Interview guides · Adnet Systems
Adnet Systems Data Scientist Interview Questions & Guide 2026
Data scientist prep for Adnet Systems candidates: drill A/B design, power and minimum detectable effect on original exercises.
The 60-second brief
As a Data Scientist at Adnet Systems, you will play a pivotal role in supporting complex scientific missions, often in collaboration with major federal agencies like NASA. Your work involves processing, analyzing, and interpreting high-volume atmospheric or hydrological data to support critical research objectives. This is a role that bridges the gap between raw scientific observation and actionable insights, requiring both technical rigor and a deep commitment to precision.
If the team owns experimentation, expect depth past a two-sample test: minimum detectable effect and its roughly inverse-square-root dependence on sample size (holding power, significance level and variance fixed), variance reduction from pre-period covariates, interference between units, and when a sequential design is the right call.
Focus areas
- Decompose a metric move by segment and mix
- Define numerator, denominator and window precisely
- Turn a vague request into a measurable question
Overview
The impact of this position is substantial, as your analysis directly informs environmental modeling, climate research, and public policy decisions. You will operate in an environment where data integrity and methodological transparency are paramount. Whether you are working on atmospheric modeling or hydrological forecasting, you will be expected to translate complex scientific requirements into scalable, robust data pipelines and statistical models.
The Adnet Systems interview process
Adnet Systems candidates report 2 rounds · ≈ 2-4 weeks. The stages below are what candidates describe, not a published process.
Technical Screen
Much of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.
What to demonstrate
- Whether the query you write matches the plan you just described
- What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
- Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly
How to prepare
- Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
- Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
- Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock
Deep-Dive Rounds
An extra round usually exists because something is still open after the standard loop: a skill the earlier interviews did not sample, a level decision, or two interviewers who disagreed. It is rarely a rerun of what you already did well. Ask the recruiter who you are meeting, what function they sit in, and how long the session runs. That is an ordinary scheduling question, and the answer changes what you should prepare. What separates a strong candidate here is treating the round as a fresh evaluation with its own bar, rather than assuming earlier performance carries you through or sinks you.
What to demonstrate
- Whether you can answer well on ground the earlier rounds did not cover, without leaning on what you already said to someone else
- Consistency of the facts in your stories: the same sample size, timeframe, team size and scope of your own role as in earlier conversations
- How you handle an unfamiliar format live, including whether you ask what kind of answer is wanted before producing one
How to prepare
- Ask the recruiter for the interviewer's function, the length, and whether to expect a coding surface, a discussion, or a presentation. Preparing for a 30 minute conversation with a partner team is not the same work as preparing for a 60 minute technical block.
- Write out what each earlier round actually covered, then list the two or three areas nobody probed. That gap is the most likely subject of the extra round.
- Re-read the numbers in the project stories you have already told, so a second telling does not quietly contradict the first.
Where candidates lose points
Slicing a flat experiment until a segment reaches significance
Testing one metric across twenty segments at a nominal 5% level produces a significant result about two thirds of the time when nothing is happening anywhere, and the segment that surfaces is by construction the one with the most favourable noise. The reported effect in that slice is then badly overstated, because selection on significance conditions the estimate on being large. What makes it dangerous rather than merely wrong is that a post-hoc segment always has a plausible story attached, so it survives the meeting. The controls are declaring the small number of segments of interest before launch, correcting across the ones tested, and treating anything discovered afterwards as a hypothesis that needs its own adequately-powered test rather than a finding.
Watching an experiment daily and stopping when it crosses significance
A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.
Analysing at a different unit than the one randomised
Say out loud what was randomised (user, device, account, cluster) and make the analysis unit match, or account for the clustering with cluster-robust standard errors, the delta method, or aggregation up to the randomised unit. Randomising users and then running a test over sessions understates variance and inflates the false-positive rate.
Reading a dozen metrics with no multiplicity control
Nominate one primary metric before launch and treat the rest as guardrails or exploratory, with Bonferroni or Benjamini-Hochberg applied when you intend to make claims from them. Twenty independent tests at 0.05 under the null produce at least one false positive about 64 percent of the time.
Questions & practice
How would you design an A/B test to determine if a new data processing algorithm is more efficient than the legacy system?
Medium · machine learning and modelling
Approach
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Say how the offline result would be validated online before it is trusted.
- Pick an evaluation metric that matches the cost of each error type, not a default.
Follow-up
- How would you choose the decision threshold, and who owns that choice?
- What would you monitor after launch to know the model is still valid?
Audit a one-day event extract for structural defects
Easy · data quality · late arrival · pandas
You receive a one-day extract of fct_event as a DataFrame with event_id, occurred_at_utc, received_at_utc, visitor_id, user_id, account_id, event_name, is_bot_flagged and surface. Write a function returning one row per data-quality rule with the rule name, the failing row count and the failing share of the extract. Cover at minimum: duplicate event_id, received_at_utc earlier than occurred_at_utc, occurred_at_utc later than the extract's maximum received_at_utc, account_id present while user_id is NULL, and rows whose occurred_at date differs from their received_at date. Do not drop rows; report only.
Approach
- Compute the extract's own reference clock first: max(received_at_utc). Wall-clock now() is wrong here because the extract may be replayed days later, which would turn every row into a future-dated failure.
- Express each rule as a boolean Series over the same index so the checks compose, then aggregate with .sum() and divide by len(df). Building a list of (name, mask) pairs keeps the rule set extensible and keeps one code path for counting.
- For the duplicate rule, decide and state the convention: df.duplicated('event_id', keep=False).sum() counts every member of a duplicated group, df.duplicated('event_id').sum() counts only the surplus copies. Either is defensible; an unstated choice is not. The rest of this item assumes keep=False.
- Treat received_at < occurred_at as clock skew, not corruption: occurred_at is client-supplied. Separate it from the date-mismatch rule, which is the one that actually breaks a daily metric keyed on occurred_at.
- Know which rules imply which before you read the counts. A row whose occurred_at exceeds max(received_at_utc) has its own received_at no later than that maximum, so it is necessarily a clock-skew row as well: the future-dated mask is a subset of the skew mask, always. Neither is a subset of the date-mismatch mask, because skew of a few minutes inside one UTC date mismatches nothing.
- Return a tidy DataFrame sorted by failing_share descending, and add a boolean column saying whether the rule should block publication, so the output is a decision rather than a list of numbers.
Follow-up
- The date-mismatch count is 2.1 percent on this extract. What late-arrival rule would you write for a daily metric, and how many days would you hold the number open?
- Duplicate event_id values appear only on the 'core_action_completed' event. What upstream cause would you check before deduplicating?
- Which of these rules should fire an alert at the pipeline, and which should only appear in a weekly review?
Cluster bootstrap for a per-session rate randomised on users
Hard · cluster bootstrap · randomisation unit · variance
An experiment randomised on user_id reports a per-session conversion rate, so sessions inside a user are correlated. Input: one row per session with user_id, variant in {control, treatment} and converted in {0,1}. Write a cluster bootstrap from scratch: resample users with replacement within each arm, keep every session of a drawn user, recompute each arm's ratio of converted sessions to sessions, and take the difference. Return the point estimate, a 95 percent percentile interval from at least 2,000 resamples, the naive session-level interval that ignores clustering, and the ratio of their widths.
Approach
- Name the estimand precisely: it is a ratio of sums, sum(converted) over sum(sessions) within an arm, not the mean of per-user rates. Those differ whenever session counts vary across users, and the ratio is what the reported metric is.
- Resample the cluster, not the row. Draw n_users user ids with replacement inside each arm and take every session belonging to each draw, including duplicate draws of the same user. Keeping the user count fixed per arm rather than the session count is what preserves the sampling design.
- Precompute per-user (converted_sum, session_count) once, so each resample is two vector lookups and a division rather than a repeated filter over the session frame. That turns 2,000 resamples from minutes into under a second.
- Take the 2.5th and 97.5th percentiles of the 2,000 differences for the interval, and report the point estimate from the full data rather than from the bootstrap mean, since the bootstrap mean carries the resampling bias.
- Compute the naive interval from the session-level binomial standard error and compare widths. The expected inflation is roughly sqrt(1 + (m-1)*rho), with m the mean sessions per user and rho the intraclass correlation of converted within users, so a computed ratio far from that value points at a bug in one of the two intervals.
Worked solution (35 min)
- per_user = df.groupby(['variant','user_id'])['converted'].agg(['sum','size']); split into two arrays per arm.
- point = (t_sum.sum() / t_n.sum()) - (c_sum.sum() / c_n.sum()).
- For b in range(B): idx = rng.integers(0, len(t_sum), len(t_sum)); ratio_t = t_sum[idx].sum() / t_n[idx].sum(); same for control; store the difference. Vectorise by drawing a (B, n) index matrix if memory allows.
- ci = np.percentile(diffs, [2.5, 97.5]); naive_se = sqrt(p_t*(1-p_t)/n_sessions_t + p_c*(1-p_c)/n_sessions_c); naive_ci = point +/- 1.96*naive_se.
- width_ratio = (ci[1]-ci[0]) / (naive_ci[1]-naive_ci[0]).
Expected result: A point estimate identical to the full-data ratio difference, a percentile interval containing that point estimate, and a width ratio greater than 1 whose value approximates sqrt(1 + (m-1)*rho) for the data's mean cluster size m and intraclass correlation rho. A ratio of approximately 1.0 means sessions were resampled instead of users.
Verify it yourself
- Construct data where every user has exactly one session: the cluster and naive intervals then agree to within Monte Carlo error, since m = 1 makes the design effect 1.
- Construct data where converted is constant within each user: rho is 1, and the width ratio should approach sqrt(m).
- The bootstrap distribution's mean sits close to the point estimate; a large offset means the resampled arms have drifted in size.
- Doubling B narrows the Monte Carlo noise in the percentile endpoints without shifting the interval's centre.
Follow-up
- Users average 3.4 sessions and the intraclass correlation is 0.12. What width ratio do you predict before running it, and does your bootstrap land there?
- Give the delta-method standard error for this ratio and say when you would prefer it to the bootstrap.
- Half the users in the treatment arm have exactly one session. What does that do to the cluster bootstrap's coverage, and how would you check it?
Write a query using SQL window functions to calculate a rolling average of sensor data over a 7-day period.
Medium · sql and data manipulation
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- How does the query change if the join becomes one-to-many?
- What breaks if events arrive late or out of order?
Explain the difference between a join and a union in the context of merging disparate satellite datasets.
Medium · sql and data manipulation
Approach
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- Say which table is the grain you start from, and join outward from it.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
Follow-up
- What breaks if events arrive late or out of order?
- How would you verify this result without re-running the same query?
Pair flow starts to completions within a thirty-minute bound
Medium · event-streams · conditional-aggregation · flow-funnel
fct_event holds event_id, flow_id, flow_instance_id, event_name, occurred_at_utc, surface, app_version. Using only rows where event_name is 'flow_started', 'flow_completed' or 'error_shown', compute the daily core-flow completion rate by surface and app_version. Numerator: distinct flow_instance_id whose flow_completed occurs within 30 minutes of its flow_started with no error_shown for the same instance in between. Denominator: distinct flow_instance_id with a flow_started that day. Report rows with a NULL flow_instance_id as a separate coverage count, not inside either side.
Approach
- Collapse the stream to one row per flow_instance_id using conditional aggregation: MIN(occurred_at_utc) FILTER (WHERE event_name = 'flow_started') AS started, MIN(...) FILTER (WHERE event_name = 'flow_completed') AS completed, MIN(...) FILTER (WHERE event_name = 'error_shown') AS first_error. This makes the 'first' semantics explicit and avoids a self-join entirely.
- Apply the predicates on that single row: completed IS NOT NULL AND completed <= started + interval '30 minutes' AND (first_error IS NULL OR first_error > completed). Note the last clause encodes 'in between' literally, so an error surfaced after a successful completion does not disqualify the attempt.
- Bucket by started::date, surface and app_version. Splitting by app_version is not decoration: a completion-rate regression is nearly always confined to one client build, and a pooled daily rate hides it behind the installed base.
- Count NULL flow_instance_id rows as a separate coverage figure. They cannot be attributed to an attempt at all, so they belong in neither numerator nor denominator, and their share tells you how much of the rate is unmeasurable.
- For any roll-up to week or to all surfaces, re-sum the numerator and denominator rather than averaging the daily rates.
Worked solution (25 min)
- Write the per-instance collapse CTE and confirm COUNT(*) equals COUNT(DISTINCT flow_instance_id).
- Add the three predicates one at a time, recording how many instances each removes.
- Aggregate by day, surface and app_version with FILTER on the clean-completion flag.
- Compute the NULL-instance coverage count as a separate select and report it alongside.
- Pick the worst day-surface-version cell and pull ten raw instances to confirm the disqualification reason.
Expected result: One row per (day, surface, app_version) with started, completed_clean and a rate bounded by 0 and 1, plus a scalar coverage count of events carrying a NULL flow_instance_id. Instances completing after 30 minutes appear in the denominator only.
Verify it yourself
- No rate exceeds 1.
- COUNT(*) equals COUNT(DISTINCT flow_instance_id) in the collapsed CTE.
- Total started across cells equals the count of distinct flow_instance_id values carrying a flow_started event in the window.
- Instances with an error strictly between start and completion are excluded from the numerator but present in the denominator.
Follow-up
- occurred_at_utc is client-supplied. What do you do with an instance whose completion timestamp precedes its start?
- flow_instance_id is missing on 4 percent of starts for one app_version. What can and cannot you conclude about that build?
- An instance starts at 23:55 and completes at 00:04. Which day owns it, and what does the alternative do to the daily series?
If a key dashboard metric suddenly drops by 20%, what steps would you take to diagnose the cause?
Medium · product sense and metrics
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
- Decompose the metric into the rates that drive it, and say which one you would check first.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- Which segment would you cut first, and what would that rule out?
How do you prioritize which product features to build when you have limited engineering bandwidth?
Medium · product sense and metrics
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- State what result would change your recommendation, so the answer is falsifiable.
- Fix the population and the time window before naming any metric.
Follow-up
- Which segment would you cut first, and what would that rule out?
- How would you detect that the metric is being gamed rather than genuinely improving?
How would you design a metric to measure the success of a new climate data visualization tool?
Medium · product sense and metrics
Approach
- State what result would change your recommendation, so the answer is falsifiable.
- Fix the population and the time window before naming any metric.
- Name one primary metric, then the guardrail that stops it being gamed.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- Which segment would you cut first, and what would that rule out?
What are the most common experimentation pitfalls that lead to false positives?
Medium · a/b testing and experimentation
Approach
- State the primary metric and the minimum effect worth shipping, then size the test.
- Say whether units interfere with each other, and switch design if they do.
- Name the guardrails that would stop a launch even on a positive primary result.
Follow-up
- What would you do if you could not randomise at all?
- How would you handle interference between treated and control units?
Explain the concept of statistical significance and how you determine sample sizes for an experiment.
Medium · a/b testing and experimentation
Approach
- State the primary metric and the minimum effect worth shipping, then size the test.
- Decide the analysis before seeing data, including how long it runs and when you look.
- Name the guardrails that would stop a launch even on a positive primary result.
Follow-up
- What would you do if you could not randomise at all?
- How would you handle interference between treated and control units?
Choose one success number for a homepage redesign
Easy · conversion · guardrails · mix effects
A homepage redesign is ready to test. Marketing wants visit-to-signup conversion as the single success metric: distinct fct_session.visitor_id with a 'signup_completed' event in fct_event, over distinct visitor_id with a session started in the window where is_bot_flagged = FALSE and consent_state <> 'denied'. Sessions carry referrer_channel and device_type. Argue for or against that metric, name what you would decide on instead, and give the one guardrail you would refuse to ship without. Deliverable: the metric, the guardrail, and the failure mode in writing.
Approach
- List everything that moves this rate without the page changing: referrer_channel mix, device_type mix, cookie lifetime and bot-rule changes, then pre-register the segments you will decompose on so the decomposition is not chosen after seeing the result.
- Argue that signup is an intermediate outcome the homepage can inflate by over-promising, and propose activated signups per 1,000 eligible visitors — the same numerator further restricted to users clearing the seven-day activation bar — as the number the decision actually rests on.
- Explain the consent exclusion rather than copying it: a 'denied' session can never be joined forward to a user, so leaving it in the denominator puts visitors there who have no path into the numerator and depresses the level permanently.
- Separate what the metric can and cannot be used for: inside a randomised comparison over one window it is fine, but as a trend line across a platform privacy change it will step down because visitor_id resets more often, with no behaviour change behind it.
- State the trade you would accept in advance: a smaller conversion gain with flat activation beats a larger conversion gain with activation down, and write the threshold before the readout.
Worked solution (15 min)
- Restate the proposed metric and list every input that can move it with the page unchanged.
- Compute the mix-held-fixed counterfactual: reweight this period's per-segment rates by last period's segment volumes, and report the difference against the pooled rate as the mix effect.
- Define the decision metric: activated signups per 1,000 eligible visitors, with the seven-day activation predicate spelled out.
- Write the guardrail and the explicit trade-off sentence you would put in the ship decision.
- Record the denominator exclusions with the reason for each, not just the predicate.
Expected result: Conversion kept as a diagnostic, activated signups per 1,000 visitors named as the decision metric, a specified mix decomposition, and one guardrail carrying a written trade-off.
Verify it yourself
- Weekly rates rolled up by re-summing numerator and denominator differ from the average of the weekly rates whenever weekly traffic is uneven. If the two agree, a rate-of-rates has been computed somewhere.
- Per-segment numerators must sum to the pooled numerator. If they do not, a visitor is appearing in two segments and the segmentation is not a partition.
- Activation can only be read eight days after the last signup in the window, so the earliest honest decision date is eight days after the test stops.
Follow-up
- The redesign wins overall but the entire gain sits in paid social. What do you do, and what would change your mind?
- How do you roll four weekly conversion rates up to a month, and why does the obvious way give a different answer?
- Where does holding the segment mix fixed stop working as a correction?
A conversion rate that fell in one regulatory region
Medium · consent · identity-keys · denominator · geography
Visit-to-signup conversion fell 1.3 points over six weeks. Signups cut by dim_user.country_code put the fall in one regulatory region where a consent banner shipped in week one, but absolute signups from that region are flat. fct_session carries consent_state, visitor_id, is_bot_flagged and session_date and no country column, so the denominator cannot be cut the same way. Using fct_session and fct_event, decide whether behaviour changed or the denominator did, state what these tables cannot settle, and name the one column that would settle it.
Approach
- Name the asymmetry before computing anything. The numerator is user-keyed and therefore cuttable by country; the denominator is visitor-keyed and is not. Dividing a region-filtered numerator by an unfiltered denominator produces a quantity that is not a rate, and presenting it as a regional conversion rate is the first mistake available here.
- Attack the denominator on the dimension you do have. Compute distinct visitor_id per week and sessions per distinct visitor_id per week: a consent banner that blocks or shortens the identity cookie raises the distinct-visitor count and lowers sessions per visitor, which depresses any visitor-keyed rate with no behaviour behind it.
- Split on consent_state. Sessions with consent_state = 'denied' can enter the denominator but can never be joined forward to a signup, so a rising denied share mechanically drives the pooled rate down by roughly its own share. Report the granted-only rate and the denied share as two separate numbers rather than one blended figure.
- Cross-check with measures that do not depend on the visitor key at all: absolute weekly signups, which are given as flat, and signups per session rather than per visitor.
- State the limit honestly. Without country on the session or on its entry event, the regional attribution rests on the numerator alone, and the correct request is that one column, not a more elaborate model on top of the data you have.
Follow-up
- If granted-only conversion is the metric going forward, what selection bias have you accepted, and in which direction does it point?
- How would you handle the six weeks of already-published history once the new definition is adopted?
- What is the smallest instrumentation change that restores a cuttable denominator without collecting more personal data than before?
Suggested practice checklist
For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.
Day 1 — Design one test end to end on paper
- Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
- Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
- State in advance what you will do if the primary metric is flat while a secondary metric is significant.
Deliverable: A one-page test design with a decision rule written before launch.
Day 2 — Power arithmetic until it is automatic
- Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
- Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
- Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.
Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.
Day 3 — Variance and the unit-of-analysis problem
- Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
- Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
- Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.
Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.
Day 4 — Validity threats you can actually test for
- Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
- Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
- Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.
Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.
Day 5 — When randomization is not available
- Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
- Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
- List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.
Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.
Day 6 — The readout query
- Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
- Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
- Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.
Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.
Day 7 — Present it to someone who will not read the appendix
- Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
- Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
- Rewrite your opening line so the recommendation lands before any methodology.
Deliverable: A one-page readout whose first line is the recommendation.
Ambiguous requests are the test
Most of the questions in this section reduce to one thing: can you be handed a vague request and come back with something useful? Prepare an example where the ask was underspecified, you chose an interpretation, and you said out loud which interpretation you chose. Describing how you narrowed the question matters more than the technique you eventually used.
How do you manage your time when balancing multiple research-heavy projects with different deadlines?
Medium · behavioural and stakeholder questions
Approach
- Quantify the outcome, including what you would not claim credit for.
- Name the disagreement or constraint, and how you resolved it with evidence.
- Close with what you would do differently, concretely.
Follow-up
- How did you know the outcome was caused by your change?
- What would you do differently if you ran that project again?
Defend a flat experiment readout against a post-hoc segment
Medium · experiments · segmentation · pushback
A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.
Approach
- Recognise what is being probed: whether you hold a statistical position under social pressure without becoming either rigid or apologetic. A generic answer says the segment is not significant; a strong one separates the request into a question that is answerable (is the mobile_web number real?) and one that is not (can we ship on it?), and answers both.
- Price the multiplicity out loud. The slice was chosen after seeing the results, so its estimate is selected on favourable noise and is biased away from zero. With k independent looks at a nominal 5% level, the chance of at least one false positive is 1 - 0.95^k: 26% at six segments, 64% at twenty. Quote the k you actually inspected, not the k you reported.
- Use the arithmetic already in front of you. On the point estimates, a +1.1pp mobile_web effect combined with a pooled +0.05pp implies the remaining surfaces average negative in proportion to mobile_web's share of exposures. State that as a testable implication of their story rather than as a rebuttal of it.
- Ask the one question that settles the category: was mobile_web named in the analysis plan before launch? If it was, it is a planned comparison and gets a corrected reading. If it was not, it is a hypothesis, and the honest move is to size the test that would confirm it.
- Convert the refusal into a cost. Size a mobile_web-only confirmatory test at the claimed effect, state the weeks of mobile_web traffic it needs, and close with the recommendation: do not ship this as a lift, and note that the interval already rules out anything at or above +0.6pp, which is itself a useful input to the roadmap.
Follow-up
- The confirmatory test you sized needs nine weeks of mobile_web traffic and the team has three. What do you recommend instead?
- Suppose mobile_web was pre-registered. How does your reading change, and what correction do you apply?
- Your interval excludes +0.6pp. Is that the same as saying the feature does nothing?
Quantify your own impact without claiming the topline you touched
Hard · self-assessment · attribution · communication
You are writing the impact section of your own review. Over the year you ran four experiments, one of which shipped and three of which were flat; you corrected the definition of gross monthly revenue churn so that cancellation is recognised at period_end_utc; and you built a self-serve funnel dashboard. Weekly active accounts rose 14% over the same period. Your reviewer knows the data well. Write the three impact claims you would defend, stating for each what you contributed, what evidence supports it, and what portion of the outcome you are not claiming.
Approach
- Recognise what is being probed: whether you apply to your own work the causal standard you would apply to somebody else's roadmap claim. Nearly everyone who would reject 'accounts that do Y retain better' will write 'I drove a 14% increase' without noticing it is the same error with a friendlier subject.
- Sort the work by the kind of evidence it can carry. The shipped experiment is the only item with a randomised estimate, so it is the only one where an effect size is defensible, and you claim the interval rather than the point estimate.
- Claim the three flat experiments as decisions prevented and price them. Features not built, or built differently, on evidence, with the engineering weeks reallocated as the number somebody else can verify. A defensible null is a delivered decision and should be written as one.
- Claim the definition fix as correctness, not as improvement. The old figure was overstated by a specific percentage and appeared in a specific set of recurring documents; the impact is the change it produced in the forecast built on top of it, not a change in churn itself.
- Claim the dashboard on usage and displacement: distinct weekly users of it, and the ad-hoc request count for six months before against six months after. If the request log does not exist, record the claim as unverified rather than estimating it upward.
- Disclaim the 14% explicitly and once. State that it cannot be separated from seasonality, other teams' launches and a pricing change, and bound your own contribution from above using the shipped experiment's interval converted into headline units.
Follow-up
- Your shipped experiment's interval was +0.2pp to +1.4pp on activation. How much of the 14% can that account for, and how do you say so without undercutting yourself?
- A peer in the same cycle claims the full 14%. What, if anything, do you do about it?
- If you could only keep two of your three claims, which do you drop, and why that one?