90 days old, so rapid origination growth shifts weight onto young months-on-book where the rate is structurally near zero.
Show every vintage rather than a selected pair, all indexed at months_on_book equal to 12, with cohort sizes printed beside each curve so nobody can claim the divergence rests on a thin cohort.
Handle restructuring explicitly, because restructured_flag resets days_past_due: count each loan on its worst pre-restructure state, or recent vintages will look better than they are.
Close on the decision rather than the chart: state what the divergence implies for the cutoff or the channel mix, and state in advance what evidence would make you withdraw the claim.

Follow-up

Two cohorts differ at month 12. How do you separate a seasoning effect from a genuine credit-quality effect?
Someone argues the recent vintages are simply a broker-channel mix shift. How do you test that, and what would confirm it?

State honestly what your cutoff change actually contributed

Hard · impact attribution · swap set · counterfactual

Six months ago your recommendation moved a credit cutoff, using fct_loan_application and fct_loan_performance_monthly. Since then approval rate rose four points and the 12-month vintage 90-plus rate on affected cohorts is flat. In the same window the bureau changed a score attribute, marketing shifted channel mix toward broker, and the internal funding rate moved. Your performance review asks for impact in currency terms. Give the number you would stand behind, the counterfactual it rests on, and the part of the observed movement you would not claim.

Approach

Define the counterfactual before computing anything: the claim is not what happened after the change, it is what would have happened had the old cutoff scored the same applications, which means replaying the old threshold on the post-change population.
Build the swap set: applications the new cutoff approves that the old one declined, applications the old one approved that the new one declines, and everyone else held out as unaffected. Only the swap groups carry your effect. Note that the swap-out group has no outcome under the new rule, because those loans were never funded, so its forgone margin must be estimated from matched pre-change approvals rather than observed.
Price each swap group at months_on_book equal to 12 on the measure the cutoff was meant to move: interest and fees collected, minus net charge-offs, minus funding cost at the internal transfer rate.
Strip the confounders explicitly. Cohorts affected by the bureau attribute change are either recomputed on the old attribute or excluded; channel mix is held fixed by reweighting to the pre-change mix; funding cost is charged at the rate in force each month rather than one blended average.
State the residual you will not claim, with its size, and give a range rather than a point wherever cohorts have not yet reached 12 months on book.

Follow-up

The swap-in group is only 6 percent of applications. How does that change the way you present the number, and to whom?
What would you have needed to set up at launch to make this attribution clean, and why was a randomised band around the cutoff not used?