Interview guides · Analysis Group
Analysis Group Data Scientist Interview Questions & Guide 2026
Analysis Group Data Scientist interview guide: reported rounds, practice questions with worked solutions and a 7-day prep plan.
The 60-second brief
As a Data Scientist at Analysis Group, you are stepping into a center of excellence within one of the largest and most prestigious economics consulting firms in the world. Your work will directly impact Fortune Global 500 companies, top law firms, and leading government agencies by providing thoughtful, pragmatic solutions to their most complex business and litigation challenges. You will not just be crunching numbers; you will be collaborating with world-class internal experts and affiliated academic thought leaders to translate massive amounts of data into actionable, strategic insights.
Learn the economics of the product category before the loop. Marketplaces, subscription products and ad-supported products turn on different core quantities (match rate and liquidity, retention and churn, fill rate and yield) and fail in different characteristic ways.
Focus areas
- Define numerator, denominator and window precisely
- Separate novelty effects from durable behaviour change
- Pick a randomisation unit that respects interference
Overview
This role is unique because it bridges the gap between cutting-edge technological research and high-stakes consulting. You will tackle problems involving massive scale and deep complexity, working with diverse datasets ranging from electronic medical records (EMR) and insurance claims to social media text and financial transactions. Whether you are building machine learning production systems, optimizing computationally intensive tasks in high-performance computing (HPC) environments, or developing interactive analytics portals, your technical solutions will drive critical decisions in healthcare, finance, energy, and life sciences.
Expect an environment that feels both academic and highly applied. Analysis Group values continuous learning and methodological advancement. You will be expected to stay abreast of new developments in data science, maintain the firm's leadership position in analytics, and actively teach new methodologies to your peers. If you are passionate about applying advanced mathematical models to real-world legal and economic puzzles, this role offers an unparalleled platform for your expertise.
The Analysis Group interview process
Analysis Group candidates report 4 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.
Behavioral and Technical Screen
Behavioural answers from data candidates get audited in a way that answers from other roles do not. When you say a model lifted retention, the next question is the denominator, the window, and how you knew the lift was not seasonal. So attach the measurement to each claim while you tell it: what the metric was before, over what period, and against what comparison. Numbers with no baseline read as rounded-up memory, and one unsupported figure tends to make the rest of the story sound rehearsed.
What to demonstrate
- Whether each impact number arrives with a baseline, a window and a comparison, or as a bare percentage
- Whether you can name the method that attributed the effect to your work (an experiment, a staged rollout, a seasonal control) or concede the link was correlational
- Whether the magnitudes stay internally consistent when the interviewer multiplies them against the scale you described earlier
How to prepare
- For each story, write the impact line as metric, value before, value after, window, and how attribution was established. Any line missing two of those five is a follow-up you will answer badly.
- Re-derive one headline number from the source table rather than the deck that reported it. Resume numbers drift upward across retellings.
- Decide in advance which figures you cannot share, and prepare the ratio or relative change you can give instead, so a confidentiality limit does not read as evasion.
Core Technical Rounds
Before anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.
What to demonstrate
- Whether an ambiguous term becomes a specific column and filter before any computation happens
- Whether you read the schema for keys and cardinality rather than only for column names
- Whether the result answers the question at the grain it was asked at, per user or per session or per day
How to prepare
- Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
- On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
- Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over
Take-Home Data Challenge
A take-home is graded as an argument, not as a notebook. Somebody reads the submission without you in the room, so every choice has to survive on the page: why the question was framed this way, and what was deliberately left out. The gap between a strong and a weak submission is almost never model quality. It is whether the writeup names the specific question it answers and commits to a recommendation, including what evidence would overturn it. A high-accuracy model attached to no conclusion reads as effort that stopped before the decision.
What to demonstrate
- Whether the question you answered is stated outright, and whether it is the question the prompt posed rather than an easier neighbour of it
- Whether the recommendation is specific enough to act on, with the uncertainty attached to it instead of parked in a caveats section at the end
- Whether analytical choices such as the metric definition, the population filter and the time window are justified in the prose, not merely visible in code
How to prepare
- Take a dataset you have already worked with, write the one-paragraph conclusion first, then check whether the analysis you were planning actually supports it and cut whatever does not
- Practise stating a metric in one sentence that fixes the population, the time window and the denominator, then confirm your query computes exactly that sentence and nothing adjacent to it
- Hand a draft to someone outside the problem and ask them to tell you back what you recommended and why; anything they cannot recover is not on the page yet
Final Behavioral Interviews
Rounds of this kind usually include one question about work that did not go well, and it is the part that carries the most information. Anyone can narrate a shipped win. What the interviewer learns from a project that stalled is how you behave without a result to hide behind: whether you noticed the problem yourself, how long it took, and who you told. Answers that route the failure onto a data pipeline or a reorganisation close the topic without answering it, and the follow-up comes back to your own part.
What to demonstrate
- Whether you found the error yourself or someone else found it, and how long it sat before anyone knew
- What you changed afterwards, stated as a check you now run rather than a lesson you now believe
- Whether the mistake you choose has real cost attached, such as a quarter of misdirected roadmap or a metric that was reported upward, instead of one that flatters you
How to prepare
- Choose a failure you caught yourself and be ready to say what tipped you off. A story where someone else caught it is still usable, but you will be asked why you missed it.
- Write down the check you added afterwards and where it lives now, so the correction is a concrete artefact rather than a resolution.
- Rehearse saying the cost out loud. Candidates shrink the number by instinct once the interviewer is in the room.
Where candidates lose points
Counting on an identity key that changes underneath the metric
visitor_id is per browser and per device, and it resets on cookie clearance, private browsing and platform privacy changes, so the distinct-visitor count drifts upward for reasons unrelated to reach. Any rate with visitors in the denominator therefore decays over time even when behaviour is constant, and any rate with visitors in the numerator inflates. The stitching at signup makes it worse in both directions: a user who signed up on mobile and returns on desktop is two visitors and one user, while a shared device is one visitor and several users. Decide which key each metric is counted on, write it into the definition, and when comparing a period before and after a platform privacy change, expect a level shift in every visitor-keyed metric and do not attribute it to the product.
Treating last-touch attribution as the causal value of a channel
The attribution label on dim_user is the output of a rule that assigns full credit to whichever touch happened to be recorded last inside a lookback window, and that rule systematically rewards channels that sit close to the conversion, especially branded search and retargeting, which largely intercept demand that already existed. Reallocating spend on those labels moves budget toward the channels that are best at being last, which is why attributed return on ad spend often improves while total signups do not. Nothing in the touchpoint data can settle this, because the counterfactual of not running the channel was never observed. The credible reads are a geo holdout or a scheduled pause, sized in advance on the total-signups metric rather than on the attributed one, and the honest framing in the meantime is that the label describes correlation with conversion and not incremental contribution.
Reporting a mean for a heavy-tailed metric without saying what it hides
For spend, session length or items per order, a small fraction of units carries most of the total, so the mean has a wide standard error and one account can move it. Fix the handling before you see the result: cap or winsorise at a pre-declared percentile, and report the median or the share above a threshold next to the mean. Capping changes the estimand, so say which question the capped number answers, and check how much of any difference comes from the top 0.1 percent of units.
Ignoring interference between units in a marketplace experiment
Ask whether one unit's treatment can change another unit's outcome through shared inventory, a matching pool, a social graph or a common budget. Where it can, randomise at a level that contains the spillover, such as region or time slice, and say explicitly what that costs you in statistical power.
Questions & practice
Describe a situation where you had to explain a complex statistical concept (like a p-value or confidence interval) to a non-technical stakeholder.
Medium · statistics and probability
Approach
- Say what the estimate is of, and over what population it generalises.
- Write down the assumption the method needs before you use the method.
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
Follow-up
- Which assumption here is most likely to be violated in practice?
- How would you explain this result to someone who does not know statistics?
Explain the difference between L1 and L2 regularization. When would you use one over the other in a predictive model?
Medium · machine learning and modelling
Approach
- Say how the offline result would be validated online before it is trusted.
- Set a baseline first, so any model has something honest to beat.
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
Follow-up
- What would you monitor after launch to know the model is still valid?
- Where could label leakage enter this setup?
What are the risks of using a black-box machine learning model in a litigation context, and how would you mitigate them?
Medium · machine learning and modelling
Approach
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Set a baseline first, so any model has something honest to beat.
- Check what information would not exist at prediction time, and exclude it.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
Permutation test for a difference in conversion rates
Medium · permutation test · resampling · inference
Write a two-sided permutation test from scratch for a difference in conversion rates, using no scipy hypothesis function. Input: a DataFrame with unit_id, variant in {control, treatment} and converted in {0,1}, one row per randomisation unit. Compute the observed difference in proportions, then build the null distribution by reshuffling the variant labels while holding each arm's size fixed. Report the p-value as (1 + the count of permuted statistics at least as extreme in absolute value) / (B + 1) with B at least 10,000, and return the permutation distribution.
Approach
- Name the null being tested: the sharp null that each unit's outcome is the same under either label. That is what licenses permuting labels, and it is stronger than the null of equal means, which matters when someone asks whether the test is valid under unequal variances.
- Extract converted to a single numpy array of 0s and 1s and record n_treatment. Every permutation is then just a reshuffle of one array, and the treatment mean is the mean of the first n_treatment entries of the shuffled array.
- Vectorise the B permutations with rng.permuted on a tiled 2-D array, or with argsort of a (B, n) random matrix. A Python loop calling np.random.shuffle B times is correct but roughly an order of magnitude slower and often runs past the time limit.
- Use the +1 correction in both numerator and denominator. Without it a p-value of exactly 0 is reportable, which is false: the observed labelling is itself one of the permutations, so the smallest attainable p-value is 1/(B+1).
- Compare the resulting p-value against a two-proportion z-test as a sanity check. At these sample sizes they should agree closely; a large divergence means the statistic or the shuffle is wrong, not that the permutation test found something subtle.
Worked solution (25 min)
- y = df['converted'].to_numpy(); n_t = (df['variant'] == 'treatment').sum(); obs = y[treat_mask].mean() - y[~treat_mask].mean().
- Build the null: for B draws, shuffle y and take the mean of the first n_t entries minus the mean of the rest.
- p = (1 + (np.abs(null) >= abs(obs) - 1e-12).sum()) / (B + 1), with the small tolerance so exact ties count as at least as extreme.
- Return obs, p and the null array; plot or describe the null to confirm it is centred at 0.
Expected result: The observed difference, a p-value in [1/(B+1), 1], and a null distribution whose mean is approximately 0 and whose standard deviation approximately matches the analytic pooled standard error sqrt(p_pool*(1-p_pool)*(1/n1 + 1/n2)).
Verify it yourself
- The null distribution's mean is within a few Monte Carlo standard errors of 0; if it is centred on the observed difference, the code bootstrapped instead of permuted.
- The null's standard deviation agrees with the analytic pooled standard error to within a couple of percent.
- The p-value agrees with a hand-computed two-proportion z-test p-value to within about 0.01 at these sample sizes.
- Setting converted identical in both arms by construction yields a p-value near 1, and a planted large effect yields the floor of 1/(B+1).
Follow-up
- The arms are 200 and 20,000 units. Does the permutation test stay valid, and what happens to its resolution at B = 10,000?
- Give a 95 percent confidence interval for the difference. Can you get it from this permutation distribution, and if not, what would you run instead?
- The randomisation unit is user_id but the outcome is per session. What breaks, and what is the fix?
Write a basic SQL query to extract the top 5 most prescribed drugs per region from an insurance claims database, optimizing for performance.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- State the window function and its partition and ordering out loud before writing it.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- What breaks if events arrive late or out of order?
- How does the query change if the join becomes one-to-many?
Write a Python script using Pandas to efficiently join a 10-million-row transaction table with a smaller lookup table, handling potential memory constraints.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- State the window function and its partition and ordering out loud before writing it.
- Compute rates by summing numerator and denominator separately, never by averaging rates.
Follow-up
- How does the query change if the join becomes one-to-many?
- What breaks if events arrive late or out of order?
Seven-day activation rate by weekly signup cohort
Easy · cohorts · activation · date-bounds
dim_user holds user_id, account_created_at_utc, is_internal. fct_event holds user_id, occurred_at_utc, is_core_action. A user is activated when core-action events fall on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). Return, for the last twelve complete weekly signup cohorts, the cohort week, cohort size, activated users and the activation rate. Exclude is_internal users. Every signup in the cohort week stays in the denominator, including users who never returned.
Approach
- Start from dim_user as the denominator spine with is_internal = FALSE and DATE_TRUNC('week', account_created_at_utc) as the cohort key. Driving the query from the event table instead would silently condition on having events and delete the entire non-activating population.
- Join fct_event on user_id with is_core_action = TRUE and a per-user bound, occurred_at_utc >= u.account_created_at_utc AND occurred_at_utc < u.account_created_at_utc + interval '7 days'. The bound is correlated to each user's own signup timestamp, not a single global date range.
- Aggregate per user with COUNT(DISTINCT occurred_at_utc::date) >= 2, then LEFT JOIN that back onto the spine and COALESCE the flag to FALSE so non-activators contribute a zero rather than vanishing.
- Restrict the published cohorts to those whose week ended at least eight days ago. A cohort younger than that has not finished its seven-day window, so its rate is mechanically low and reads as a decline.
- Roll up by summing the numerator and denominator per cohort week, and state the two-distinct-days threshold next to the number since it is a choice that re-bases the whole history if changed.
Worked solution (20 min)
- Write the cohort spine and confirm its total equals the count of non-internal signups in the date range.
- Write the per-user distinct-active-days CTE with both interval bounds and inspect a handful of users manually.
- LEFT JOIN, COALESCE the flag, aggregate to cohort week.
- Apply the eight-day publication lag and drop the incomplete cohort.
- Re-run with a closed upper bound (<= +7 days) and note how many users change state, to show the boundary is doing work.
Expected result: Twelve rows, one per cohort week, each with cohort_size, activated and rate. Cohort sizes sum to the total non-internal signup count across those twelve weeks. No cohort is younger than eight days.
Verify it yourself
- activated is never greater than cohort_size in any row.
- A user with three core actions on a single day is not counted as activated.
- Removing the LEFT JOIN in favour of an inner join raises every rate, which demonstrates the denominator was being conditioned on survival.
- Cohort sizes sum to an independent COUNT(*) over dim_user for the same range.
Follow-up
- Why two distinct days rather than one event? What happens to the published history if someone changes it to three?
- Invited seats and SSO-provisioned users get an account_created_at_utc at provisioning and may never sign in. Should they be in this denominator?
- The rate rose 3 points this week. What do you check before believing it?
How do you prioritize tasks when you are staffed on multiple client engagements with competing deadlines?
Medium · product sense and metrics
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- Decompose the metric into the rates that drive it, and say which one you would check first.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
A client provides you with a massive, highly unstructured dataset and asks for "insights." How do you structure your approach to this ambiguous request?
Medium · product sense and metrics
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
How would you design an experiment to test the impact of a targeted marketing campaign if an A/B test is not possible?
Medium · a/b testing and experimentation
Approach
- Say whether units interfere with each other, and switch design if they do.
- Name the randomisation unit first; it decides the variance and what the test can detect.
- Decide the analysis before seeing data, including how long it runs and when you look.
Follow-up
- What would you do if you could not randomise at all?
- How would you handle interference between treated and control units?
Explain your process for profiling and optimizing a computationally slow R script.
Medium
Approach
- State your assumptions explicitly before working the problem.
- Say what you would check first and why it is the highest-information step.
- Clarify what is being asked and what a complete answer would contain.
Follow-up
- What assumption would you test first?
- How would you know your answer was wrong?
Define success for a rebuilt first-run onboarding checklist
Easy · activation · metric tree · cohorts
A rebuilt first-run checklist ships to all new signups next month. You have dim_user (user_id, account_created_at_utc, signup_surface, is_internal) and fct_event (user_id, occurred_at_utc, is_core_action, event_name, surface). Propose a primary metric with an explicit numerator, denominator, window and publication lag, plus two guardrails and one diagnostic you would refuse to treat as success. The team wants a number it can read weekly, and the constraint is that everything must be computable from those two tables alone. Deliver the metric tree from the north star down to the metric you chose.
Approach
- Fix the grain and the cohort key first: the checklist is seen by users, so count on user_id with account_created_at_utc as the cohort key, and say out loud that the north star is account-grained so the tree crosses grains here deliberately rather than by accident.
- Take seven-day activation as the primary — core action on at least 2 distinct UTC dates inside [account_created_at_utc, +7 days) — because the two-distinct-days predicate cannot be satisfied by the single checklist-completion click the feature itself produces.
- Demote checklist completion rate to a diagnostic and give the reason: it is an output of the feature, so it is near-perfectly correlated with having shipped the feature and cannot fall when the feature is bad.
- Pick guardrails by the failure each one catches, not by what is easy to query: week-4 signup-cohort retention catches an activation gain that does not persist, and p50 minutes to first core action catches a checklist that adds steps to a path users already completed.
- State the operational rules explicitly: is_internal = FALSE, an 8-day publication lag, and signup_surface values 'invite' and 'sso_provisioned' split out because those users arrive through an administrator rather than a self-serve signup and may not be shown the checklist at all.
Worked solution (20 min)
- Write the primary in full: numerator = cohort users with is_core_action = TRUE events on at least 2 distinct UTC dates in [account_created_at_utc, +7 days); denominator = all dim_user rows in the cohort week with is_internal = FALSE.
- Draw the tree downward: weekly active accounts completing a core action, then seven-day activation rate multiplied by weekly signups, then checklist step completion and time-to-first-core-action labelled as diagnostics.
- Attach the timing rules: 8-day lag, and a cohort with fewer than seven full elapsed days published blank rather than partial.
- Attach each guardrail to its named failure mode in one line each, so the guardrail list reads as a list of specific risks rather than a list of metrics.
- Write the exclusion rule and the surface split, and state what you would do if 'invite' users turn out to be a third of the cohort.
Expected result: A primary metric stated as numerator, denominator, window, lag and exclusions; two guardrails each tied to a named failure mode; and checklist completion explicitly demoted to a diagnostic with the reason given.
Verify it yourself
- The denominator includes cohort users who never returned. If it is built from users with any event, the metric is conditioned on survival and will read several points too high.
- Recomputing a cohort's activation rate three days after first publication must return the same number. If it moves, the right-hand window bound or the late-arrival rule is missing.
- The per-surface cohort counts must sum to the unsplit cohort count, so confirm signup_surface IN ('invite','sso_provisioned') is broken out rather than dropped. Note the limit while you are there: neither dim_user nor fct_event carries a pre-signup identifier, so whether those users were ever shown the checklist is not answerable from these two tables — the surface split is the only handling available, and the metric definition has to say that rather than imply exposure was verified.
Follow-up
- Activation rises three points but week-4 retention is flat. What do you tell the team, and what would you need to distinguish a real gain from pulled-forward activity?
- The checklist ships on web only. What changes in the denominator, and what breaks if you leave every surface in?
- Signup mix shifted toward 'invite' the same week. How would you show whether the activation move was mix or behaviour?
Size every candidate cause of a trial-to-paid decline
Hard · cohort-maturity · experiment-readout · mix-shift · contribution-sizing
Trial-to-paid conversion on weekly trial-start cohorts from fct_subscription_period reads 3.1 points below the trailing eight-week mean for the three most recent cohorts. Three things happened in that window: a pricing experiment reached 50% of new trials, a payment processor migration added settlement delay, and paid_search spend tripled. Using fct_subscription_period, fct_experiment_exposure and dim_user, rank the causes by their contribution in points of the headline, state the remainder, and give the decision you would take on Monday.
Approach
- Kill the immature cohorts first, because everything downstream is computed on them. The metric is lagged by the trial length plus a 14-day conversion window plus a settlement allowance, and a processor migration lengthens exactly that last term; recompute each cohort at a fixed cohort age rather than as of today, and confirm the newest cohort's value is still climbing day over day.
- Hold the experiment analysis to the exposed population. Join fct_experiment_exposure on unit_id with is_in_analysis_population = TRUE rather than reading an assignment log, then check the variant split for a sample-ratio mismatch before believing any effect at all. Contribution to the headline is the variant effect multiplied by the exposed share, which is not the same number as the variant effect.
- Decompose the cohort mix by dim_user.first_touch_channel using the same weight-times-rate arithmetic as any other mix question, so the paid_search increase is sized as a weight change at a measured conversion rate rather than asserted from the spend figure.
- Convert all three to points of the headline, sum them, and print the residual against the historical week-to-week standard deviation of the metric. If the residual is inside that band, say so and stop looking; if it is outside, name what you would investigate next rather than leaving it implied.
- Land the decision. Only one of the three is actionable on Monday, so state whether the experiment has accrued enough exposed units to stop at the pre-declared horizon, and state separately what the settlement-lag correction does to the published series and its lag rule.
Follow-up
- How do you choose the fixed cohort age, and what do you lose by choosing it too long?
- If the pricing variant is genuinely 1.2 points worse, does that settle whether to stop it? What else is on the other side of that decision?
- The trailing eight-week mean spans the processor migration. What is the right baseline instead?
Suggested practice checklist
For someone who can already write the query and train the model but stalls when asked what to measure or whether a change is worth making. Metric definition and case structure come first; the technical work is kept as maintenance rather than the centre of the week.
Day 1 — Metric anatomy
- For three products you use daily, write one primary metric, two input metrics that plausibly move it, and one guardrail that would catch a cheap way of moving the primary at the cost of the product.
- For one of them, specify the metric precisely enough that two analysts would return the same number: numerator, denominator, unit of observation, time window, and how returning and deleted accounts are treated.
- Pick a ratio metric and write what happens to it when the denominator shrinks for reasons unrelated to the numerator, with a concrete example of that happening.
Deliverable: A one-page metric tree for one product, with the primary metric written as an unambiguous spec.
Day 2 — Diagnosing a drop without guessing
- Take the prompt "weekly active users fell 8 percent week over week" and write the segmentation plan before proposing any cause: platform, region, tenure cohort, acquisition channel, and whether the movement sits in the numerator or in a changed denominator.
- List the instrumentation failures that manufacture fake drops (a client release that stopped firing an event, a bot filter change, a shifted date boundary or timezone) and write the query that rules out each one.
- Rehearse stating the boring explanations first, seasonality and day-of-week composition, before reaching for a product cause.
Deliverable: A drop-diagnosis checklist short enough to recite from memory in under a minute.
Day 3 — Should we build it
- Take a feature idea and write it as a bet: what you believe is true, what would have to be true for it to pay off, the metric that would confirm it, and the effect size that would justify the engineering cost.
- Size the opportunity top-down and bottom-up, then reconcile the two numbers in writing instead of quoting whichever is friendlier.
- Write the counter-metric that would make you kill the feature even if it wins on the primary metric.
Deliverable: A one-page product memo ending in a decision rather than a list of considerations.
Day 4 — The places aggregate numbers lie
- Construct a Simpson's paradox numerically: two segments where the treatment wins within each segment yet loses overall, and identify the shift in segment weights that causes it.
- Take a heavy right-tailed quantity such as revenue per user and write why the mean is the wrong summary, which percentile you would report instead, and what a moving mean with a stable median tells you.
- Write your definition of a session for the product from day one, then name two real behaviours it misclassifies.
Deliverable: One page holding a worked Simpson's paradox table and a session definition with its two known failure cases.
Day 5 — Technical maintenance, aimed at metrics
- Solve four timed SQL prompts that all end in a ratio metric, so the question of grain stays live in every answer.
- Compute a 95 percent confidence interval for a proportion on a small sample, and state why the normal approximation is unreliable when either np or n(1 minus p) falls below roughly 10, along with which interval you would use instead.
- Take one metric from your day-one tree, write the query that computes it correctly, then write the query that computes it wrong in the most plausible way and explain how you would notice.
Deliverable: Four solved prompts plus a matched correct and plausible-wrong query for one metric.
Day 6 — Turning engineering work into data science stories
- Write three project stories as situation, decision, trade-off, outcome, each carrying one number and one thing you got wrong.
- For the story you will lead with, prepare an answer to "what would you do differently" that names a decision you made, not a constraint you were handed.
- Practise the sentence that reframes a systems project as a question project: the question the work answered, ahead of the pipeline it shipped.
Deliverable: Three written stories with the lead story delivered aloud and timed under four minutes.
Day 7 — Mock case and gap list
- Run a 40-minute mock case with someone playing a product manager who pushes back on your metric choice, and record it.
- Listen back and mark every moment you proposed a solution before the success metric existed.
- Rewrite those moments as the question you should have asked, and rehearse the first 90 seconds of the case until scoping comes before solving.
Deliverable: A recorded case plus a rewritten opening 90 seconds.
The project you argued against
Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.
Describe a time you utilized grid or cloud computing (e.g., AWS, Azure) to scale a machine learning pipeline.
Medium · behavioural and stakeholder questions
Approach
- Close with what you would do differently, concretely.
- Name the disagreement or constraint, and how you resolved it with evidence.
- Quantify the outcome, including what you would not claim credit for.
Follow-up
- What did you decide not to do, and why?
- How did you know the outcome was caused by your change?
Defend a flat experiment readout against a post-hoc segment
Medium · experiments · segmentation · pushback
A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.
Approach
- Recognise what is being probed: whether you hold a statistical position under social pressure without becoming either rigid or apologetic. A generic answer says the segment is not significant; a strong one separates the request into a question that is answerable (is the mobile_web number real?) and one that is not (can we ship on it?), and answers both.
- Price the multiplicity out loud. The slice was chosen after seeing the results, so its estimate is selected on favourable noise and is biased away from zero. With k independent looks at a nominal 5% level, the chance of at least one false positive is 1 - 0.95^k: 26% at six segments, 64% at twenty. Quote the k you actually inspected, not the k you reported.
- Use the arithmetic already in front of you. On the point estimates, a +1.1pp mobile_web effect combined with a pooled +0.05pp implies the remaining surfaces average negative in proportion to mobile_web's share of exposures. State that as a testable implication of their story rather than as a rebuttal of it.
- Ask the one question that settles the category: was mobile_web named in the analysis plan before launch? If it was, it is a planned comparison and gets a corrected reading. If it was not, it is a hypothesis, and the honest move is to size the test that would confirm it.
- Convert the refusal into a cost. Size a mobile_web-only confirmatory test at the claimed effect, state the weeks of mobile_web traffic it needs, and close with the recommendation: do not ship this as a lift, and note that the interval already rules out anything at or above +0.6pp, which is itself a useful input to the roadmap.
Follow-up
- The confirmatory test you sized needs nine weeks of mobile_web traffic and the team has three. What do you recommend instead?
- Suppose mobile_web was pre-registered. How does your reading change, and what correction do you apply?
- Your interval excludes +0.6pp. Is that the same as saying the feature does nothing?
Explain a wide interval to a non-technical executive
Medium · communication · uncertainty · pricing
A pricing change is under consideration. Your best estimate of its effect on trial-to-paid conversion is a 1.8pp drop, with a 95% interval from a 4.6pp drop to a 1.0pp rise, read from a geo holdout rather than a randomised test. An executive preparing a board slide asks you for 'the number'. You have ninety seconds and one slide, and the words confidence interval, p-value and significance are not usable with this audience. Deliver the slide headline, the single supporting line, and what you say aloud.
Approach
- Recognise what is being probed: whether you can carry uncertainty into a decision instead of either hiding it or hiding behind it. The generic answer promises to explain the interval in plain English; the strong one replaces the question 'what is the number' with 'across this range, where does the decision change'.
- Find the threshold before you draft anything. Ask what the pricing case assumes, then compute the conversion drop at which the higher price stops adding revenue: price uplift on the conversions kept against the revenue lost from conversions forgone. That single figure is what makes the range legible.
- Restate the estimate and both bounds in the unit the audience already reasons in. Convert percentage points into monthly first-paid conversions at current trial volume, then into mrr_cents_constant_fx, so the slide reads as money per month rather than as statistics.
- Place the range against the break-even and say which part of it sits on each side. If most of the range clears the threshold, that is a recommendation to proceed with a monitoring plan; if the range straddles it, that is a recommendation to narrow the range first.
- Name what would narrow it and what that costs in weeks, then give one recommendation with an explicit condition for revisiting it. Uncertainty stated without a next step is read as indecision and the midpoint gets used anyway.
Follow-up
- The executive says to give the midpoint and they will manage the risk. What do you do?
- How does the slide change if the interval were a 4.6pp to 0.2pp drop, with no positive outcomes in range?
- Why is a geo holdout the credible read here rather than the attributed channel numbers you already have?